{"id":12694,"date":"2019-02-02T22:24:17","date_gmt":"2019-02-03T06:24:17","guid":{"rendered":"https:\/\/www.joico.com\/?page_id=12694"},"modified":"2026-03-04T10:52:51","modified_gmt":"2026-03-04T18:52:51","slug":"pro-color","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/","title":{"rendered":"Pro Color"},"content":{"rendered":"

[vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1550808963527{padding-top: 60px !important;}”][vc_column css=”.vc_custom_1550443228451{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Professional Haircolor” font_container=”tag:h1|font_size:80|text_align:center” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″][vc_custom_heading text=”Challenge your creativity with innovative color lines that stay one step ahead of curve. From blonding to gray coverage, bold looks to custom color, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.” font_container=”tag:h3|font_size:20|text_align:center|color:%23555555|line_height:1.3em” letter_spacing=”1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”750″ css=”.vc_custom_1553142871147{padding-top: 20px !important;}”][vc_separator color=”mulled_wine” style=”shadow” el_width=”90″ css_animation=”fadeInUp” css=”.vc_custom_1551073432411{margin-top: 75px !important;margin-bottom: 50px !important;}”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1554079811694{margin-top: 100px !important;}” el_id=”lumishine”][vc_column css=”.vc_custom_1550443228451{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Lumishine” font_container=”tag:h2|font_size:45px|text_align:center” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1550880190979{margin-bottom: 20px !important;}”][vc_custom_heading text=”Color so brilliant, it instantly restrengthens hair with up to twice the shine.” font_container=”tag:p|font_size:20|text_align:center|color:%23b49758|line_height:1.3em” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”750″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” equal_height=”yes” disable_element=”yes” css=”.vc_custom_1750976510945{margin-top: 15px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1550537077111{padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”21856″ img_size=”full” alignment=”right” css_animation=”left-to-right” css=”.vc_custom_1588100399334{margin-bottom: 10px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1550876837477{margin-top: 50px !important;padding-right: 0px !important;padding-left: 5px !important;}”][vc_single_image image=”22730″ img_size=”large” css_animation=”right-to-left” css=”.vc_custom_1603741416834{margin-bottom: 10px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”The LumiShine Difference” font_container=”tag:h3|font_size:30px|text_align:center|color:%23555555″ use_theme_fonts=”yes”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ max_width=”90%” text_ctn_pos=”cesis_line_d_left”]<\/p>\n

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex\u2122 technology, delivering astonishing shine, color longevity, and overall healthier-looking hair\u2014guaranteed!<\/p>\n

 <\/p>\n

VERSATILE PALETTE<\/strong><\/span>
\nA full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” equal_height=”yes” css=”.vc_custom_1550855096977{margin-top: 15px !important;}”][vc_column css=”.vc_custom_1550537077111{padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”22730″ img_size=”large” alignment=”center” css_animation=”right-to-left” css=”.vc_custom_1750976537434{margin-bottom: 10px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”The LumiShine Difference” font_container=”tag:h3|font_size:30px|text_align:center|color:%23555555″ use_theme_fonts=”yes”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ css=”.vc_custom_1750976531433{padding-right: 3% !important;padding-left: 3% !important;}”]<\/p>\n

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex\u2122 technology, delivering astonishing shine, color longevity, and overall healthier-looking hair\u2014guaranteed!<\/p>\n

 <\/p>\n

VERSATILE PALETTE<\/strong><\/span>
\nA full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”10″ content_placement=”bottom” css=”.vc_custom_1550879929216{padding-top: 15px !important;}”][vc_column css=”.vc_custom_1550880094242{padding-right: 5px !important;}”][vc_custom_heading text=”Discover LumiShine” font_container=”tag:h2|font_size:35px|text_align:center|color:%23333333″ use_theme_fonts=”yes” css=”.vc_custom_1550880101268{margin-bottom: 20px !important;}”][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1625265379183{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 80px !important;padding-right: 5px !important;padding-left: 5px !important;border-left-color: #dddddd !important;border-left-style: solid !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-top-color: #dddddd !important;border-top-style: solid !important;border-bottom-color: #dddddd !important;border-bottom-style: solid !important;border-radius: 1px !important;}”][vc_single_image image=”14251″ img_size=”full” alignment=”right” onclick=”custom_link” css_animation=”bottom-to-top” css=”.vc_custom_1603741457370{padding-bottom: 0px !important;}” link=”https:\/\/www.joico.lat\/en\/pro-color\/lumishine-permanent\/”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ max_width=”425px” text_ctn_pos=”cesis_line_d_center” css=”.vc_custom_1603741450092{margin-bottom: 10px !important;}”]<\/p>\n

