{"id":31068,"date":"2025-04-14T15:57:54","date_gmt":"2025-04-14T22:57:54","guid":{"rendered":"https:\/\/www.joico.lat\/?page_id=31068"},"modified":"2026-03-04T11:37:16","modified_gmt":"2026-03-04T19:37:16","slug":"lighteners","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/lighteners\/","title":{"rendered":"Blonde Life Lighteners"},"content":{"rendered":"

[vc_row full_width=”stretch_row” el_id=”start-content”][vc_column][vc_custom_heading text=”Blonde Life” font_container=”tag:h1|font_size:75|text_align:center|color:%239d8d67|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”none” delay=”400″ css=”.vc_custom_1613071958371{margin-top: 50px !important;margin-bottom: 8px !important;}”][vc_custom_heading text=”Lighteners” font_container=”tag:h2|font_size:40|text_align:center|color:%239d8d67|line_height:1.2em” text_resize=”yes” text_minimum=”24″ use_theme_fonts=”yes” css=”.vc_custom_1710354667191{margin-bottom: 30px !important;}”][vc_single_image image=”33588″ img_size=”full” alignment=”center” css=”.vc_custom_1772653033141{margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1710526216718{margin-bottom: 3rem !important;}”][vc_column][vc_column_text font_size=”22px” line_height=”30px” css=”.vc_custom_1725645230520{padding-right: 5% !important;padding-left: 5% !important;}”]BUILD BONDS FOR STRONG BLONDES WITH BLONDE LIFE! This collection features your must-haves for lightning-fast, multi-process blonding services that lift hair up to 9+ levels! Formulated with bond-building Arginine and a signature oil blend to help protect hair against breakage and deliver healthy-looking results.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1730478025127{padding-top: 6rem !important;padding-bottom: 4rem !important;}” el_id=”silverlight”][vc_column][vc_custom_heading text=”NEW” font_container=”tag:p|font_size:30px|text_align:center|color:%23505050|line_height:30px” text_resize=”yes” letter_spacing=”1″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20italic%3A400%3Aitalic” css=”.vc_custom_1710530729241{margin-bottom: 0px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-bottom: 10px !important;border-left-color: #505050 !important;border-left-style: solid !important;border-right-color: #505050 !important;border-right-style: solid !important;border-top-color: #505050 !important;border-top-style: solid !important;}”][vc_custom_heading text=”Silverlight” font_container=”tag:p|font_size:50px|text_align:center|color:%23ffffff|line_height:30px” text_resize=”yes” text_minimum=”40″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1710530069136{margin-bottom: 0px !important;padding-top: 30px !important;background-color: #505050 !important;}” el_class=”title-top-border-radius”][vc_custom_heading text=”Lightening Powder” font_container=”tag:p|font_size:30px|text_align:center|color:%23ffffff|line_height:30px” text_resize=”yes” letter_spacing=”1″ use_theme_fonts=”yes” css=”.vc_custom_1715973501938{margin-bottom: 0px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #505050 !important;}”][vc_column_text font_size=”18px” line_height=”22px” css=”.vc_custom_1715976000499{margin-top: 20px !important;padding-right: 5% !important;padding-left: 5% !important;}”]This\u00a0cool-as-can-be formula is\u00a0designed with\u00a0CHARCOAL<\/strong>\u00a0to help counteract brassiness while processing, while delivering\u00a0the same stunning 9+ levels of lift you\u00a0expect from Blonde\u00a0Life.[\/vc_column_text][vc_empty_space height=”1rem”][vc_row_inner][vc_column_inner][vc_column_text css=””][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_video link=”https:\/\/www.youtube.com\/watch?v=VNZaI-jKJ-c&ab_channel=Joico”][vc_row_inner][vc_column_inner width=”1\/3″][vc_video link=”https:\/\/youtu.be\/H2bpMJu3kxc” css=”.vc_custom_1715271854189{margin-bottom: 10px !important;}”][vc_column_text font_size=”16px” css=”.vc_custom_1713288766386{padding-right: 5% !important;padding-left: 5% !important;}”]<\/p>\n

SMOKESHOW TECHNIQUE TUTORIAL<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_video link=”https:\/\/youtu.be\/f3zyiJ1Qoe8″ css=”.vc_custom_1713286696158{margin-bottom: 10px !important;}”][vc_column_text font_size=”16px” css=”.vc_custom_1713288752964{margin-top: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}”]<\/p>\n

