{"id":15236,"date":"2019-03-15T16:37:35","date_gmt":"2019-03-15T23:37:35","guid":{"rendered":"https:\/\/www.joico.com\/?page_id=15236"},"modified":"2025-02-26T16:42:59","modified_gmt":"2025-02-27T00:42:59","slug":"lighteners","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/lighteners\/","title":{"rendered":"Lighteners"},"content":{"rendered":"

[vc_row][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_custom_heading text=”Lighteners” font_container=”tag:h1|font_size:70|text_align:center|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″ css=”.vc_custom_1552693503437{margin-top: 75px !important;}”][vc_column_text font_size=”20px” line_height=”1.8em” letter_spacing=”1″ css=”.vc_custom_1552694195684{padding-right: 5% !important;padding-left: 5% !important;}”]<\/p>\n

Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” disable_element=”yes”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_single_image image=”15251″ img_size=”full” alignment=”center” css_animation=”fadeInUp”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column][vc_custom_heading text=”JoiColor LIGHTENERS COMPARED” font_container=”tag:p|font_size:30|text_align:center|color:%239a7245|line_height:1.2em” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1552694516682{margin-top: 25px !important;}”]

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<\/th>BLONDE LIFE POWDER LIGHTENER <\/th>BLONDE LIFE CREME LIGHTENER <\/th>BLONDE LIFE SILVERLIGHT POWDER LIGHTENER <\/th>BLONDE LIFE CREME LIGHTENER <\/th>VERO K-PAK CR\u00c8ME LIGHTENER <\/th>VEROLIGHT POWDER LIGHTENER <\/th><\/tr><\/thead>
PACKAGING <\/td><\/td><\/td><\/td><\/td><\/td><\/td><\/tr>
APPLICATION <\/td>Balayage, Off Scalp <\/td>Highlights On & Off Scalp <\/td>Highlights, On & Off Scalp <\/td>Highlights, Balayage On & Off Scalp <\/td>Highlights On & Off Scalp <\/td>Highlights On & Off Scalp <\/td><\/tr>
LIFTING POWER <\/td>Up to 7 + <\/td>Up to 9+ <\/td>Up to 9+ <\/td>Up to 9+ <\/td>Up to 8 <\/td>Up to 8 <\/td><\/tr>
SPEED <\/td>Fast <\/td>Fastest* <\/td>Fastest <\/td>Fastest* <\/td>Fast <\/td>Fast <\/td><\/tr>
TECH STORY <\/td>Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair <\/td>Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair <\/td>Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair <\/td>Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy- looking blonde hair <\/td>With lipid-rich Shea Butter and Jojoba Oil, Quadramine Complex to help deliver unsurpassed, healthy- looking results <\/td>Creates beautiful blondes with optimal protection <\/td><\/tr>
THE JOIFUL DIFFERENCE <\/td>Soft clay texture stays put when lifting ans stays moist and does not transfer while processing <\/td>Maximum lift; additives unnecessary as conditioning agents are included in the formula <\/td>CHARCOAL to help counteract brassiness while processing <\/td>Creamy, smooth, condi- tioning formula; doesn\u2019t require additives; maximum lift <\/td>Ultra emollient lightener eliminates dryness and dullness for beautifully protected blondes with a fragrance-free formula <\/td>Leaves hair in healthy-looking K-PAK condition <\/td><\/tr>
\"YOU\u2019LL LOVE IT
IF YOU LIKE\" <\/td>		Redken Free Hand Creamy Lightener, Schwarzkopf BLONDEME Clay Lightener <\/td>Schwarzkopf BLONDME, Redken FlashLift <\/td>Difiaba Charcolite, <\/td>Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme <\/td>Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme <\/td>Wella Blondor <\/td><\/tr><\/tbody><\/table><\/div>WordPress Tables Plugin<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1552693902786{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”Base Breaker & Base Breaker Cool” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1.2″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1552693908148{margin-top: 30px !important;}”][vc_column width=”1\/3″][vc_single_image image=”15254″ img_size=”large” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1552695379025{margin-top: 15px !important;}”][\/vc_column][vc_column width=”2\/3″][vc_custom_heading text=”Why You’ll Love It…” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1552695337536{margin-top: 20px !important;}”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ideal%20for%20%E2%80%9Cbreaking%20the%20base%E2%80%9D%20(softening%20contrasting%20regrowth)%20between%20blonding%20services%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%2210-minute%20processing%20time%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%221%20level%20of%20lift%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ammonia-free%20formula%20conditions%20and%20adds%20shine%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ideal%20for%20most%20hair%20types%20(on%20virgin%20hair)%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Gentle%20enough%20to%20follow%20a%20bleach%20or%20other%20color%20service%20on%20the%20same%20day%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Cool%20formula%20refines%20warm%20RPC%20(remaining%20pigment%20contribution)%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1552693902786{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”What’s New” font_container=”tag:p|font_size:40|text_align:left|color:%23333333″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1552693908148{margin-top: 30px !important;}”][vc_column width=”1\/3″][vc_single_image image=”14868″ img_size=”medium” alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1551998521541{margin-top: 15px !important;}”][\/vc_column][vc_column width=”2\/3″][vc_custom_heading text=”Blonde Life Cr\u00e8me Lightener” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1551992225576{margin-top: 20px !important;}”][vc_column_text font_size=”18px” line_height=”1.8″]<\/p>\n

