{"id":22826,"date":"2020-11-25T13:48:41","date_gmt":"2020-11-25T21:48:41","guid":{"rendered":"https:\/\/www.joico.lat\/?p=22826"},"modified":"2020-11-25T13:48:41","modified_gmt":"2020-11-25T21:48:41","slug":"hair-care-masque-for-damaged-hair","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/hair-care-masque-for-damaged-hair\/","title":{"rendered":"Masque Magic: Watch This Hair Transform In Just 20 Minutes"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she\u2019s taking us behind the scenes (<strong>read:<\/strong> into her bathroom) to show us how she completely transforms her \u2018do in just 20 minutes with <strong>Defy Damage Protective Masque.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Why Olivia relies on Defy Damage Protective Masque&#8230;<\/strong><br \/>\nWhen it\u2019s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You\u2019ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22827&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1604685439178{margin-bottom: 15px !important;}&#8221;][vc_column_text]<strong>What\u2019s in it\u2026<\/strong><br \/>\nKey ingredients &#8212; Arginine, Moringa Seed Oil, and a Protective Lipid &#8212; team up with Joico&#8217;s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It&#8217;s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. The bennies?[\/vc_column_text][cesis_icon_list values=&#8221;%5B%7B%22icon%22%3A%22fa-star-o%22%2C%22text%22%3A%2280%25%20Less%20Breakage%22%7D%2C%7B%22icon%22%3A%22fa-star-o%22%2C%22text%22%3A%22Protects%20against%20damaging%20effects%20of%20heat%20styling%2C%20UV%20exposure%2C%20and%20pollution%22%7D%2C%7B%22icon%22%3A%22fa-star-o%22%2C%22text%22%3A%225X%20Stronger%20Hair%22%7D%2C%7B%22icon%22%3A%22fa-star-o%22%2C%22text%22%3A%2290%25%20of%20Color%20Vibrancy%22%7D%2C%7B%22icon%22%3A%22fa-star-o%22%2C%22text%22%3A%22Stronger%2C%20Rebuilt%20Bonds%22%7D%2C%7B%22icon%22%3A%22fa-star-o%22%2C%22text%22%3A%22Visible%20results%20after%20just%201%20use%22%7D%2C%7B%22icon%22%3A%22fa-star-o%22%2C%22text%22%3A%22Immediate%20Soft%20Feel%22%7D%2C%7B%22icon%22%3A%22fa-star-o%22%2C%22text%22%3A%22Increased%20Shine%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>Olivia\u2019s weekly routine\u2026<\/strong><br \/>\nAs super-busy multitasker, Olivia loves products that do their thing while she gets other tasks accomplished; and her Masque routine is the perfect example. Before Olivia gets in the shower, she applies the Masque to her dry hair (you can also apply it to damp strands \u2013 simply wet hair with a spray bottle; or if the mood strikes, dunk your head in the sink and towel-dry!). She then lets the product absorb for a full 20 minutes. \u201cThis provides optimal saturation and big-time moisturizing results,\u201d she explains.<\/p>\n<p>When the timer goes off, Olivia pops into the shower and cleanses thoroughly with Defy Damage Shampoo, following up with Defy Damage Conditioner. After she\u2019s out, and towel-dries her hair thoroughly, she applies a dab of Defy Damage Protective Shield Leave-In Treatment before blow-drying. This quickie routine gives her all the benefits of the deeply nourishing Masque, but ends with a light-as-air product that will never flatten or weigh down hair.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;The transformation is immediately obvious. Check it out below!&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHPEgtFDtWq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CHPEgtFDtWq\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Joico (@joico)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-11-06T04:13:51+00:00\">Nov 5, 2020 at 8:13pm PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she\u2019s taking us behind the scenes (read: into her bathroom) to show us how she completely transforms her \u2018do in just 20 minutes with Defy Damage Protective Masque. Why Olivia relies on Defy Damage Protective Masque&#8230; When it\u2019s time to dive deep [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-22826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/22826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=22826"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/22826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/22827"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=22826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=22826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=22826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}