SMOKED PEARL BLONDING TECHNIQUE TUTORIAL<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_video link=”https:\/\/youtu.be\/HO_XDW5ufdo” css=”.vc_custom_1713286764067{margin-bottom: 10px !important;}”][vc_column_text font_size=”16px” css=”.vc_custom_1713288730418{padding-right: 5% !important;padding-left: 5% !important;}”]<\/p>\n

CHROME PLATINUM TECHNIQUE TUTORIAL<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1rem”][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”modern” color=”white” gap=”5″ c_position=”right” active_section=”-1″ css_animation=”fadeIn” collapsible_all=”true” css=”.vc_custom_1710528910152{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #f4f4f4 !important;border-radius: 3px !important;}”][vc_tta_section title=”BENEFITS” tab_id=”silverlight-benefits”][vc_column_text font_size=”18px” line_height=”1.8″]Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life SilverLight. With Joico\u2019s fast-acting, charcoal-infused powder lightener, it\u2019s easy to keep you and your clients\u2019 blonde hair, cool.[\/vc_column_text][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Helps%20prime%20hair%20while%20processing%20to%20prepare%20for%20cool%2Fsilver%20blondes%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Charcoal-infused%20formula%20helps%20counteract%20brassiness%20while%20processing%20hair%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Delivers%20up%20to%209%2B%20levels%20of%20lift!%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Builds%20bonds%20for%20strong%20blondes%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Does%20not%20transfer%20when%20rinsing%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Protects%20hair%20and%20reduces%20styling%20breakage%20by%20over%2054%25*%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Strengthens%20hair%2C%20making%20it%202x%20more%20resistant%20to%20breakage*%22%7D%5D”][vc_empty_space height=”20px”][vc_column_text font_size=”12px” line_height=”1.8″]<\/p>\n

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.<\/p>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”IDEAL WHEN” tab_id=”1710523789031-784c0c93-2aba”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Pairing%20with%20cool%2Fneutral%20Blonde%20Life%20Demi%20Gloss%20Shade%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Your%20client%20wants%20on-trend%2C%20cool%2C%20gray%2C%20ash%20or%20silver%20toned%20blonde%20hair%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20ash%20blonde%20hair%20that%20looks%20healthy%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20a%20high-lift%20lightener%20that%20helps%20leave%20hair%20feeling%20stronger%20and%20helps%20reduce%20breakage%20with%20every%20application*%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22A%20powerhouse%20formula%2C%20including%20Tamanu%20Oil%20and%20Monoi%20Oil%22%7D%5D”][vc_empty_space height=”2rem”][vc_column_text font_size=”12px” line_height=”1.8″]<\/p>\n

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.<\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”][\/vc_tta_section][vc_tta_section title=”HOW TO USE” tab_id=”1710523789094-d58f7195-aefa”][vc_row_inner el_class=”swap-col-on-mobile”][vc_column_inner width=”1\/2″][vc_empty_space height=”1rem”][vc_column_text font_size=”18px”]Cool-as-can-be blondes are just a few steps away with this easy-to-mix formula that does not transfer when rinsing![\/vc_column_text][cesis_icon_list values=”%5B%7B%22heading%22%3A%22OFF-SCALP%3A%22%2C%22text%22%3A%22Mix%20(1%3A1%E2%80%931%3A2)%201%20scoop%20of%20Blonde%20Life%20SilverLight%20with%201-2%20fl%20oz%20(30-60ml)%20of%2010%20(3%25)%2C%2020%20(6%25)%2C%2030%20(9%25)%2C%20or%2040%20(12%25)%20Volume%20Blonde%20Life%20Coconut%20Oil%20Developer%20or%20Joico%20Developer%20of%20your%20choice.%22%7D%2C%7B%22heading%22%3A%22ON-SCALP%3A%22%2C%22text%22%3A%22Mix%20(1%3A2)%201%20scoop%20of%20Blonde%20Life%20SilverLight%20with%202%20fl%20oz%20(60ml)%20of%2010%20(3%25)%20or%2020%20(6%25)%20Volume%20Blonde%20Life%20Coconut%20Oil%20Developer%20or%20Joico%20Developer%20of%20your%20choice.%20DO%20NOT%20USE%2030%20(9%25)%20or%2040%20(12%25)%20VOLUME%20ON%20SCALP.