{"id":15369,"date":"2019-03-27T15:01:01","date_gmt":"2019-03-27T22:01:01","guid":{"rendered":"https:\/\/www.joico.com\/?page_id=15369"},"modified":"2023-01-09T21:01:51","modified_gmt":"2023-01-10T05:01:51","slug":"creme-lightener","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/creme-lightener\/","title":{"rendered":"Cr\u00e8me Lightener"},"content":{"rendered":"

[vc_row css=”.vc_custom_1553751255185{margin-top: 50px !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_custom_heading text=”Blonde Life” font_container=”tag:h1|font_size:75|text_align:center|color:%239d8d67|line_height:1.2em” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1553751650914{margin-bottom: 15px !important;}”][vc_custom_heading text=”Cr\u00e8me Lightener” font_container=”tag:h2|font_size:60|text_align:center|color:%23555555″ text_resize=”yes” text_minimum=”24″ letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”200″][vc_column_text font_size=”18px” line_height=”1.5em” css_animation=”fadeIn” delay=”400″ css=”.vc_custom_1553751587808{margin-top: 50px !important;padding-right: 5% !important;padding-left: 5% !important;}”]<\/p>\n

When you want to go beautifully blonde\u2014and go there fast\u2014NEW Blonde Life Cr\u00e8me Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture locking exotic oils, Joico\u2019s fastest lifting cr\u00e8me lightener delivers up to 9+ levels of lift and beautiful, shiny looking hair that will blow you away.<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1553751194450{margin-top: 20px !important;padding-bottom: 20px !important;}”][vc_column width=”1\/2″][vc_single_image image=”14867″ img_size=”full” alignment=”center” css_animation=”none” css=”.vc_custom_1553494096022{margin-bottom: 0px !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1551632651591{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Perfect When:” font_container=”tag:p|font_size:30|text_align:left|color:%239d8d67|line_height:1.2em” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22You%20want%20up%20to%209%2B%20levels%20of%20lift%20with%20less%20fear%20of%20damage*%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22You%20want%20to%20go%20blonde%20quickly%20while%20maintaining%20healthy-looking%20hair%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22You%20want%20the%20freedom%20to%20create%20freehand%20balayage%20and%20ombr%C3%A9%20looks%20off%20the%20scalp%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22You%20want%20a%20formula%20that%20stays%20moist%2C%20allowing%20you%20to%20safely%20lift%20hair%20with%20flexible%20viscosity%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22You%20want%20blonde%20with%20radiant%20shine%20and%20brilliance%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22You%20want%20better%20protected*%20strands%20for%20double-processed%20blondes%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22You%20want%20versatility%20for%20unlimited%20color%20techniques%2C%20such%20as%20sombr%C3%A9%20and%20babylights%22%7D%5D”][vc_custom_heading text=”Let’s Look Inside…” font_container=”tag:p|font_size:30|text_align:left|color:%239d8d67|line_height:1.2em” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1553752014556{margin-top: 50px !important;}”][vc_column_text font_size=”16px” line_height=”1.5em”]Going bombshell blonde no longer means sacrificing healthy-looking hair. Blonde Life Creme Lightener changes the game, reducing breakage by 77%* in a single treatment.[\/vc_column_text][vc_column_text]Bond-Building Arginine<\/strong> is a naturally occurring amino acid crucial to hair\u2019s strength.<\/p>\n

Monoi Oil<\/strong>, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage.<\/p>\n

Tamanu Oil<\/strong>, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1553753504148{margin-top: 25px !important;}”][vc_column width=”1\/2″ el_class=”vc_col-sm-push-6″][vc_single_image image=”14868″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/2″ el_class=”vc_col-sm-pull-6″][vc_custom_heading text=”Now Let’s Use It…” font_container=”tag:h3|font_size:30|text_align:left|color:%239d8d67|line_height:1.2em” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text font_size=”18px” line_height=”1.5em”]Blonde Life Cr\u00e8me Lightener takes you to new heights quickly and safely, delivering consistent, beautiful blondes.[\/vc_column_text][vc_column_text]Directions:
\n<\/strong>ON-SCALP APPLICATION<\/strong><\/p>\n

Mix 1:1 or 1:2<\/strong> (Quantity of developer may be varied to achieved desired consistency.)<\/p>\n

Developer:<\/strong> 10 volume (3%) or 20 volume (6%) LumiShine\u00ae or Veroxide\u00ae developer.
\n30 volume (9%) & 40 volume (12%) not recommended for use on scalp
\nProcess up to 60 minutes.
\nNo heat \/ room temperature only<\/p>\n

 <\/p>\n

OFF-SCALP APPLICATION<\/strong><\/p>\n

Mix 1:1 or 1:2<\/strong> (Quantity of developer may be varied to achieved desired consistency.)
\nDeveloper:<\/strong> 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) LumiShine or Veroxide developer.
\nProcess up to 60 minutes.
\nNo heat \/ room temperature only<\/p>\n

