{"id":13878,"date":"2019-02-17T22:15:44","date_gmt":"2019-02-18T06:15:44","guid":{"rendered":"https:\/\/www.joico.com\/?page_id=13878"},"modified":"2026-02-20T13:09:04","modified_gmt":"2026-02-20T21:09:04","slug":"pro-care","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-care\/","title":{"rendered":"Pro Care"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”Professional Hair Care” font_container=”tag:h1|font_size:80|text_align:center” text_resize=”yes” text_minimum=”32″ letter_spacing=”-2″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″ css=”.vc_custom_1550471095939{margin-top: 100px !important;}”][vc_custom_heading text=”Discover the transformative power of truly healthy hair…” font_container=”tag:h2|font_size:24|text_align:center|line_height:1.5em” text_resize=”yes” text_minimum=”18″ use_theme_fonts=”yes” css_animation=”fadeInUp” delay=”650″ css=”.vc_custom_1550471256455{margin-bottom: 20px !important;}”][vc_column_text font_size=”18px” line_height=”1.7em” max_width=”800px” text_ctn_pos=”cesis_line_d_center” css_animation=”fadeInUp” delay=”750″ css=”.vc_custom_1551073947691{padding-top: 25px !important;}”]<\/p>\n

Ready and waiting for you: a targeted range of care and color products designed to repair, protect, and defend the hair of every client who sits in your chair. From our in-salon professional treatments to backbar options that seamlessly take you through your day, we\u2019ve got you covered.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1753471955093{margin-top: 50px !important;}”][vc_column][vc_custom_heading text=”Scalp Vitality” font_container=”tag:h2|font_size:45px|text_align:center|color:%237CB986″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1744749234284{margin-bottom: 20px !important;}”][vc_single_image image=”32044″ img_size=”full” alignment=”center” css_animation=”fadeIn” css=””][\/vc_column][\/vc_row][vc_row][vc_column width=”3\/4″][vc_column_text font_size=”18px” line_height=”1.5em” letter_spacing=”1″ max_width=”95%” text_ctn_pos=”cesis_line_d_center” css=””]<\/p>\n

Discover NEW Joico Scalp Vitality \u2013 inspired by the latest in skincare, this barrier care routine features clinically tested formulas that preserve the scalp barrier\u2019s delicate balance, ensuring optimal scalp and hair health.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Scalp Vitality” link=”\/en\/pro-care\/scalp-vitality\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”250px” button_height=”50px” button_border=”1″ button_radius=”3″ css_animation=”none” margin_top=”30″ button_text_color=”#7CB986″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#7CB986″ h_button_border_color=”#7CB986″ button_f_size=”16px” button_l_spacing=”0.5″][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1550855393892{margin-top: 100px !important;}”][vc_column css=”.vc_custom_1550443228451{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_custom_heading text=”The Next Generation of Bond Building” font_container=”tag:p|font_size:20|text_align:center|line_height:1.3em” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″][vc_custom_heading text=”Defy Damage” font_container=”tag:h2|font_size:45px|text_align:center” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css_animation=”fadeIn” delay=”750″ css=”.vc_custom_1552430022038{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” equal_height=”yes” css=”.vc_custom_1747857317379{margin-top: 15px !important;}”][vc_column css=”.vc_custom_1550537077111{padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”31509″ img_size=”full” alignment=”center” style=”vc_box_border” css_animation=”bottom-to-top” css=”.vc_custom_1751047012626{margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”35″ equal_height=”yes” content_placement=”middle” css=”.vc_custom_1761071370230{margin-top: 3rem !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1550537077111{padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]

\"defy\"defy<\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1553724214095{padding-right: 0px !important;padding-left: 5px !important;}”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″ css=””]<\/p>\n

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico\u2019s NEW Defy Damage haircare system. This damage- defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.<\/p>\n