%22%7D%5D”][vc_empty_space height=”2rem”][vc_single_image image=”26487″ img_size=”127×70″ css=””][cesis_icon_list values=”%5B%7B%22heading%22%3A%22TIMING%3A%22%2C%22text%22%3A%22Process%20up%20to%2060%20minutes%20or%20until%20desired%20level%20is%20achieved.%20Do%20not%20use%20heat.%22%7D%2C%7B%22heading%22%3A%22POST-COLOR%20SERVICE%3A%22%2C%22text%22%3A%22Rinse%20hair%20thoroughly.%20Shampoo%20with%20Blonde%20Life%20Brightening%20Shampoo.%20Rinse%20well.%20Apply%20Blonde%20Life%20Brightening%20Masque%20and%20leave%20in%20for%205%20minutes.%20Rinse%20thoroughly%20and%20towel-dry%20hair.%20Style%20as%20usual%20with%20your%20favorite%20Joico%20products.%22%7D%2C%7B%22heading%22%3A%22DEFY%20DAMAGE%C2%AE%20SERVICE%3A%22%2C%22text%22%3A%22For%20damage%20protection%2C%20use%20with%20Joico%20Defy%20Damage%20ProSeries%201%20before%20color%20service%20and%20Joico%20Defy%20Damage%20ProSeries%202%20for%20a%20post-color%20service%20treatment.%22%7D%5D”][vc_empty_space height=”2rem”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”31090″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1740774601989{margin-top: 15px !important;margin-bottom: 10px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”LET’S LOOK INSIDE” tab_id=”1710523789290-835dd3f2-e76d”][vc_column_text css=”.vc_custom_1710261695306{margin-bottom: 10px !important;}”]To give blondes the VIP treatment they deserve and demand, we formulated all Blonde Life products with our signature blend of essential fatty acids including Monoi Oil<\/strong> and Tamanu Oil<\/strong>[\/vc_column_text][cesis_icon_paragraph i_choice=”image” image=”30870″ image_size=”80″ heading=”Charcoal:” heading_space=”5″ text=”Sourced from coconut shell, charcoal helps counteract brassiness while processing!” text_space=”0″ margin_top=”20″ margin_bottom=”20″ heading_font=”main_font”][\/cesis_icon_paragraph][cesis_icon_paragraph i_choice=”image” image=”30329″ image_size=”60″ i_space=”40″ heading=”Arginine:” heading_space=”5″ text=”A naturally occurring amino acid, known for its bond-building properties.” text_space=”0″ margin_top=”20″ margin_bottom=”20″ heading_font=”main_font”][\/cesis_icon_paragraph][vc_empty_space height=”20px”][\/vc_tta_section][vc_tta_section title=”VIDEO TUTORIALS” tab_id=”1713286234248-110b5287-312a”][vc_video link=”https:\/\/youtu.be\/f3zyiJ1Qoe8″ css=”.vc_custom_1713286833458{margin-bottom: 10px !important;}”][vc_column_text font_size=”18px” css=”.vc_custom_1713289279803{margin-top: 0px !important;}”]<\/p>\n

SMOKED PEARL BLONDING TECHNIQUE TUTORIAL<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_video link=”https:\/\/youtu.be\/H2bpMJu3kxc” css=”.vc_custom_1715271854189{margin-bottom: 10px !important;}”][vc_column_text font_size=”18px”]<\/p>\n

SMOKESHOW TECHNIQUE TUTORIAL<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_video link=”https:\/\/youtu.be\/HO_XDW5ufdo” css=”.vc_custom_1713286851255{margin-bottom: 10px !important;}”][vc_column_text font_size=”18px”]<\/p>\n

CHROME PLATINUM TECHNIQUE TUTORIAL<\/strong><\/p>\n

[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_empty_space height=”40px”][cesis_testimonials style=”cesis_tm_10″ testimonials=”%5B%7B%22author%22%3A%22Olivia%20Thompson%22%2C%22a_info%22%3A%22Joico%20Brand%20Storyteller%20%26%20Blonde%20Specialist%20%22%2C%22t_content%22%3A%22I%20think%20SilverLight%20Charcoal%20Lightener%20is%20great%20for%20colorists%20who%20need%20a%20magic%20wand%20for%20their%20perfectly-blonde%20ambitious%20clients%20(aka%20%E2%80%9CI%20still%20see%20yellow%E2%80%9D%20blonde%20devotees).%20As%20an%20artist%2C%20my%20favorite%20part%20is%20that%20SilverLight%20simultaneously%20lifts%20and%20tones%2C%20counteracting%20brassiness%20while%20ensuring%20the%20same%209%2B%20levels%20of%20lift%20we%20expect%20from%20Joico’s%20legendary%20Blonde%20Life%20Lighteners.%22%2C%22layout%22%3A%22full%22%7D%2C%7B%22author%22%3A%22Jeannetta%20Walker-Rodgers%22%2C%22a_info%22%3A%22Global%20Technical%20Director%22%2C%22t_content%22%3A%22Because%20I%20work%20with%20a%20lot%20of%20dark%20hair%2C%20I%20love%20that%20it%20primes%20the%20hair%20with%20a%20cleaner%20lift.%20The%20lift%20is%20so%20much%20cleaner%20when%20coming%20from%20very%20dark%20bases%2C%20and%20I%20can%20really%20get%209%2B%20levels%20of%20lift%20with%20Silverlight.