{"id":14844,"date":"2019-03-07T12:44:26","date_gmt":"2019-03-07T20:44:26","guid":{"rendered":"https:\/\/www.joico.com\/?page_id=14844"},"modified":"2026-03-04T11:35:24","modified_gmt":"2026-03-04T19:35:24","slug":"blonde-life","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/","title":{"rendered":"Blonde Life"},"content":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column][vc_custom_heading text=”Blonde Life” font_container=”tag:h1|font_size:75|text_align:center|color:%239d8d67|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”none” delay=”400″ css=”.vc_custom_1613071958371{margin-top: 50px !important;margin-bottom: 8px !important;}”][vc_custom_heading text=”Lightening & Brightening System” font_container=”tag:h2|font_size:30|text_align:center|color:%239d8d67|line_height:1.2em” text_resize=”yes” text_minimum=”24″ use_theme_fonts=”yes” css=”.vc_custom_1613071929885{margin-bottom: 30px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”33581″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”5\/12″][vc_empty_space height=”1rem”][vc_single_image image=”26470″ img_size=”400×100″ alignment=”center”][\/vc_column][vc_column width=”7\/12″][vc_column_text font_size=”18px” line_height=”1.8em”]<\/p>\n

Imagine a world in which our differences bring us together. Where strong blondes are defined by that which makes us unique. A world that connects us as experts; and bonds us in beauty.<\/p>\n

That\u2019s the world of BLONDE<\/strong> LIFE<\/span>: United in Spirit\u2026 distinctively gorgeous.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1744667880611{margin-top: 100px !important;}” el_id=”new”][vc_column][vc_custom_heading text=”What’s New” font_container=”tag:p|font_size:40|text_align:left|color:%23333333″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″][vc_column_text css=”.vc_custom_1740790044503{margin-bottom: 0px !important;}”][\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1744671868820{margin-top: 3rem !important;margin-bottom: 3rem !important;}” el_id=”new”][vc_column][vc_custom_heading text=”Lighteners” font_container=”tag:p|font_size:40px|text_align:left|color:%239d8d67|line_height:2rem” text_resize=”yes” text_minimum=”30″ letter_spacing=”1″ use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”33588″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1772652918753{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”18px” line_height=”1.8″]BUILD BONDS FOR STRONG BLONDES WITH BLONDE LIFE! This collection features your must-haves for lightning-fast, multi-process blonding services that lift hair up to 9+ levels! Formulated with bond-building Arginine and a signature oil blend to help protect hair against breakage and deliver healthy-looking results[\/vc_column_text][cesis_button button_text=”Discover Lighteners” link=”\/en\/pro-color\/blonde-life\/lighteners\/” button_border=”1″ button_text_color=”#ffffff” button_bg_color=”#9d8d67″ button_border_color=”#333333″ h_button_text_color=”#333333″ h_button_bg_color=”#9d8d67″ h_button_border_color=”#333333″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1744667892822{margin-top: 3rem !important;margin-bottom: 3rem !important;}” el_id=”new” el_class=”swap-col-on-mobile”][vc_column][vc_custom_heading text=”Blonde Life Demi Gloss” font_container=”tag:p|font_size:40px|text_align:left|color:%239d8d67|line_height:2rem” text_resize=”yes” text_minimum=”30″ letter_spacing=”1″ use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”18px” line_height=”1.8″]Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.[\/vc_column_text][cesis_button button_text=”Discover Demi Gloss” link=”\/en\/pro-color\/blonde-life\/demi-gloss\/” button_border=”1″ button_text_color=”#ffffff” button_bg_color=”#9d8d67″ button_border_color=”#333333″ h_button_text_color=”#333333″ h_button_bg_color=”#9d8d67″ h_button_border_color=”#333333″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”31118″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1740790439446{margin-top: 15px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1744667901290{margin-top: 20px !important;}”][vc_column width=”1\/2″][vc_single_image image=”26480″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1664902058734{margin-top: 15px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Blonde Life Demi-Gloss” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1659387491165{margin-top: 20px !important;}”][vc_column_text font_size=”18px” line_height=”1.8″]Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.