{"id":15343,"date":"2019-03-18T13:59:45","date_gmt":"2019-03-18T20:59:45","guid":{"rendered":"https:\/\/www.joico.com\/?p=15343"},"modified":"2019-04-23T17:22:41","modified_gmt":"2019-04-24T00:22:41","slug":"hair-rescue-of-century-with-defy-damage","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/hair-rescue-of-century-with-defy-damage\/","title":{"rendered":"You\u2019re About To Get The Hair Rescue Of The Century"},"content":{"rendered":"

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\"Before\"After<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]We totally get it. You love your blowouts. Your heat stylers. Your dimensional highlights. And your vibrant color touch-ups.. But you don\u2019t love what all of those chemical services and grooming maneuvers do to your hair. Introducing Defy Damage, a game-changing at-home care system that defies fading, and universally protects color and hair health \u2013 especially if you\u2019re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.<\/p>\n

Defy Damage features 4 never-before-seen products that will fundamentally revolutionize the way you care for your hair; building bonds for a healthy transformation that is instantly tangible\u2026 and visible. Defy Damage Shampoo<\/a>, Conditioner,<\/a> Protective Masque<\/a>, and Protective Shield<\/a> contain deeply-penetrating ingredients \u2013 Arginine, Moringa Seed Oil, and a Protective Lipid, which team up with Joico\u2019s SmartRelease Technology; a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It\u2019s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. Over the next few months, you\u2019re going to hear more and more about this pioneering news. But first, let\u2019s get honest about the color we love and the damage it can do. Until now.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Defy Damage: The Next Generation of Bond Building” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes”][vc_video link=”https:\/\/www.youtube.com\/embed\/3FWqoiSmQMM”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”True Hair Confessions” font_container=”tag:p|font_size:22|text_align:left” use_theme_fonts=”yes”][vc_column_text]Time to \u2018fess up; and then breathe a sigh of relief as you learn how Defy Damage can come to your rescue…[\/vc_column_text][vc_custom_heading text=”\u201cI\u2019M IN A COMMITTED RELATIONSHIP WITH MY FLAT IRON AND CURLING WAND.\u201d” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”13403″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Defy Damage Protective Shield is a true damage-defense hero<\/a> against the harsh effects of daily heat styling and UV exposure, which can literally bake the color right out of your hair. Used prior to styling, hair is fortified inside and out, making it 4 times more resistant to breakage and fading as you create that sleek straight style or mass of curls. And despite all your mechanical messing around, you\u2019ll still have soft, healthy-looking hair with color that seems to gleam from within.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”\u201cI LOVE INTENSE COLOR. ESPECIALLY POWERFUL REDS\u2026BUT THEY ALWAYS SEEM TO FADE ON ME.\u201d” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”13489″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]The flip side of beautiful, vibrant ginger tones is their tendancy to fade fast (and sometimes brassy) despite our best intentions. That\u2019s why Defy Damage Protective Shampoo is for you. With a rich, luxurious lather, this gentle daily cleanser protects hair with damage-prevention ingredients<\/a>; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle and stripping that showcase color. In fact, Defy Damage actually maintains 90% of color vibrancy, so your results are shiny, smooth, clean strands \u2013 that look as thought you just stepped out of the salon chair.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”\u201cI\u2019M A LITTLE ROUGH WITH THAT TOWEL-DRY AFTER I SHOWER.\u201d” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”13404″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]All that rubbing and tugging only serves to break precious hair bonds, the protein structures that contributes to the strength of your hair. Used weekly, Defy Damage Protective Masque goes deep to infuse hair with a brilliant, bond-strengthening defense. The result? Less breakage, and shiny, healthy hair<\/a> that that eradicates dull color\u2026visible results you can see after the very first use![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”\u201cI TUG AND PULL AT THOSE GNARLY TANGLES WHEN MY HAIR IS WET.\u201d” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”13494″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]It\u2019s kind of like flossing\u2026they tell you and tell you, but you don\u2019t heed the advice. Harshly dragging a brush or comb through wet tangles is asking for trouble.
\nAs in:<\/strong> You\u2019re setting yourself up for both breakage and hair loss. We\u2019d like to just say, please don\u2019t do it. Instead, we\u2019ll say\u2026try Defy Damage Conditioner and you might not have to wrestle so much. This daily, color-preserving, bond-strengthening formula replenishes moisture and builds resilience<\/a> in your hair without weighing it down; and (cutting to the chase), it instantly detangles hair so you\u2019ve got amazing glide power with that bad-boy brush or comb.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=”A Few Reasons You’ll Fall In Love With Defy Damage” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes”][vc_single_image image=”15347″ img_size=”full” alignment=”center”][vc_column_text]\u2022Powerful ingredients result in 80% less breakage<\/p>\n

\u2022Hair becomes 5X stronger<\/p>\n

\u2022Maintains 90% color vibrancy<\/p>\n

\u2022You\u2019ll see results after the very first use<\/p>\n

\u2022You get complete damage protection<\/p>\n

\u2022Injects vital moisture into hair<\/p>\n

\u2022Leaves hair soft, shiny, and healthy<\/p>\n

\u2022Sulfate-free shampoo preserves investment color, lathers luxuriously, and avoids stripping vital moisture<\/p>\n

\u2022Cleansers gently slough away dirt and build-up without roughing up the hair cuticle<\/p>\n

\u2022Deep, weekly Restorative treatment boosts your damage protection every 7 days.<\/p>\n

\u2022Leaves hair soft, shiny, and healthy[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Introducing Defy Damage, a game-changing at-home care system that defies fading, and universally protects color and hair health\u2014especially if you\u2019re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.<\/p>\n","protected":false},"author":3,"featured_media":14278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-15343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/15343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=15343"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/15343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/14278"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=15343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=15343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=15343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}