{"id":24495,"date":"2021-07-06T18:06:11","date_gmt":"2021-07-07T01:06:11","guid":{"rendered":"https:\/\/www.joico.lat\/?post_type=portfolio&#038;p=24495"},"modified":"2025-10-31T13:28:09","modified_gmt":"2025-10-31T20:28:09","slug":"colorful-shampoo","status":"publish","type":"portfolio","link":"https:\/\/www.joico.lat\/en\/hair-care\/colorful-shampoo\/","title":{"rendered":"Colorful Anti-Fade Shampoo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1552514407813{padding-top: 60px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Colorful Anti-Fade Shampoo&#8221; font_container=&#8221;tag:h1|font_size:80|text_align:center|color:%23222222|line_height:1&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;36&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;400&#8243;][vc_custom_heading text=&#8221;For color longevity&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:center|color:%23333333&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;750&#8243;][vc_custom_heading text=&#8221;A gentle cleanser that takes out what you DON\u2019T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:center|color:%23555555|line_height:1.2em&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;750&#8243;][cesis_gallery type=&#8221;carousel&#8221; images=&#8221;24477,24473,24479&#8243; img_size=&#8221;full&#8221; onclick=&#8221;&#8221; nav=&#8221;yes&#8221; col_mobile=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1625619675526{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][cesis_button button_text=&#8221;FIND A SALON&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/distributors\/&#8221; target=&#8221;_blank&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_large&#8221; button_border=&#8221;2&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#333333&#8243; h_button_border_color=&#8221;#333333&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1576518778048{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547086025718{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Here&#8217;s Why You&#8217;ll Love It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][cesis_icon_list h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Free%20of%20SLS%2FSLES%20Sulfates%20*%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Gently%20cleanses%20color-treated%20hair%22%7D%5D&#8221;][vc_empty_space height=&#8221;18px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][cesis_icon_list h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Fortifies%20hair%20for%203X%20greater%20resistance%20to%20breakage%20**%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Certified%20PETA%20Global%20Animal%20Test%E2%80%93Free%20(%3Ca%20href%3D%5C%22%2Fen%2Fabout%2F%23peta%5C%22%3ELearn%20more%20about%20the%20certification%3C%2Fa%3E)%22%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;16px&#8221; css=&#8221;&#8221;]*SLS\/SLES Sulfates = Sodium Lauryl\/Sodium Laureth Sulfate<br \/>\n**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs\/ a non-conditioner shampoo[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1625619855254{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085933917{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Reviews &amp; Testimonials<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1550018535288{padding-top: 15px !important;padding-right: 20px !important;}&#8221;][site_reviews_summary assigned_to=&#8221;post_id&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][cesis_testimonials style=&#8221;cesis_tm_13&#8243; loop=&#8221;no&#8221; testimonials=&#8221;%5B%7B%22t_content%22%3A%22Colorful%20Anti-Fade%20Shampoo%20just%20launched%20rave%20reviews%20coming%20soon!%22%2C%22layout%22%3A%22half%22%7D%5D&#8221; nav=&#8221;no&#8221; nav_align=&#8221;cesis_owl_nav_center&#8221; col_mobile=&#8221;1&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><a href=\"#reviews\">See all reviews&#8230;<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1625619866579{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221; el_id=&#8221;video&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085955891{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Now Let&#8217;s Use It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text]<strong>Directions: <\/strong>Apply to wet hair. Lather, and rinse.[\/vc_column_text][vc_single_image image=&#8221;24475&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/m4p69RCyVoE&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1625619874054{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085999325{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Let&#8217;s Look Inside<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_single_image image=&#8221;12531&#8243; img_size=&#8221;medium&#8221; css=&#8221;.vc_custom_1576532763160{padding-top: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][cesis_icon_list values=&#8221;%5B%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Camelia%20Oil%22%2C%22text%22%3A%22Stocked%20with%20essential%20Omega%209%20fatty%20acids%20and%20antioxidants%2C%20helps%20to%20seal%20in%20moisture%20and%20restore%20luminous%20shine%20to%20hair.%20%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Pomegranate%20Fruit%20Extract%22%2C%22text%22%3A%22Exceptionally%20rich%20in%20tannins%20and%20fade-fighting%20super%20antioxidants%2C%20helps%20Joico%20Colorful%20protect%20the%20longevity%20of%20haircolor.%20%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22SmartRelease%E2%84%A2%20Technology%22%2C%22text%22%3A%22Our%20one-of-a-kind%20liposome%20delivery%20system%2C%20packs%20a%20punch-continuously%20releasing%20Rosehip%20Oil%2C%20Arginine%2C%20and%20Keratin%20to%20help%20repair%2C%20strengthen%2C%20and%20protect%20hair%20from%20the%20damaging%20effects%20of%20daily%20styling%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1761942471674{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547101098403{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Pairs Well With<br \/>\n<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31651&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/hair-care\/colorful-conditioner\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.joico.lat\/en\/hair-care\/colorful-conditioner\/\"><strong>Colorful Conditioner<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31653&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/hair-care\/colorful-serum\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.joico.lat\/en\/hair-care\/colorful-serum\/\"><strong>Colorful Anti-Fade Serum<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31772&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-shield\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-shield\/\"><strong>Defy Damage Shield<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"author":3,"featured_media":31648,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-24495","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-colorful","portfolio_tag-color-treated"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/portfolio\/24495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=24495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/31648"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=24495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}