{"id":23726,"date":"2021-02-23T16:01:40","date_gmt":"2021-02-24T00:01:40","guid":{"rendered":"https:\/\/www.joico.lat\/?page_id=23726"},"modified":"2021-02-24T11:53:25","modified_gmt":"2021-02-24T19:53:25","slug":"lumishine-ash-ash-series","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-ash-ash-series\/","title":{"rendered":"LumiShine Ash Ash Series"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1609353476665{background-color: #6a8672 !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_single_image image=”15158″ img_size=”full” alignment=”center” css=”.vc_custom_1552539008533{margin-top: 50px !important;}”][vc_custom_heading text=”Ash Ash Series” font_container=”tag:h1|font_size:70|text_align:center|color:%23ffffff|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column][vc_single_image image=”23747″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_column_text font_size=”20px” line_height=”1.8em” font_color=”#6a8672″]<\/p>\n

Show brass who\u2019s boss with LumiShine\u2019s NEW Ash Ash Series<\/strong>\u2014a cool palette of seven gorgeous permanent cr\u00e8me and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex\u2122 Technology infused into each and every shade, you\u2019ll pull off those on-trend \u201cmushroom\u201d hues and leave hair healthy-looking\u2014all in one cool move.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1552514607144{margin-top: 50px !important;}”][vc_column][vc_custom_heading text=”Why You’ll Love It…” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_top=”25″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1609360635418{margin-top: 50px !important;}”][vc_column width=”1\/3″][vc_custom_heading text=”Permanent Cr\u00e8me Color” font_container=”tag:p|font_size:20px|text_align:left|color:%23333333″ use_theme_fonts=”yes”][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_top=”30″ margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Delivers%20up%20to%202X%20the%20shine*%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Reduced%20breakage**%20and%20100%25%20replenished%20and%20restrengthened%20hair***%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Nourishing%20protection%20that%20seals%20in%20moisture%2C%20softness%2C%20and%20shine%20for%20up%20to%2030%20shampoos****%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Delivers%20color%20longevity%20and%20vibrancy%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Lower-ammonia%20formula*****%20delivers%20healthylooking%20results%22%7D%5D”][\/vc_column][vc_column width=”1\/3″][vc_custom_heading text=”Demi-Permanent Liquid Color” font_container=”tag:p|font_size:20px|text_align:left|color:%23333333″ use_theme_fonts=”yes”][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_top=”30″ margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Delivers%20up%20to%202X%20the%20shine*%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22100%25%20replenished%20and%20restrengthened%20hair***%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ammonia-free%2C%20pH-balanced%20formula%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Ideal%20viscosity%20for%20drip-free%20bottle%20application%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Versatile%20formula%E2%80%94corrects%2C%20glazes%2C%20glosses%22%7D%5D”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”23745″ img_size=”full”][vc_column_text]The Ash Ash Series falls directly across from red\/red-orange shades on the Color Wheel, making them ideal to neutralize unwanted warmth when lifting, or for use on faded, brassy shades.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_column_text font_size=”12px”]*vs. untreated damaged hair
\n**Combing breakage on damaged hair; with K-PAK\u00ae Color Therapy\u2122 Shampoo and Conditioner vs. non-conditioning shampoo
\n***vs. haircolor without ArgiPlex
\n****When followed with K-PAK Color Therapy Shampoo and Conditioner
\n***** vs. Vero K-PAK Color[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1552091292101{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”Now Let’s Use It…” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_top=”25″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1609359542567{margin-top: 45px !important;}”][vc_column][vc_custom_heading text=”Ash Ash Permanent Cr\u00e8me” font_container=”tag:p|font_size:30|text_align:left|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1609359738311{margin-top: 20px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1609359576824{padding-top: 35px !important;}”][vc_column width=”1\/5″][vc_single_image image=”23743″ img_size=”full” alignment=”center” css=”.vc_custom_1614124633421{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

4AA<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”23741″ img_size=”full” alignment=”center” css=”.vc_custom_1614124641731{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

5AA<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”23739″ img_size=”full” alignment=”center” css=”.vc_custom_1614124646972{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

