{"id":21310,"date":"2020-02-25T12:55:29","date_gmt":"2020-02-25T20:55:29","guid":{"rendered":"https:\/\/www.joico.lat\/?page_id=21310"},"modified":"2025-06-26T13:09:54","modified_gmt":"2025-06-26T20:09:54","slug":"lumishine-demi-permanent-liquid-extension","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-permanent-liquid-extension\/","title":{"rendered":"LumiShine Demi-Permanent Liquid Extension"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1577998698522{background-color: #62436f !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_single_image image=”15158″ img_size=”full” alignment=”center” css=”.vc_custom_1552539008533{margin-top: 50px !important;}”][vc_custom_heading text=”Demi-Permanent Liquid Extension” font_container=”tag:h1|font_size:70|text_align:center|color:%23ffffff|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1577407770483{margin-top: 25px !important;}”][vc_column][vc_single_image image=”28813″ img_size=”large” alignment=”center”][vc_custom_heading text=”5 NEW LUST-HAVE SHADES” font_container=”tag:h2|font_size:70|text_align:center|color:%23ffffff|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″][vc_column_text font_size=”22px” line_height=”1.8em” css=”.vc_custom_1577408271987{padding-right: 10% !important;padding-left: 10% !important;}” font_color=”#333333″]<\/p>\n

Say goodbye to those \u201cif I only had this color\u201d moments! LumiShine\u2019s five new Demi-Permanent Liquid shades are designed to round out your must-have collection with endless options for blondes, brunettes, silver\/gray, and beyond. The perfect balancing act to build your business AND your creativity.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” disable_element=”yes” css=”.vc_custom_1683675601681{margin-top: 25px !important;}” el_id=”updated-5-9″][vc_column][vc_single_image image=”27419″ img_size=”large” alignment=”center”][vc_column_text font_size=”22px” line_height=”1.8em” css=”.vc_custom_1577408271987{padding-right: 10% !important;padding-left: 10% !important;}” font_color=”#333333″]<\/p>\n

