{"id":27530,"date":"2023-06-09T13:43:36","date_gmt":"2023-06-09T20:43:36","guid":{"rendered":"https:\/\/www.joico.lat\/?page_id=27530"},"modified":"2023-06-09T13:43:36","modified_gmt":"2023-06-09T20:43:36","slug":"iso-perms","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/iso-perms\/","title":{"rendered":"ISO Perms"},"content":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column][vc_custom_heading text=”ISO Option Waves” font_container=”tag:h1|font_size:75|text_align:center|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”none” delay=”400″ css=”.vc_custom_1682711164655{margin-top: 50px !important;margin-bottom: 8px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” cesis_bottom_shape=”wave-brush” cesis_bottom_shape_height=”30″ css=”.vc_custom_1682976377158{margin-top: 50px !important;padding-bottom: 5rem !important;}” cesis_bottom_shape_color=”#f58b44″][vc_column][vc_column_text font_size=”18px” line_height=”1.8em”]Ready to create extraordinary curl shape, style, and volume \u2013 without the risk of damage? Joico ISO Perm Products, the innovator and leader in texture technology, gives you the power to create gorgeous waves on every type of hair. From soft, loose looks to major glam curls, ISO Perms deliver options, flexibility, and damage-free results at every level.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” cesis_top_shape=”wave-brush” cesis_top_shape_height=”30″ cesis_bottom_shape=”wave-brush” cesis_bottom_shape_height=”20″ css=”.vc_custom_1682976949755{padding-top: 6rem !important;padding-bottom: 6rem !important;}” cesis_bottom_shape_color=”#dd2a71″ cesis_top_shape_color=”#f58b44″][vc_column width=”5\/12″][vc_single_image image=”27531″ img_size=”medium” alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1686339874274{margin-top: 15px !important;}”][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”2rem”][vc_custom_heading text=”Option 1:<\/strong>” font_container=”tag:p|font_size:28|text_align:center|color:%232b245a” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1682976420824{margin-top: 20px !important;}”][vc_custom_heading text=”Perfect for normal and previously permed hair\u2026” font_container=”tag:p|font_size:20|text_align:center|color:%232b245a” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1682973092932{margin-top: 20px !important;}”][vc_column_text font_size=”18px” line_height=”1.8″ css=”.vc_custom_1685997156584{padding-right: 5% !important;padding-bottom: 1rem !important;padding-left: 5% !important;}”]<\/p>\n

When you want to build definition through separation, and create that loose, free-moving texture with a beachy look, this thio-free choice is right on the money \u2013 your path to building just the right amount of lift and movement with a gorgeous, soft feel. Best results when used on hair that is fine to medium texture and normal to moderately porous.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” cesis_top_shape=”wave-brush” cesis_top_shape_height=”40″ cesis_bottom_shape=”wave-brush” cesis_bottom_shape_height=”40″ el_class=”swap-on-mobile” css=”.vc_custom_1682976974168{padding-top: 6rem !important;padding-bottom: 6rem !important;}” cesis_bottom_shape_color=”#fab931″ cesis_top_shape_color=”#dd2a71″][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”2rem”][vc_custom_heading text=”Option 2:<\/strong>” font_container=”tag:p|font_size:28|text_align:center|color:%232b245a” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1682976873361{margin-top: 20px !important;}”][vc_custom_heading text=”The pick for all color-treated hair\u2026” font_container=”tag:p|font_size:20|text_align:center|color:%232b245a” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1682973319162{margin-top: 20px !important;}”][vc_column_text font_size=”18px” line_height=”1.8″ css=”.vc_custom_1685997167311{padding-right: 5% !important;padding-left: 5% !important;}”]<\/p>\n

Exclusively formulated to deliver gentle, healthy, definitive wave to hair that\u2019s been previously colored, this thio-free option is formulated with a nourishing, naturally-derived isoamine \u2013 specifically designed to leave the hair cuticle supple and smooth. Option 2 can be used on semi- and demi-permanent colored hair.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”27533″ img_size=”medium” alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1686339894548{margin-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” cesis_top_shape=”wave-brush” cesis_top_shape_height=”20″ cesis_bottom_shape=”wave-brush” cesis_bottom_shape_height=”25″ css=”.vc_custom_1682976992553{padding-top: 6rem !important;padding-bottom: 6rem !important;}” cesis_bottom_shape_color=”#e82027″ cesis_top_shape_color=”#fab931″][vc_column width=”5\/12″][vc_single_image image=”27535″ img_size=”medium” alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1686339914652{margin-top: 15px !important;}”][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”2rem”][vc_custom_heading text=”Option 3:<\/strong>” font_container=”tag:p|font_size:28|text_align:center|color:%232b245a” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1682976881691{margin-top: 20px !important;}”][vc_custom_heading text=”Big-time curls for normal to resistant hair\u2026” font_container=”tag:p|font_size:20|text_align:center|color:%232b245a” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1682975033665{margin-top: 20px !important;}”][vc_column_text font_size=”18px” line_height=”1.8″ css=”.vc_custom_1685997176595{padding-right: 5% !important;padding-left: 5% !important;}”]<\/p>\n

