{"id":16093,"date":"2019-05-01T19:31:36","date_gmt":"2019-05-02T02:31:36","guid":{"rendered":"https:\/\/www.joico.com\/?page_id=16093"},"modified":"2019-09-09T12:55:51","modified_gmt":"2019-09-09T19:55:51","slug":"lovefest","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/color-intensity\/lovefest\/","title":{"rendered":"LoveFest Collection"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1556585178998{margin-top: 50px !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_single_image image=”16096″ img_size=”full” alignment=”center”][vc_single_image image=”16022″ img_size=”full” alignment=”center”][vc_column_text font_size=”18px” line_height=”1.5em” css_animation=”fadeIn” delay=”400″ css=”.vc_custom_1556733689329{margin-top: 50px !important;padding-right: 10% !important;padding-left: 10% !important;}”]<\/p>\n

Take the color world\u2019s brightest, boldest, most playful personality\u2014Joico Brand Ambassador, Larisa Love\u2014and headline her with fan-favorite Color Intensity, the ultimate semi-permanent formula. What do you get? Our lively LOVEFEST COLLECTION, two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556732692608{margin-top: 20px !important;padding-bottom: 20px !important;}”][vc_column width=”1\/2″][vc_single_image image=”16116″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”none” css=”.vc_custom_1556732537885{margin-bottom: 0px !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1551632651591{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Here’s Why You’ll Love It” font_container=”tag:p|font_size:30|text_align:left|color:%23555555|line_height:1.2em” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Vibrant%20results%20that%20last%20through%2020%20shampoos*%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22No%20bleeding!%20Ideal%20formula%20for%20creative%20color%20techniques%20and%20melts%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Fades%20on%20tone%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Exclusive%20Quadramine%C2%AE%20Complex%20reconstructs%20each%20strand%20for%20guaranteed%20healthier-looking%20hair%20with%20every%20single%20service%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Intermixable%20shades%20deliver%20endless%20creative%20options%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Hair%20becomes%20brilliantly%20shiny%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Refreshing%20notes%20of%20citrus%20and%20flowers%20deliver%20a%20delightful%20signature%20fragrance%22%7D%5D”][vc_empty_space][vc_single_image image=”16120″ img_size=”full”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556732637850{margin-top: 25px !important;}”][vc_column width=”1\/2″][vc_custom_heading text=”Service Steps and Tips” font_container=”tag:p|font_size:30|text_align:left|color:%23555555|line_height:1.2em” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text font_size=”16px” line_height=”1.5em”]For maximum vibrancy, prelighten hair to Level 9 prior to application. Follow prelightening guidelines to ensure you lift natural hair to the proper level to achieve optimal results.<\/p>\n

Pre-service consultation:<\/strong> proper preparation of the hair is an essential step to success!<\/p>\n

Apply Color Intensity LoveFest Collection shades to clean, dry hair, wearing gloves to avoid staining. Process for 20 minutes with or without heat.<\/p>\n

