{"id":13484,"date":"2019-02-13T12:24:43","date_gmt":"2019-02-13T20:24:43","guid":{"rendered":"https:\/\/www.joico.com\/?page_id=13484"},"modified":"2025-10-31T11:10:47","modified_gmt":"2025-10-31T18:10:47","slug":"defy-damage","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/defy-damage\/","title":{"rendered":"Defy Damage"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1554852633678{margin-top: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_single_image image=”31509″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css=””][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1554852652419{margin-top: 20px !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_custom_heading text=”Defy Damage” font_container=”tag:h1|font_size:80|text_align:center|color:%23674458″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”500″][vc_custom_heading text=”Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico\u2019s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.” font_container=”tag:h3|font_size:20|text_align:center|color:%23555555|line_height:1.2em” letter_spacing=”1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″][vc_single_image image=”22184″ img_size=”100×100″ alignment=”center” css=”.vc_custom_1592935567161{margin-bottom: 0px !important;}”][vc_column_text font_size=”12px”]<\/p>\n

*See individual product pages for award win<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1549672665905{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column css_animation=”fadeInLeft” width=”1\/4″][vc_column_text font_size=”20px” css=”.vc_custom_1550104150470{margin-bottom: 18px !important;}” font_color=”#674458″]<\/p>\n

Care
\n<\/strong><\/p>\n

[\/vc_column_text][cesis_line_divider width=”70″ color=”#000000″ margin_bottom=”20″][\/vc_column][vc_column width=”3\/4″][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”31553″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” onclick=”custom_link” css=”” link=”\/en\/hair-care\/defy-damage-shampoo\/”][vc_column_text]<\/p>\n

Defy Damage
\nProtective Shampoo<\/a><\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”31556″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” onclick=”custom_link” css=”” link=”\/en\/hair-care\/defy-damage-conditioner\/”][vc_column_text]<\/p>\n

Defy Damage
\nProtective Conditioner<\/a><\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”31558″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” onclick=”custom_link” css=”” link=”\/en\/hair-care\/defy-damage-shampoo-detox\/”][vc_column_text css=””]<\/p>\n

Defy Damage
\nDetox Shampoo<\/a><\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1549672665905{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column css_animation=”fadeInLeft” width=”1\/4″][vc_column_text font_size=”20px” css=”.vc_custom_1550104157637{margin-bottom: 18px !important;}” font_color=”#674458″]<\/p>\n

Treatment
\n<\/strong><\/p>\n

[\/vc_column_text][cesis_line_divider width=”70″ color=”#000000″ margin_bottom=”20″][\/vc_column][vc_column width=”3\/4″][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”31775″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” onclick=”custom_link” css=”” link=”\/en\/hair-care\/defy-damage-masque\/”][vc_column_text]<\/p>\n

Defy Damage
\nProtective Masque<\/a><\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”31778″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” onclick=”custom_link” css=”” link=”\/en\/hair-care\/defy-damage-kbond20-power-masque\/”][vc_column_text]<\/p>\n

Defy Damage KBOND20 Power Masque<\/a><\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”32907″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” onclick=”custom_link” css=”” link=”\/en\/hair-care\/defy-damage-in-a-flash\/”][vc_column_text css=””]<\/p>\n

Defy Damage
\nIn A Flash<\/a><\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”31772″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” onclick=”custom_link” css=”” link=”\/en\/hair-care\/defy-damage-shield\/”][vc_column_text]<\/p>\n

Defy Damage
\nProtective Shield<\/a><\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”31787″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” onclick=”custom_link” css=”” link=”https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-sleepover\/”][vc_column_text]<\/p>\n

Defy Damage Sleepover<\/a><\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”31781″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” onclick=”custom_link” css=”” link=”\/en\/hair-care\/defy-damage-invincible\/”][vc_column_text]<\/p>\n

Defy Damage Invincible<\/a><\/h3>\n

<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1622055116068{margin-top: 40px !important;margin-bottom: 75px !important;}” el_id=”video”][vc_column width=”1\/2″][vc_video link=”https:\/\/www.youtube.com\/watch?v=3FWqoiSmQMM”][\/vc_column][vc_column width=”1\/2″][vc_video link=”https:\/\/youtu.be\/msmRRQLe1qk”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1554852633678{margin-top: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_single_image image=”31509″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css=””][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1554852652419{margin-top: 20px !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_custom_heading text=”Defy Damage” font_container=”tag:h1|font_size:80|text_align:center|color:%23674458″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”500″][vc_custom_heading text=”Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13484","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/13484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=13484"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/13484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=13484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}