Say goodbye to those \u201cif I only had this color\u201d moments! LumiShine\u2019s five new Demi-Permanent Liquid shades are designed to round out your must-have collection with endless options for blondes, brunettes, silver\/gray, and beyond. The perfect balancing act to build your business AND your creativity.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” disable_element=”yes” css=”.vc_custom_1683675214485{margin-top: 50px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”Why You’ll Love It…” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1.2em” letter_spacing=”1″ use_theme_fonts=”yes”][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_top=”30″ margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Delivers%20up%20to%202X%20the%20shine*%20%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22100%25%20replenished%20and%20restrengthened%20hair**%20%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ammonia-free%2C%20pH-balanced%20formula%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ideal%20viscosity%20for%20drip-free%20bottle%20application%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Versatile%20formula%E2%80%94corrects%2C%20glazes%2C%20glosses%2C%20and%20blends%20gray%22%7D%5D”][vc_column_text font_size=”10px”]* vs. untreated damaged hair
\n** vs. haircolor without ArgiPlex[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”21313″ img_size=”full” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1582662094224{margin-top: 15px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1683675612831{margin-top: 50px !important;}” el_id=”updated-5-9″][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=”Why You’ll Love It…” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1.2em” letter_spacing=”1″ use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_top=”25″][vc_row_inner][vc_column_inner width=”1\/2″][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_top=”30″ margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Delivers%20up%20to%202X%20the%20shine*%20%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22100%25%20replenished%20and%20restrengthened%20hair**%20%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ammonia-free%2C%20pH-balanced%20formula%22%7D%5D”][\/vc_column_inner][vc_column_inner width=”1\/2″][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_top=”30″ margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ideal%20viscosity%20for%20drip-free%20bottle%20application%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Versatile%20formula%E2%80%94corrects%2C%20glazes%2C%20glosses%2C%20and%20blends%20gray%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22pH%20balanced%20for%20optimal%20color%20performance%22%7D%5D”][vc_column_text font_size=”10px”]* vs. untreated damaged hair
\n** vs. haircolor without ArgiPlex[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577489293891{margin-top: 50px !important;}”][vc_column][vc_custom_heading text=”Now Let’s Use It…” font_container=”tag:p|font_size:40|text_align:left|color:%23333333″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_top=”25″][vc_column_text font_size=”18px” line_height=”1.5em” css=”.vc_custom_1677026648089{margin-top: 50px !important;}”]No more sacrificing healthy-looking hair for brilliant, beautiful color. Our one-of-a-kind formula fuses the power of three Joico breakthroughs\u2014ArgiPlex\u2122 Technology, Quadramine\u00ae Complex\u2014to help deliver gorgeous shine and strength in a demi-liquid palette. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1677114888110{margin-top: 20px !important;}”][vc_column width=”1\/2″][vc_row_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1677108786794{margin-top: 30px !important;}”][vc_single_image image=”13842″ img_size=”140×50″ alignment=”center”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_custom_heading text=”BOND-BUILDING ARGIPLEX\u2122” font_container=”tag:h5|text_align:left|color:%239d8d67″ use_theme_fonts=”yes” css=”.vc_custom_1677109179702{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Our built-in bond builder helps to protect hair and reduce breakage* in every single treatment. ArgiPlex contains Arginine, a naturally occurring amino acid crucial to hair\u2019s strength.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_row_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1677108689972{margin-top: 30px !important;}”][vc_single_image image=”28802″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_custom_heading text=”QUADRAMINE\u00ae COMPLEX” font_container=”tag:h5|text_align:left|color:%239d8d67″ use_theme_fonts=”yes” css=”.vc_custom_1677109187183{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Our exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly to help reconstruct from cuticle to cortex. The result? Healthy-looking hair after each LumiShine color service.\u00a0[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”27421″ img_size=”full” alignment=”center” style=”vc_box_outline” border_color=”black” css_animation=”fadeIn” css=”.vc_custom_1682637512936{margin-top: 15px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”LumiShine Demi-Permanent Liquid Color uses:” font_container=”tag:p|font_size:22|text_align:left” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1577466735727{margin-top: 20px !important;}”][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_top=”30″ margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22To%20refresh%20faded%20hair%20lengths%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22To%20glaze%20or%20gloss%20prelightened%20hair%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22To%20effectively%20blend%20gray%20on%20fine%20hair%20when%20no%20lift%20of%20natural%20base%20is%20desired%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Tone-on-tone%20coloring%22%7D%5D”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Mixing Instructions:” font_container=”tag:p|font_size:22|text_align:left” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1552525936509{margin-top: 20px !important;}”][vc_column_text]Mix 1:1 (equal parts color and 5 Volume LumiShine Developer)
\nIdeal viscosity for drip-free bottle application. Pour developer in bottle and add color. Place finger over bottle cap and shake to mix thoroughly.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Post-Color Service” font_container=”tag:p|font_size:22|text_align:left” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1577467201970{margin-top: 20px !important;}”][vc_column_text]Rinse thoroughly. Acidify with K-PAK Professional Cuticle Sealer, rinse. Apply K-PAK Color Therapy Shampoo<\/a> to scalp and massage well. Work through hair lengths. Rinse thoroughly. Squeeze out excess water. Apply K-PAK Color Therapy Conditioner<\/a> to hair lengths after squeezing out excess moisture. Massage throughout hair and leave in for 5 minutes. Rinse thoroughly. Towel-dry hair. Style as needed with preferred Joico styling products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577489293891{margin-top: 50px !important;}”][vc_column][vc_custom_heading text=”Shades” font_container=”tag:p|font_size:40|text_align:left|color:%23333333″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_top=”25″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1692042816749{margin-top: 35px !important;}” el_id=”new-8-15″][vc_column][vc_custom_heading text=”NEW –<\/em> GOLD \u00b7 WARM COPPER \u00b7 NATURAL BEIGE” font_container=”tag:p|font_size:22|text_align:center” letter_spacing=”3px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css=”.vc_custom_1712339279051{margin-top: 20px !important;border-radius: 3px !important;}”][vc_column_text]Looking for more ways to LumiShine?<\/strong> – Make room in the color bar for Gold, Warm Copper, and Natural Beige: three gleaming shade series designed to boost shine AND the versatility of your LumiShine Demi-Permanent Liquid Color palette! Use them alone, or mix them with your favorite LumiShine demi liquids for endless gorgeous possibilities.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1692043646225{margin-top: 20px !important;margin-bottom: 3rem !important;}” el_id=”new-8-15″][vc_column width=”1\/2″][cesis_icon_box box_border_size=”0″ box_top=”50px” box_bottom=”50px” box_left=”50px” box_right=”50px” position=”i_left” i_space=”30″ heading=”Nathi’s formula” use_editor=”yes” icon=”fa-flask”]Formula 1<\/strong> Defy Damage ProSeries 1 Bond-Optimizing Spray<\/p>\n

