{"id":10929,"date":"2019-01-13T12:21:46","date_gmt":"2019-01-13T20:21:46","guid":{"rendered":"https:\/\/www.joico.com\/?post_type=portfolio&#038;p=10929"},"modified":"2025-10-16T15:39:16","modified_gmt":"2025-10-16T22:39:16","slug":"defy-damage-shampoo","status":"publish","type":"portfolio","link":"https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-shampoo\/","title":{"rendered":"Defy Damage Shampoo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1760478412132{padding-top: 60px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Defy Damage<br \/>\nProtective Shampoo&#8221; font_container=&#8221;tag:h1|font_size:80|text_align:center|color:%23222222|line_height:1&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;400&#8243;][vc_custom_heading text=&#8221;For bond strengthening &amp; color longevity&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:center|color:%23333333&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;750&#8243;][vc_custom_heading text=&#8221;With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands\u2014wonderfully resilient and healthy-looking.&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:center|color:%23555555|line_height:1.2em&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;750&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1760478417412{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;31553&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1760473942730{margin-bottom: 0px !important;padding-bottom: 24px !important;}&#8221;][\/vc_column][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32565&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30686&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32862&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32567&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; el_id=&#8221;mobile&#8221; css=&#8221;.vc_custom_1760478424222{margin-bottom: 3rem !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1566858331376{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][cesis_button button_text=&#8221;Find A Distributor&#8221; link=&#8221;\/en\/distributors\/&#8221; no_follow=&#8221;yes&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_large&#8221; button_border=&#8221;2&#8243; use_icon=&#8221;yes&#8221; icon_pos=&#8221;cesis_button_icon_right&#8221; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#333333&#8243; h_button_border_color=&#8221;#333333&#8243; icon=&#8221;fa-shopping-bag&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1760478443266{margin-top: 75px !important;margin-bottom: 60px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1579639017032{padding-bottom: 30px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547086025718{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Here&#8217;s Why You&#8217;ll Love It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][cesis_icon_list icon_color=&#8221;#505050&#8243; h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Free%20of%20SLS%2FSLES%20Sulfates*%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Leaves%20hair%20soft%2C%20shiny%2C%20and%20healthy-looking%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Decadently%20rich%20lather%20for%20a%20luxurious%20cleansing%20experience%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Gently%20sloughs%20away%20dirt%20and%20debris%20without%20roughing%20up%20the%20hair%20cuticle%22%7D%2C%7B%22link%22%3A%22%2Fen%2Fabout%2F%23peta%22%2C%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22%3Cp%20style%3D%5C%22color%3A%20%23505050%3B%5C%22%3ECertified%20PETA%20Global%20Animal%20Test%E2%80%93Free%3C%2Fp%3E%20(Learn%20more%20about%20the%20certificatio)%22%7D%5D&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1752104702399{margin-top: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32159&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32161&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32163&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32165&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32167&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;16px&#8221; css=&#8221;&#8221;]*SLS\/SLES Sulftates = Sodium Lauryl Sulfate\/Sodium Laureth Sulfate[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1753134337719{margin-bottom: 10px !important;}&#8221;]<strong>The results are shiny, smooth, clean strands \u2013 wonderfully resilient and healthy-looking.<\/strong>[\/vc_column_text]<div id=\"twenty20-1\" class=\"twenty20\" style=\"width: 100% !important; clear: both;\"><div class=\"twentytwenty-container twenty20-1 \"><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2025\/06\/defy-damage-before-1000.jpg\" alt=\"defy damage model before\" \/><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2025\/06\/defy-damage-after-1000.jpg\" alt=\"defy damage model after\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1760478453270{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221; el_id=&#8221;old&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547086025718{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Here&#8217;s Why You&#8217;ll Love It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1554173507309{margin-bottom: 20px !important;}&#8221;]<strong>The results are shiny, smooth, clean strands \u2013 wonderfully resilient and healthy-looking.<\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][cesis_icon_list h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Free%20of%20SLS%2FSLES%20Sulfates*%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Leaves%20hair%20soft%2C%20shiny%2C%20and%20healthy-looking%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Decadently%20rich%20lather%20for%20a%20luxurious%20cleansing%20experience%22%7D%5D&#8221;][vc_empty_space height=&#8221;18px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][cesis_icon_list h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Gently%20sloughs%20away%20dirt%20and%20debris%20without%20roughing%20up%20the%20hair%20cuticle%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Certified%20PETA%20Global%20Animal%20Test%E2%80%93Free%20(%3Ca%20href%3D%5C%22%2Fen%2Fabout%2F%23peta%5C%22%3ELearn%20more%20about%20the%20certification%3C%2Fa%3E)%22%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;16px&#8221; css=&#8221;&#8221;]*SLS\/SLES Sulftates = Sodium Lauryl Sulfate\/Sodium Laureth Sulfate[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1592935772140{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1592935746939{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Awards<br \/>\n<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_single_image image=&#8221;22184&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][cesis_testimonials type=&#8221;isotope&#8221; testimonials=&#8221;%5B%7B%22author%22%3A%22Hollywoodlife.com%22%2C%22a_info%22%3A%22HL%20Beauty%20Awards%202019%20winner%20for%20%E2%80%9CBest%20Shampoo%20%26%20Conditioner%E2%80%9D%22%2C%22t_content%22%3A%22%E2%80%9CThis%20shampoo%20and%20conditioner%20set%20will%20make%20your%20hair%20healthier%20than%20it%E2%80%99s%20ever%20been%20during%20these%20cold%20winter%20months.