{"id":14704,"date":"2019-03-06T13:46:20","date_gmt":"2019-03-06T21:46:20","guid":{"rendered":"https:\/\/www.joico.com\/?page_id=14704"},"modified":"2025-04-02T11:56:17","modified_gmt":"2025-04-02T18:56:17","slug":"lumishine-permanent","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-permanent\/","title":{"rendered":"LumiShine Permanent"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1551905863214{background-color: #000000 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1518458592921{padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;LumiShine<br \/>\nPermanent Cr\u00e8me Color&#8221; font_container=&#8221;tag:h1|font_size:80|text_align:center|color:%23ffffff|line_height:1.2&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;-1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;400&#8243; css=&#8221;.vc_custom_1551905812506{margin-top: 50px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=elmNsp9HKLU&#8221; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1551910481999{margin-top: 25px !important;padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;14853&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Color So Brilliant, It Instantly Restrengthens Hair With Up To Twice The Shine.&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:left|color:%23333333|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text css=&#8221;.vc_custom_1555556530202{margin-right: 100px !important;}&#8221;]LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair\u2014guaranteed![\/vc_column_text][cesis_icon_list style=&#8221;cesis_il_2&#8243; shadow=&#8221;cesis_list_shadow&#8221; space=&#8221;15&#8243; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;40&#8243; heading_color=&#8221;#666666&#8243; h_heading_color=&#8221;#333333&#8243; icon_color=&#8221;#b2b2b2&#8243; icon_bg_color=&#8221;#ffffff&#8221; h_icon_color=&#8221;#666666&#8243; h_icon_bg_color=&#8221;#ffffff&#8221; h_icon_border_color=&#8221;#ebebeb&#8221; h_f_weight=&#8221;400&#8243; h_t_transform=&#8221;none&#8221; values=&#8221;%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Delivers%20up%20to%202X%20the%20shine*%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Reduced%20breakage**%20and%20100%25%20replenished%20and%20restrengthened%20hair***%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Nourishing%20protection%20that%20seals%20in%20moisture%2C%20softness%2C%20and%20shine%20for%20up%20to%2030%20shampoos****%22%7D%2C%7B%22text%22%3A%22*%20vs.%20untreated%20damaged%20hair%22%7D%2C%7B%22text%22%3A%22**%20Combing%20breakage%20on%20damaged%20hair%20with%20K-PAK.%20Color%20Therapy%E2%84%A2%20Shampoo%20and%20Conditioner%20vs.%20non-conditioning%20shampoo%22%7D%2C%7B%22text%22%3A%22***%20vs.%20haircolor%20without%20ArgiPlex%22%7D%2C%7B%22text%22%3A%22****%20When%20followed%20with%20K-PAK.%20Color%20Therapy%E2%84%A2%20Shampoo%20and%20Conditioner%22%7D%5D&#8221;][vc_column_text css=&#8221;.vc_custom_1551909212867{margin-right: 100px !important;}&#8221;]LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here\u2019s why you\u2019ll love LumiShine&#8230;[\/vc_column_text][cesis_icon_list style=&#8221;cesis_il_2&#8243; shadow=&#8221;cesis_list_shadow&#8221; space=&#8221;15&#8243; css_animation=&#8221;fadeInUp&#8221; margin_bottom=&#8221;40&#8243; heading_color=&#8221;#666666&#8243; h_heading_color=&#8221;#333333&#8243; icon_color=&#8221;#b2b2b2&#8243; icon_bg_color=&#8221;#ffffff&#8221; h_icon_color=&#8221;#666666&#8243; h_icon_bg_color=&#8221;#ffffff&#8221; h_icon_border_color=&#8221;#ebebeb&#8221; h_f_weight=&#8221;400&#8243; h_t_transform=&#8221;none&#8221; values=&#8221;%5B%7B%22icon%22%3A%22fa-star2%22%2C%22heading%22%3A%22IT%E2%80%99S%20EASY!%20Three%20simple%20steps%20to%20brilliant%20color%E2%80%94consultation%2C%20formulation%2C%20and%20application.%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22heading%22%3A%22ITS%20PREDICTABLE&#8230;%20RELIABLE&#8230;%20AND%20UTTERLY%20STRAIGHTFORWARD!%20A%20full%20spectrum%20of%20perfectly%20balanced%2C%20intermixable%20pre-blended%20shades%20allows%20you%20to%20deliver%20straight-from-the-tube%20(or%20bottle)%20color%20perfection%E2%80%94every%20single%20time.%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22heading%22%3A%22IT%20SMELLS%20AMAZING!%20LumiShine%20is%20formulated%20with%20Joico%E2%80%99s%20exclusive%20Fresh%20Fragrance%20technology%2C%20a%20combination%20of%20molecules%20that%20helps%20neutralize%20airborne%20ammonia%20and%20envelopes%20your%20color%20service%20in%20fresh%2C%20calming%20notes%20of%20bergamot%2C%20iris%2C%20and%20sandalwood.%20Client%20comfort%20is%20off%20the%20charts.