{"id":8947,"date":"2018-02-12T18:33:12","date_gmt":"2018-02-13T02:33:12","guid":{"rendered":"http:\/\/cesis.co\/?page_id=8947"},"modified":"2024-07-22T16:35:24","modified_gmt":"2024-07-22T23:35:24","slug":"about","status":"publish","type":"page","link":"https:\/\/www.joico.lat\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1582086315466{background-image: url(https:\/\/www.joico.lat\/wp-content\/uploads\/2019\/02\/joico-academy-blue.jpg?id=13844) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1624317058576{padding-top: 80px !important;padding-right: 5vw !important;padding-left: 5vw !important;background-color: #131a21 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Our Mission&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:center|color:%23ffffff|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;22&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1550710140533{margin-bottom: 25px !important;}&#8221;][vc_column_text max_width=&#8221;780px&#8221; text_ctn_pos=&#8221;cesis_line_d_center&#8221; font_color=&#8221;#ffffff&#8221;]<\/p>\n<p style=\"text-align: center;\">There&#8217;s nothing in the world like the beauty of healthy hair.<br \/>\nIts vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.<br \/>\nWe call it &#8220;Joi&#8221;.<br \/>\nJoi is at the heart of everything we do.<\/p>\n<p style=\"text-align: center;\">Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 47 years and will for many more years to come. &#8220;The joi of healthy hair&#8221; is our promise and our commitment.<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Our Vision&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:center|color:%23ffffff|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;22&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1550724972890{margin-bottom: 25px !important;padding-top: 50px !important;}&#8221;][vc_column_text max_width=&#8221;780px&#8221; text_ctn_pos=&#8221;cesis_line_d_center&#8221; css=&#8221;.vc_custom_1550724985639{margin-bottom: 50px !important;}&#8221; font_color=&#8221;#ffffff&#8221;]<\/p>\n<p style=\"text-align: center;\">Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1624317052333{padding-right: 5vw !important;padding-bottom: 80px !important;padding-left: 5vw !important;background-color: #131a21 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Our Education Philosophy&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:center|color:%23ffffff|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;22&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1624317045742{margin-bottom: 25px !important;padding-top: 50px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/esr9pr1c8rg&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1550355535497{margin-top: 125px !important;margin-bottom: 125px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;22138&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading text=&#8221;Meet Melisa Gill&#8221; font_container=&#8221;tag:h3|font_size:23px|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1619480077677{margin-bottom: 3px !important;}&#8221;][vc_custom_heading text=&#8221;Joico&#8217;s General Manager&#8221; font_container=&#8221;tag:h4|font_size:18px|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text line_height=&#8221;1.5em&#8221; max_width=&#8221;80%&#8221;]Gill\u2019s journey at JOICO has led her down a powerful path of leadership, growth, and success. Gaining global insight as Director of Marketing for Piidea-Canada (the Canadian arm of Joico and Zotos Professional), and then as Vice President Global Marketing and New Product Development in Los Angeles, she forged a new era in product development. Honing in on developing a strong innovation pipeline and exciting next-level education, Gill spearheaded some of the most successful new product launches in JOICO history, including Blonde Life, Defy Damage and LumiShine Youth Lock. Gill is now at the helm of the brand as General Manager \u2013where she has created a vibrant, diverse and motivated team. Listening to her customers, successfully managing change and uncovering new opportunities is the hallmark of Gill\u2019s joi-filled leadership philosophy \u2014 a vision that paves the way to sustained and meaningful growth.[\/vc_column_text][\/vc_column][vc_column css=&#8221;.vc_custom_1619480248263{margin-left: 3% !important;}&#8221;][cesis_testimonials style=&#8221;cesis_tm_13&#8243; loop=&#8221;no&#8221; testimonials=&#8221;%5B%7B%22a_info%22%3A%22Melisa%20Gill%22%2C%22t_content%22%3A%22Joico%20is%20focused%20on%20getting%20closer%20to%20our%20beauty%20community%20and%20the%20way%20to%20do%20that%20is%20to%20meet%20them%20where%20they%20are%2C%20which%20is%20largely%20online%20and%20always%20evolving.%20We%20have%20so%20much%20planned%20and%20I%20can%E2%80%99t%20wait%20for%20Joico%E2%80%99s%20future!