[\/vc_column_text][vc_row_inner content_placement=”middle”][vc_column_inner css=”.vc_custom_1696448553603{padding-right: 0px !important;}” offset=”vc_col-xs-6″][cesis_button button_text=”Defy Damage” link=”https:\/\/www.joico.lat\/en\/pro-care\/defy-damage\/” button_pos=”center” button_size=”cesis_button_custom” button_border=”1″ button_radius=”3″ css_animation=”fadeIn” margin_top=”25″ margin_bottom=”10″ button_text_color=”#704853″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#704853″ h_button_border_color=”#704853″ button_f_size=”18px” button_f_weight=”500″ button_l_spacing=”1″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1550886833522{margin-top: 50px !important;}”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_custom_heading text=”K-PAK Color Therapy” font_container=”tag:h2|font_size:45px|text_align:center|color:%23891e29″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1551061824992{margin-bottom: 20px !important;}”][vc_single_image image=”31512″ img_size=”full” style=”vc_box_outline” css_animation=”fadeIn” css=””][\/vc_column][\/vc_row][vc_row][vc_column width=”3\/4″][vc_column_text font_size=”18px” line_height=”1.5em” letter_spacing=”1″ max_width=”95%” text_ctn_pos=”cesis_line_d_center”]<\/p>\n

Need next-level color protection and the power of K-PAK reconstruction?
\nFormulated with African Manketti and Argan oils and Joico\u2019s SmartRelease\u2122 liposome technology, our K-PAK\u00ae Color Therapy\u2122 collection helps lock in every bit of stunningly beautiful color vibrancy you create and knock out client\u2019s hair damage in one powerful punch.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”K-PAK Color Therapy” link=”https:\/\/www.joico.lat\/en\/pro-care\/k-pak-color-therapy\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”250px” button_height=”50px” button_border=”1″ button_radius=”3″ css_animation=”none” margin_top=”30″ button_text_color=”#891e29″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#891e29″ h_button_border_color=”#891e29″ button_f_size=”16px” button_l_spacing=”0.5″][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1705601974947{margin-top: 50px !important;}” el_id=”moisture-recovery”][vc_column css=”.vc_custom_1550443228451{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_custom_heading text=”Moisture Recovery” font_container=”tag:h2|font_size:45px|text_align:center|color:%232a5a88″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1595961483251{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” equal_height=”yes” css=”.vc_custom_1751051723444{margin-top: 15px !important;}” el_id=”moisture-recovery-2″][vc_column css=”.vc_custom_1550537077111{padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”32432″ img_size=”full” alignment=”center” style=”vc_box_border” css_animation=”bottom-to-top” css=”.vc_custom_1759261099164{margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row gap=”35″ content_placement=”middle” el_id=”moisture-recovery-3″ css=”.vc_custom_1751054425076{margin-top: 3rem !important;}”][vc_column width=”1\/2″]

\"moisture\"moisture<\/div><\/div>[\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_column_text font_size=”20px” line_height=”1.5em” letter_spacing=”1″]<\/p>\n

When you\u2019re working with hair that needs a long, tall drink, Moisture Recovery is the answer: Intensive marine ingredients help deeply quench dry, dehydrated hair for softness and manageability that clients will see and feel on contact.<\/p>\n