%5CnI%20really%20enjoy%20the%20creamy%20consistency%20of%20the%20lightener%20when%20applying%20to%20the%20hair%3B%20it%E2%80%99s%20very%20smooth%20%E2%80%93%20almost%20pudding%20like.%20After%20rinsing%20out%2C%20the%20hair%20truly%20feels%20AMAZING.%20This%20is%20my%20favorite%20Joico%20lightener%20so%20far.%22%2C%22layout%22%3A%22full%22%7D%2C%7B%22author%22%3A%22Laura%20Gibson%22%2C%22a_info%22%3A%22Joico%20Global%20Artistic%20Director%20of%20Haircolor%22%2C%22t_content%22%3A%22Silverlights%20is%20perfect%20for%20delivering%20platinum%20or%20cool%20toned%20blonde%20results%20to%20even%20the%20darkest%20of%20hair.%22%2C%22layout%22%3A%22full%22%7D%5D” nav_align=”cesis_owl_nav_center” scroll=”yes” speed=”2000″ css_animation=”fadeIn”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1710526762197{padding-top: 3rem !important;padding-bottom: 3rem !important;}” el_id=”lightening-powder”][vc_column][vc_custom_heading text=”Lightening Powder” font_container=”tag:p|font_size:50px|text_align:center|color:%23ffffff|line_height:52px” text_resize=”yes” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1710529082250{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #505050 !important;}”][vc_row_inner content_placement=”middle” css=”.vc_custom_1740775584713{padding-top: 30px !important;padding-right: 2rem !important;padding-bottom: 20px !important;padding-left: 2rem !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”31103″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1740775916484{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”1rem”][vc_column_text font_size=”18px” line_height=”1.8″]THE SAME HIGH-LIFT FORMULA BLONDES KNOW AND LOVE \u2013 NOW SUSTAINABLY PACKAGED IN 100% RECYCLED FIBER PAPERBOARD. If blonde is great, BLONDER is better. Especially when you\u2019re lightening up strands with a high-lift formula that kicks you up to 9+ levels in record time*. With our powerful formula, you\u2019ll build bonds for strong blondes, minimize damaging** applications, and bypass the hassle of additives – all while leaving hair visibly healthy. Used on the scalp or off, Blonde Life Lightening Powder gets you beautifully blonde in a flash.[\/vc_column_text][vc_column_text font_size=”14px” line_height=”1.8″]*vs. other Joico lighteners
\n**Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”modern” color=”white” gap=”5″ c_position=”right” active_section=”-1″ css_animation=”fadeIn” collapsible_all=”true” css=”.vc_custom_1710528910152{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #f4f4f4 !important;border-radius: 3px !important;}”][vc_tta_section title=”BENEFITS” tab_id=”1710881488505-ebc415d4-0959″][vc_column_text font_size=”18px” line_height=”1.8″]The days of investing hours to hit your blonde goals are over. Blonde Life Lightening Powder sidesteps those multiple trips to the chair, additives, and even breakage* to deliver up to 9+ levels of transformative lift & brilliant shine\u2014in 60 minutes or less! (What\u2019s not to love?)[\/vc_column_text][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Delivers%20up%20to%C2%A09%2B%20levels%20of%20fast-acting%20lift!%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22BUILDS%20BONDS%20FOR%20STRONG%20BLONDES%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Our%20fastest*%20way%20to%20lighten%20%26%20brighten%20hair!%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Strengthens%20hair%2C%20reducing%20breakage%20by%20over%2054%25*%20in%20just%20one%20treatment%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22A%20powerhouse%20formula%2C%20including%20Tamanu%20Oil%20and%20Monoi%20Oil%22%7D%5D”][vc_empty_space height=”20px”][vc_column_text font_size=”14px” line_height=”1.8″]*Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”IDEAL WHEN” tab_id=”1710881488577-a7f71c14-e8ff”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20to%20lift%20hair%20to%20new%20heights%20without%20sacrificing%20its%20shine%20or%20condition%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Your%20client%20wants%20to%20find%20out%20if%20blondes%20really%20do%20have%20more%20fun%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20to%20create%20a%20healthy-looking%20blonde%20that%20feels%20nourished%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20to%20go%20blonde%20and%20build%20bonds%2C%20all%20in%20one%20lightening%20service%20%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22A%20powerhouse%20formula%2C%20including%20Tamanu%20Oil%20and%20Monoi%20Oil%22%7D%5D”][\/vc_tta_section][vc_tta_section