%22%2C%22layout%22%3A%22full%22%7D%5D&#8221; nav=&#8221;no&#8221; nav_align=&#8221;cesis_owl_nav_center&#8221; col_mobile=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; min_height=&#8221;45&#8243; min_height_units=&#8221;vh&#8221; parallax=&#8221;cesis_parallax&#8221; parallax_image=&#8221;8841&#8243; cesis_bottom_shape=&#8221;opacity-tilt&#8221; content_placement=&#8221;bottom&#8221; overlay=&#8221;rgba(10,10,10,0.52)&#8221; css=&#8221;.vc_custom_1518461478297{padding-top: 60px !important;padding-right: 5vw !important;padding-bottom: 60px !important;padding-left: 5vw !important;background-color: #353535 !important;}&#8221; cesis_bottom_shape_color=&#8221;#ffffff&#8221;][vc_column][vc_custom_heading text=&#8221;Over<br \/>\n45 Years<br \/>\nof &#8220;First&#8220;&#8221; font_container=&#8221;tag:h1|font_size:46|text_align:center|color:%23ae985b|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1518460725443{padding-top: 20px !important;}&#8221;][vc_column][cesis_timeline f_point_color=&#8221;#ae985b&#8221; point_color=&#8221;#ae985b&#8221; 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css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; min_height=&#8221;15&#8243; min_height_units=&#8221;vh&#8221; cesis_bottom_shape=&#8221;opacity-tilt&#8221; content_placement=&#8221;bottom&#8221; overlay=&#8221;rgba(10,10,10,0.52)&#8221; css=&#8221;.vc_custom_1550357457390{padding-top: 60px !important;padding-right: 5vw !important;padding-bottom: 60px !important;padding-left: 5vw !important;background-color: #353535 !important;}&#8221; cesis_bottom_shape_color=&#8221;#ffffff&#8221;][vc_column][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1550710259221{padding-top: 75px !important;padding-bottom: 75px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Our Core Values&#8221; use_theme_fonts=&#8221;yes&#8221;][cesis_icon_paragraph i_choice=&#8221;image&#8221; i_space=&#8221;30&#8243; heading=&#8221;Purpose&#8221; heading_space=&#8221;12&#8243; text=&#8221;We value our people most, so we aim to create an environment that is challenging yet positive. We reward a job done well. We believe that a good idea can come from anywhere, and encourage everyone to have a voice in what we do no trash talking later about a better idea.&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; heading_f_size=&#8221;16px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221;][\/cesis_icon_paragraph][\/vc_column][vc_column width=&#8221;1\/3&#8243;][cesis_icon_paragraph i_choice=&#8221;image&#8221; i_space=&#8221;30&#8243; heading=&#8221;Integrity&#8221; heading_space=&#8221;12&#8243; text=&#8221;We keep our expectations high yet within the realm of reality, because results speak louder than hype. We subscribe to a good and fair business process. We don\u00b9t promise what we can&#8217;t deliver, and we don\u00b9t expect more in return. We believe in preserving and protecting our shared planet, and ensure that our business practices don\u00b9t negatively impact on her well-being.&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; heading_f_size=&#8221;16px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_choice=&#8221;image&#8221; i_space=&#8221;30&#8243; heading=&#8221;Respect&#8221; heading_space=&#8221;12&#8243; text=&#8221;We show respect for every individual, regardless of title or office size. We embrace each other&#8217;s differences and believe we&#8217;re richer as a company as a result of our diversity. We know no one likes criticism, but if it means a better product will be produced and our business partners will get better service, then we\u00b9re open to it.&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; heading_f_size=&#8221;16px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221;][\/cesis_icon_paragraph][\/vc_column][vc_column width=&#8221;1\/3&#8243;][cesis_icon_paragraph i_choice=&#8221;image&#8221; i_space=&#8221;30&#8243; heading=&#8221;Partnership&#8221; heading_space=&#8221;12&#8243; text=&#8221;We play well with others. We understand that growth and profit for our partners equals growth and profit for us, so we put them first and try to understand their needs when making decisions. This isn&#8217;t lip service; it&#8217;s how we really operate.&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; heading_f_size=&#8221;16px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_choice=&#8221;image&#8221; i_space=&#8221;30&#8243; heading=&#8221;Quality&#8221; heading_space=&#8221;12&#8243; text=&#8221;We don&#8217;t make junk. Our products contain the finest, most beneficial ingredients in the world; shea butter from Africa, orchid oil from Asia &#8211; if it&#8217;s the best, no continent is too far! We also don&#8217;t collect antiques, so we constantly update our technologies and develop new ones to uphold our reputation as the leader in beauty innovation.&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; heading_f_size=&#8221;16px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221;][\/cesis_icon_paragraph][\/vc_column][vc_column width=&#8221;1\/3&#8243;][cesis_icon_paragraph i_choice=&#8221;image&#8221; i_space=&#8221;30&#8243; heading=&#8221;Determination&#8221; heading_space=&#8221;12&#8243; text=&#8221;We mean business. When we set our sights on something, we do it! We try to be perfect, but when we&#8217;re not, we respond quickly and soundly. Playing the blame game and throwing people under the bus wastes valuable time that could be focused on finding a solution.&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; heading_f_size=&#8221;16px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_choice=&#8221;image&#8221; i_space=&#8221;30&#8243; heading=&#8221;Responsibility&#8221; heading_space=&#8221;12&#8243; text=&#8221;We don&#8217;t break promises. We exist to serve the salon community, period. We do everything within our power to ensure our products stay in professional hands. We don\u00b9t say one thing and do another by expecting our partners to uphold the professional code while we conduct business out the back door. That&#8217;s not our style.