[\/vc_column_text][cesis_button button_text=”Discover Demi-Gloss” link=”https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/demi-gloss\/” button_border=”1″ button_text_color=”#ffffff” button_bg_color=”#9d8d67″ button_border_color=”#333333″ h_button_text_color=”#333333″ h_button_bg_color=”#9d8d67″ h_button_border_color=”#333333″][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1744671547528{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”Products” font_container=”tag:p|font_size:40|text_align:left|color:%23333333″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_tabs interval=”0″ style=”cesis_tab_4″ pos=”cesis_tab_center” mt=”30″][vc_tab title=”Lightening Powder” tab_id=”06ec1fc4-dc16-3″][vc_row_inner css=”.vc_custom_1664840046109{padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”26482″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1664902140869{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”1rem”][vc_column_text font_size=”18px” line_height=”1.8″]THE SAME HIGH-LIFT FORMULA BLONDES KNOW AND LOVE \u2013 NOW SUSTAINABLY PACKAGED IN 100% RECYCLED FIBER PAPERBOARD. If blonde is great, BLONDER is better. Especially when you\u2019re lightening up strands with a high-lift formula that kicks you up to 9+ levels in record time*. With our powerful formula, you\u2019ll build bonds for strong blondes, minimize damaging** applications, and bypass the hassle of additives – all while leaving hair visibly healthy. Used on the scalp or off, Blonde Life Lightening Powder gets you beautifully blonde in a flash.[\/vc_column_text][vc_column_text font_size=”14px” line_height=”1.8″]*vs. other Joico lighteners
\n**Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1664840255388{padding-top: 30px !important;padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][vc_custom_heading text=”JOI & Benefits” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1659399163561{margin-top: 20px !important;}”][vc_column_text font_size=”18px” line_height=”1.8″]The days of investing hours to hit your blonde goals are over. Blonde Life Lightening Powder sidesteps those multiple trips to the chair, additives, and even breakage* to deliver up to 9+ levels of transformative lift & brilliant shine\u2014in 60 minutes or less! (What\u2019s not to love?)[\/vc_column_text][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Delivers%20up%20to%C2%A09%2B%20levels%20of%20fast-acting%20lift!%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22BUILDS%20BONDS%20FOR%20STRONG%20BLONDES%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Our%20fastest*%20way%20to%20lighten%20%26%20brighten%20hair!%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Strengthens%20hair%2C%20reducing%20breakage%20by%20over%2054%25*%20in%20just%20one%20treatment%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22A%20powerhouse%20formula%2C%20including%20Tamanu%20Oil%20and%20Monoi%20Oil%22%7D%5D”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1659399384882{margin-top: 3.7rem !important;}”][vc_custom_heading text=”IDEAL WHEN\u2026” font_container=”tag:p|font_size:18|text_align:left|color:%235c5c5c” text_transform=”cesis_text_transform_uppercase” 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css=”.vc_custom_1664840151877{padding-top: 30px !important;padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner][vc_custom_heading text=”Now Let\u2019s Use It:” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1664824434942{margin-top: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1664840162530{padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”26484″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1664902347390{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”1rem”][cesis_icon_list 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!important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner][vc_custom_heading text=”Larisa\u2019s Blonde Life Pro Tips” font_container=”tag:p|font_size:18|text_align:left|color:%235c5c5c” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css=”.vc_custom_1664825099937{margin-top: 5px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1664841112809{padding-right: 2rem !important;padding-bottom: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/3″][cesis_icon_paragraph i_choice=”image” image=”26489″ image_size=”600″ heading=”Pro Tip 1:” text=”Use the client\u2019s temple as a \u201cboard\u201d when foiling around the hairline for control and accuracy so the foils don\u2019t slip”][\/cesis_icon_paragraph][\/vc_column_inner][vc_column_inner width=”1\/3″][cesis_icon_paragraph i_choice=”image” image=”26491″ image_size=”600″ heading=”Pro Tip 2:” text=”For client comfort while processing, braid the hair outside of the foils away from the client\u2019s