{"id":17134,"date":"2019-06-28T10:55:36","date_gmt":"2019-06-28T17:55:36","guid":{"rendered":"https:\/\/www.joico.com\/?p=17134"},"modified":"2019-07-24T13:33:25","modified_gmt":"2019-07-24T20:33:25","slug":"creating-color-with-larisa-love","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/creating-color-with-larisa-love\/","title":{"rendered":"Creating Color: A Sit Down Chat with Larisa Love"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17139&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17140&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17136&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Tell us about the evolution of this look and your tour. Where, what, why?<\/strong><br \/>\nThis look was created on my Joico Europe tour, which included visits to Manchester, London, and Weston-super-Mare. Every show was sold out, so I was really excited to showcase the Color Intensity line and pull off this rosy hair for such large audiences. Truthfully, it was an honor to teach my techniques to so many talented artists.<\/p>\n<p><strong>Hair color in Europe vs the US. Big diff?<\/strong><br \/>\nI find that Europe is very structured in their techniques. You stand up on the stage and break the rules and audiences are literally shocked. That said, showing them a new approach really opened up their horizons\u2026beyond what they usually imagine. We use Color Intensity much more in the States \u2013 and it\u2019s still very foreign to European artists. But it was eye-opening to show how fun a colorful look can be\u2026how versatile and yet still somewhat \u201ctame.\u201d<\/p>\n<p><strong>Do you think you made an impact?<\/strong><br \/>\nA lot of people are tagging me from their classes, and using my techniques now. It\u2019s really changed the game for them and changed the outcome of their work. That\u2019s so gratifying.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/By8hJBuDJTH\/\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/By8hJBuDJTH\/\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Joico (@joico)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-06-20T20:53:53+00:00\">Jun 20, 2019 at 1:53pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>Take us through the process\u2026how do you make the color really pop?<\/strong><br \/>\nBe sure to pre-lighten the hair to Level 9, and always time it before applying an Intensity shade so you get the exact tone you are going for.<\/p>\n<p><strong>If a client requires a double process to get this look, what are the must-haves?<\/strong><br \/>\nI would recommend applying Defy Damage <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/defy-damage-pro-series\/\">ProSeries 1<\/a> to protect the bonds and make the hair stronger, while giving even, great lift. Follow this by <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/defy-damage-pro-series\/\">ProSeries 2.<\/a> (In fact, I\u2019d recommend it for any color client.) That combo, plus the Defy Damage Home Care System maintains the longevity of their color as well as overall hair health.<\/p>\n<p><strong>And once the client\u2019s home? <\/strong><br \/>\nUse Joico Color Butter once a week, and the Defy Damage <a href=\"https:\/\/www.joico.lat\/en\/defy-damage\/\">Home Care System<\/a> in between. Also, be super mindful about heat: Use the minimal amount and wash hair in lukewarm-to-cold water (no more than 2 \u2013 3 times per week \u2013 whether you color your hair or not).<\/p>\n<p><strong>What about touch-up time?<\/strong><br \/>\nCount on anywhere from 4 \u2013 6 weeks for a color refresh. And take that into account when suggesting this kind of vibrant look; the ideal client is someone who has the time to come back to the salon for maintenance, and has the resources to use the products designed to maintain the tone.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17141&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_shadow_border&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][cesis_icon_box box_top=&#8221;50px&#8221; box_bottom=&#8221;50px&#8221; box_left=&#8221;50px&#8221; box_right=&#8221;50px&#8221; position=&#8221;i_left&#8221; i_space=&#8221;30&#8243; heading=&#8221;FORMULAS&#8221; heading_space=&#8221;22&#8243; use_editor=&#8221;yes&#8221; icon_color=&#8221;#333333&#8243; icon=&#8221;fa-lab&#8221;]<\/p>\n<div class=\"\" data-block=\"true\" data-editor=\"8lgo0\" data-offset-key=\"112jq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3otfo-0-0\"><span data-offset-key=\"3otfo-0-0\"><strong>Prep:<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/defy-damage-pro-series\/\">Defy Damage ProSeries 1:<\/a> Bond-Protecting Color Optimizer <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8lgo0\" data-offset-key=\"7boje-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7boje-0-0\"><span data-offset-key=\"7boje-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8lgo0\" data-offset-key=\"b6u27-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b6u27-0-0\"><span data-offset-key=\"b6u27-0-0\"><strong>Formula 1:<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/color-intensity\/\">Color Intensity<\/a> Violet Pearl + Light Purple <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8lgo0\" data-offset-key=\"5vtck-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5vtck-0-0\"><span data-offset-key=\"5vtck-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8lgo0\" data-offset-key=\"a9kvv-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a9kvv-0-0\"><span data-offset-key=\"a9kvv-0-0\"><strong>Formula 2:<\/strong> Color Intensity Amethyst Violet + Metallic Violet <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8lgo0\" data-offset-key=\"260qp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"260qp-0-0\"><span data-offset-key=\"260qp-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8lgo0\" data-offset-key=\"bt08k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bt08k-0-0\"><span data-offset-key=\"bt08k-0-0\"><strong>Formula 3:<\/strong> Color Intensity Rose Gold + Blush<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8lgo0\" data-offset-key=\"8it4d-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8it4d-0-0\"><span data-offset-key=\"8it4d-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8lgo0\" data-offset-key=\"622bg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"622bg-0-0\"><span data-offset-key=\"622bg-0-0\"><strong>Post:<\/strong> Defy Damage ProSeries 2: Bond-Strengthening Color Treatment<\/span><\/div>\n<\/div>\n<p>[\/cesis_icon_box][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17139&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17140&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17136&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Tell us about the evolution of this look and your tour. Where, what, why? This look was created on my Joico Europe tour, which included visits to Manchester, London, and Weston-super-Mare. Every show was sold out, so I was really excited to showcase the Color [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,112],"tags":[115],"class_list":["post-17134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formulas","category-pro-how-tos","tag-color-intensity"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/17134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=17134"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/17134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/17141"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=17134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=17134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=17134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}