&#8221; text_space=&#8221;0&#8243; css_animation=&#8221;fadeInUp&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; heading_f_size=&#8221;16px&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;15px&#8221;][\/cesis_icon_paragraph][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1721691263107{padding-bottom: 75px !important;}&#8221; el_id=&#8221;peta&#8221;][vc_column][vc_custom_heading text=&#8221;Product Testing Policy&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_single_image image=&#8221;24273&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1619480235868{margin-bottom: 10px !important;}&#8221;]Joico is committed to providing high quality safe products. Joico Laboratories does not use animal tests to confirm the safety of its products. Joico is certified by People for the Ethical Treatment of Animals (PETA) as \u201cAnimal Test-Free\u201d &amp; \u201cPETA Approved*.\u201d This means that Joico has been verified as not conducting, paying for, or allowing any tests on animals, whether for its products\u2019 ingredients or formulations, or finished products, anywhere in the world. Shoppers can rest assured that the Joico products they buy (from approved channels and vendors) are not tested on animals. The PETA verification for Joico products also means any supplier it works with attests to the same standards, so that Joico\u2019s whole supply chain, to produce its products is free of animal testing.<\/p>\n<p>Safety of Joico products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests with human volunteers under a physician\u2019s supervision and using non-animal alternative tests. Joico is committed to creating haircare and hair coloring products, using the latest in technologies and ingredients, that do not harm animals. We encourage our hair professionals and consumers alike to shop compassionately and use products that don\u2019t test on animals. Joico is proud to be part of <a href=\"https:\/\/crueltyfree.peta.org\/company\/joico\/\">PETA\u2019s global list<\/a> of companies and brands that are animal test-free.<\/p>\n<p><a href=\"https:\/\/www.peta.org\/about-peta\/contact-peta\/email-form\/\">Contact PETA directly<\/a>, if you have questions about their standards and procedures or check out their FAQ\u2019s page.[\/vc_column_text][vc_column_text font_size=&#8221;14px&#8221;]*Specially for companies that sell their products in countries that are part of the EU[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1582074287014{padding-bottom: 75px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;SHEQ Policy&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<strong>Philosophy<\/strong><\/p>\n<p>Joico is committed to growth and continual improvement in all aspects of the business including quality, safety, environmental impacts and sustainability. We recognize the importance of these SHEQ business aspects for our employees, community, customers, and planet.<\/p>\n<p><strong>Policy<\/strong><\/p>\n<ol>\n<li>Our leadership team develops and implements operational plans and it is the responsibility of that team to monitor the SHEQ Management System. The Management team shall review our management system at least annually, to ensure that the system is effective, adequate and suitable.<\/li>\n<li>Our Leadership team will identify and establish all business processes centered around quality, safety, environment and sustainability.<\/li>\n<li>Establish internal SHEQ metrics and benchmarks to exceed, not merely meet, corporate, customer, legal and regulatory requirements. This is done with a focus on continuous improvement.<\/li>\n<li>Specify targets and set realistic goals that can have a beneficial impact on our local community, planet, customers, and employee safety.<\/li>\n<li>Conduct internal audits and strive for SHEQ system improvements. This will lead to an improvement of our overall process performance and reduced waste.<\/li>\n<li>Conduct internal education, motivate and encourage our employees, as well as all business partners, to follow our established policies.<\/li>\n<li>Establish environmental protection program with a clear understanding regarding the effects of our day-to- day operations on the environment and the need to reduce pollution, while harmonizing our operations with the local community and government, striving for local environmental requirements.<\/li>\n<li>Put in place the quality systems needed to meet our goal of excellent product performance, reliability, and customer service while maintaining high levels of integrity and ethics.<\/li>\n<li>The prevention of workplace injuries, illnesses, and incidents is a valued business practice. Management at all levels is responsible for providing leadership, accountability, and the resources needed to prevent workplace injuries, illnesses, and incidents; and adherence to company safety and health standards is a condition of employment for all employees.<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1582086315466{background-image: url(https:\/\/www.joico.lat\/wp-content\/uploads\/2019\/02\/joico-academy-blue.jpg?id=13844) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1624317058576{padding-top: 80px !important;padding-right: 5vw !important;padding-left: 5vw !important;background-color: #131a21 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Our Mission&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:center|color:%23ffffff|line_height:1.2em&#8221; text_resize=&#8221;yes&#8221; text_minimum=&#8221;22&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1550710140533{margin-bottom: 25px !important;}&#8221;][vc_column_text max_width=&#8221;780px&#8221; text_ctn_pos=&#8221;cesis_line_d_center&#8221; font_color=&#8221;#ffffff&#8221;] There&#8217;s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8947","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/8947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=8947"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/pages\/8947\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=8947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}