When you want to go beautifully blonde\u2014and go there fast\u2014NEW Blonde Life Cr\u00e8me Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, Joico\u2019s fastest lifting cr\u00e8me lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.<\/p>\n

[\/vc_column_text][cesis_button button_text=”Discover Cr\u00e8me Lightener” link=”https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/creme-lightener\/” button_border=”1″ button_text_color=”#ffffff” button_bg_color=”#9d8d67″ button_border_color=”#333333″ h_button_text_color=”#333333″ h_button_bg_color=”#9d8d67″ h_button_border_color=”#333333″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1721078152456{margin-top: 5rem !important;}”][vc_column][vc_custom_heading text=”Video Tutorials” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1″ letter_spacing=”1″ use_theme_fonts=”yes” css=””][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_bottom=”25″][vc_column_text css=”.vc_custom_1721410842502{margin-bottom: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #242424 !important;border-radius: 3px !important;}”][\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1551999044922{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”Step-by-Step Tutorials” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″][cesis_blog to_show=”4″ category=”107″ tag=”116″ col=”4″ char_length=”110″ margin_top=”15″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1551999051966{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”Color Formulas” font_container=”tag:p|font_size:40|text_align:left|color:%23333333″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″][cesis_blog to_show=”4″ category=”106″ tag=”116″ col=”4″ char_length=”110″ margin_top=”15″ iso_nav=”load_more”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” min_height=”180″ content_placement=”middle” css=”.vc_custom_1553728079343{margin-top: 50px !important;background-color: #f4f4f4 !important;}”][vc_column width=”3\/4″][vc_custom_heading text=”Get All Joico Swatch Charts, Fact Sheets, and more…” font_container=”tag:h4|font_size:18|text_align:left|color:%23333333|line_height:1.2em” text_resize=”yes” text_minimum=”12″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1555558906256{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Technical Charts” link=”\/pro-color\/technical-charts\/” button_pos=”cesis_button_right” button_size=”cesis_button_custom” button_width=”270px” button_height=”55px” button_border=”1″ button_radius=”3″ use_icon=”yes” icon_pos=”cesis_button_icon_right” hover=”shine” css_animation=”zoomIn” margin_top=”20″ margin_bottom=”20″ button_text_color=”#333333″ button_bg_color=”#f4f4f4″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#212121″ h_button_border_color=”#212121″ icon=”fa-file-pdf-o”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_custom_heading text=”Lighteners” font_container=”tag:h1|font_size:70|text_align:center|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″ css=”.vc_custom_1552693503437{margin-top: 75px !important;}”][vc_column_text font_size=”20px” line_height=”1.8em” letter_spacing=”1″ css=”.vc_custom_1552694195684{padding-right: 5% !important;padding-left: 5% !important;}”] Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15236","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/15236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=15236"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/15236\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/12694"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=15236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}