face”][\/cesis_icon_paragraph][\/vc_column_inner][vc_column_inner width=”1\/3″][cesis_icon_paragraph i_choice=”image” image=”26493″ image_size=”600″ heading=”Pro Tip 3:” text=”When creating a bold bright hero piece in the front use back-to-back \u201cweave\u201d partings”][\/cesis_icon_paragraph][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”Balayage Lightener” tab_id=”179c2024-7d68-1″][vc_row_inner css=”.vc_custom_1664840976437{padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”26501″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1664926391869{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”1rem”][vc_column_text font_size=”18px” line_height=”1.8″]No more having to choose between lift and creative freedom. We\u2019ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application<\/strong>. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage and freehand painting techniques become stunningly simple and speedy art forms to master.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1664840986440{padding-top: 30px !important;padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][vc_custom_heading text=”JOI & Benefits” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1659399163561{margin-top: 20px !important;}”][cesis_icon_list 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css=”.vc_custom_1659121666965{margin-top: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1664841091092{padding-right: 2rem !important;padding-bottom: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”26503″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1664926467565{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”1rem”][cesis_icon_list values=”%5B%7B%22heading%22%3A%22DO%20NOT%20USE%20ON%20SCALP%20%7C%20FOR%20OFF%20SCALP%20APPLICATION%20ONLY%3A%22%2C%22text%22%3A%22Mix%20to%20desired%20consistency%20(1%3A1%20or%201%3A2)%20with%2010%20volume%20(3%25)%2C%2020%20volume%20(6%25)%2C%2030%20volume%20(9%25)%2C%20or%2040%20volume%20(12%25)%20of%20Joico%20developer.%22%7D%2C%7B%22heading%22%3A%22TIMING%3A%22%2C%22text%22%3A%22Process%20up%20to%2060%20minutes%20or%20until%20desired%20level%20is%20achieved.%20Do%20not%20use%20heat.%22%7D%2C%7B%22heading%22%3A%22POST-COLOR%20SERVICE%3A%22%2C%22text%22%3A%22Rinse%20hair%20thoroughly%20after%20processing.%20Shampoo%20with%20Blonde%20Life%20Brightening%20Shampoo.%20Rinse%20well.%20Apply%20Blonde%20Life%20Brightening%20Masque%20and%20leave%20in%20for%205%20minutes.%20Rinse%20thoroughly%20and%20towel-dry%20hair.%20Style%20as%20desired%20with%20your%20preferred%20Joico%20products.%22%7D%2C%7B%22heading%22%3A%22DEFY%20DAMAGE%C2%AE%20SERVICE%3A%22%2C%22text%22%3A%22For%20additional%20damage%20protection%2C%20apply%20Joico%20Defy%20Damage%20ProSeries%201%20before%20your%20color%20service%20and%20Joico%20Defy%20Damage%20ProSeries%202%20as%20a%20post-color%20service%20treatment.%22%7D%5D”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”Cr\u00e8me Lightener” tab_id=”1659388667222-2-5″][vc_row_inner css=”.vc_custom_1664841131479{padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”2\/5″][vc_single_image image=”26505″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1664926545042{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”3\/5″][vc_empty_space height=”1rem”][vc_column_text font_size=”18px” line_height=”1.8″]Start the clock and watch as Blonde Life Cr\u00e8me Lightener rockets you to bombshell status in no time flat. Joico\u2019s fastest* cr\u00e8me lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.[\/vc_column_text][vc_column_text font_size=”14px” line_height=”1.8″] * Vs other Joico cr\u00e8me lighteners.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1664841159596{padding-top: 30px !important;padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner][vc_custom_heading text=”JOI & Benefits:” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1659121346820{margin-top: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1664841176053{padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22BLONDE%20LIFE%20Cr%C3%A8me%20Lightener%20is%20proof%20that%20you%20can%20go%20bombshell%20blonde%20and%20have%20healthy%20looking%20hair.%20%20Our%20powerful%20Cr%C3%A8me%20Lightener%20strengthens%20strands%20with%20a%20hydrated%20feel%2C%20reducing%20breakage%20by%2077%25*%20with%20just%20one%20application%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Delivers%20up%20to%C2%A09%2B%20levels%20of%20fast-acting%20lift!