%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588885566845{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1588885689480{padding-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Awards&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333&#8243; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;22184&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][cesis_testimonials type=&#8221;isotope&#8221; testimonials=&#8221;%5B%7B%22author%22%3A%22BehindTheChair.com%22%2C%22a_info%22%3A%22Stylist%20Choice%20Awards%202016%20winner%20for%20Favorite%20New%20Color%20Line%22%2C%22layout%22%3A%22half%22%2C%22bg_color%22%3A%22%23f4f4f4%22%7D%2C%7B%22author%22%3A%22Beauty%20Launchpad%20Magazine%22%2C%22a_info%22%3A%22Readers%20Choice%20Awards%202018%20winner%20for%20Best%20Fashion%20Color%22%2C%22layout%22%3A%22half%22%2C%22bg_color%22%3A%22%23f4f4f4%22%7D%5D&#8221; nav_align=&#8221;cesis_owl_nav_center&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1552091381773{margin-top: 100px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;What&#8217;s New&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333&#8243; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1743616715881{margin-top: 30px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;vc_col-sm-push-3&#8243;][vc_single_image image=&#8221;23727&#8243; img_size=&#8221;1200&#215;600&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1614197163514{margin-top: 15px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;vc_col-sm-pull-9&#8243; css=&#8221;.vc_custom_1557186232332{margin-top: 15px !important;}&#8221;][vc_custom_heading text=&#8221;LumiShine Ash Ash Series&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%236a8672&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1614196969746{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221;]<\/p>\n<p style=\"text-align: center;\">Show brass who\u2019s boss with LumiShine\u2019s NEW Ash Ash Series\u2014a cool palette of seven gorgeous permanent cr\u00e8me and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Lumishine Ash Ash&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/pro-color\/lumishine-ash-ash-series\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#6a8672&#8243; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717176085961{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;31163&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1717028492815{margin-top: 15px !important;}&#8221;][vc_custom_heading text=&#8221;NEW Mocha(M) and Natural Beige(NB) permanent color series&#8221; font_container=&#8221;tag:p|font_size:25|text_align:left&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1717182027894{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;24px&#8221; css=&#8221;&#8221;]These intermixable cr\u00e8me shades open up a world of tempting possibilities for both brunette and blonde hair\u2014while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos****. Delicious on so many levels![\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717033632108{margin-top: 45px !important;margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;24px&#8221; css=&#8221;.vc_custom_1717033640959{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]Mocha[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717033650129{margin-top: 0px !important;padding-top: 0px !important;}&#8221; el_id=&#8221;new-8-15&#8243;][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31166&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1743616821412{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>3M \/ 3.037<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31168&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1743616877693{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>5M \/ 5.037<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31170&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1743616929703{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>6M \/ 6.037<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717033670707{margin-top: 45px !important;margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;24px&#8221; css=&#8221;.vc_custom_1717033678927{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]Natural Beige[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717033686069{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31172&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1743617077035{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>5NB \/ 5.072<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31174&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1743617921838{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>6NB \/ 6.072<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31176&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1743617978181{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>7NB \/ 7.072<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31178&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1743618037906{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>9NB \/ 9.072<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31180&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1743618098920{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>10NB \/ 10.072<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717179121252{margin-top: 45px !important;margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Ideal When&#8221; font_container=&#8221;tag:p|font_size:25|text_align:left&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1717180610690{margin-top: 20px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;31182&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Mocha&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1717181248039{margin-bottom: 5px !important;}&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; height=&#8221;3&#8243; width=&#8221;80&#8243; color=&#8221;#4d0b0f&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li>You want to achieve a caramel mocha to mocha latte hues and cover gray<\/li>\n<li>You want to deliver options for natural browns\/ brunettes<\/li>\n<li>You want to create rich, dimensional gray coverage with a low-ammonia formula<\/li>\n<li>You want a go-to palette of gorgeous mocha shades<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Natural Beige&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1717181256950{margin-bottom: 5px !important;}&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; height=&#8221;3&#8243; color=&#8221;#917800&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li>You want to neutralize warmth, for natural beige results<\/li>\n<li>Your client craves lush and neutral results<\/li>\n<li>You want a go-to palette for natural beige blondes and brunettes<\/li>\n<li>You want customizable tones that can be used to cover gray and highlight<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717184122019{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=hsLofL5r7fA&amp;ab_channel=Joico&#8221; align=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717179114052{margin-top: 45px !important;margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;31184&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][cesis_icon_box box_top=&#8221;50px&#8221; box_bottom=&#8221;50px&#8221; box_left=&#8221;50px&#8221; box_right=&#8221;50px&#8221; position=&#8221;i_left&#8221; i_space=&#8221;30&#8243; heading=&#8221;Laura\u2019s formula:&#8221; heading_space=&#8221;22&#8243; use_editor=&#8221;yes&#8221; icon_color=&#8221;#333333&#8243; heading_f_size=&#8221;18px&#8221; text_f_size=&#8221;16px&#8221; icon=&#8221;fa-lab&#8221;]<\/p>\n<div class=\"cesis_icon_paragraph_text_ctn\"><strong>Base Formula:<\/strong> LumiShine Permanent 5M Mocha + 5 Volume LumiShine Developer<br \/>\n<strong>Highlight Formula:<\/strong> LumiShine Permanent 7NB Natural Beige + 40 Volume LumiShine Developer<br \/>\n<strong>Lowlight Formula:<\/strong> LumiShine Permanent 5M Mocha + 5 Volume LumiShine Developer<\/div>\n<p>[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717179121252{margin-top: 45px !important;margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;FAQ&#8221; font_container=&#8221;tag:p|font_size:25|text_align:left&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1717180677740{margin-top: 20px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_toggle title=&#8221;Q: How are the shade families NV (Natural Violet) and NB (Natural Beige) different in LumiShine?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221;]A: Natural Violet has a cooler result than Natural Beige.[\/vc_toggle][vc_toggle title=&#8221;Q: How do NWB (Natural Warm Beige) shades differ from NB (Natural Beige) shades?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221;]A: Natural Warm Beige shades produce warmer results. [\/vc_toggle][vc_toggle title=&#8221;Q: What tone result should I expect from the M (Mocha) shades?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221;]A: Expect rich mocha chocolate hues with warmth.[\/vc_toggle][vc_toggle title=&#8221;Q: Do these shades (Mocha and Natural Beige shades) cover gray?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221;]A: Yes, both shade families are pre-blended to cover gray.\u00a0 [\/vc_toggle][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1557188569511{margin-top: 100px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;All Shade Collections&#8221; font_container=&#8221;tag:h3|font_size:40|text_align:left|color:%23333333&#8243; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243;][vc_row_inner gap=&#8221;30&#8243; css=&#8221;.vc_custom_1625598344631{margin-top: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1625598423807{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;border-left-color: #a8a8a8 !important;border-left-style: solid !important;border-right-color: #a8a8a8 !important;border-right-style: solid !important;border-top-color: #a8a8a8 !important;border-top-style: solid !important;border-bottom-color: #a8a8a8 !important;border-bottom-style: solid !important;border-radius: 1px !important;}&#8221;][vc_single_image image=&#8221;16285&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1557185932570{margin-top: 15px !important;}&#8221;][vc_custom_heading text=&#8221;LumiShine Powerhouse Reds&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%23c42332&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1635201085566{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221;]<\/p>\n<p style=\"text-align: center;\">A stunning range of fierce tones\u2014these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Lumishine Powerhouse Reds&#8221; link=&#8221;\/en\/pro-color\/powerhouse-reds\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#c42332&#8243; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1625598440873{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 35px !important;padding-left: 25px !important;border-left-color: #a8a8a8 !important;border-left-style: solid !important;border-right-color: #a8a8a8 !important;border-right-style: solid !important;border-top-color: #a8a8a8 !important;border-top-style: solid !important;border-bottom-color: #a8a8a8 !important;border-bottom-style: solid !important;border-radius: 1px !important;}&#8221;][vc_single_image image=&#8221;18026&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1625598260655{margin-top: 15px !important;}&#8221;][vc_custom_heading text=&#8221;LumiShine Youthlock&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%23b2958d&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1609362266399{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221;]<\/p>\n<p style=\"text-align: center;\">100% Gray Coverage in 20 RADIANT SHADE Unlock hair\u2019s youth potential with NEW LumiShine\u00aeYouthLock.