{"id":16206,"date":"2019-05-06T16:29:34","date_gmt":"2019-05-06T23:29:34","guid":{"rendered":"https:\/\/www.joico.com\/?page_id=16206"},"modified":"2019-09-09T13:02:34","modified_gmt":"2019-09-09T20:02:34","slug":"powerhouse-reds","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/powerhouse-reds\/","title":{"rendered":"PowerHouse Reds"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1557176751191{background-color: #c42332 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1518458592921{padding-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;15158&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1552539008533{margin-top: 50px !important;}&#8221;][vc_custom_heading text=&#8221;POWERHOUSE REDS&#8221; font_container=&#8221;tag:h1|font_size:70|text_align:center|color:%23ffffff|line_height:1.2&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;-1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;400&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1557170580029{margin-top: 25px !important;}&#8221;][vc_column][vc_single_image image=&#8221;16285&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1552598794523{padding-right: 10% !important;padding-left: 10% !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;22px&#8221; line_height=&#8221;1.8em&#8221; font_color=&#8221;#333333&#8243; css=&#8221;.vc_custom_1557175051917{padding-right: 10% !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Discover LumiShine\u2019s PowerHouse collection of super-reds that stay true to tone, resisting the fading effects of everyday aggressors.With a stunning range of fierce tones\u2014from riot red to modern rose\u0301 to the richest red plum, and everything in between\u2014these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1552514607144{margin-top: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Why You&#8217;ll Love It&#8230;&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333|line_height:1.2em&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243; margin_top=&#8221;25&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.5em&#8221; css=&#8221;.vc_custom_1557177295852{margin-top: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Gorgeous investment reds stay ahead of the game to provide protection against fade, while delivering the kind of shine, strength, and longevity that these feisty colors demand.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1557176887574{margin-top: 25px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Permanent Cr\u00e8me Color&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23333333&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_icon_list style=&#8221;cesis_il_2&#8243; shadow=&#8221;cesis_list_shadow&#8221; space=&#8221;15&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;40&#8243; heading_color=&#8221;#666666&#8243; h_heading_color=&#8221;#333333&#8243; icon_color=&#8221;#b2b2b2&#8243; icon_bg_color=&#8221;#ffffff&#8221; h_icon_color=&#8221;#666666&#8243; h_icon_bg_color=&#8221;#ffffff&#8221; h_icon_border_color=&#8221;#ebebeb&#8221; h_f_weight=&#8221;400&#8243; h_t_transform=&#8221;none&#8221; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Delivers%20up%20to%202XProtects%20haircolor%20from%20UV%20exposure%20and%20premature%20fading%20caused%20by%20everyday%20aggressors%20the%20shine*%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Incredible%20color%20longevity%E2%80%94long-lasting%20reds%E2%80%94up%20to%2040%20shampoos*%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Delivers%20up%20to%202X%20the%20shine**%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Reduced%20breakage***%20and%20100%25%20replenished%20and%20restrengthened%20hair****%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Nourishing%20protection%20that%20seals%20in%20moisture%2C%20softness%2C%20and%20shine%20for%20up%20to%2030%20shampoos*****%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Low-ammonia%20formula%20delivers%20healthy-looking%2C%20reliable%20results%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Optimal%20viscosity%20for%20bowl%20%2B%20brush%20or%20bottle%20application%22%7D%5D&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Demi-Permanent Liquid Color&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23333333&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_icon_list style=&#8221;cesis_il_2&#8243; shadow=&#8221;cesis_list_shadow&#8221; space=&#8221;15&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;40&#8243; heading_color=&#8221;#666666&#8243; h_heading_color=&#8221;#333333&#8243; icon_color=&#8221;#b2b2b2&#8243; icon_bg_color=&#8221;#ffffff&#8221; h_icon_color=&#8221;#666666&#8243; h_icon_bg_color=&#8221;#ffffff&#8221; h_icon_border_color=&#8221;#ebebeb&#8221; h_f_weight=&#8221;400&#8243; h_t_transform=&#8221;none&#8221; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Protects%20haircolor%20from%20UV%20exposure%20and%20premature%20fading%20caused%20by%20everyday%20aggressors%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Incredible%20color%20longevity%E2%80%94long-lasting%20reds%E2%80%94up%20to%2040%20shampoos*%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Delivers%20up%20to%202X%20the%20shine**%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22100%25%20replenished%20and%20restrengthened%20hair****%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Nourishing%20protection%20that%20seals%20in%20moisture%2C%20softness%2C%20and%20shine%20for%20up%20to%2030%20shampoos*****%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ammonia-free%2C%20pH-balanced%20formula%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Versatile%20formula%E2%80%94corrects%2C%20glazes%2C%20and%20glosses%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_column_text font_size=&#8221;10px&#8221;]* Color fades on tone; color is still there after 40 washes<br \/>\n** vs. untreated damaged hair<br \/>\n*** Combing breakage on damaged hair with K-PAK\u00ae Color TherapyTM Shampoo and Conditioner vs. non-conditioning shampoo **** vs. haircolor without ArgiPlex<br \/>\n***** When followed with K-PAK Color Therapy Shampoo and Conditioner[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1557176863559{margin-top: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Now