title=”HOW TO USE” tab_id=”1710881488646-38480ffa-1031″][vc_row_inner el_class=”swap-col-on-mobile”][vc_column_inner width=”1\/2″][vc_single_image image=”31092″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1740774740893{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”1rem”][cesis_icon_list values=”%5B%7B%22heading%22%3A%22OFF-SCALP%3A%22%2C%22text%22%3A%22Mix%20to%20desired%20consistency%20(1%3A1%20or%201%3A2)%201%20scoop%20of%20Blonde%20Life%20Lightening%20Powder%20with%201%20or%202oz%20of%2010%20(3%25)%2C%2020%20(6%25)%2C%2030%20(9%25)%20or%2040%20(12%25)%20Volume%20Joico%20Developer%20of%20your%20choice.%22%7D%2C%7B%22heading%22%3A%22ON-SCALP%3A%22%2C%22text%22%3A%22Mix%20(1%3A2)%201%20scoop%20of%20Blonde%20Life%20Lightening%20Powder%20with%202oz%20of%2010%20(3%25)%20or%2020%20(6%25)%20Volume%20Joico%20Developer%20of%20your%20choice.%20DO%20NOT%20USE%2030%20(9%25)%20or%2040%20(12%25)%20Volume%20for%20on%20ON-SCALP%20mixtures.%22%7D%5D”][vc_single_image image=”26487″ img_size=”127×70″ css=””][cesis_icon_list values=”%5B%7B%22heading%22%3A%22TIMING%3A%22%2C%22text%22%3A%22Process%20up%20to%2060%20minutes%20or%20until%20desired%20lift%20is%20achieved%20without%20heat.%22%7D%2C%7B%22heading%22%3A%22POST-COLOR%20SERVICE%3A%22%2C%22text%22%3A%22Rinse%20hair%20thoroughly.%20Shampoo%20with%20Blonde%20Life%20Brightening%20Shampoo.%20Rinse%20well.%20Apply%20Blonde%20Life%20Brightening%20Masque%20and%20leave%20in%20for%205%20minutes.%20Rinse%20thoroughly%20and%20towel-dry%20hair.%20Style%20as%20usual%20with%20your%20favorite%20Joico%20products.%22%7D%2C%7B%22heading%22%3A%22DEFY%20DAMAGE%C2%AE%20SERVICE%3A%22%2C%22text%22%3A%22For%20damage%20protection%2C%20use%20with%20Joico%20Defy%20Damage%20ProSeries%201%20before%20color%20service%20and%20Joico%20Defy%20Damage%20ProSeries%202%20for%20a%20post-color%20service%20treatment.%22%7D%5D”][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][vc_empty_space height=”40px”][vc_row_inner css=”.vc_custom_1710529916752{padding-top: 30px !important;padding-right: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner][vc_custom_heading text=”Larisa\u2019s Blonde Life Pro Tips” font_container=”tag:p|font_size:18|text_align:left” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1710528816776{padding-right: 2rem !important;padding-bottom: 2rem !important;padding-left: 2rem !important;background-color: #f4f4f4 !important;}”][vc_column_inner width=”1\/3″][cesis_icon_paragraph i_choice=”image” image=”26489″ image_size=”600″ heading=”Pro Tip 1:” text=”Use the client\u2019s temple as a \u201cboard\u201d when foiling around the hairline for control and accuracy so the foils don\u2019t slip”][\/cesis_icon_paragraph][vc_empty_space height=”10px”][\/vc_column_inner][vc_column_inner width=”1\/3″][cesis_icon_paragraph i_choice=”image” image=”26491″ image_size=”600″ heading=”Pro Tip 2:” text=”For client comfort while processing, braid the hair outside of the foils away from the client\u2019s face”][\/cesis_icon_paragraph][vc_empty_space height=”10px”][\/vc_column_inner][vc_column_inner width=”1\/3″][cesis_icon_paragraph i_choice=”image” image=”26493″ image_size=”600″ heading=”Pro Tip 3:” text=”When creating a bold bright hero piece in the front use back-to-back \u201cweave\u201d partings”][\/cesis_icon_paragraph][vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1772650157395{padding-top: 3rem !important;padding-bottom: 3rem !important;}” el_id=”balayage-lightener”][vc_column][vc_custom_heading text=”Balayage Lightener” font_container=”tag:p|font_size:50px|text_align:center|color:%23ffffff|line_height:52px” text_resize=”yes” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1710529109235{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #505050 !important;}”][vc_row_inner content_placement=”middle” css=”.vc_custom_1740775563620{padding-top: 30px !important;padding-right: 2rem !important;padding-bottom: 20px !important;padding-left: 2rem !important;}”][vc_column_inner width=”5\/12″][vc_single_image image=”31094″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1740775015170{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”7\/12″][vc_empty_space height=”1rem”][vc_column_text font_size=”18px” line_height=”1.8″]No more having to choose between lift and creative freedom. We\u2019ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application<\/strong>. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage and freehand painting techniques become stunningly simple and speedy art forms to master.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”modern” color=”white” gap=”5″ c_position=”right” active_section=”-1″ css_animation=”fadeIn” collapsible_all=”true” css=”.vc_custom_1710528910152{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #f4f4f4 !important;border-radius: 3px !important;}”][vc_tta_section title=”BENEFITS” tab_id=”1710889149063-71336328-a72a”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Delivers%20up%20to%207%2B%20Levels%20of%20Lift%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22BUILDS%20BONDS%20FOR%20STRONG%20BLONDES%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Formulated%20with%20Bond-Building%20Arginine%20%2B%20our%20signature%20Tamanu%20%26%20Monoi%20Oil%20blend%20for%20beautiful%20blonde%20hair%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22For%20fearless%2C%20foil-free%20lightening%20and%20painting%20techniques%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Soft%20clay%20texture%20stays%20put%20when%20lifting%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Stays%20moist%20and%20does%20not%20transfer%20while%20processing%22%7D%5D”][vc_empty_space height=”1rem”][\/vc_tta_section][vc_tta_section title=”IDEAL WHEN” tab_id=”1710889149130-f5eb22b7-23bc”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Creating%20beautifully%20blended%2C%20natural-looking%20highlights%20(think%3A%20sun-kissed%20but%20better)%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20the%20freedom%20to%20apply%20freehand%20painting%20techniques%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Your%20client%20wants%20a%20low-maintenance%20lived-in%20blonde%20look%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20a%20clay%20lightener%20that%20doesn%E2%80%99t%20sacrifice%20lift%22%7D%5D”][\/vc_tta_section][vc_tta_section title=”HOW TO USE” tab_id=”1710889149180-fd0ee2b8-ed03″][vc_row_inner el_class=”swap-col-on-mobile”][vc_column_inner width=”1\/2″][vc_single_image image=”26503″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1740775095985{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”1rem”][cesis_icon_list values=”%5B%7B%22heading%22%3A%22DO%20NOT%20USE%20ON%20SCALP%20%7C%20FOR%20OFF%20SCALP%20APPLICATION%20ONLY%3A%22%2C%22text%22%3A%22Mix%20to%20desired%20consistency%20(1%3A1%20or%201%3A2)%20with%2010%20volume%20(3%25)%2C%2020%20volume%20(6%25)%2C%2030%20volume%20(9%25)%2C%20or%2040%20volume%20(12%25)%20of%20Joico%20developer.%22%7D%2C%7B%22heading%22%3A%22TIMING%3A%22%2C%22text%22%3A%22Process%20up%20to%2060%20minutes%20or%20until%20desired%20level%20is%20achieved.%20Do%20not%20use%20heat.%22%7D%2C%7B%22heading%22%3A%22POST-COLOR%20SERVICE%3A%22%2C%22text%22%3A%22Rinse%20hair%20thoroughly%20after%20processing.%20Shampoo%20with%20Blonde%20Life%20Brightening%20Shampoo.%20Rinse%20well.%20Apply%20Blonde%20Life%20Brightening%20Masque%20and%20leave%20in%20for%205%20minutes.%20Rinse%20thoroughly%20and%20towel-dry%20hair.%20Style%20as%20desired%20with%20your%20preferred%20Joico%20products.%22%7D%2C%7B%22heading%22%3A%22DEFY%20DAMAGE%C2%AE%20SERVICE%3A%22%2C%22text%22%3A%22For%20additional%20damage%20protection%2C%20apply%20Joico%20Defy%20Damage%20ProSeries%201%20before%20your%20color%20service%20and%20Joico%20Defy%20Damage%20ProSeries%202%20as%20a%20post-color%20service%20treatment.