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Lumishine YouthLock&#8221; link=&#8221;\/en\/pro-color\/lumishine-youthlock\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#b2958d&#8221; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1625598336837{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;border-left-color: #a8a8a8 !important;border-left-style: solid !important;border-right-color: #a8a8a8 !important;border-right-style: solid !important;border-top-color: #a8a8a8 !important;border-top-style: solid !important;border-bottom-color: #a8a8a8 !important;border-bottom-style: solid !important;border-radius: 1px !important;}&#8221;][vc_single_image image=&#8221;23747&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1743618451745{margin-top: 15px !important;}&#8221;][vc_custom_heading text=&#8221;LumiShine Ash Ash Series&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%236a8672&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1625598324205{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221;]<\/p>\n<p style=\"text-align: center;\">A cool palette of seven gorgeous shades specially formulated to neutralize unwanted warm tones.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Lumishine Ash Ash&#8221; link=&#8221;\/en\/pro-color\/lumishine-ash-ash-series\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#6a8672&#8243; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1717025781396{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 1px !important;border-color: #a8a8a8 !important;}&#8221;][vc_single_image image=&#8221;31187&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;LumiShine LUMI10&#8243; font_container=&#8221;tag:p|font_size:25|text_align:left|color:%2348c1e1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1625766502331{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">Time is money\u2014make every minute count! This professional permanent haircolor is formulated\u00a0 to deliver 100% gray coverage in just 10 minutes.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Lumishine LUMI10&#8243; link=&#8221;\/en\/pro-color\/lumishine-lumi10\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#48c1e1&#8243; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1681254919801{margin-top: 100px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Shade Collections&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333&#8243; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243;][vc_row_inner css=&#8221;.vc_custom_1557184286172{margin-top: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;12991&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_custom_heading text=&#8221;LumiShine Nude Glow&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%23d6b386&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1557184199811{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221;]<\/p>\n<p style=\"text-align: center;\">Take natural up a notch with this trend-worthy line of modern tones.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Natural Warm Series&#8221; link=&#8221;\/en\/pro-color\/lumishine-natural-warm-series\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#d6b386&#8243; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;16285&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1557185932570{margin-top: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Powehouse Reds&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%23c42332&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1582848252887{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221;]<\/p>\n<p style=\"text-align: center;\">A stunning range of fierce tones\u2014that stay true to tone, resisting the fading effects of everyday aggressors.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Lumishine Powerhouse Reds&#8221; link=&#8221;\/en\/pro-color\/powerhouse-reds\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#c42332&#8243; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21605&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1614197105641{margin-top: 15px !important;}&#8221;][vc_custom_heading text=&#8221;LumiShine YouthLock&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%23b2958d&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1582848396462{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221;]<\/p>\n<p style=\"text-align: center;\">100% Gray Coverage in 20 RADIANT SHADE Unlock hair\u2019s youth potential with NEW LumiShine\u00aeYouthLock.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Lumishine YouthLock&#8221; link=&#8221;\/en\/pro-color\/lumishine-youthlock\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#b2958d&#8221; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1743618406047{margin-top: 100px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Shade Collections&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333&#8243; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243;][vc_row_inner css=&#8221;.vc_custom_1557184286172{margin-top: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;16285&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1681254949844{margin-top: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Powehouse Reds&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%23c42332&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1582848252887{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221;]<\/p>\n<p style=\"text-align: center;\">A stunning range of fierce tones\u2014that stay true to tone, resisting the fading effects of everyday aggressors.