Post Service:<\/strong>
\nRinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1551632688553{margin-top: 75px !important;}”][vc_column][vc_custom_heading text=”Platinum Pearl Blonde Formula and Step-By Step” font_container=”tag:h4|font_size:35|text_align:left|color:%239d8d67″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” width=”200″ color=”#9d8d67″][vc_column_text css=”.vc_custom_1553755031228{margin-top: 50px !important;}”]Watch superstar LA colorist, Denis De Souza, showcase a totally head-turning, gleaming platinum look — the kind of blonde magnet his celebrity clients love — with magical Blonde Life Cr\u00e8me Lightener. Infused with nourishing ingredients that leave hair healthy and protected, this powerful product lifts 9+ levels in record time, while infusing hair with ingredients that deliver shine, strength, and damage control no matter how light the look. Full step-by-step and formula here.<\/a><\/p>\n

[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=PejRGIonNdY” align=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1551635339303{margin-top: 50px !important;}”][vc_column][vc_custom_heading text=”FAQ” font_container=”tag:p|font_size:25|text_align:left|color:%239d8d67″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes”][vc_tta_accordion style=”modern” shape=”square” active_section=”1″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”What differs Blonde Life Cr\u00e8me Lightener from Vero K-PAK Cr\u00e8me Lightener?” tab_id=”1551633485740-aa421190-08cd”][vc_column_text]Blonde Life Cr\u00e8me Lightener delivers up to 9+ levels of lift quickly and effectively while being able to easily rinse from hair.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What is the technology inside Blonde Life Cr\u00e8me Lightener?” tab_id=”1551634657841-e75fb7f1-5ace”][vc_column_text]Blonde Life is powered by Monoi and Tamanu Oils to leave hair feeling nourished and moisturized. Arginine helps fortify hair to keep locks strong*.[\/vc_column_text][vc_column_text font_size=”10px” font_color=”#555555″]* Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Can I use heat with Blonde Life Cr\u00e8me Lightener?” tab_id=”1551746521239-9a8832ab-2837″][vc_column_text]Heat is not necessary.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What is Blonde Life Cr\u00e8me Lightener\u2019s processing time?” tab_id=”1551746587479-3a131f44-b579″][vc_column_text]Up to 60 minutes.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Does Blonde Life Cr\u00e8me Lightener have a dedicated developer?” tab_id=”1551746632818-e348ae5c-8993″][vc_column_text]No, it can be used with any Joico developer.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Can I use 5, 10, 20, 30, or 40 volume developer with Blonde Life Cr\u00e8me Lightener?” tab_id=”1551746713814-86da5e9f-4bb4″][vc_column_text]Yes \u2013 up to 40 volume off scalp. 30 & 40 volume not recommended for On -Scalp[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Can Blonde Life Cr\u00e8me Lightener remove artificial haircolor?” tab_id=”1551746747534-03e13f60-9dc9″][vc_column_text]Yes, it can be used to safely remove artificial haircolor.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What levels can Blonde Life Cr\u00e8me Lightener be used on?” tab_id=”1551746854300-06a15588-b1f1″][vc_column_text]Blonde Life is designed to be used on any starting level and ideal for taking darker bases to new blonde dimensions.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Do I have to use foil with Blonde Life Cr\u00e8me Lightener?” tab_id=”1553754084092-40e1394d-049f”][vc_column_text]It can be used with or without foils. Its unique formula is ideal freehand techniques such as balayage and ombr\u00e9.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” min_height=”180″ content_placement=”middle” css=”.vc_custom_1553755804571{margin-top: 75px !important;background-color: #f4f4f4 !important;}”][vc_column width=”3\/4″][vc_custom_heading text=”Get the Blonde Life Cr\u00e8me Lightener Fact Sheet” font_container=”tag:h5|font_size:18|text_align:left|color:%23333333|line_height:1.3em” text_resize=”yes” text_minimum=”12″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1553755916825{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Fact Sheet” link=”\/wp-content\/uploads\/2019\/02\/Blonde-Life-Creme-Lightener-Fact-Sheet.pdf” target=”_blank” button_pos=”center” button_size=”cesis_button_custom” button_width=”250px” button_height=”55px” button_border=”1″ button_radius=”3″ use_icon=”yes” icon_pos=”cesis_button_icon_right” hover=”shine” css_animation=”zoomIn” margin_top=”20″ margin_bottom=”20″ button_text_color=”#333333″ button_bg_color=”#f4f4f4″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#212121″ h_button_border_color=”#212121″ icon=”fa-file-pdf-o”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1553751255185{margin-top: 50px !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_custom_heading text=”Blonde Life” font_container=”tag:h1|font_size:75|text_align:center|color:%239d8d67|line_height:1.2em” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1553751650914{margin-bottom: 15px !important;}”][vc_custom_heading text=”Cr\u00e8me Lightener” font_container=”tag:h2|font_size:60|text_align:center|color:%23555555″ text_resize=”yes” text_minimum=”24″ letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”200″][vc_column_text font_size=”18px” line_height=”1.5em” css_animation=”fadeIn” delay=”400″ css=”.vc_custom_1553751587808{margin-top: 50px !important;padding-right: 5% !important;padding-left: 5% !important;}”] When you want to go beautifully blonde\u2014and go there fast\u2014NEW Blonde Life Cr\u00e8me Lightener turns up the power […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":14844,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15369","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/15369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=15369"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/15369\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/14844"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=15369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}