Let&#8217;s Use It&#8230;&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333&#8243; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243; margin_top=&#8221;25&#8243;][vc_custom_heading text=&#8221;LumiShine Permanent Cr\u00e8me Color uses:&#8221; font_container=&#8221;tag:h4|text_align:center|line_height:1.2em&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1557185062143{margin-top: 50px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;16251&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1557176410839{margin-top: 15px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;16px&#8221; line_height=&#8221;1.5em&#8221; css=&#8221;.vc_custom_1557176926727{margin-top: 25px !important;}&#8221;]Keep the force of headstrong red with J5 Fade-Resistant Complex, a proven technology that anchors inside the hair for radiant red hair that adheres to LumiShine\u2019s hallmark formula to serve up to 2X the shine* with conditioning and damage control.[\/vc_column_text][cesis_icon_list style=&#8221;cesis_il_2&#8243; shadow=&#8221;cesis_list_shadow&#8221; space=&#8221;15&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;40&#8243; heading_color=&#8221;#666666&#8243; h_heading_color=&#8221;#333333&#8243; icon_color=&#8221;#b2b2b2&#8243; icon_bg_color=&#8221;#ffffff&#8221; h_icon_color=&#8221;#666666&#8243; h_icon_bg_color=&#8221;#ffffff&#8221; h_icon_border_color=&#8221;#ebebeb&#8221; h_f_weight=&#8221;400&#8243; h_t_transform=&#8221;none&#8221; values=&#8221;%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20protection%20from%20both%20UV*****%20and%20everyday%20aggressors%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20fade-resistant%20color%20longevity%20and%20vibrancy%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20up%20to%202X%20the%20shine**%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20healthy-looking%20hair%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Mixing Instructions:&#8221; font_container=&#8221;tag:p|font_size:22|text_align:left&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1552525936509{margin-top: 20px !important;}&#8221;][vc_column_text]Mix 1:1 (equal parts color and appropriate Volume LumiShine Developer)<\/p>\n<p>Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.) Process for 35 minutes or up to 45 minutes for gray coverage.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16232&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174598706{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">3RR \/ 3.66<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16233&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174656083{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">4RRV \/ 4.662<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16234&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174721778{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">5RR \/ 5.66<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16235&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174764260{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">5RRC \/ 5.664<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16236&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174799827{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">6RR \/ 6.66<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16237&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174850455{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">6RRC \/ 6.664<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16238&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174885035{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">6RRV \/ 6.662<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16239&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174920973{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">7RRC \/ 7.664<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16235&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174764260{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">8RRV \/ 8.662<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1557177048849{margin-top: 75px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; border_width=&#8221;2&#8243; el_width=&#8221;80&#8243; accent_color=&#8221;#c42332&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;LumiShine Demi-Permanent Liquid Color uses:&#8221; font_container=&#8221;tag:h4|text_align:center|line_height:1.2em&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;16283&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1557185230463{margin-top: 15px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1552526530622{margin-top: 25px !important;}&#8221;][cesis_icon_list style=&#8221;cesis_il_2&#8243; shadow=&#8221;cesis_list_shadow&#8221; space=&#8221;15&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;40&#8243; heading_color=&#8221;#666666&#8243; h_heading_color=&#8221;#333333&#8243; icon_color=&#8221;#b2b2b2&#8243; icon_bg_color=&#8221;#ffffff&#8221; h_icon_color=&#8221;#666666&#8243; h_icon_bg_color=&#8221;#ffffff&#8221; h_icon_border_color=&#8221;#ebebeb&#8221; h_f_weight=&#8221;400&#8243; h_t_transform=&#8221;none&#8221; values=&#8221;%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20protection%20from%20both%20UV*****%20and%20everyday%20aggressors%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20fade-resistant%20color%20longevity%20and%20vibrancy%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20up%20to%202X%20the%20shine**%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20to%20gloss%2Fglaze%2C%20refresh%2C%20or%20enhance%20hair%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1551912942657{margin-top: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Mixing Instructions:&#8221; font_container=&#8221;tag:p|font_size:22|text_align:left&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1552526018951{margin-top: 20px !important;}&#8221;][vc_column_text]<strong>Mix 1:1<\/strong> (equal parts color and 5 Volume LumiShine Developer)<br \/>\nIdeal viscosity for drip-free bottle application. Pour developer in bottle and add color. Place finger over bottle cap and shake to mix thoroughly.