{"id":10842,"date":"2019-01-14T16:19:13","date_gmt":"2019-01-15T00:19:13","guid":{"rendered":"https:\/\/www.joico.com\/?post_type=portfolio&#038;p=10842"},"modified":"2025-10-20T13:26:54","modified_gmt":"2025-10-20T20:26:54","slug":"blonde-life-shampoo","status":"publish","type":"portfolio","link":"https:\/\/www.joico.lat\/en\/hair-care\/blonde-life-shampoo\/","title":{"rendered":"Blonde Life Shampoo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1550016383700{padding-top: 60px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Blonde Life<br \/>\nBrightening Shampoo&#8221; font_container=&#8221;tag:h1|font_size:80|text_align:center|color:%23222222|line_height:1&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;400&#8243;][vc_custom_heading text=&#8221;Our extraordinary Brightening Shampoo, free-from SLE\/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:center|color:%23555555|line_height:1.2em&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;750&#8243;][vc_single_image image=&#8221;32957&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1760992011197{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1566852835053{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][cesis_button button_text=&#8221;Find A Distributor&#8221; link=&#8221;\/en\/distributors\/&#8221; no_follow=&#8221;yes&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_large&#8221; button_border=&#8221;2&#8243; use_icon=&#8221;yes&#8221; icon_pos=&#8221;cesis_button_icon_right&#8221; margin_top=&#8221;10&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#333333&#8243; h_button_border_color=&#8221;#333333&#8243; icon=&#8221;fa-shopping-bag&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1592941051212{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547086025718{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Here&#8217;s Why You&#8217;ll Love It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][cesis_icon_list h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Gently%20cleanses%20with%20rich%20lather%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Free%20of%20SLS%2FSLES%20Sulfates*%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Added%20softness%20and%20smoothness%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Keeps%20blondes%20bright%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Certified%20PETA%20Global%20Animal%20Test%E2%80%93Free%20(%3Ca%20href%3D%5C%22%2Fen%2Fabout%2F%23peta%5C%22%3ELearn%20more%20about%20the%20certification%3C%2Fa%3E)%22%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;16px&#8221; css=&#8221;&#8221;]*Sodium Lauryl Sulfate\/Sodium Laureth Sulfate[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1592941503092{padding-top: 75px !important;padding-bottom: 45px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1592940725643{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Awards<br \/>\n<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_single_image image=&#8221;22184&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1592941054963{padding-top: 35px !important;}&#8221;][cesis_testimonials type=&#8221;isotope&#8221; testimonials=&#8221;%5B%7B%22author%22%3A%22SELF.com%22%2C%22a_info%22%3A%22Approved%20Beauty%20Awards%202017%20winner%20for%20%E2%80%9CBest%20Colored%20Hair%20Duo%E2%80%9D%22%2C%22t_content%22%3A%22Blonde%20Life%20gives%20a%20salon%20experience%20at%20home%2C%20which%20is%20great%20because%20you%E2%80%99ll%20be%20skipping%20a%20few%20toner%20appointments%20thanks%20to%20this%20formula.%E2%80%9D%20%5Cn%E2%80%93%20Self.com%20%22%2C%22layout%22%3A%22half%22%2C%22hl_color%22%3A%22%23f4f4f4%22%2C%22bg_color%22%3A%22%23f4f4f4%22%7D%2C%7B%22author%22%3A%22Australian%20Hair%20Fashion%20Awards%20%22%2C%22a_info%22%3A%222018%20Winner%20for%20%E2%80%9CBest%20New%20Professional%20Haircare%20Product%E2%80%9D%22%2C%22layout%22%3A%22half%22%2C%22hl_color%22%3A%22%23f4f4f4%22%2C%22bg_color%22%3A%22%23f4f4f4%22%7D%5D&#8221; nav_align=&#8221;cesis_owl_nav_center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1566852876760{margin-top: 60px !important;margin-bottom: 60px !important;padding-top: 60px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1518458592921{padding-bottom: 40px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085933917{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Reviews &amp; Testimonials<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1550016368315{padding-top: 15px !important;padding-right: 20px !important;}&#8221;][site_reviews_summary assigned_to=&#8221;post_id&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1518458586750{padding-bottom: 40px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][cesis_testimonials style=&#8221;cesis_tm_13&#8243; loop=&#8221;no&#8221; testimonials=&#8221;%5B%7B%22author%22%3A%22Amy%22%2C%22t_content%22%3A%22Unbelievable%20as%20the%20shampoo%20softens%20traumatized%20fried%20hair%20every%20time%20I%20use%20it!