{"id":28618,"date":"2024-02-14T11:42:20","date_gmt":"2024-02-14T19:42:20","guid":{"rendered":"https:\/\/www.joico.lat\/?post_type=portfolio&#038;p=28618"},"modified":"2025-10-29T12:22:25","modified_gmt":"2025-10-29T19:22:25","slug":"defy-damage-in-a-flash","status":"publish","type":"portfolio","link":"https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-in-a-flash\/","title":{"rendered":"Defy Damage In A Flash"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1675276214772{padding-top: 60px !important;}&#8221; el_id=&#8221;start-content&#8221;][vc_column][vc_custom_heading text=&#8221;Defy Damage<br \/>\nIn A Flash&#8221; font_container=&#8221;tag:h1|font_size:80|text_align:center|color:%23222222|line_height:1&#8243; text_resize=&#8221;yes&#8221; text_minimum=&#8221;24&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;400&#8243;][vc_custom_heading text=&#8221;7-Second Bond Builder&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:center|color:%23333333&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;750&#8243;][vc_custom_heading text=&#8221;A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds \u2013 delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-cr\u00e8me formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.&#8221; font_container=&#8221;tag:h3|font_size:20|text_align:left|color:%23555555|line_height:1.2em&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; delay=&#8221;750&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1752108417824{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;32907&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1760735720113{margin-bottom: 0px !important;padding-bottom: 24px !important;}&#8221;][\/vc_column][vc_column width=&#8221;7\/12&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32565&#8243; 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css=&#8221;.vc_custom_1566858331376{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][cesis_button button_text=&#8221;Find A Distributor&#8221; link=&#8221;\/en\/distributors\/&#8221; no_follow=&#8221;yes&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_large&#8221; button_border=&#8221;2&#8243; use_icon=&#8221;yes&#8221; icon_pos=&#8221;cesis_button_icon_right&#8221; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#333333&#8243; h_button_border_color=&#8221;#333333&#8243; icon=&#8221;fa-shopping-bag&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1753133546912{margin-top: 75px !important;margin-bottom: 60px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1579639017032{padding-bottom: 30px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547086025718{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Here&#8217;s Why You&#8217;ll Love It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][cesis_icon_list icon_color=&#8221;#505050&#8243; h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Safe%20for%20color-treated%20hair%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Silicone-free%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22PETA-approved%2C%20global%20animal%20test-free%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Hair%20is%20up%20to%2020X%20more%20resistant%20to%20breakage*%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Creates%20bonds%20and%20strengthens%20the%20hair%20structure%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Leaves%20hair%20silky%20smooth%20without%20weighing%20down%22%7D%2C%7B%22link%22%3A%22%2Fen%2Fabout%2F%23peta%22%2C%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22%3Cp%20style%3D%5C%22color%3A%20%23505050%3B%5C%22%3ECertified%20PETA%20Global%20Animal%20Test%E2%80%93Free%3C%2Fp%3E%20(Learn%20more%20about%20the%20certification)%22%7D%5D&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1656369298820{margin-top: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32167&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32165&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32163&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32161&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32177&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;32911&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;16px&#8221; css=&#8221;&#8221;]* Against combing breakage on damaged hair vs. untreated[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1753209165076{margin-bottom: 10px !important;}&#8221;]<strong>When there\u2019s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.<\/strong>[\/vc_column_text]<div id=\"twenty20-1\" class=\"twenty20\" style=\"width: 100% !important; clear: both;\"><div class=\"twentytwenty-container twenty20-1 \"><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2025\/06\/defy-damage-before-1000.jpg\" alt=\"defy damage model before\" \/><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2025\/06\/defy-damage-after-1000.jpg\" alt=\"defy damage model after\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1760743565854{margin-top: 75px !important;margin-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547086025718{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Here&#8217;s Why You&#8217;ll Love It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1705355800864{margin-bottom: 20px !important;}&#8221;]<strong>When there\u2019s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.