%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22BUILD%20BONDS%20FOR%20STRONG%20BLONDES%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Reduces%20breakage%20by%2077%25%20in%20one%20application*%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Designed%20for%20on-%2Foff-%20scalp%20application%20%26%20easy%20rinsing%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Strengthens%20hair%2C%20making%20it%204x%20more%20resistant%20to%20breakage*%22%7D%5D”][vc_empty_space height=”1rem”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”IDEAL WHEN\u2026” font_container=”tag:p|font_size:18|text_align:left|color:%235c5c5c” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css=”.vc_custom_1659399510474{margin-top: 5px !important;}”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20up%20to%209%2B%20levels%20of%20lift%20with%20less%20fear%20of%20damage**%20%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20to%20go%20blonde%20quickly%20while%20maintaining%20healthy-looking%20hair%20%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20the%20freedom%20to%20create%20off-the-scalp%2C%20freehand%20balayage%20and%20ombr%C3%A9%20looks%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20a%20formula%20that%20stays%20moist%2C%20allowing%20you%20to%20safely%20lift%20hair%20with%20a%20flexible%20viscosity%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20blonde%20hair%20that%20is%20shiny%20and%20lustrous%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20to%20help%20protect*%20strands%20for%20double-processed%20blondes%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20a%20versatile%20formula%20for%20unlimited%20color%20techniques%2C%20including%20sombr%C3%A9%20and%20babylights%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22*Against%20combing%20breakage%20on%20damaged%20hair%2C%20when%20used%20with%20Joico%20Blonde%20Life%C2%AE%20Brightening%20Masque%20**%20vs%20other%20Joico%20cr%C3%A8me%20lighteners%22%7D%5D”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1664841195517{padding-top: 30px !important;padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner][vc_custom_heading text=”Now Let\u2019s Use It:” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1659121666965{margin-top: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”swap-on-mobile” css=”.vc_custom_1664841220868{padding-right: 2rem !important;padding-bottom: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”26508″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1664926734609{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_empty_space height=”1rem”][cesis_icon_list values=”%5B%7B%22heading%22%3A%22ON-SCALP%20APPLICATION%22%2C%22text%22%3A%22Mix%20to%20desired%20consistency%20(1%3A1%20or%201%3A2)%20with%2010%20Volume%20(3%25)%20or%2020%20Volume%20(6%25)%20Joico%20developer%20of%20your%20choice.%22%7D%2C%7B%22heading%22%3A%22DO%20NOT%20use%2030%20Volume%20(9%25)%20and%2040%20Volume%20(12%25)%20developers%20for%20on-scalp%20mixtures.%22%7D%2C%7B%22heading%22%3A%22OFF-SCALP%20APPLICATION%22%2C%22text%22%3A%22Mix%20to%20desired%20consistency%20(1%3A1%20or%201%3A2)%20with%2010%20(3%25)%2C%2020%20(6%25)%2C%2030%20(9%25)%2C%20or%2040%20(12%25)%20Volume%20Joico%20developer%20of%20your%20choice.%22%7D%2C%7B%22heading%22%3A%22TIMING%3A%22%2C%22text%22%3A%22Process%20up%20to%2060%20minutes%20or%20until%20desired%20result%20is%20achieved.%20No%20heat%20%E2%80%93%20room%20temperature%20only%22%7D%2C%7B%22heading%22%3A%22POST-COLOR%20SERVICE%3A%22%2C%22text%22%3A%22Rinse%20hair%20thoroughly.%20Shampoo%20with%20Blonde%20Life%20Brightening%20Shampoo.%20Rinse%20well.%20Apply%20Blonde%20Life%20Brightening%20Masque%20and%20leave%20in%20for%205%20minutes.%20Rinse%20thoroughly%20and%20towel-dry%20hair.%20Style%20as%20usual%20with%20your%20favorite%20Joico%20products.%22%7D%2C%7B%22heading%22%3A%22DEFY%20DAMAGE%20SERVICE%3A%22%2C%22text%22%3A%22For%20damage%20protection%2C%20use%20with%20Joico%20Defy%20Damage%20ProSeries%201%20before%20color%20service%20and%20Joico%20Defy%20Damage%20ProSeries%202%20for%20a%20post-color%20service%20treatment.%22%7D%5D”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”Quick Tone Liqui-Cr\u00e8me Toners” tab_id=”1659389577226-4-7″][vc_row_inner css=”.vc_custom_1664841305767{padding-right: 2rem !important;padding-bottom: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”26510″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1664927061644{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”1rem”][vc_column_text font_size=”18px” line_height=”1.8″]5 minutes or less! That\u2019s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Cr\u00e8me Toners\u2014a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past.