%20Exactly%20what%20I%20needed%20it%20to%20be%2C%20before%20over%20bleach%2C%20and%20especially%20now.%20There%E2%80%99s%20no%20comparable%20other%20shampoo%20from%20any%20other%20line%20for%20blondes%20%26%20blondes%20who%20got%20in%20trouble%2C%20big%20trouble.%20Bravo%20%F0%9F%91%8F%20so%20soft%20that%20you%20can%20glide%20hands%20through%20while%20in%20shower.%22%2C%22layout%22%3A%22half%22%7D%5D&#8221; nav=&#8221;no&#8221; nav_align=&#8221;cesis_owl_nav_center&#8221; col_mobile=&#8221;1&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><a href=\"#reviews\">See all reviews&#8230;<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1592941151185{margin-top: 75px !important;margin-bottom: 45px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085955891{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Now Let&#8217;s Use It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<strong>Directions:<\/strong> Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.[\/vc_column_text][vc_single_image image=&#8221;21449&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1592940998110{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085999325{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Let&#8217;s Look Inside<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_single_image image=&#8221;12435&#8243; img_size=&#8221;medium&#8221; css=&#8221;.vc_custom_1548720464597{padding-top: 50px !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][cesis_icon_list values=&#8221;%5B%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22ARGININE%22%2C%22text%22%3A%22A%20naturally%20occurring%20amino%20acid%20crucial%20to%20hair%E2%80%99s%20strength.%20Products%20that%20include%20Arginine%20help%20protect%20hair%20and%20rebuild%20it%20from%20the%20inside%20out.%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22MONOI%20OIL%22%2C%22text%22%3A%22A%20rare%2C%20exotic%20blend%20of%20Coconut%20Oil%20and%20Tahitian%20Gardenia%20Flower%2C%20helps%20fight%20frizz%20and%20boost%20shine%20while%20also%20helping%20to%20protect%20hair%20from%20environmental%20damage.%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22TAMANU%20OIL%22%2C%22text%22%3A%22A%20rich%2C%20Southeast%20Asian%20UV-absorber%20packed%20with%20fortifying%20Omega-6%20and%20-9%2C%20helps%20deeply%20hydrate%20hair%2C%20bump%20up%20shine%2C%20and%20banish%20brittle%20strands.%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1592941023331{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547101098403{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Pairs Well With<br \/>\n<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;31611&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;\/en\/hair-care\/blonde-life-conditioner\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"\/en\/hair-care\/blonde-life-conditioner\/\"><strong>Blonde Life Brightening Conditioner<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;31617&#8243; 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img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/15-summer-hair-hacks\/&#8221;][vc_custom_heading text=&#8221;15 Summer Hair Hacks&#8221; font_container=&#8221;tag:p|font_size:18|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fjoico.lat%2Fen%2F15-summer-hair-hacks%2F|||&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;12831&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/sizzling-styles-for-date-&#8220;][vc_custom_heading text=&#8221;Sizzling Styles for Date Night&#8221; font_container=&#8221;tag:p|font_size:18|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Fjoico.lat%2Fen%2Fsizzling-styles-for-date-night-hair%2F|||&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1566853116666{margin-top: 60px !important;margin-bottom: 50px !important;}&#8221; 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