6AA<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”23737″ img_size=”full” alignment=”center” css=”.vc_custom_1614124655539{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

7AA<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1609359680958{margin-top: 30px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1609359675549{margin-top: 25px !important;}”][vc_column_text font_size=”18px” line_height=”1.5em”]Keep brassiness at bay\u2014plus experience healthy-looking and shiny results\u2014with our NEW ultra-cool LumiShine Ash Ash Series.[\/vc_column_text][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_top=”30″ margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20to%20neutralize%20warm%20tones%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20to%20create%20cool%2C%20ash-based%20color%20creations%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22You%20want%20to%20help%20protect%20hair%20and%20reduce%20breakage**%22%7D%5D”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”23727″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1614124666486{margin-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Timing & Mixing Instructions” font_container=”tag:p|font_size:22|text_align:left” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1609354363119{margin-top: 20px !important;}”][vc_column_text]MIXING<\/strong>
\nLumiShine Permanent Cr\u00e8me Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer).<\/p>\n

HOW TO CREATE COOL-TONED GRAY COVERAGE<\/strong>
\nThe Ash Ash Series is not intended to cover gray. The shades should be mixed with Natural when used on hair that is over 25% gray. Mix the Ash Ash shade with a Natural shade at the same level as your target Ash Ash shade.<\/p>\n

TIMING
\n10 Volume (3%) + LumiShine Permanent Cr\u00e8me Color<\/strong> 35 to 45 minutes – do not use heat.
\n20 Volume (6%) + LumiShine Permanent Cr\u00e8me Color<\/strong> 35 to 45 minutes – do not use heat.
\n30 Volume (9%) + LumiShine Permanent Cr\u00e8me Color<\/strong> 35 to 45 minutes – do not use heat.
\n40 Volume (12%) + LumiShine Permanent Cr\u00e8me Color<\/strong> 35 to 45 minutes- do not use heat[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1609359418346{margin-top: 75px !important;margin-bottom: 75px !important;}”][vc_column][vc_separator color=”custom” border_width=”2″ el_width=”80″ accent_color=”#6a8672″][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Ash Ash Demi-Permanent Liquid” font_container=”tag:p|font_size:30|text_align:left|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1609359766838{margin-top: 35px !important;}”][vc_column width=”1\/5″][vc_single_image image=”23735″ img_size=”full” alignment=”center” css=”.vc_custom_1614124676676{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

5AA<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”23733″ img_size=”full” alignment=”center” css=”.vc_custom_1614124683230{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

6AA<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”23731″ img_size=”full” alignment=”center” css=”.vc_custom_1614124780443{margin-bottom: 10px !important;}”][vc_column_text]<\/p>\n

8AA<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1609359758652{margin-top: 35px !important;}”][vc_column width=”1\/2″][vc_column_text font_size=”18px” line_height=”1.5em” css=”.vc_custom_1609359755211{margin-top: 25px !important;}”]Keep brassiness at bay with these benefits:[\/vc_column_text][cesis_icon_list style=”cesis_il_2″ shadow=”cesis_list_shadow” space=”15″ css_animation=”fadeInUp” margin_top=”30″ margin_bottom=”40″ heading_color=”#666666″ h_heading_color=”#333333″ icon_color=”#b2b2b2″ icon_bg_color=”#ffffff” h_icon_color=”#666666″ h_icon_bg_color=”#ffffff” h_icon_border_color=”#ebebeb” h_f_weight=”400″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Neutralize%20warm%20tones%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Cool%20ash-based%20color%20creations%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22A%20gentle%20formula%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Refresh%2C%20gloss%2C%20or%20tone%22%7D%5D”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1552526530622{margin-top: 25px !important;}”][vc_single_image image=”23749″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1614124814213{margin-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1551912942657{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”Timing & Mixing Instructions” font_container=”tag:p|font_size:22|text_align:left” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1609355811516{margin-top: 20px !important;}”][vc_column_text]MIXING<\/strong>
\nMix 1:1 (equal parts color and Volume 5 LumiShine Developer). Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well. Process up to 35 minutes depending on desired outcome; at room temperature or with heat.<\/p>\n