Permanent Cr\u00e8me Color<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1603144325452{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 85px !important;padding-left: 5px !important;border-left-color: #dddddd !important;border-left-style: solid !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-top-color: #dddddd !important;border-top-style: solid !important;border-bottom-color: #dddddd !important;border-bottom-style: solid !important;border-radius: 1px !important;}”][vc_single_image image=”24684″ img_size=”full” alignment=”center” onclick=”custom_link” css_animation=”bottom-to-top” css=”.vc_custom_1629246112655{padding-bottom: 0px !important;}” link=”https:\/\/www.joico.lat\/en\/pro-color\/lumishine-lumi10\/”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ max_width=”425px” text_ctn_pos=”cesis_line_d_center” css=”.vc_custom_1629246107468{margin-bottom: 10px !important;}”]<\/p>\n

LUMI10 Permanent Color<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1629246166321{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 60px !important;border-left-color: #dddddd !important;border-left-style: solid !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-top-color: #dddddd !important;border-top-style: solid !important;border-bottom-color: #dddddd !important;border-bottom-style: solid !important;border-radius: 1px !important;}”][vc_single_image image=”22734″ img_size=”full” alignment=”center” onclick=”custom_link” css_animation=”bottom-to-top” css=”.vc_custom_1629246161373{padding-bottom: 0px !important;}” link=”https:\/\/www.joico.lat\/en\/pro-color\/lumishine-youthlock\/”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ max_width=”425px” text_ctn_pos=”cesis_line_d_center” css=”.vc_custom_1603741473535{margin-bottom: 10px !important;}”]<\/p>\n

YouthLock Permanent Cr\u00e8me Color<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1625265328804{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 110px !important;border-left-color: #dddddd !important;border-left-style: solid !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-top-color: #dddddd !important;border-top-style: solid !important;border-bottom-color: #dddddd !important;border-bottom-style: solid !important;border-radius: 1px !important;}”][vc_single_image image=”14249″ img_size=”500×285″ alignment=”center” onclick=”custom_link” css_animation=”bottom-to-top” css=”.vc_custom_1603741503086{padding-bottom: 20px !important;}” link=”https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-creme\/”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ max_width=”425px” text_ctn_pos=”cesis_line_d_center” css=”.vc_custom_1603741494881{margin-bottom: 10px !important;}”]<\/p>\n

Demi-Permanent Cr\u00e8me Color<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1625265345119{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 90px !important;border-left-color: #dddddd !important;border-left-style: solid !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-top-color: #dddddd !important;border-top-style: solid !important;border-bottom-color: #dddddd !important;border-bottom-style: solid !important;border-radius: 1px !important;}”][vc_single_image image=”22732″ img_size=”full” alignment=”center” onclick=”custom_link” css_animation=”bottom-to-top” css=”.vc_custom_1603741523846{padding-bottom: 0px !important;}” link=”https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-liquid\/”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ max_width=”425px” text_ctn_pos=”cesis_line_d_center” css=”.vc_custom_1603741516753{margin-bottom: 10px !important;}”]<\/p>\n

Demi-Permanent Liquid Color<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1554080151597{margin-top: 50px !important;}”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_custom_heading text=”Blonde Life” font_container=”tag:h2|font_size:45px|text_align:center|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1551990259212{margin-bottom: 40px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”33581″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column width=”3\/4″][vc_column_text font_size=”18px” line_height=”1.5em” letter_spacing=”1″ max_width=”95%” text_ctn_pos=”cesis_line_d_center”]<\/p>\n

See blonde hair in a whole new light with BLONDE LIFE<\/strong>, Joico\u2019s system of lighteners & toners created just for blondes\u2026and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.<\/p>\n

[\/vc_column_text][vc_column_text font_size=”12px”]* Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Discover Blonde Life Color” link=”\/en\/pro-color\/blonde-life\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”300px” button_height=”60px” button_border=”2″ css_animation=”slideInRight” margin_top=”20″ button_text_color=”#9d8d67″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#333333″ h_button_bg_color=”#9d8d67″ h_button_border_color=”#333333″ button_f_size=”16px” button_l_spacing=”0.5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1554080234875{margin-top: 50px !important;}”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_single_image image=”13458″ img_size=”medium” alignment=”center”][vc_single_image image=”22407″ img_size=”full” alignment=”center” css_animation=”fadeIn”][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column width=”1\/2″][vc_single_image image=”21419″ img_size=”large” style=”vc_box_outline” css=””][\/vc_column][vc_column width=”1\/2″][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″]<\/p>\n