%22%7D%5D”][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1710527315105{padding-top: 3rem !important;padding-bottom: 3rem !important;}” el_id=”creme-lightener”][vc_column][vc_custom_heading text=”Cr\u00e8me Lightener” font_container=”tag:p|font_size:50px|text_align:center|color:%23ffffff|line_height:52px” text_resize=”yes” text_transform=”cesis_text_transform_uppercase” letter_spacing=”1″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1710529122535{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #505050 !important;}”][vc_row_inner content_placement=”middle” css=”.vc_custom_1740775610499{padding-top: 30px !important;padding-right: 2rem !important;padding-bottom: 20px !important;padding-left: 2rem !important;}”][vc_column_inner width=”2\/5″][vc_single_image image=”26505″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1740775151336{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”3\/5″][vc_empty_space height=”1rem”][vc_column_text font_size=”18px” line_height=”1.8″]Start the clock and watch as Blonde Life Cr\u00e8me Lightener rockets you to bombshell status in no time flat. Joico\u2019s fastest* cr\u00e8me lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.[\/vc_column_text][vc_column_text font_size=”14px” line_height=”1.8″] * Vs other Joico cr\u00e8me lighteners.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”modern” color=”white” gap=”5″ c_position=”right” active_section=”-1″ css_animation=”fadeIn” collapsible_all=”true” css=”.vc_custom_1710528910152{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #f4f4f4 !important;border-radius: 3px !important;}”][vc_tta_section title=”BENEFITS” tab_id=”1710889293868-23047baf-35db”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22BLONDE%20LIFE%20Cr%C3%A8me%20Lightener%20is%20proof%20that%20you%20can%20go%20bombshell%20blonde%20and%20have%20healthy%20looking%20hair.%20%20Our%20powerful%20Cr%C3%A8me%20Lightener%20strengthens%20strands%20with%20a%20hydrated%20feel%2C%20reducing%20breakage%20by%2077%25*%20with%20just%20one%20application%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Delivers%20up%20to%C2%A09%2B%20levels%20of%20fast-acting%20lift!%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22BUILD%20BONDS%20FOR%20STRONG%20BLONDES%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Reduces%20breakage%20by%2077%25%20in%20one%20application*%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Designed%20for%20on-%2Foff-%20scalp%20application%20%26%20easy%20rinsing%22%7D%2C%7B%22icon%22%3A%22fa-dot-circle-o%22%2C%22text%22%3A%22Strengthens%20hair%2C%20making%20it%204x%20more%20resistant%20to%20breakage*%22%7D%5D”][vc_empty_space height=”1rem”][\/vc_tta_section][vc_tta_section title=”IDEAL WHEN” tab_id=”1710889293934-8cb28016-8c5a”][cesis_icon_list values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20up%20to%209%2B%20levels%20of%20lift%20with%20less%20fear%20of%20damage**%20%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20to%20go%20blonde%20quickly%20while%20maintaining%20healthy-looking%20hair%20%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20the%20freedom%20to%20create%20off-the-scalp%2C%20freehand%20balayage%20and%20ombr%C3%A9%20looks%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20a%20formula%20that%20stays%20moist%2C%20allowing%20you%20to%20safely%20lift%20hair%20with%20a%20flexible%20viscosity%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20blonde%20hair%20that%20is%20shiny%20and%20lustrous%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20to%20help%20protect*%20strands%20for%20double-processed%20blondes%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22You%20want%20a%20versatile%20formula%20for%20unlimited%20color%20techniques%2C%20including%20sombr%C3%A9%20and%20babylights%22%7D%2C%7B%22icon%22%3A%22none%22%2C%22text%22%3A%22*Against%20combing%20breakage%20on%20damaged%20hair%2C%20when%20used%20with%20Joico%20Blonde%20Life%C2%AE%20Brightening%20Masque%20**%20vs%20other%20Joico%20cr%C3%A8me%20lighteners%22%7D%5D”][\/vc_tta_section][vc_tta_section title=”HOW TO USE” tab_id=”1710889293974-43f4f33d-64f5″][vc_row_inner el_class=”swap-col-on-mobile”][vc_column_inner width=”1\/3″][vc_single_image image=”26508″ img_size=”full” alignment=”center” style=”vc_box_shadow_border” css_animation=”fadeIn” css=”.vc_custom_1740775190341{margin-top: 15px !important;}”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_empty_space height=”1rem”][vc_column_text]ON-SCALP APPLICATION<\/strong>
\nMix to desired consistency (1:1 or 1:2) with 10 Volume (3%) or 20 Volume (6%) Joico developer of your choice.