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16226&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174036443{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">4RR \/ 4.66<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16227&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174125528{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">5RRV \/ 5.66<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16228&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174189384{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">6CCR \/ 6.446<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16229&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174235317{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">6RR \/ 6.66<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16230&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557174281952{margin-bottom: 10px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">8RR \/ 8.66<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1552525900855{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; border_width=&#8221;2&#8243; el_width=&#8221;80&#8243; accent_color=&#8221;#c42332&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Fire Red Quick Melt Technique&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|color:%23333333|line_height:1.2em&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243; margin_top=&#8221;25&#8243; margin_bottom=&#8221;25&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;16248&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1557177853501{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; min_height=&#8221;180&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1557177843962{background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading text=&#8221;Formula and Step-By-Step By Rick Henry: Fire Red Quick Melt&#8221; font_container=&#8221;tag:h4|font_size:18|text_align:left|color:%23333333&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;12&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1557790037942{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_text]This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, an\u201dd you\u2019ve got a surefire recipe for ravishing, radiant red haircolor that lasts and lasts.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][cesis_button button_text=&#8221;Step-By-Step&#8221; link=&#8221;\/en\/fire-red-quick-melt\/&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_custom&#8221; button_width=&#8221;270px&#8221; button_height=&#8221;55px&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;3&#8243; use_icon=&#8221;yes&#8221; icon_pos=&#8221;cesis_button_icon_right&#8221; hover=&#8221;shine&#8221; css_animation=&#8221;zoomIn&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#f4f4f4&#8243; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#212121&#8243; h_button_border_color=&#8221;#212121&#8243; icon=&#8221;fa-file-pdf-o&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1557789523953{margin-top: 100px !important;}&#8221; el_id=&#8221;video&#8221;][vc_column][vc_custom_heading text=&#8221;Fire Red Quick Melt Video Tutorial&#8221; font_container=&#8221;tag:p|font_size:40|text_align:left|line_height:1.2em&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; color=&#8221;#333333&#8243; margin_top=&#8221;25&#8243; margin_bottom=&#8221;40&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=vW8kGiexrf4&#8243; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; min_height=&#8221;180&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1551915417963{margin-top: 75px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading text=&#8221;Get LumiShine Powerhouse Reds Fact Sheet&#8221; font_container=&#8221;tag:h4|font_size:18|text_align:left|color:%23333333|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;12&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1557175738834{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][cesis_button button_text=&#8221;Fact Sheet&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/wp-content\/uploads\/2019\/05\/LumiShine-Powerhouse-Reds-Fact-Sheet-compressed.pdf&#8221; target=&#8221;_blank&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_custom&#8221; button_width=&#8221;270px&#8221; button_height=&#8221;55px&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;3&#8243; use_icon=&#8221;yes&#8221; icon_pos=&#8221;cesis_button_icon_right&#8221; hover=&#8221;shine&#8221; css_animation=&#8221;zoomIn&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#f4f4f4&#8243; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#212121&#8243; h_button_border_color=&#8221;#212121&#8243; icon=&#8221;fa-file-pdf-o&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1557176751191{background-color: #c42332 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1518458592921{padding-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;15158&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1552539008533{margin-top: 50px !important;}&#8221;][vc_custom_heading text=&#8221;POWERHOUSE REDS&#8221; font_container=&#8221;tag:h1|font_size:70|text_align:center|color:%23ffffff|line_height:1.2&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;-1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;400&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1557170580029{margin-top: 25px !important;}&#8221;][vc_column][vc_single_image image=&#8221;16285&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1552598794523{padding-right: 10% !important;padding-left: 10% !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;22px&#8221; line_height=&#8221;1.8em&#8221; font_color=&#8221;#333333&#8243; css=&#8221;.vc_custom_1557175051917{padding-right: 10% !important;}&#8221;] Discover LumiShine\u2019s PowerHouse collection of super-reds that stay true to tone, resisting [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16206","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/16206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=16206"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/16206\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/12694"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=16206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}