Repair and protect hair as you color with Vero K-PAK\u00ae, the only haircolor featuring Quadramine\u00ae Complex, the same technology inside our award-winning K-PAK\u00ae Reconstructor. This system, adored by colorists around the globe, delivers stunning vibrancy, excellent condition, predictability, and long-lasting color results.<\/p>\n

[\/vc_column_text][vc_custom_heading text=”Discover Vero K-PAK Color” font_container=”tag:h2|font_size:35px|text_align:center|color:%23333333″ use_theme_fonts=”yes” css=”.vc_custom_1550904153243{margin-bottom: 20px !important;}”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”15184″ img_size=”full” alignment=”center” onclick=”custom_link” css_animation=”bottom-to-top” css=”.vc_custom_1568058079232{padding-bottom: 0px !important;}” link=”\/en\/pro-color\/vero-k-pak-color\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”22px” line_height=”1.5em” letter_spacing=”1″ max_width=”425px” text_ctn_pos=”cesis_line_d_center” css=”.vc_custom_1568058073374{margin-bottom: 10px !important;}”]<\/p>\n

Vero K-PAK Permanent Cr\u00e8me Color<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”15171″ img_size=”full” alignment=”center” onclick=”custom_link” css_animation=”bottom-to-top” css=”.vc_custom_1568058112129{padding-bottom: 0px !important;}” link=”\/en\/pro-color\/vero-k-pak-age-defy\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”22px” line_height=”1.5em” letter_spacing=”1″ max_width=”425px” text_ctn_pos=”cesis_line_d_center” css=”.vc_custom_1568058104934{margin-bottom: 10px !important;}”]<\/p>\n

Vero K-PAK Age Defy Age Defy Permanent Cr\u00e8me Color<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/2″][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″]<\/p>\n

Repair and protect hair as you color with Vero K-PAK\u00ae, the only haircolor featuring Quadramine\u00ae Complex, the same technology inside our award-winning K-PAK\u00ae Reconstructor. This system, adored by colorists around the globe, delivers stunning vibrancy, excellent condition, predictability, and long-lasting color results.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Discover Vero K-PAK Color” font_container=”tag:h2|font_size:35px|text_align:center|color:%23333333″ use_theme_fonts=”yes” css=”.vc_custom_1550904153243{margin-bottom: 20px !important;}”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”15184″ img_size=”full” alignment=”center” onclick=”custom_link” css_animation=”bottom-to-top” css=”.vc_custom_1568058079232{padding-bottom: 0px !important;}” link=”\/en\/pro-color\/vero-k-pak-color\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”22px” line_height=”1.5em” letter_spacing=”1″ max_width=”425px” text_ctn_pos=”cesis_line_d_center” css=”.vc_custom_1568058073374{margin-bottom: 10px !important;}”]<\/p>\n

Vero K-PAK Permanent Cr\u00e8me Color<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”15171″ img_size=”full” alignment=”center” onclick=”custom_link” css_animation=”bottom-to-top” css=”.vc_custom_1568058112129{padding-bottom: 0px !important;}” link=”\/en\/pro-color\/vero-k-pak-age-defy\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”22px” line_height=”1.5em” letter_spacing=”1″ max_width=”425px” text_ctn_pos=”cesis_line_d_center” css=”.vc_custom_1568058104934{margin-bottom: 10px !important;}”]<\/p>\n

Vero K-PAK Age Defy Age Defy Permanent Cr\u00e8me Color<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1550886833522{margin-top: 50px !important;}”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1554080243762{margin-top: 50px !important;}”][vc_column][vc_single_image image=”13443″ img_size=”medium” alignment=”center”][vc_single_image image=”21861″ img_size=”full” alignment=”center” css_animation=”fadeIn”][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column width=”2\/3″][vc_single_image image=”21421″ img_size=”large” style=”vc_box_outline”][\/vc_column][vc_column width=”1\/3″][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″]<\/p>\n

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY–our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*<\/p>\n

Color Intensity\u2019s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart\u2019s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!<\/strong><\/p>\n

[\/vc_column_text][cesis_button button_text=”Discover Color Intensity” link=”\/en\/pro-color\/color-intensity\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”350px” button_height=”60px” button_border=”2″ use_gradient=”yes” css_animation=”slideInRight” margin_top=”20″ button_text_color=”#ffffff” button_bg_color=”#e169a6″ button_alt_bg_color=”#0db0d1″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#0db0d1″ h_button_alt_bg_color=”#e169a6″ h_button_border_color=”#333333″ button_f_size=”18px” button_f_weight=”500″ button_l_spacing=”1″][vc_column_text font_size=”12px” css=”.vc_custom_1693686120911{margin-top: 50px !important;}”]<\/p>\n