With thio-free ingredients designed to diffuse more evenly than conventional perms (and minimize swelling of the hair shaft), this pick delivers all the va-va-voom drama of glam curls, minus the damage. Option 3 is formulated for extra firm curls on normal and resistant hair types with normal to coarse texture.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” cesis_top_shape=”wave-brush” cesis_top_shape_height=”35″ el_class=”swap-on-mobile” cesis_top_shape_color=”#e82027″ css=”.vc_custom_1682977016135{padding-top: 6rem !important;padding-bottom: 6rem !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”2rem”][vc_custom_heading text=”Option Exo:<\/strong>” font_container=”tag:p|font_size:28|text_align:center|color:%232b245a” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1682976889626{margin-top: 20px !important;}”][vc_custom_heading text=”Option Exo: Damage-Free Exothermic Waving” font_container=”tag:p|font_size:25|text_align:center|color:%232b245a” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1682978787537{margin-top: 20px !important;}”][vc_column_text font_size=”18px” line_height=”1.8″ css=”.vc_custom_1685997185957{padding-right: 5% !important;padding-left: 5% !important;}”]<\/p>\n

Designed for energized curls on longer and resistant hair. Thermally activated, EXO results in a stronger, more energized, defined wave. Option Exo Damage-Free Exothermic Waving contains Isoamine\u2122 waving lotion. Isoamine\u2122 effectively restructures the internal bonds while impairing superior permanent condition, without conditioning additives and aggressively lifting the cuticle. The result is resilient curls and healthy hair.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”27537″ img_size=”medium” alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1686339936688{margin-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1682977454964{padding-top: 4rem !important;padding-bottom: 2rem !important;background-color: #1c174a !important;}”][vc_column][vc_custom_heading text=”OPTION” font_container=”tag:p|font_size:60px|text_align:center|color:%23ffffff” letter_spacing=”2″ google_fonts=”font_family:Syncopate%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”DAMAGE-FREE TEXTURE” font_container=”tag:p|font_size:10px|text_align:center|color:%23ffffff” letter_spacing=”2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682966788191{padding-bottom: 20px !important;}”][vc_column_text]

<\/div>
<\/th><\/th><\/th><\/th><\/th><\/tr><\/thead>
TEXTURE PRODUCT <\/td>HAIR TYPE <\/td>HAIR CONDITION <\/td>END RESULT <\/td>TIMING <\/td><\/tr>
<\/td>FINE OR MEDIUM DENSITY <\/td>Normal, non-color- treated hair, previously permed hair <\/td>Increased body, slight wave, minimum curl <\/td>20 minutes (built-in stop action) <\/td><\/tr>
<\/td>FINE OR MEDIUM DENSITY <\/td>Every type of color-treated hair <\/td>Increased body with full circle curl and wave <\/td>Processing time will be reduced with higher porosity. Take a test curl after processing for 2 minutes and continue to take a test curl every 2-3 minutes. Maximum processing time: 20 minutes. <\/td><\/tr>
<\/td>NORMAL TO THICK, GRAY, RESISTANT, COARSE <\/td>Resistant hair types; normal and color-treated (20 Volume [6%] or less) with minimal porosity <\/td>Increased body with full circle curl and wave <\/td>For normal and resistant hair<\/strong>: no test curl is necessary. Process 20 minutes (built-in stop action). For tinted hair in good condition:<\/strong> take a test curl after processing for 2 minutes and continue to take a test curl every 3-5 minutes. Maximum processing time: 20 minutes. <\/td><\/tr>
<\/td>NORMAL TO THICK, GRAY, RESISTANT, COARSE <\/td>Longer, highly resistant hair types; normal and color-treated (20 Volume [6%] or less) in VERY good condition with no porosity <\/td>Increased body with full circle curl and wave <\/td>For normal and resistant hair:<\/strong> no test curl is necessary. Process 20 minutes (built-in stop action). For tinted hair in good condition:<\/strong> take a test curl after processing for 2 minutes and continue to take a test curl every 2-3 minutes. Maximum processing time: 10 minutes. <\/td><\/tr><\/tbody><\/table><\/div>WordPress Tables Plugin<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column][vc_custom_heading text=”ISO Option Waves” font_container=”tag:h1|font_size:75|text_align:center|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”none” delay=”400″ css=”.vc_custom_1682711164655{margin-top: 50px !important;margin-bottom: 8px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” cesis_bottom_shape=”wave-brush” cesis_bottom_shape_height=”30″ css=”.vc_custom_1682976377158{margin-top: 50px !important;padding-bottom: 5rem !important;}” cesis_bottom_shape_color=”#f58b44″][vc_column][vc_column_text font_size=”18px” line_height=”1.8em”]Ready to create extraordinary curl shape, style, and volume \u2013 without the risk of damage? Joico ISO Perm Products, the innovator and leader in texture technology, gives […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":12694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27530","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/27530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=27530"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/27530\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/12694"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=27530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}