{"id":24283,"date":"2021-04-26T17:25:56","date_gmt":"2021-04-27T00:25:56","guid":{"rendered":"https:\/\/www.joico.lat\/?post_type=portfolio&#038;p=24283"},"modified":"2025-10-20T12:01:56","modified_gmt":"2025-10-20T19:01:56","slug":"defy-damage-invincible","status":"publish","type":"portfolio","link":"https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-invincible\/","title":{"rendered":"Defy Damage Invincible"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1552514407813{padding-top: 60px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Defy Damage Invincible&#8221; font_container=&#8221;tag:h1|font_size:80|text_align:center|color:%23222222|line_height:1&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;36&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;400&#8243;][vc_custom_heading text=&#8221;Frizz-Fighting Bond Protector&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:center|color:%23333333&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;750&#8243;][vc_custom_heading text=&#8221;With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands\u2014wonderfully resilient and healthy-looking.&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:center|color:%23555555|line_height:1.2em&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;750&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1752166117901{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;31781&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1760984769791{margin-bottom: 0px !important;padding-bottom: 24px !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;32565&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; 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link=&#8221;https:\/\/www.joico.lat\/en\/distributors\/&#8221; target=&#8221;_blank&#8221; no_follow=&#8221;yes&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_large&#8221; button_border=&#8221;2&#8243; use_icon=&#8221;yes&#8221; icon_pos=&#8221;cesis_button_icon_right&#8221; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#333333&#8243; h_button_border_color=&#8221;#333333&#8243; icon=&#8221;fa-shopping-bag&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1753133546912{margin-top: 75px !important;margin-bottom: 60px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1579639017032{padding-bottom: 30px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547086025718{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Here&#8217;s Why You&#8217;ll Love It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][cesis_icon_list icon_color=&#8221;#505050&#8243; h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%2224-hour%20frizz%20protection%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Instant%20softness%20%26%20shine%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Bond%20protection%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Thermal%20protection%20up%20to%20450F%C2%B0%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Guards%20against%20pollution*%22%7D%2C%7B%22link%22%3A%22%2Fen%2Fabout%2F%23peta%22%2C%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22%3Cp%20style%3D%5C%22color%3A%20%23505050%3B%5C%22%3ECertified%20PETA%20Global%20Animal%20Test%E2%80%93Free%3C%2Fp%3E%20(Learn%20more%20about%20the%20certification)%22%7D%5D&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1656369995927{margin-top: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32159&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32193&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32163&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32165&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32161&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32167&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32202&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32190&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;16px&#8221; css=&#8221;&#8221;]*Laboratory tested using pollution particles[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1753227435558{margin-bottom: 10px !important;}&#8221;]<strong>This lightweight, frizz-fighting guardian mists quickly onto dry hair, but keeps its guard for a full 24 hours.<\/strong>[\/vc_column_text]<div id=\"twenty20-1\" class=\"twenty20\" style=\"width: 100% !important; clear: both;\"><div class=\"twentytwenty-container twenty20-1 \"><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2025\/06\/defy-damage-before-1000.jpg\" alt=\"defy damage model before\" \/><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2025\/06\/defy-damage-after-1000.jpg\" alt=\"defy damage model after\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1760984162080{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547086025718{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Here&#8217;s Why You&#8217;ll Love It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1617299756707{margin-bottom: 20px !important;}&#8221;]<strong>This lightweight, frizz-fighting guardian mists quickly onto dry hair, but keeps its guard for a full 24 hours.<\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][cesis_icon_list h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%2224-hour%20frizz%20protection%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Instant%20softness%20%26%20shine%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Bond%20protection%22%7D%5D&#8221;][vc_empty_space height=&#8221;18px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][cesis_icon_list h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Thermal%20protection%20up%20to%20450F%C2%B0%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Guards%20against%20pollution*%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Certified%20PETA%20Global%20Animal%20Test%E2%80%93Free%20(%3Ca%20href%3D%5C%22%2Fen%2Fabout%2F%23peta%5C%22%3ELearn%20more%20about%20the%20certification%3C%2Fa%3E)%22%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;16px&#8221; css=&#8221;&#8221;]*Laboratory tested using pollution particles[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1619482975719{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085933917{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Reviews &amp; Testimonials<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1550018535288{padding-top: 15px !important;padding-right: 20px !important;}&#8221;][site_reviews_summary assigned_to=&#8221;post_id&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][cesis_testimonials style=&#8221;cesis_tm_13&#8243; loop=&#8221;no&#8221; testimonials=&#8221;%5B%7B%22t_content%22%3A%22Defy%20Damage%20Invincible%20just%20launched%20rave%20reviews%20coming%20soon!%22%2C%22layout%22%3A%22half%22%7D%5D&#8221; nav=&#8221;no&#8221; nav_align=&#8221;cesis_owl_nav_center&#8221; col_mobile=&#8221;1&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><a href=\"#reviews\">See all reviews&#8230;<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1760984244674{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221; el_id=&#8221;video&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085955891{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Now Let&#8217;s Use It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text]<strong>A quick and easy way to protect hair from humidity-induced frizz and thermal damage while adding a boost of shine and softness, any time you need it.<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1617299857885{padding-bottom: 15px !important;}&#8221;]<strong>Directions: <\/strong>Shake can well. Spray onto dry hair to protect against humidity and fight frizz. <strong>Pro-tip:<\/strong> Also fab in between washes to revive\/refresh next-day styles.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=d3b_q8PN2_0&amp;feature=youtu.be&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1609287943609{margin-top: 75px !important;margin-bottom: 40px !important;}&#8221; el_id=&#8221;video&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085955891{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Now Let&#8217;s Use It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text]<strong>A quick and easy way to protect hair from humidity-induced frizz and thermal damage while adding a boost of shine and softness, any time you need it.<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1617299857885{padding-bottom: 15px !important;}&#8221;]<strong>Directions: <\/strong>Shake can well. Spray onto dry hair to protect against humidity and fight frizz. <strong>Pro-tip:<\/strong> Also fab in between washes to revive\/refresh next-day styles.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=d3b_q8PN2_0&amp;feature=youtu.be&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;20&#8243; css=&#8221;.vc_custom_1753227669399{padding-top: 3rem !important;padding-bottom: 3rem !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085999325{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Let&#8217;s Look Inside<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;32941&#8243; 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