Foiliage Formula:<\/strong> Blonde Life Powder Lightener + 5 Volume Blonde Life Coconut Oil Developer + 20 Volume Blonde Life Coconut Oil Developer<\/p>\n

Root Melt Formula:<\/strong> LumiShine Demi-Permanent Liquid 4N Natural + 5NA Natural Ash + 5 Volume LumiShine Developer<\/p>\n

Gloss Formula:<\/strong> LumiShine Demi-Liquid 9G Gold + 7G Gold + 5 Volume LumiShine Developer<\/p>\n

Care:<\/strong> K-Pak Color Therapy Color Protecting Shampoo<\/p>\n

Styling:<\/strong> K-Pak Color Therapy Multi-Perfector Daily Shine & Protect Spray, JoiWhip Volumizing Mousse, Beach Shake[\/cesis_icon_box][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1691699052579{margin-top: 1rem !important;}”][vc_empty_space height=”2rem”]

\"LumiShine\"LumiShine<\/div><\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1692043518515{margin-top: 3rem !important;}” el_id=”new-8-15″][vc_column width=”1\/5″][vc_single_image image=”28699″ img_size=”full” alignment=”center” css=”.vc_custom_1712164991713{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

7G \/ 7.3<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”28703″ img_size=”full” alignment=”center” css=”.vc_custom_1712165035470{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

9G \/ 9.3<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”28788″ img_size=”full” alignment=”center” css=”.vc_custom_1712165070686{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

5WC \/ 5.774<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”28790″ img_size=”full” alignment=”center” css=”.vc_custom_1712165111629{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

6WC \/ 6.774<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”28792″ img_size=”full” alignment=”center” css=”.vc_custom_1712165130618{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

7WC \/ 7.774<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1692043525396{margin-top: 35px !important;}” el_id=”new-8-15″][vc_column width=”1\/5″][vc_single_image image=”28737″ img_size=”full” alignment=”center” css=”.vc_custom_1712165165422{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

6NB \/ 6.072<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”28739″ img_size=”full” alignment=”center” css=”.vc_custom_1712165193732{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

7NB \/ 7.072<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”28741″ img_size=”full” alignment=”center” css=”.vc_custom_1712165213889{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

9NB \/ 9.072<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row][vc_row el_id=”new-8-15″][vc_column][vc_empty_space height=”3rem”][vc_separator color=”custom” el_width=”50″ accent_color=”#333333″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1691792060006{margin-top: 3rem !important;}”][vc_column][vc_custom_heading text=”Blue Violet \u00b7 Platinum Violet \u00b7 Violet Gold” font_container=”tag:p|font_size:22|text_align:center” text_transform=”cesis_text_transform_uppercase” letter_spacing=”3px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css=”.vc_custom_1691791757826{margin-top: 20px !important;}”][vc_column_text]Something Cool Has Arrived<\/strong> – Get ready to shine the spotlight on blondes with NEW BV, PV, and VG series\u2014three cool shade extensions to your LumiShine Demi-Permanent Liquid palette! With this radiant range of violet-based hues, you\u2019ll eliminate unwanted warmth, impart a hint of icy iridescence, and unlock a brilliant spectrum of cool blonde tones: shimmering blondes, high-beam pearl blondes, gleaming taupe blondes, crystal-clear platinum blondes, and more.[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1750968543425{margin-top: 30px !important;margin-bottom: 3rem !important;}”][vc_column width=”1\/3″][cesis_icon_box box_border_size=”0″ box_top=”50px” box_bottom=”50px” box_left=”50px” box_right=”50px” position=”i_left” i_space=”30″ heading=”“Cool that Blonde!“ Formula” use_editor=”yes” icon=”fa-flask”]Formula 1<\/strong> (Lightening) BlondeLife Powder Lightener + 5 Volume LumiShine Developer<\/p>\n

Formula 2<\/strong> (Root Shadow): LumiShine Demi Liquid 7BV + 5 Volume LumiShine Developer<\/p>\n

Formula 3<\/strong> (Gloss): LumiShine Demi Liquid 9PV + 5 Volume LumiShine Developer[\/cesis_icon_box][\/vc_column][vc_column width=”2\/3″]

\"Before\"After<\/div><\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1691783289636{margin-top: 30px !important;margin-bottom: 3rem !important;}”][vc_column][cesis_icon_box box_border_size=”0″ box_top=”50px” box_bottom=”50px” box_left=”50px” box_right=”50px” position=”i_left” i_space=”30″ heading=”“Cool that Blonde!“ Formula” use_editor=”yes” icon=”fa-flask”]Formula 1<\/strong> (Lightening) BlondeLife Powder Lightener + 5 Volume LumiShine Developer<\/p>\n