\nDO NOT USE 30 VOLUME (9%) AND 40 VOLUME (12%) DEVELOPERS FOR ON-SCALP MIXTURES.<\/em><\/p>\n

OFF-SCALP APPLICATION<\/strong>
\nMix to desired consistency (1:1 or 1:2) with 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Joico developer of your choice.<\/p>\n

TIMING<\/strong>
\nProcess up to 60 minutes or until desired result is achieved. No heat \u2013 room temperature only<\/p>\n

POST-COLOR SERVICE<\/strong>
\nRinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.<\/p>\n

DEFY DAMAGE SERVICE<\/strong>
\nFor damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][vc_empty_space height=”40px”][vc_video link=”https:\/\/www.youtube.com\/watch?v=PejRGIonNdY”][vc_column_text font_size=”20px” css=””]Platinum Pearl Blonde Formula and Step-By Step ><\/a><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” min_height=”180″ content_placement=”middle” css=”.vc_custom_1552173849906{margin-top: 50px !important;background-color: #f4f4f4 !important;}”][vc_column width=”3\/4″][vc_custom_heading text=”Get Blonde Life Conversion\/Swatch Charts, Fact Sheets, and more” font_container=”tag:h4|font_size:18|text_align:left|color:%23333333|line_height:1.2em” text_resize=”yes” text_minimum=”12″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1555557302712{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][\/vc_column][vc_column width=”1\/4″][cesis_button button_text=”Tech Charts” link=”\/en\/pro-color\/technical-charts\/” button_pos=”center” button_size=”cesis_button_custom” button_width=”270px” button_height=”55px” button_border=”1″ button_radius=”3″ css_animation=”zoomIn” margin_top=”20″ margin_bottom=”20″ button_text_color=”#333333″ button_bg_color=”#f4f4f4″ button_border_color=”#333333″ h_button_text_color=”#ffffff” h_button_bg_color=”#212121″ h_button_border_color=”#212121″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” el_id=”start-content”][vc_column][vc_custom_heading text=”Blonde Life” font_container=”tag:h1|font_size:75|text_align:center|color:%239d8d67|line_height:1.2″ text_resize=”yes” text_minimum=”24″ text_transform=”cesis_text_transform_uppercase” letter_spacing=”-1″ use_theme_fonts=”yes” css_animation=”none” delay=”400″ css=”.vc_custom_1613071958371{margin-top: 50px !important;margin-bottom: 8px !important;}”][vc_custom_heading text=”Lighteners” font_container=”tag:h2|font_size:40|text_align:center|color:%239d8d67|line_height:1.2em” text_resize=”yes” text_minimum=”24″ use_theme_fonts=”yes” css=”.vc_custom_1710354667191{margin-bottom: 30px !important;}”][vc_single_image image=”33588″ img_size=”full” alignment=”center” css=”.vc_custom_1772653033141{margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1710526216718{margin-bottom: 3rem !important;}”][vc_column][vc_column_text font_size=”22px” line_height=”30px” css=”.vc_custom_1725645230520{padding-right: 5% !important;padding-left: 5% !important;}”]BUILD BONDS FOR STRONG BLONDES WITH BLONDE LIFE! This collection features your must-haves […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":14844,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31068","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/31068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=31068"}],"version-history":[{"count":2,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/31068\/revisions"}],"predecessor-version":[{"id":33594,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/31068\/revisions\/33594"}],"up":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/14844"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=31068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}