[\/vc_column_text][cesis_button button_text=”Discover Quick Tone” link=”https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/quick-tone\/” button_border=”1″ button_text_color=”#ffffff” button_bg_color=”#9d8d67″ button_border_color=”#333333″ h_button_text_color=”#333333″ h_button_bg_color=”#9d8d67″ h_button_border_color=”#333333″][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”Coconut Oil Developers” tab_id=”1659389037004-3-9″][vc_row_inner css=”.vc_custom_1664841415765{padding-top: 30px !important;padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”26512″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”18px” line_height=”1.8″]Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated. [\/vc_column_text][vc_custom_heading text=”JOI & Benefits:” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1659121346820{margin-top: 20px !important;}”][vc_custom_heading text=”Our creamy, Coconut Oil-enriched Blonde Life Developers – in 5, 20, and 40 Volume – work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.” font_container=”tag:p|font_size:18|text_align:left|color:%235c5c5c” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1659985376929{margin-top: 5px !important;}”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Formulated%20with%20Coconut%20Oil%20to%20help%20hair%20feel%20hydrated%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Helps%20hair%20look%20smooth%20and%20feel%20soft%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Easy-to-mix%2C%20creamy%20and%20spreadable%20consistency%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Our%20powerhouse%20formula%2C%20including%20Tamanu%20and%20Monoi%20Oil%20%22%7D%5D”][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1664841455084{padding-right: 2rem !important;padding-bottom: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/2″][vc_custom_heading text=”IDEAL WHEN\u2026” font_container=”tag:p|font_size:18|text_align:left|color:%235c5c5c” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css=”.vc_custom_1659399560723{margin-top: 5px !important;}”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20to%20add%20a%20splash%20of%20coconut%20oil%20to%20your%20color%20service%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20a%20%E2%80%9Cdo-more%E2%80%9D%20developer%22%7D%5D”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”Available in three 32oz sizes:” font_container=”tag:p|font_size:18|text_align:left|color:%235c5c5c” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css=”.vc_custom_1659399582370{margin-top: 5px !important;}”][cesis_icon_list values=”%5B%7B%22text%22%3A%225%20Volume%20(1.5%25)%22%7D%2C%7B%22text%22%3A%2220%20Volume%20(6%25)%22%7D%2C%7B%22text%22%3A%2240%20Volume%20(12%25)%22%7D%5D”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1659996575453{margin-top: 100px !important;}”][vc_column][cesis_icon_list values=”%5B%7B%22icon%22%3A%22none%22%2C%22heading%22%3A%22OFF-SCALP%3A%22%2C%22text%22%3A%22Mix%20to%20desired%20consistency%20(1%3A1%20or%201%3A2)%201%20scoop%20of%20Blonde%20Life%20Lightening%20Powder%20with%201%20or%202oz%20of%2010%20(3%25)%2C%2020%20(6%25)%2C%2030%20(9%25)%20or%2040%20(12%25)%20Volume%20Joico%20Developer%20of%20your%20choice.%22%7D%2C%7B%22icon%22%3A%22none%22%2C%22heading%22%3A%22ON-SCALP%3A%22%2C%22text%22%3A%22Mix%20(1%3A2)%201%20scoop%20of%20Blonde%20Life%20Lightening%20Powder%20with%202oz%20of%2010%20(3%25)%20or%2020%20(6%25)%20Volume%20Joico%20Developer%20of%20your%20choice.%20DO%20NOT%20USE%2030%20(9%25)%20or%2040%20(12%25)%20Volume%20for%20on%20ON-SCALP%20mixtures.%22%7D%2C%7B%22icon%22%3A%22none%22%2C%22heading%22%3A%22TIMING%3A%22%2C%22text%22%3A%22Process%20up%20to%2060%20minutes%20or%20until%20desired%20lift%20is%20achieved%20without%20heat.%22%7D%2C%7B%22icon%22%3A%22none%22%2C%22heading%22%3A%22POST-COLOR%20SERVICE%3A%22%2C%22text%22%3A%22Rinse%20hair%20thoroughly.%20Shampoo%20with%20Blonde%20Life%20Brightening%20Shampoo.%20Rinse%20well.%20Apply%20Blonde%20Life%20Brightening%20Masque%20and%20leave%20in%20for%205%20minutes.%20Rinse%20thoroughly%20and%20towel-dry%20hair.%20Style%20as%20usual%20with%20your%20favorite%20Joico%20products.%22%7D%2C%7B%22icon%22%3A%22none%22%2C%22heading%22%3A%22DEFY%20DAMAGE%C2%AE%20SERVICE%3A%22%2C%22text%22%3A%22For%20damage%20protection%2C%20use%20with%20Joico%20Defy%20Damage%20ProSeries%201%20before%20color%20service%20and%20Joico%20Defy%20Damage%20ProSeries%202%20for%20a%20post-color%20service%20treatment.