<\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][cesis_icon_list h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Safe%20for%20color-treated%20hair%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Silicone-free%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22PETA-approved%2C%20global%20animal%20test-free%20%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Hair%20is%20up%20to%2020X%20more%20resistant%20to%20breakage*%20%22%7D%5D&#8221;][vc_empty_space height=&#8221;18px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][cesis_icon_list h_icon_color=&#8221;#ff0751&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Creates%20bonds%20and%20strengthens%20the%20hair%20structure%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Leaves%20hair%20silky%20smooth%20without%20weighing%20down%22%7D%2C%7B%22icon%22%3A%22fa-heart-o%22%2C%22text%22%3A%22Certified%20PETA%20Global%20Animal%20Test%E2%80%93Free%20(%3Ca%20href%3D%5C%22%2Fen%2Fabout%2F%23peta%5C%22%3ELearn%20more%20about%20the%20certification%3C%2Fa%3E)%22%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221;]* Against combing breakage on damaged hair vs. untreated[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=gjF3MKfe9p4&amp;ab_channel=Joico&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1707938270692{padding-top: 75px !important;padding-bottom: 75px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085933917{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Reviews &amp; Testimonials<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1550018535288{padding-top: 15px !important;padding-right: 20px !important;}&#8221;][site_reviews_summary assigned_to=&#8221;post_id&#8221;][\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><a href=\"#reviews\">See all reviews&#8230;<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1706724122549{margin-top: 75px !important;margin-bottom: 75px !important;}&#8221; el_id=&#8221;icon-top&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085955891{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Now Let&#8217;s Use It<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;.vc_custom_1705356476000{margin-bottom: 0px !important;}&#8221;]<strong>Directions:<\/strong>[\/vc_column_text][cesis_icon_paragraph i_choice=&#8221;image&#8221; image=&#8221;30208&#8243; position=&#8221;i_top&#8221; i_space=&#8221;0&#8243; heading=&#8221;Cleanse hair using Defy Damage Protective Shampoo.&#8221; heading_space=&#8221;&#8221; text=&#8221;&#8221; text_color=&#8221;#505050&#8243; heading_f_weight=&#8221;400&#8243; heading_l_height=&#8221;18px&#8221; heading_t_transform=&#8221;none&#8221;][\/cesis_icon_paragraph][vc_empty_space height=&#8221;30px&#8221;][cesis_icon_paragraph i_choice=&#8221;image&#8221; image=&#8221;30210&#8243; position=&#8221;i_top&#8221; i_space=&#8221;0&#8243; heading=&#8221;Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds.&#8221; heading_space=&#8221;&#8221; text=&#8221;&#8221; text_color=&#8221;#505050&#8243; heading_f_weight=&#8221;400&#8243; heading_l_height=&#8221;18px&#8221; heading_t_transform=&#8221;none&#8221;][\/cesis_icon_paragraph][vc_empty_space height=&#8221;30px&#8221;][cesis_icon_paragraph i_choice=&#8221;image&#8221; image=&#8221;30212&#8243; position=&#8221;i_top&#8221; i_space=&#8221;0&#8243; heading=&#8221;Rinse!&#8221; heading_space=&#8221;&#8221; text=&#8221;&#8221; text_color=&#8221;#505050&#8243; heading_f_weight=&#8221;400&#8243; heading_l_height=&#8221;18px&#8221; heading_t_transform=&#8221;none&#8221;][\/cesis_icon_paragraph][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1622055444455{margin-top: 20px !important;}&#8221;][vc_single_image image=&#8221;28623&#8243; img_size=&#8221;500&#215;500&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;20&#8243; css=&#8221;.vc_custom_1744043195694{padding-top: 3rem !important;padding-bottom: 3rem !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085999325{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Let&#8217;s Look Inside<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;32913&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][cesis_icon_list values=&#8221;%5B%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Bond-Building%22%2C%22text%22%3A%22Enhanced%20Bond-Building%20Technology%20builds%20bonds%20and%20strengthens%20hair%20fibers%20for%20healthy-looking%20results%20you%20can%20see%20and%20feel.%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Liquid%20Keratin%22%2C%22text%22%3A%22Includes%20Liquid%20Keratin%2C%20an%20essential%20building%20block%20of%20healthy%20hair.%22%7D%2C%7B%22text%22%3A%22*Against%20combing%20breakage%20on%20damaged%20hair%20vs.%20untreated%22%7D%5D&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1760743592196{padding-top: 75px !important;padding-bottom: 20px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1518458592921{padding-bottom: 40px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547085999325{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Let&#8217;s Look Inside<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1518710886694{padding-bottom: 65px !important;}&#8221;][vc_custom_heading text=&#8221;This bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*.&#8221; font_container=&#8221;tag:h3|font_size:15px|text_align:left|line_height:1.5rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1705358621647{margin-bottom: 10px !important;}&#8221;][vc_column_text]This damage-defying treatment includes our enhanced bonding technology and Liquid Keratin.[\/vc_column_text][cesis_icon_list values=&#8221;%5B%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Bond-Building%22%2C%22text%22%3A%22Enhanced%20Bond-Building%20Technology%20builds%20bonds%20and%20strengthens%20hair%20fibers%20for%20healthy-looking%20results%20you%20can%20see%20and%20feel.%20%22%7D%2C%7B%22icon%22%3A%22fa-flask%22%2C%22heading%22%3A%22Liquid%20Keratin%22%2C%22text%22%3A%22Includes%20Liquid%20Keratin%2C%20an%20essential%20building%20block%20of%20healthy%20hair.