Formula 2<\/strong> (Root Shadow): LumiShine Demi Liquid 7BV + 5 Volume LumiShine Developer<\/p>\n

Formula 3<\/strong> (Gloss): LumiShine Demi Liquid 9PV + 5 Volume LumiShine Developer[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1691783313673{margin-top: 3rem !important;}”][vc_column width=”1\/5″ css=”.vc_custom_1677106054253{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;}”][vc_single_image image=”27430″ img_size=”full” alignment=”center” css=”.vc_custom_1712165386748{margin-bottom: 10px !important;}”][vc_column_text font_size=”16px”]<\/p>\n

Before<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1677106183845{border-right-width: 2px !important;border-right-color: #dddddd !important;border-right-style: solid !important;}”][vc_single_image image=”27432″ img_size=”full” alignment=”center” css=”.vc_custom_1712165414802{margin-bottom: 10px !important;}”][vc_column_text font_size=”16px”]<\/p>\n

Prelightened<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1677106082515{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;}”][vc_single_image image=”27434″ img_size=”full” alignment=”center” css=”.vc_custom_1712165444495{margin-bottom: 10px !important;}”][vc_column_text font_size=”16px”]<\/p>\n

BV Toned<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1677106090133{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;}”][vc_single_image image=”27436″ img_size=”full” alignment=”center” css=”.vc_custom_1712165482657{margin-bottom: 10px !important;}”][vc_column_text font_size=”16px”]<\/p>\n

PV Toned<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1677106097007{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;}”][vc_single_image image=”27438″ img_size=”full” alignment=”center” css=”.vc_custom_1712165512387{margin-bottom: 10px !important;}”][vc_column_text font_size=”16px”]<\/p>\n

VG Toned<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1679521890933{margin-top: 35px !important;}”][vc_column width=”1\/5″][vc_single_image image=”27178″ img_size=”full” alignment=”center” css=”.vc_custom_1712165545808{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

10BV \/ 10.82<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”27180″ img_size=”full” alignment=”center” css=”.vc_custom_1712165572883{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

9BV \/ 9.82<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”27182″ img_size=”full” alignment=”center” css=”.vc_custom_1712165593386{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

7BV \/ 7.82<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”27184″ img_size=”full” alignment=”center” css=”.vc_custom_1712165616819{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

10PV \/ 10.92<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”27186″ img_size=”full” alignment=”center” css=”.vc_custom_1712165641931{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

9PV \/ 9.92<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1679521890933{margin-top: 35px !important;}”][vc_column width=”1\/5″][vc_single_image image=”27188″ img_size=”full” alignment=”center” css=”.vc_custom_1712165662359{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

8PV \/ 8.92<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”27190″ img_size=”full” alignment=”center” css=”.vc_custom_1712165684855{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

10VG \/ 10.23<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”27192″ img_size=”full” alignment=”center” css=”.vc_custom_1712165702941{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

9VG \/ 9.23<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”27317″ img_size=”full” alignment=”center” css=”.vc_custom_1712165722826{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

8VG \/ 8.23<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”3rem”][vc_separator color=”custom” el_width=”50″ accent_color=”#333333″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1682639426763{margin-top: 35px !important;}”][vc_column][vc_custom_heading text=”N, NV, SB, and V Shades” font_container=”tag:p|font_size:22|text_align:left” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577467382155{margin-top: 35px !important;}”][vc_column width=”1\/5″][vc_single_image image=”21315″ img_size=”full” alignment=”center” css=”.vc_custom_1582662124162{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

4N\/ 4.0<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Balanced neutral medium brunette.<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

This balanced shade is ideal for creating natural, rich tones and refreshing faded brunettes. Can also be used to blend gray hair.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”21317″ img_size=”full” alignment=”center” css=”.vc_custom_1582662131786{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

4NV\/ 4.02<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Medium brunette neutral tone with a secondary cool violet background.<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Ideal for refreshing faded brunette to a rich, dark chocolate-brown.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”21319″ img_size=”full” alignment=”center” css=”.vc_custom_1582662139942{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

4SB\/ 4.8<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Medium brunette silver-blue with no background.<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

A must-have silver\/gray based shade to help “drab out” brassy brunettes. Can also be used on men for a cool brunette effect.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”21321″ img_size=”full” alignment=”center” css=”.vc_custom_1582662146975{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

7N\/ 7.0<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Balanced neutral medium blonde.<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