*Depending on daily care habits, hair history, and texture<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″]<\/p>\n

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY–our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*<\/p>\n

Color Intensity\u2019s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart\u2019s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!<\/strong><\/p>\n

[\/vc_column_text][cesis_button button_text=”Discover Color Intensity” link=”\/en\/pro-color\/color-intensity\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”350px” button_height=”60px” button_border=”2″ use_gradient=”yes” css_animation=”slideInRight” margin_top=”20″ button_text_color=”#ffffff” button_bg_color=”#e169a6″ button_alt_bg_color=”#0db0d1″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#0db0d1″ h_button_alt_bg_color=”#e169a6″ h_button_border_color=”#333333″ button_f_size=”18px” button_f_weight=”500″ button_l_spacing=”1″][vc_column_text font_size=”12px” css=”.vc_custom_1693686120911{margin-top: 50px !important;}”]<\/p>\n

*Depending on daily care habits, hair history, and texture<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1550886833522{margin-top: 50px !important;}”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1554080251352{margin-top: 50px !important;}”][vc_column css=”.vc_custom_1550443228451{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Lighteners” font_container=”tag:h2|font_size:45px|text_align:center” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1551038680462{margin-bottom: 20px !important;}”][vc_custom_heading text=”Discover lightening options that deliver high performance and healthy results.” font_container=”tag:p|font_size:20|text_align:center|color:%23555555|line_height:1.3em” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”750″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” equal_height=”yes” css=”.vc_custom_1550855096977{margin-top: 15px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1740681265800{padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 5% !important;}”][vc_empty_space height=”20px”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ max_width=”90%” text_ctn_pos=”cesis_line_d_left” css=””]<\/p>\n

Achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.<\/p>\n

[\/vc_column_text][cesis_button button_text=”Discover Lighteners” link=”\/en\/pro-color\/lighteners\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”350px” button_height=”60px” button_border=”2″ css_animation=”slideInRight” margin_top=”20″ margin_bottom=”40″ button_text_color=”#333333″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#b1a492″ h_button_bg_color=”#ffffff” h_button_border_color=”#333333″ button_f_size=”18px” button_f_weight=”500″ button_l_spacing=”1″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”31050″ img_size=”large” css_animation=”right-to-left” css=”.vc_custom_1740681132338{margin-bottom: 10px !important;padding-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1550886833522{margin-top: 50px !important;}”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” equal_height=”yes” disable_element=”yes” css=”.vc_custom_1740681139999{margin-top: 15px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1550537077111{padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”22111″ img_size=”full” alignment=”right” css_animation=”left-to-right” css=”.vc_custom_1590083071237{margin-bottom: 10px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1550876837477{margin-top: 50px !important;padding-right: 0px !important;padding-left: 5px !important;}”][vc_single_image image=”21858″ img_size=”large” css_animation=”right-to-left” css=”.vc_custom_1588100421613{margin-bottom: 10px !important;padding-bottom: 0px !important;}”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ max_width=”90%” text_ctn_pos=”cesis_line_d_left”]<\/p>\n

Joico Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.<\/p>\n

[\/vc_column_text][cesis_button button_text=”Discover Lighteners” link=”\/en\/pro-color\/lighteners\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”350px” button_height=”60px” button_border=”2″ css_animation=”slideInRight” margin_top=”20″ margin_bottom=”40″ button_text_color=”#333333″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#b1a492″ h_button_bg_color=”#ffffff” h_button_border_color=”#333333″ button_f_size=”18px” button_f_weight=”500″ button_l_spacing=”1″][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1551038658248{margin-top: 50px !important;}”][vc_column css=”.vc_custom_1550443228451{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Technical Charts” font_container=”tag:h2|font_size:45px|text_align:center” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1551123776550{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” equal_height=”yes” css=”.vc_custom_1550855096977{margin-top: 15px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1550537077111{padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”33309″ img_size=”full” alignment=”right” css_animation=”left-to-right” css=”.vc_custom_1763511278690{margin-bottom: 10px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1550876837477{margin-top: 50px !important;padding-right: 0px !important;padding-left: 5px !important;}”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ max_width=”90%” text_ctn_pos=”cesis_line_d_left”]Get All the Professional Technical Charts:<\/p>\n