{"id":24189,"date":"2021-03-24T16:11:31","date_gmt":"2021-03-24T23:11:31","guid":{"rendered":"https:\/\/www.joico.lat\/?p=24189"},"modified":"2021-03-24T16:11:31","modified_gmt":"2021-03-24T23:11:31","slug":"shampoo-conditioner-for-brass-free-blonde-hair","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/shampoo-conditioner-for-brass-free-blonde-hair\/","title":{"rendered":"Watch This Pro Wash The Brass Right Outta Her Blonde"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”SHAMPOO FOR A COOL \u2018DO” font_container=”tag:h2|text_align:center” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1611080761733{margin-bottom: 5px !important;}”][vc_custom_heading text=”With Joico Global Brand Storyteller, Olivia Smalley” font_container=”tag:p|font_size:28px|text_align:center” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

If anyone is willing to prove the power of Color Balance Purple Shampoo<\/a>, it\u2019s Joico Global Brand Storyteller, Olivia Smalley. This gumption-filled gal is broadcasting from her shower today, to show us just how simple it is to return brassy blonde to a nice, icy tone without a trip to the salon. If that isn\u2019t a commitment to cool, we don\u2019t know what is\u2026.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ css=”.vc_custom_1611080861204{margin-top: 10px !important;}”][vc_single_image image=”24190″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Olivia\u2019s story<\/strong>
\nOur popular hair artist has legions of rapt Instagram fans who regularly tune in, not just for her brilliant hair hacks and tips, but also to see what she\u2019s going to do next in the name of beauty. Today, it\u2019s a (G-rated!) shower sesh, demonstrating how she returns her blonde hair to that favorite cool tone, minus the brass.<\/p>\n

Blonde hair can take on a yellow-ish cast no matter where you live. But for Olivia, who\u2019s home base is sunny Fort Lauderdale, the brass issue is especially prominent. \u201cMy hair\u2019s exposed to sunscreen, chlorine in the pool, and I\u2019m constantly outside,\u201d she explains. \u201cMy absolute favorite go-to for de-brassing is Joico Color Balance Purple Shampoo. It doesn\u2019t dry out my hair, feels extremely moisturizing, strengthens and protects each strand, and allows my hair to receive the tone I\u2019m looking for without taking it too silver.\u201d<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1611082881516{margin-top: 15px !important;}”][vc_column][vc_column_text]Watch as Olivia deftly cleanses with Purple Shampoo so we can see just how easy it is to coax blonde hair back to the cool zone<\/a>. Two shampoos later \u2013 left on for 2 \u2013 3-minutes each \u2013 followed up by Color Balance Conditioner<\/a>, and Olivia\u2019s highlights are icy. Here\u2019s why it\u2019s the perfect, at-home solution:<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1611082885313{margin-top: 15px !important;}”][vc_column width=”1\/2″][vc_column_text]With Joico\u2019s Color Balance Purple collection<\/a>, staying true to your hue has never been easier. Featuring SmartRelease Technology — our one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin for round-the-clock protection \u2013 the immediate, color-correcting formulas pack antioxidants and UV absorbers to help repair, strengthen, and protect hair.<\/p>\n