[\/vc_column_text][cesis_button button_text=”MOISTURE RECOVERY” link=”https:\/\/www.joico.lat\/en\/pro-care\/moisture-recovery\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”300px” button_height=”50px” button_border=”1″ button_radius=”3″ css_animation=”none” margin_top=”30″ button_text_color=”#2a5a88″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#2a5a88″ h_button_border_color=”#2a5a88″ button_f_size=”16px” button_l_spacing=”0.5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1705602074395{margin-top: 50px !important;}” el_id=”hydrasplash”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_custom_heading text=”HydraSplash” font_container=”tag:h2|font_size:45px|text_align:center|color:%2354a7b5″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1595961207898{margin-bottom: 20px !important;}”][vc_single_image image=”31515″ img_size=”full” style=”vc_box_outline” css_animation=”fadeIn” css=””][\/vc_column][\/vc_row][vc_row el_id=”hydrasplash-2″][vc_column width=”3\/4″][vc_custom_heading text=”HYDRASPLASH COLLECTION” font_container=”tag:h2|font_size:30px|text_align:center|color:%2354a7b5″ use_theme_fonts=”yes” css=”.vc_custom_1626480640079{margin-bottom: 5px !important;}”][vc_column_text font_size=”18px” line_height=”1.5em” letter_spacing=”1″ max_width=”95%” text_ctn_pos=”cesis_line_d_center”]<\/p>\n

When fine-to-medium hair gets thirsty, it\u2019s time to prescribe HydraSplash \u2013Joico\u2019s new hair care collection designed to provide 24-hour hydration to quench even the most delicate strands. Thoroughly replenishing moisture, shine, and softness without weighing hair down, HydraSplash transforms dry, brittle hair with a lightweight feel your clients will love.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”HYDRASPLASH” link=”https:\/\/www.joico.lat\/en\/pro-care\/hydrasplash\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”250px” button_height=”50px” button_border=”1″ button_radius=”3″ css_animation=”none” margin_top=”30″ button_text_color=”#54a7b5″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#54a7b5″ h_button_border_color=”#54a7b5″ button_f_size=”16px” button_l_spacing=”0.5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1745002403554{margin-top: 50px !important;}” el_id=”color-balance-1″][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_custom_heading text=”Color Balance” font_container=”tag:h2|font_size:45px|text_align:center|color:%23403288″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1628613258867{margin-bottom: 20px !important;}”][vc_single_image image=”31519″ img_size=”full” style=”vc_box_outline” css_animation=”fadeIn” css=””][\/vc_column][\/vc_row][vc_row el_id=”color-balance-2″][vc_column width=”3\/4″][vc_column_text font_size=”18px” line_height=”1.5em” letter_spacing=”1″ max_width=”95%” text_ctn_pos=”cesis_line_d_center”]<\/p>\n

Keeping your client\u2019s hair true to hue is fast and easy, thanks to Joico\u2019s Color Balance collection, formulated with pigments designed to instantly neutralize those undesirable warm tones that tend to sneak in between appointments. Featuring SmartRelease Technology: our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help strengthen hair; along with antioxidants and UV absorbers to help protect each strand.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Color Balance” link=”https:\/\/www.joico.lat\/en\/pro-care\/color-balance\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”250px” button_height=”50px” button_border=”1″ button_radius=”3″ css_animation=”none” margin_top=”5″ button_text_color=”#403288″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#403288″ h_button_border_color=”#403288″ button_f_size=”16px” button_l_spacing=”0.5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1759188155033{margin-top: 50px !important;}” el_id=”style”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_custom_heading text=”Style & Finish” font_container=”tag:h2|font_size:45px|text_align:center|color:%23333333″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1627578922556{margin-bottom: 20px !important;}”][vc_single_image image=”31925″ img_size=”full” alignment=”center” style=”vc_box_outline” css_animation=”fadeIn” css=””][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1745002361144{margin-top: 25px !important;margin-bottom: 100px !important;}” el_id=”style-finish-2″][vc_column width=”1\/2″][vc_column_text font_size=”18px” line_height=”1.5em” letter_spacing=”1″ max_width=”95%” text_ctn_pos=”cesis_line_d_center”]<\/p>\n

Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet your every salon need: From texture to moisture to color protection and beyond, you\u2019ll have the hero product at your fingertips.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_row_inner][vc_column_inner width=”1\/2″][cesis_icon_list heading_color=”#2289d8″ h_heading_color=”#333333″ icon_color=”#2289d8″ h_icon_color=”#333333″ values=”%5B%7B%22link%22%3A%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fhairsprays%2F%22%2C%22icon%22%3A%22fa-star%22%2C%22heading%22%3A%22HAIRSPRAYS%22%7D%2C%7B%22link%22%3A%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fblowouts-and-thermal-protection%2F%22%2C%22icon%22%3A%22fa-star%22%2C%22heading%22%3A%22BLOWOUTS%20%26%20THERMAL%20PROTECTION%22%7D%2C%7B%22link%22%3A%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fvolumizing%2F%22%2C%22icon%22%3A%22fa-star%22%2C%22heading%22%3A%22VOLUMIZING%22%7D%5D”][\/vc_column_inner][vc_column_inner width=”1\/2″][cesis_icon_list heading_color=”#2289d8″ h_heading_color=”#333333″ icon_color=”#2289d8″ h_icon_color=”#333333″ values=”%5B%7B%22link%22%3A%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fcurls-like-us%2F%22%2C%22icon%22%3A%22fa-star%22%2C%22heading%22%3A%22CURL%22%7D%2C%7B%22link%22%3A%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fgels-cremes%2F%22%2C%22icon%22%3A%22fa-star%22%2C%22heading%22%3A%22GELS%20%26%20CREMES%22%7D%2C%7B%22link%22%3A%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fdry-texture-styling%2F%22%2C%22icon%22%3A%22fa-star%22%2C%22heading%22%3A%22DRY%20TEXTURE%20STYLING%22%7D%5D”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1550886833522{margin-top: 50px !important;}”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_custom_heading text=”K-PAK” font_container=”tag:h2|font_size:45px|text_align:center|color:%23b49758″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1627596352285{margin-bottom: 20px !important;}”][vc_single_image image=”31521″ img_size=”full” style=”vc_box_outline” css_animation=”fadeIn” css=””][\/vc_column][\/vc_row][vc_row][vc_column width=”3\/4″][vc_column_text font_size=”18px” line_height=”1.5em” letter_spacing=”1″ max_width=”95%” text_ctn_pos=”cesis_line_d_center”]<\/p>\n

Meet our damaged-hair hero that lets you valiantly transform even the most damaged mane. Powered by Joico\u2019s SmartRelease liposome technology that swoops into repair, strengthen, and protect hair precisely where it needs it, our iconic K-PAK collection helps repair years of visible damage and fight future breakage at the same time. In a single application, distressed tresses are rescued and restored to shining, healthy-looking glory \u2013 and you can take all the credit.<\/p>\n

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A glistening collection of blonde-focused products designed specifically to protect, detoxify, and bump up the brilliance and strength of hair that you\u2019ve bleached, double-processed, or lifted to new heights. Send clients home with this care regimen and you\u2019ll also be preventing environmental damage and off-tones until their next salon visit.<\/p>\n

[\/vc_column_text][cesis_button button_text=”Blonde Life” link=”https:\/\/www.joico.lat\/en\/pro-care\/blonde-life\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”300px” button_height=”50px” button_border=”1″ button_radius=”3″ css_animation=”none” margin_top=”30″ button_text_color=”#b49758″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#b49758″ h_button_border_color=”#b49758″ button_f_size=”16px” button_l_spacing=”0.5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1703106686100{margin-top: 30px !important;}” el_id=”youthlock”][vc_column][vc_separator color=”mulled_wine” el_width=”90″ css=”.vc_custom_1550886840877{margin-top: 60px !important;margin-bottom: 100px !important;}”][vc_custom_heading text=”Youthlock” font_container=”tag:h2|font_size:45px|text_align:center|color:%23e46651″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1655764025940{margin-bottom: 20px !important;}”][vc_single_image image=”31529″ img_size=”full” alignment=”center” style=”vc_box_outline” css_animation=”fadeIn” css=””][\/vc_column][\/vc_row][vc_row el_id=”youthlock-2″][vc_column width=”3\/4″][vc_column_text font_size=”18px” line_height=”1.5em” letter_spacing=”1″ max_width=”95%” text_ctn_pos=”cesis_line_d_center”]<\/p>\n

