{"id":15331,"date":"2019-03-18T13:37:23","date_gmt":"2019-03-18T20:37:23","guid":{"rendered":"https:\/\/www.joico.com\/?p=15331"},"modified":"2019-04-01T15:11:51","modified_gmt":"2019-04-01T22:11:51","slug":"4-things-killing-your-hair","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/4-things-killing-your-hair\/","title":{"rendered":"4 Things You\u2019re Doing That\u2019s Killing Your Hair"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”You Keep Putting Your Hair In The Hot Seat” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”15333″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Sure, the ability to achieve silky-smooth hair with a flat iron is invaluable. And really\u2026is there any better way to get gorgeous beachy waves than to take a turn with your curling wand? But here\u2019s the straight scoop: \u201cThose irons go up to 450 degrees, which is the temperature pizza is cooked at! When you look at it that way, it sort of puts things in perspective.\u201d Translation: A pizza is designed to get nice and crispy. Your hair is not.<\/p>\n

The Fix:<\/strong> We don\u2019t expect you to ban the heat stylers\u2026but we do expect you to guard those vulnerable strands from the proverbial oven with something powerfully protective.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”The Solution: Brand NEW Defy Damage Leave In Treatment” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”13403″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]A brilliantly engineered pre-styling product that not only fortifies hair inside and out, and immediately shields against the hot temps<\/a>, but includes a delivery system that keeps streaming those ingredients day after day.<\/p>\n

\u201cDefy Damage \u2013 the entire line, including Protective Shampoo<\/a>, Conditioner<\/a>, and Masque<\/a> \u2014 is life changing for both the stylist and client. It\u2019s
\nbroken so many barriers in terms of lifting hair health and building its integrity,\u201d explains Zoe.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”You Towel Dry The Heck Out of Your Wet Hair” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”15334″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]While you think you\u2019re speeding things up, what you\u2019re really doing is shattering the hair\u2019s cuticle, causing strands to fray and break,\u201d explains Zoe.<\/p>\n

The Fix:<\/strong> Blot \u2013 don\u2019t rub \u2013 hair dry.<\/p>\n

(Good visual cue:<\/strong> If you wouldn\u2019t do it to a fragile baby, don\u2019t do it to yourself.)<\/p>\n

A bonus here:<\/strong> Chilling out on all that rubbing and tugging reduces tangles; but if you also apply a few spritzes of Luster Lock Multi-Perfector Daily Shine & Protect Spray<\/a>, you\u2019ll get the comb-glide of a lifetime.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”You Misuse Your Styling Products” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”15336″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]\u201cK-PAK Color Therapy Restorative Styling Oil<\/a> has been by my side for years and always will be,\u201d says Zoe. \u201cIt\u2019s in my purse, the center console of my car, in every room in my house. I can\u2019t live without the stuff. Blonde Life Brilliant Glow Brightening Oil is another great option if you\u2019re looking to brighten blonde while nourishing and protecting<\/a> each
\nstrand.\u201d<\/p>\n

But here\u2019s the hitch:<\/strong> When you use them is key to your hair\u2019s health. Zoe\u2019s brilliant analogy: Picture, if you will, a hot frying pan, and what happens to it once you throw some oil in. The oil heats up quickly and fries whatever you throw into the mix. In
\nthis case, your hair.<\/p>\n

The Fix:<\/strong> According to Zoe, those nourishing oils are best applied AFTER you\u2019ve done your heat styling \u2013 at which point they not only add another protective layer to your hair, but also add out-of-this-world shine.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”You Stay Quiet–Too Quiet– With your Hairstylist” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

\n

Ok, so you might not be the person who plops down in the chair and shares the details of your Aunt\u2019s messy divorce; but remember that communication is the key to healthy hair.<\/p>\n

The Fix:<\/strong>\u00a0\u201cDon\u2019t be afraid to ask questions,\u201d advises Zoe. \u201cEducate yourself on what products are being used on your hair\u2026ask for recommendations for at-home care solutions\u2026find out how you can keep your scalp healthy as well.\u201d Think of it like this: If you buy a car, you put in the right gas, have it waxed and polished, make sure it gets a tune-up on a regular basis. When you invest in valuable cut and\/or color, your hair deserves the same TLC.<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”You Keep Putting Your Hair In The Hot Seat” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”15333″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Sure, the ability to achieve silky-smooth hair with a flat iron is invaluable. And really\u2026is there any better way to get gorgeous beachy waves than to take a turn with your curling wand? But here\u2019s the straight scoop: \u201cThose irons […]<\/p>\n","protected":false},"author":3,"featured_media":15333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-15331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/15331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=15331"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/15331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/15333"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=15331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=15331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=15331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}