%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1711391718390{margin-top: 3rem !important;margin-bottom: 3rem !important;}” el_id=”new”][vc_column][vc_custom_heading text=”Quick Tone Liqui-Cr\u00e8me Toners” font_container=”tag:p|font_size:40px|text_align:left|color:%239d8d67|line_height:2rem” text_resize=”yes” text_minimum=”30″ letter_spacing=”1″ use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”26510″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1744671736006{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”18px” line_height=”1.8″]5 minutes or less! That\u2019s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Cr\u00e8me Toners\u2014a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past.[\/vc_column_text][cesis_button button_text=”Discover Quick Tone” link=”\/en\/pro-color\/blonde-life\/quick-tone\/” button_border=”1″ button_text_color=”#ffffff” button_bg_color=”#9d8d67″ button_border_color=”#333333″ h_button_text_color=”#333333″ h_button_bg_color=”#9d8d67″ h_button_border_color=”#333333″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1725481893590{margin-top: 3rem !important;margin-bottom: 3rem !important;}” el_id=”coconut”][vc_column][vc_custom_heading text=”Coconut Oil Developers” font_container=”tag:p|font_size:40px|text_align:left|color:%239d8d67|line_height:2rem” text_resize=”yes” text_minimum=”30″ letter_spacing=”1″ use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”18px” line_height=”1.8″]Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated. [\/vc_column_text][vc_custom_heading text=”JOI & Benefits:” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1659121346820{margin-top: 20px !important;}”][vc_custom_heading text=”Our creamy, Coconut Oil-enriched Blonde Life Developers – in 5, 20, and 40 Volume – work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.” font_container=”tag:p|font_size:18|text_align:left|color:%235c5c5c” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1659985376929{margin-top: 5px !important;}”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Formulated%20with%20Coconut%20Oil%20to%20help%20hair%20feel%20hydrated%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Helps%20hair%20look%20smooth%20and%20feel%20soft%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Easy-to-mix%2C%20creamy%20and%20spreadable%20consistency%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Our%20powerhouse%20formula%2C%20including%20Tamanu%20and%20Monoi%20Oil%20%22%7D%5D”][vc_empty_space height=”2rem”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”31264″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”IDEAL WHEN\u2026” font_container=”tag:p|font_size:18|text_align:left|color:%235c5c5c” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css=”.vc_custom_1659399560723{margin-top: 5px !important;}”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20to%20add%20a%20splash%20of%20coconut%20oil%20to%20your%20color%20service%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20a%20%E2%80%9Cdo-more%E2%80%9D%20developer%22%7D%5D”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”Available in three 32oz sizes:” font_container=”tag:p|font_size:18|text_align:left|color:%235c5c5c” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css=”.vc_custom_1659399582370{margin-top: 5px !important;}”][cesis_icon_list values=”%5B%7B%22text%22%3A%225%20Volume%20(1.5%25)%22%7D%2C%7B%22text%22%3A%2220%20Volume%20(6%25)%22%7D%2C%7B%22text%22%3A%2240%20Volume%20(12%25)%22%7D%5D”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1616697125085{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”Stylist Testimonials” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_bottom=”25″][vc_video link=”https:\/\/www.youtube.com\/watch?v=mcFrZrwrusk”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1721078152456{margin-top: 5rem !important;}”][vc_column][vc_custom_heading text=”Video Tutorials Playlist” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_bottom=”25″][vc_column_text css=”.vc_custom_1721408144817{margin-bottom: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #242424 !important;border-radius: 3px !important;}”][\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1551999051966{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”Color Formulas” font_container=”tag:p|font_size:40|text_align:left|color:%23333333″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″][vc_empty_space height=”2rem”][cesis_gallery type=”carousel” images=”26478,26476,26474,26472″ img_size=”full” onclick=”” col=”2″ nav=”yes” pag=”yes”][cesis_blog to_show=”4″ category=”106″ tag=”27″ col=”4″ char_length=”110″ margin_top=”15″ iso_nav=”load_more”][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1740431628017{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”Instagram Love” font_container=”tag:p|font_size:40|text_align:left|color:%23333333″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″][vc_column_text]<\/p>\n