Rinse thoroughly for several minutes (rinsing different shades separately).
\nFollow with Joico Color Endure Shampoo<\/a>, K-PAK Cuticle Sealer<\/a>, and finish with K-PAK Intense Hydrator<\/a>. For optimal results, use with the Defy Damage ProSeries<\/a> system.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Home Maintenance Steps” font_container=”tag:h3|font_size:30|text_align:left|color:%23555555|line_height:1.2em” text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Have%20client%20wait%2024-48%20hours%20before%20shampooing%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Recommend%20the%20proper%20Joico%20care%20products%20to%20protect%20your%20client%E2%80%99s%20hue%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Recommend%20Instant%20Refresh%20(Dry%20Shampoo)%20to%20help%20stretch%20the%20time%20between%20shampoos%22%7D%2C%7B%22icon%22%3A%22fa-checkmark%22%2C%22heading%22%3A%22Recommend%20Joico%20Color%20Endure%C2%AE%20Shampoo%20and%20Conditioner%20plus%20K-PAK%C2%AE%20Color%20TherapyTM%20Luster%20Lock%C2%AE%20Multi-Perfector%20Daily%20Shine%20%26%20Protect%20Spray%20as%20color-saving%20daily%20regimen%22%7D%5D”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” min_height=”180″ content_placement=”middle” css=”.vc_custom_1556763801615{margin-top: 25px !important;background-color: #f4f4f4 !important;}”][vc_column width=”3\/4″][vc_custom_heading text=”Get the Color Intensity LoveFest Fact Sheet” font_container=”tag:h5|font_size:18|text_align:left|color:%23333333|line_height:1.3em” text_resize=”yes” text_minimum=”12″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1556652896872{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Fact Sheet” link=”https:\/\/www.joico.lat\/en\/wp-content\/uploads\/2019\/05\/Color-Intensity-Love-Fest-Fact-SHeet-compressed.pdf” target=”_blank” button_pos=”center” button_size=”cesis_button_custom” button_width=”250px” button_height=”55px” button_border=”1″ button_radius=”3″ use_icon=”yes” icon_pos=”cesis_button_icon_right” hover=”shine” css_animation=”zoomIn” margin_top=”20″ margin_bottom=”20″ button_text_color=”#333333″ button_bg_color=”#f4f4f4″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#212121″ h_button_border_color=”#212121″ icon=”fa-file-pdf-o”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556763855090{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”LoveDip Step-By-Step” font_container=”tag:h4|font_size:35|text_align:center|color:%23555555|line_height:1.2em” letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider width=”200″ color=”#555555″][vc_single_image image=”17027″ img_size=”full” alignment=”center” css=”.vc_custom_1561057740922{margin-top: 25px !important;margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” min_height=”180″ content_placement=”middle” css=”.vc_custom_1556763491493{background-color: #f4f4f4 !important;}”][vc_column width=”3\/4″][vc_custom_heading text=”\u201cThis technique is an all-out LoveFest! It combines color blocking and dipping with my new Color Intensity LoveFest shades\u2014Aqua Flow and Limelight\u2014 for a boldly cool and creative look colorists and clients alike will adore.\u201d” font_container=”tag:p|font_size:16|text_align:left|color:%23333333|line_height:1.3em” text_resize=”yes” text_minimum=”12″ use_theme_fonts=”yes” css=”.vc_custom_1556734512123{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Step-By-Step” link=”\/en\/love-dip” target=”_blank” button_pos=”center” button_size=”cesis_button_custom” button_width=”250px” button_height=”55px” button_border=”1″ button_radius=”3″ hover=”shine” css_animation=”fadeIn” margin_top=”20″ margin_bottom=”20″ button_text_color=”#333333″ button_bg_color=”#f4f4f4″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#6cb538″ h_button_border_color=”#6cb538″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556765031404{margin-top: 100px !important;margin-bottom: 50px !important;}” el_id=”swatchring”][vc_column][cesis_line_divider width=”75%” color=”#555555″ use_icon=”yes” icon=”fa-circle-o-notch” i_color=”#555555″][vc_row_inner css=”.vc_custom_1556735906165{margin-top: 50px !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”16146″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_custom_heading text=”Free Lovefest swatch ring with purchase of two new shades” font_container=”tag:p|font_size:32px|text_align:left|color:%2300afb4|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1557165513263{margin-top: 50px !important;}”][vc_column_text font_size=”18px” line_height=”1.5em”]2 HOT NEW SHADES HIT THE MAINSTAGE <\/strong><\/p>\n

Take the color world\u2019s brightest, boldest, most playful personality\u2014Joico Brand Ambassador, Larisa Love\u2014 and headline her with fan-favorite Color Intensity, the ultimate semi-permanent formula. What do you get? Our lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly with your most imaginative looks.<\/p>\n

Buy at a professional beauty supply store and upload photo of receipt or products in hand from your mobile device or other (\u201cProof of Purchase\u201d), below to receive your free swatch ring. To be a valid entry, the products purchased must be any two (2) new Joico Color Intensity \u201cLoveFest\u201d Collection shades, which are \u201cLimelight\u201d and \u201cAqua Flow\u201d (can be both the same shade or one of each). For entry to be valid the Form below must also be filled out in its entirety and submitted with image (\u201cproof of purchase\u201d as above) during the Promotion Period. The Promotion begins at 10:00 a.m. PST on May 1, 2019 and ends at 11:59:59 pm PST on August 31, 2019 (the \u201cPromotion Period\u201d). While supplies last. Restrictions Apply; CLICK HERE<\/a> to see full Rules (Restrictions, Eligibility and Promotion Guidelines).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<\/head>

Oops! We could not locate your form.<\/p><\/body><\/html>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1556585178998{margin-top: 50px !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_single_image image=”16096″ img_size=”full” alignment=”center”][vc_single_image image=”16022″ img_size=”full” alignment=”center”][vc_column_text font_size=”18px” line_height=”1.5em” css_animation=”fadeIn” delay=”400″ css=”.vc_custom_1556733689329{margin-top: 50px !important;padding-right: 10% !important;padding-left: 10% !important;}”] Take the color world\u2019s brightest, boldest, most playful personality\u2014Joico Brand Ambassador, Larisa Love\u2014and headline her with fan-favorite Color Intensity, the ultimate semi-permanent formula. What do you get? Our lively LOVEFEST […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14439,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16093","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/16093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=16093"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/16093\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/14439"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=16093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}