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Lumishine Powerhouse Reds&#8221; link=&#8221;\/en\/pro-color\/powerhouse-reds\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#c42332&#8243; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;21605&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1681254959920{margin-top: 15px !important;}&#8221;][vc_custom_heading text=&#8221;LumiShine YouthLock&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%23b2958d&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1582848396462{margin-top: 20px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221;]<\/p>\n<p style=\"text-align: center;\">100% Gray Coverage in 20 RADIANT SHADE Unlock hair\u2019s youth potential with NEW LumiShine\u00aeYouthLock.<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;Lumishine YouthLock&#8221; link=&#8221;\/en\/pro-color\/lumishine-youthlock\/&#8221; button_pos=&#8221;center&#8221; button_bg_color=&#8221;#b2958d&#8221; h_button_bg_color=&#8221;#333333&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1721078152456{margin-top: 5rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Video Tutorials&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333|line_height:1&#8243; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243; margin_bottom=&#8221;25&#8243;][vc_column_text css=&#8221;.vc_custom_1721410007443{margin-bottom: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #242424 !important;border-radius: 3px !important;}&#8221;][\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1552091389171{margin-top: 100px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Step-by-Step Tutorials&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333&#8243; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_blog to_show=&#8221;4&#8243; category=&#8221;107&#8243; tag=&#8221;3&#8243; col=&#8221;4&#8243; char_length=&#8221;110&#8243; margin_top=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1552091396708{margin-top: 100px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Color Formulas&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333&#8243; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243;][cesis_blog to_show=&#8221;4&#8243; category=&#8221;106&#8243; tag=&#8221;3&#8243; col=&#8221;4&#8243; char_length=&#8221;110&#8243; margin_top=&#8221;15&#8243; iso_nav=&#8221;load_more&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; min_height=&#8221;180&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1551915417963{margin-top: 75px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading text=&#8221;Get LumiShine Conversion\/Swatch Charts, Fact Sheets, and more&#8221; font_container=&#8221;tag:h4|font_size:18|text_align:left|color:%23333333|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;12&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1555556824248{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][cesis_button button_text=&#8221;Tech Charts&#8221; link=&#8221;\/en\/pro-color\/technical-charts\/&#8221; button_pos=&#8221;cesis_button_right&#8221; button_size=&#8221;cesis_button_custom&#8221; button_width=&#8221;270px&#8221; button_height=&#8221;55px&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;3&#8243; hover=&#8221;shine&#8221; css_animation=&#8221;zoomIn&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#f4f4f4&#8243; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#212121&#8243; h_button_border_color=&#8221;#212121&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1551905863214{background-color: #000000 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1518458592921{padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;LumiShine Permanent Cr\u00e8me Color&#8221; font_container=&#8221;tag:h1|font_size:80|text_align:center|color:%23ffffff|line_height:1.2&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;-1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;400&#8243; css=&#8221;.vc_custom_1551905812506{margin-top: 50px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=elmNsp9HKLU&#8221; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1551910481999{margin-top: 25px !important;padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;14853&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Color So Brilliant, It Instantly Restrengthens Hair With Up To Twice The Shine.&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:left|color:%23333333|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14704","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/14704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=14704"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/14704\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/12694"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=14704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}