TIMING
\nDeveloper:<\/strong> 5 Volume (1.5%) + LumiShine Demi-Permanent Cr\u00e8me & Liquid Color
\nLevels of Lift<\/strong>: No lift. Deposit only.
\nProcessing Time<\/strong>: 5 to 35 minutes depending on desired result. Process at room temperature or with heat.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1609359423891{margin-top: 75px !important;}”][vc_column][vc_custom_heading text=”Prism Lights Step-by-Step” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_top=”25″ margin_bottom=”25″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1609359840564{margin-top: 20px !important;}”][vc_column width=”1\/2″][vc_single_image image=”23729″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Formula and Step-By-Step using LumiShine Ash Ash Series
\n<\/strong><\/p>\n

Cool brunette hair is a \u201cmushrooming\u201d trend \u2013 and easier than ever to create with LumiShine\u2019s new Ash-Ash Series, a collection of seven perfectly balanced shades featuring a green undertone, designed specifically to counteract the warmth of uninvited orangey\/red tones. Watch Joico Brand Ambassador, Larisa Love, bring the collection to life with her new Ash-Ash \u201cPrism Lights\u201d technique \u2013 a subtle shade upgrade that oozes cool sophistication.[\/vc_column_text][cesis_button button_text=”Prism Lights Technique” link=”https:\/\/www.joico.lat\/en\/double-ash-prism-lights-technique\/” button_size=”cesis_button_custom” button_width=”270px” button_height=”55px” button_border=”1″ button_radius=”3″ hover=”shine” css_animation=”zoomIn” margin_top=”20″ margin_bottom=”20″ button_text_color=”#333333″ button_bg_color=”#f4f4f4″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#212121″ h_button_border_color=”#212121″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1552091327248{margin-top: 100px !important;}”][vc_column][vc_custom_heading text=”Prism Lights Video Tutorial” font_container=”tag:p|font_size:40|text_align:left|color:%23333333|line_height:1″ letter_spacing=”1″ use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left” color=”#333333″ margin_top=”25″ margin_bottom=”40″][vc_video link=”https:\/\/youtu.be\/BXMP1C-ytoQ” align=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” min_height=”180″ content_placement=”middle” css=”.vc_custom_1551915417963{margin-top: 75px !important;background-color: #f4f4f4 !important;}”][vc_column width=”3\/4″][vc_custom_heading text=”Get LumiShine Ash Ash Series Fact Sheet” font_container=”tag:h4|font_size:18|text_align:left|color:%23333333|line_height:1.2em” text_resize=”yes” text_minimum=”12″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1609355553679{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Fact Sheet” link=”https:\/\/www.joico.lat\/wp-content\/uploads\/2021\/02\/lumishine-ash-ash-fact-sheet.pdf” target=”_blank” button_pos=”cesis_button_right” button_size=”cesis_button_custom” button_width=”270px” button_height=”55px” button_border=”1″ button_radius=”3″ use_icon=”yes” icon_pos=”cesis_button_icon_right” hover=”shine” css_animation=”zoomIn” margin_top=”20″ margin_bottom=”20″ button_text_color=”#333333″ button_bg_color=”#f4f4f4″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#212121″ h_button_border_color=”#212121″ icon=”fa-file-pdf-o”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1609353476665{background-color: #6a8672 !important;}”][vc_column css=”.vc_custom_1518458592921{padding-bottom: 40px !important;}”][vc_single_image image=”15158″ img_size=”full” alignment=”center” css=”.vc_custom_1552539008533{margin-top: 50px !important;}”][vc_custom_heading text=”Ash Ash Series” font_container=”tag:h1|font_size:70|text_align:center|color:%23ffffff|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”fadeIn” delay=”400″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column][vc_single_image image=”23747″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_column_text font_size=”20px” line_height=”1.8em” font_color=”#6a8672″] Show brass who\u2019s boss with LumiShine\u2019s NEW Ash Ash Series\u2014a cool palette of seven gorgeous permanent cr\u00e8me and demi-permanent liquid shades specially […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23726","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/23726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=23726"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/23726\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/12694"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=23726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}