%22%7D%5D&#8221;][vc_column_text font_size=&#8221;12px&#8221; css=&#8221;.vc_custom_1706725041788{margin-bottom: 0px !important;}&#8221;]* Against combing breakage on damaged hair vs. untreated[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;]<div id=\"twenty20-2\" class=\"twenty20\" style=\"width: 100% !important; clear: both;\"><div class=\"twentytwenty-container twenty20-2 \"><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2024\/02\/defy-damage-flash-before-1.jpg\" alt=\"defy damage in a flash model before treatment\" \/><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2024\/02\/defy-damage-flash-after-2.jpg\" alt=\"defy damage in a flash model after treatment\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1588711389943{margin-top: 75px !important;margin-bottom: 45px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1547101098403{margin-bottom: 18px !important;}&#8221; font_color=&#8221;#293340&#8243;]<strong>Pairs Well With<br \/>\n<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#000000&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31553&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;\/en\/hair-care\/defy-damage-shampoo\/&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"\/en\/hair-care\/defy-damage-shampoo\/\"><strong>Defy Damage<br \/>\nProtective Shampoo<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31772&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;\/en\/hair-care\/defy-damage-shield\/&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"\/en\/hair-care\/defy-damage-shield\/\"><strong>Defy Damage<br \/>\nProtective Shield<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;31781&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;\/en\/hair-care\/defy-damage-invincible\/&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"\/en\/hair-care\/defy-damage-invincible\/\"><strong>Defy Damage<br \/>\nInvincible<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695327629269{margin-bottom: 0px !important;padding-top: 2rem !important;padding-bottom: 2rem !important;background-color: #704853 !important;}&#8221;][vc_column css_animation=&#8221;fadeIn&#8221;][vc_column_text font_size=&#8221;20px&#8221; css=&#8221;.vc_custom_1695327553951{margin-bottom: 20px !important;}&#8221; font_color=&#8221;#ffffff&#8221;]<strong>FAQ<\/strong>[\/vc_column_text][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;70&#8243; color=&#8221;#ffffff&#8221; margin_bottom=&#8221;20&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_toggle title=&#8221;Q. How is Defy Damage In A Flash 7-Second Bond Builder unique?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.<\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. How does In a Flash change from a liquid to a cr\u00e8me?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. The transformation process is a reaction to the formula coming in contact with water on the hair. When the product is introduced to water, it transforms into a creamy lotion.<\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. How often should I use In a Flash?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. Whenever your hair needs an extra boost of resilience and shine.<\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. How do I use it?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. Cleanse hair with Defy Damage Protective Shampoo. Rinse. Apply In a Flash to hair by squeezing it directly onto the hair from mid-length to ends. Massage into hair until it feels creamy. Wait 7 seconds. Rinse.<\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. Is this animal test-free?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. In a Flash is PETA-approved, animal test-free, like all Joico products.<\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. Does In a Flash contain alcohol? Won&#8217;t it dry out my hair?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. The alcohol simply acts as a carrier for the conditioning agents in the formula. It becomes inactive when it comes in contact with water, so there&#8217;s no need to worry about drying out the hair.<\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. What is the pH of this treatment?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. There is no pH due to the low water content of the formula.<\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. Should In a Flash be applied on the scalp?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. It\u2019s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.<\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. Should I skip using conditioner on the day I use In a Flash?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. Yes, you can skip conditioner the day you use this treatment. <\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. Can I use this treatment after a haircolor service?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. Yes, In a Flash is safe for colored hair.<\/span>[\/vc_toggle][vc_toggle title=&#8221;Q. When will I see and feel results?&#8221; custom_font_container=&#8221;tag:p|font_size:20px|text_align:left|color:%23ffffff|line_height:1.5rem&#8221; custom_google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; use_custom_heading=&#8221;true&#8221;]<span style=\"color: #ffffff;\">A. After one use.<\/span>[\/vc_toggle][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"author":8,"featured_media":32907,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-28618","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-defy-damage","portfolio_tag-breakage-split-ends","portfolio_tag-damage-protection"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/portfolio\/28618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=28618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/32907"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=28618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}