A balanced blonde shade that can be used to tone faded highlights or add dimension to blondes. A must-have shade to help blend grays away with a soft, neutral result.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”21323″ img_size=”full” alignment=”center” css=”.vc_custom_1582662154814{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

10V\/ 10.2<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Lightest blonde pale violet with no background.<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

This shade eliminates the palest of yellow undertones, creating beautiful, ultra-bright blondes. Great for toning, glazing\/glossing.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577467373221{margin-top: 60px !important;}” el_id=”video”][vc_column][vc_custom_heading text=”Videos” font_container=”tag:p|font_size:40|text_align:left|line_height:1.2em” letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_top=”25″ margin_bottom=”40″][vc_row_inner][vc_column_inner width=”1\/2″][vc_video link=”https:\/\/youtu.be\/HpHmvYRECg8″ align=”center” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_video link=”https:\/\/www.youtube.com\/watch?v=aIPKeKBcY-4″ align=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” min_height=”180″ content_placement=”middle” css=”.vc_custom_1551915417963{margin-top: 75px !important;background-color: #f4f4f4 !important;}”][vc_column width=”3\/4″][vc_custom_heading text=”Get LumiShine Demi-Permanent Liquid Fact Sheet” font_container=”tag:h4|font_size:18|text_align:left|color:%23333333|line_height:1.2em” text_resize=”yes” text_minimum=”12″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1577409684954{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Fact Sheet” link=”https:\/\/www.joico.lat\/wp-content\/uploads\/2020\/02\/LumiShine-Demi-Perm-Liquid-Extension-012020.pdf” target=”_blank” button_pos=”center” button_size=”cesis_button_custom” button_width=”270px” button_height=”55px” button_border=”1″ button_radius=”3″ use_icon=”yes” icon_pos=”cesis_button_icon_right” hover=”shine” css_animation=”zoomIn” margin_top=”20″ margin_bottom=”20″ button_text_color=”#333333″ button_bg_color=”#f4f4f4″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#212121″ h_button_border_color=”#212121″ icon=”fa-file-pdf-o”][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1683675469324{margin-top: 75px !important;}” el_id=”updated-5-9″][vc_column][vc_custom_heading text=”FAQ” font_container=”tag:p|font_size:40|text_align:left|line_height:1.2em” letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_top=”25″ margin_bottom=”40″][vc_tta_accordion style=”modern” shape=”square” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”How does a cool tone work with a gold tone, as in the new Violet Gold (VG) Series?” tab_id=”1682703456653-8185f0d9-357c”][vc_column_text]The cool violet (primary) tone allows for maximum refinement of unwanted yellow, while the gold (secondary) tone helps add reflection.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What is the difference between the LumiShine V series and the NEW PV?” tab_id=”1682703456676-605d2b35-03fe”][vc_column_text]The Platinum Violet (PV) series is a cooler violet than the existing LumiShine V series, ideal for platinum blondes that don\u2019t want to see any yellow or warmth come through.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”When would I use the Blue Violet (BV) series?” tab_id=”1682703652433-532d3960-222e”][vc_column_text]The BV shades are ideal for creating cool pearl blonde results on lighter tones. They are also a strong brass fighter on dark blondes when orange\/ yellow undertones are not desired.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What is the main difference between LumiShine\u2019s new Blue Violet (BV) series and LumiShine\u2019s Violet (V) series?” tab_id=”1682703675611-181a0ff6-deb3″][vc_column_text]The Blue Violet Series features pre-blended shades with a blue and violet background to refine unwanted brassy tones. They are more cooling than the Violet Series but not as silvery as the Blue Ash Series.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1577998698522{background-color: #62436f !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_single_image image=”15158″ img_size=”full” alignment=”center” css=”.vc_custom_1552539008533{margin-top: 50px !important;}”][vc_custom_heading text=”Demi-Permanent Liquid Extension” font_container=”tag:h1|font_size:70|text_align:center|color:%23ffffff|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1577407770483{margin-top: 25px !important;}”][vc_column][vc_single_image image=”28813″ img_size=”large” alignment=”center”][vc_custom_heading text=”5 NEW LUST-HAVE SHADES” font_container=”tag:h2|font_size:70|text_align:center|color:%23ffffff|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″][vc_column_text font_size=”22px” line_height=”1.8em” css=”.vc_custom_1577408271987{padding-right: 10% !important;padding-left: 10% !important;}” font_color=”#333333″] Say goodbye to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21310","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/21310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=21310"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/21310\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/12694"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=21310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}