{"id":14562,"date":"2017-08-01T13:19:48","date_gmt":"2017-08-01T20:19:48","guid":{"rendered":"https:\/\/www.joico.com\/?p=14562"},"modified":"2019-03-02T11:28:23","modified_gmt":"2019-03-02T19:28:23","slug":"ricardo-santiago","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/ricardo-santiago\/","title":{"rendered":"Ricardo Santiago"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space][vc_custom_heading text=”SPOTLIGHT ON: RICARDO SANTIAGO
\n” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][vc_single_image image=”14520″ img_size=”full”][\/vc_column][vc_column width=”3\/4″][vc_column_text]Just when you thought couldn\u2019t wait one more minute (we hope), we\u2019re back with another revealing, behind-the-scenes superstar hair chat. Our mission is to get up close and personal with the best of the best in the industry; and today, it\u2019s a conversation with Joico International Guest Artist, Ricardo Santiago, whose wildly popular Instagram page is bursting with brilliant Balayage and color work\u2013looks that push the bounds of creativity. Look, learn, and listen right here\u2026<\/p>\n

RICARDO SANTIAGO, Joico Educator, Hermosillo, Orlando, FL<\/strong><\/p>\n

Bragging rights:<\/strong> I\u2019ve been blessed to be featured on social media in every major industry, as well as in publications like American Salon, Modern Salon, Behind The Chair, Estetica, Bangstyle, HotonBeauty, BeautyLaunchPad, and even Cosmoprof and SalonCentric.<\/p>\n

On my nightstand:<\/strong> My journal, a Batman figure, and a lamp, lol. I\u2019m not that invested in my nightstand, as you can see.<\/p>\n

I\u2019ll cry if I\u2019m out of:<\/strong> Cereal and milk! I pretty much live on the stuff. Doesn\u2019t matter what kind\u2026I just love cereal and milk!<\/p>\n

What I\u2019m eating when no one\u2019s looking:<\/strong> I\u2019ll eat pretty much anything that\u2019s deep fried, whether someone\u2019s watching or not.<\/p>\n

If anyone could dress me:<\/strong> It\u2019s a toss up between a Hugo Boss, Gucci, or an Armani suit. I really love a nicely made, fitted suit![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]What\u2019s on my feet:<\/strong> Right now? Sad to say, my orthopedic shoes from The Walking Company. I\u2019ve had a bad back for a long time and these things make all the difference in the world. Not fashionable at all, but very comfortable!<\/p>\n

Can\u2019t live without:<\/strong> My wife.<\/p>\n

My influencers:<\/strong> Vidal Sassoon, of course. But also, Jim Markham, Phillip Wilson, Sue Pemberton, my first salon boss\/owner Richard Day from John Carl Salon, and my teachers from hair school.<\/p>\n

Guiltiest pleasure:<\/strong> Treating my days off (very rare) like a ten-year-old on Saturday mornings. I love to sit with a bowl of cereal and watch cartoons ALL day!<\/p>\n

Biggest misconception about hairdressers:<\/strong> That we aren\u2019t intelligent or professional. I hate when I hear things like that, because many of us have had to work even harder to break a stereotype that shouldn\u2019t exist in the first place.<\/p>\n

Why hair?:<\/strong> Why not? It\u2019s constantly evolving and impossible to get bored with. I\u2019ve tried A LOT of different jobs and careers in my short life, and this is the only thing I\u2019ve ever done where I\u2019m constantly challenged with no max-out position.<\/p>\n

If not hair:<\/strong> I\u2019d probably try for politics again since I can\u2019t go back to the military.<\/p>\n

What I\u2019m known best for:<\/strong> Probably my work with the Joico Intensity colors and my Balayage work. (Although I secretly have a big passion for barbering as well.)<\/p>\n

Oddest job:<\/strong> Not sure if it would be considered odd, but I get the most \u201creally?\u201d reactions when I tell people I once worked at an animal hospital.<\/p>\n

The look I never want to see again:<\/strong> Mullets!<\/p>\n

What\u2019s been your most joi-ful professional hair moment?<\/strong> The day I was asked to be on stage representing Joico at the Behind the Chair Color show.<\/p>\n

This hairstyle\/color will never bore me:<\/strong> A classic Sassoon bob. It\u2019s absolutely timeless.<\/p>\n

Best advice ever:<\/strong> \u201cKnow your worth, and don\u2019t sell yourself short, we are almost always worth more than we think we are.\u201d \u2013Richard Day<\/p>\n

\u201cI\u2019ve made it\u201d moment:<\/strong> Two moments, actually. Working the Alice & Olivia fashion show, and sharing a stage with Sue Pemberton.<\/p>\n

What\u2019s playing in my salon:<\/strong> Either top hits on Apple Music or Pandora\u2026or HGTV.<\/p>\n

Tool\/product I\u2019m always reaching for:<\/strong> My Olivia Garden Ceramic 55 round brush, and Joico Heat Set<\/a>. Can\u2019t use one without the other![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”CHROMA CHAMELEON STEP-BY-STEP BY RICARDO SANTIAGO
\n” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”14521″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Formulas:<\/strong><\/p>\n

1.<\/strong> Joico Vero K-PAK Color 3N and 10 volume<\/p>\n

2.<\/strong> 2 parts Color Intensity Magenta, 1 part Color Intensity Indigo<\/p>\n

3.<\/strong> Color Intensity Peacock Green<\/p>\n

4.<\/strong> Color Intensity Cobalt Blue<\/p>\n

Pre-lighten model to a level 8 using Joico Vero K-PAK Cr\u00e8me Lightener, and balance tones close to natural as best as possible, but do not work too hard to have perfect balance. Imperfections help to create dimension!
\nOnce desired level is achieved start by applying Formula 1 to base, beginning at the nape and working in diagonal slices, and extend 2-3 inches.
\nAfter Formula 1 has been applied to entire base, divide hair into 4 quadrants.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]1<\/strong>.Beginning in base of rear quadrant, take a diagonal forward slice and apply Formula 2 from stretched root to ends, and work up the quadrant in the same diagonal slices.<\/p>\n

2.<\/strong>Alternate from Formula 2 to Formula 3 and Formula 4 applying each formula 2 slices at a time.<\/p>\n

3.<\/strong>Repeat steps 4 and 5 through all quadrants.<\/p>\n

4.<\/strong>Process for 35 minutes and rinse.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_empty_space][vc_custom_heading text=”SPOTLIGHT ON: RICARDO SANTIAGO ” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][vc_single_image image=”14520″ img_size=”full”][\/vc_column][vc_column width=”3\/4″][vc_column_text]Just when you thought couldn\u2019t wait one more minute (we hope), we\u2019re back with another revealing, behind-the-scenes superstar hair chat. Our mission is to get up close and personal with the best of the best in the industry; and today, it\u2019s a conversation with […]<\/p>\n","protected":false},"author":3,"featured_media":14520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-14562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muse"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/14562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=14562"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/14562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/14520"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=14562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=14562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=14562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}