%20If%20you%20style%20your%20hair%20with%20a%20straightener%20or%20an%20iron%2C%20this%20shampoo%20and%20conditioner%20will%20keep%20your%20hair%20strong.%20It%20smells%20fantastic%2C%20which%20is%20always%20a%20plus.%20It%20also%20doesn%E2%80%99t%20leave%20your%20hair%20greasy%20or%20weighed%20down.%E2%80%9D%5Cn%5Cn%20%E2%80%94%20Avery%20Thompson%2C%20Senior%20Entertainment%20Editor%22%2C%22layout%22%3A%22full%22%2C%22bg_color%22%3A%22%23f4f4f4%22%7D%5D&#8221; nav_align=&#8221;cesis_owl_nav_center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1592935783099{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1518458592921{padding-bottom: 40px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085955891{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Now Let&#8217;s Use It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text]<strong>Directions:<\/strong> Apply to wet hair. Lather, then rinse thoroughly.[\/vc_column_text][vc_single_image image=&#8221;14325&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1518710814232{padding-bottom: 60px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=3FWqoiSmQMM&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1760478467967{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221; el_id=&#8221;old&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1518458592921{padding-bottom: 40px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085999325{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Let&#8217;s Look Inside<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_single_image image=&#8221;12531&#8243; img_size=&#8221;medium&#8221; css=&#8221;.vc_custom_1548806814658{padding-top: 50px !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1518710886694{padding-bottom: 65px !important;}&#8221;][vc_column_text]<strong>Cutting-edge technology, merged with powerful protectants, join forces to create hair that\u2019s brilliantly resilient and healthy-looking.<\/strong>[\/vc_column_text][cesis_icon_list values=&#8221;%5B%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22NEW%20SmartRelease%20Technology%22%2C%22text%22%3A%22Our%20one-of-a-kind%20liposome%20delivery%20system%20packs%20a%20punch%20by%20continuously%20releasing%20a%20trifecta%20of%20healthy-hair%20ingredients%E2%80%94Rosehip%20Oil%2C%20Arginine%2C%20and%20Keratin%E2%80%94to%20%20help%20repair%2C%20strengthen%2C%20and%20protect%20hair%20from%20the%20cumulative%20effects%20of%20daily%20styling.%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Protective%20Lipid%22%2C%22text%22%3A%22The%20exact%20kind%20found%20in%20healthy%20hair%E2%80%94acts%20as%20the%20first%20line%20of%20defense%20to%20help%20prevent%20thermal%2C%20chemical%2C%20styling%2C%20and%20UV%20damage.%20Results%20are%20visible%20with%20the%20very%20first%20application.%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Moringa%20Seed%20Oil%22%2C%22text%22%3A%22A%20rich%20source%20of%20antioxidants%2C%20Vitamins%20A%20and%20E%2C%20and%20Silica%E2%80%94all%20fundamental%20to%20creating%20healthy%2C%20strong%2C%20damage-resistant%20hair%E2%80%94helps%20to%20boost%20shine%20and%20softness.%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Arginine%22%2C%22text%22%3A%22A%20smart-bonding%20molecule%20with%20both%20positive%20and%20negative%20sites%2C%20helps%20to%20strengthen%20hair%20bonds%20and%20encourage%20bond%20renewal.%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;20&#8243; css=&#8221;.vc_custom_1760478475282{padding-top: 3rem !important;padding-bottom: 3rem !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085999325{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Let&#8217;s Look Inside<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;32569&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1760476418752{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][cesis_icon_list values=&#8221;%5B%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22NEW%20SmartRelease%20Technology%22%2C%22text%22%3A%22Our%20one-of-a-kind%20liposome%20delivery%20system%20packs%20a%20punch%20by%20continuously%20releasing%20a%20trifecta%20of%20healthy-hair%20ingredients%E2%80%94Rosehip%20Oil%2C%20Arginine%2C%20and%20Keratin%E2%80%94to%20%20help%20repair%2C%20strengthen%2C%20and%20protect%20hair%20from%20the%20cumulative%20effects%20of%20daily%20styling.%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Protective%20Lipid%22%2C%22text%22%3A%22The%20exact%20kind%20found%20in%20healthy%20hair%E2%80%94acts%20as%20the%20first%20line%20of%20defense%20to%20help%20prevent%20thermal%2C%20chemical%2C%20styling%2C%20and%20UV%20damage.%20Results%20are%20visible%20with%20the%20very%20first%20application.%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Moringa%20Seed%20Oil%22%2C%22text%22%3A%22A%20rich%20source%20of%20antioxidants%2C%20Vitamins%20A%20and%20E%2C%20and%20Silica%E2%80%94all%20fundamental%20to%20creating%20healthy%2C%20strong%2C%20damage-resistant%20hair%E2%80%94helps%20to%20boost%20shine%20and%20softness.%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Arginine%22%2C%22text%22%3A%22A%20smart-bonding%20molecule%20with%20both%20positive%20and%20negative%20sites%2C%20helps%20to%20strengthen%20hair%20bonds%20and%20encourage%20bond%20renewal.%22%7D%5D&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; 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