Faced with hair that needs a revitalizing makeover? Joico\u2019s YouthLock care collection harnesses the power of collagen and nourishing Buriti fruit oil, for a transformative journey back to ageless body, bounce, shine, and manageability. Clients will experience the joi of reduced hair fall; while dry, brittle strands get a fresh, new start and healthy reboot.<\/p>\n

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Introducing a joi-ful wave of styling that embraces and enhances every unique twist and twirl. Curls Like Us \u2013 formulated with Algae Oil and Moringa Seed Oil \u2013 empowers you to showcase your curls in all their glory. Paired with our stylist-tested techniques, this curl-enhancing trio helps to simplify your daily styling routine. With Curls Like Us, you don\u2019t just style your curls, you celebrate them.<\/p>\n

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Styling a look on fine, thin hair and you want to amp it up with big, bouncy body? It\u2019s time to turn to our powerfully transformative trio\u2014JoiFull Volumizing Shampoo, Conditioner, and Styler. You\u2019ll see long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products.<\/p>\n

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Dye-ing to preserve those fierce, fabulous, vibrant color looks you\u2019ve crafted with care? From deep, dark brunettes to radiant redheads and blonde bombshells, you can commit for the long haul with Joico Colorful: Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It\u2019s a brilliant and beautiful trio that keeps every color creation true-to-hue.<\/p>\n

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Say hello to hydration for hair and scalp. <\/strong>Our Inner Joi\u2122 Hydrate formulas, made with Apple Extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.<\/p>\n

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**Seg\u00fan la norma ISO global 16128, origen 86%-98% natural significa que se compone de al menos un 86%-97% de agua y materiales de origen vegetal y mineral con procesamiento limitado<\/p>\n

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EXPERIENCE THE INNER JOI OF CLEAN, ANIMAL TEST-FREE HAIRCARE THAT DOES A WORLD OF GOOD. <\/strong>Our NEW Inner Joi collection features 100% vegan, naturally-derived** formulas that deliver the transformative results and professional performance you love, all bottled in a sustainable package that gives back to communities in need.<\/p>\n

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**According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas<\/p>\n

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Rev up your fiercest red creations — and keep the most intense looks vibrant — with our color-depositing Color Infuse\u00ae Red Shampoo and Conditioner, NEW and improved for longer-lasting results. This punched-up product contains Joico\u2019s SmartRelease\u2122 liposome delivery system that actively releases Rosehip Oil, Arginine, and Keratin for continuous strength and protection; plus Green Tea Extract, UV absorbers, and antioxidants to help fight the fade between visits to the salon.<\/p>\n

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[vc_row][vc_column][vc_custom_heading text=”Professional Hair Care” font_container=”tag:h1|font_size:80|text_align:center” text_resize=”yes” text_minimum=”32″ letter_spacing=”-2″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″ css=”.vc_custom_1550471095939{margin-top: 100px !important;}”][vc_custom_heading text=”Discover the transformative power of truly healthy hair…” font_container=”tag:h2|font_size:24|text_align:center|line_height:1.5em” text_resize=”yes” text_minimum=”18″ use_theme_fonts=”yes” css_animation=”fadeInUp” delay=”650″ css=”.vc_custom_1550471256455{margin-bottom: 20px !important;}”][vc_column_text font_size=”18px” line_height=”1.7em” max_width=”800px” text_ctn_pos=”cesis_line_d_center” css_animation=”fadeInUp” delay=”750″ css=”.vc_custom_1551073947691{padding-top: 25px !important;}”] Ready and waiting for you: a targeted range of care and color products designed to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13878","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/13878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=13878"}],"version-history":[{"count":2,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/13878\/revisions"}],"predecessor-version":[{"id":33532,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/13878\/revisions\/33532"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=13878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}