{"id":24449,"date":"2021-06-21T17:46:50","date_gmt":"2021-06-22T00:46:50","guid":{"rendered":"https:\/\/www.joico.lat\/?p=24449"},"modified":"2021-06-21T17:46:50","modified_gmt":"2021-06-22T00:46:50","slug":"how-to-cover-gray-hair-techniques-and-tricks","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/how-to-cover-gray-hair-techniques-and-tricks\/","title":{"rendered":"We\u2019re Talking Gray Today: Techniques, Tricks, Trends"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”WE\u2019RE TALKING GRAY TODAY” font_container=”tag:h2|text_align:center” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1621527812871{margin-bottom: 8px !important;}”][vc_custom_heading text=”Joico Guest Artist and Master Educator, Cherry Petenbrink
\nAnd Joico Guest Artist, Nikole Wood” font_container=”tag:p|font_size:18px|text_align:center” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Gray hair isn\u2019t one of those overnight sensations. Those silver strands stealthily make their appearance bit by bit, year by year \u2013 which means an emotional rollercoaster for clients trying to wrap their head around those changing tresses; and a whole new set of challenges for you as you cover, blend, or full-on embrace your client\u2019s \u201cnew natural.\u201d We\u2019re here to help\u2026with the wisdom of two talented pros who have the art of gray down to a fine science.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”24454″ img_size=”600X650″][\/vc_column][vc_column width=”1\/2″][vc_column_text]GRAY THROUGH THE DECADES: A PRIMER
\n<\/strong>\u201cGray can start popping up as early as the late teens, and is really more influenced by genetic traits than age,\u201d says Cherry Petenbrink.<\/p>\n

20s and 30s:<\/strong> Expect a random strand here or there, unless a mother, father, or extended family member experienced premature gray. \u201cIn that case, be prepared for a more significant loss of pigment,\u201d says Cherry.<\/p>\n

40s:<\/strong> \u201cThis is where we begin to see a noticeable difference in the percentage of gray to natural pigment ratio,\u201d explains Cherry, who says 10 \u2013 25 percent gray is most typical in these years.<\/p>\n

50s:<\/strong> The ratio grows to 35 \u2013 50 percent in this decade.<\/p>\n

60s: 60 \u2013 100<\/strong> percent gray hair is average. The loss of pigment means clients begin to notice coarser, more wiry strands, along with less volume, manageability, shine, and moisture.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1621528889625{margin-top: 45px !important;}”][vc_column width=”1\/2″][vc_column_text]GRAY: “GOOD” OR “DAY”<\/strong>
\nIt\u2019s a toss-up, says Cherry. On the one hand, trends have guided us to embrace silver and wear gray proudly. \u201cOn the flip side, people are generally staying more youthful through diet, exercise, and healthy living. Wanting an overall youthful appearance includes hair color that’s on trend, which is why services including Color Melt, Balayage, and face-framing dramatic looks are in major demand at the moment. Modern gray coverage is on the rise.\u201d<\/p>\n


\nHOW TO TALK GRAY: A TOUCHY SUBJECT<\/strong>
\nSometimes, the key to a positive consultation is simply a matter of using savvy, sensitive language. \u201cWhen speaking about gray hair to a client, I call them \u201csparkles,\u201d says Nikole Wood. \u201cI speak of pigment being removed from the hair and the texture becoming more resistant. We discuss silver sparkles versus white sparkles.\u201d[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”24452″ img_size=”full”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1621528884760{margin-top: 45px !important;}”][vc_column width=”1\/2″][vc_column_text]THE BIG NEWS IN GRAY COVERAGE<\/strong>
\n\u201cGray coverage has come a long way since I started doing hair in 1982,\u201d says Cherry. \u201cThe dark matte over saturation of pigment is no longer the only option, nor a desired result, for most gray-coverage clients. Client expectations have definitely gone up and they\u2019re settling for nothing less than shiny, dimensional, full-coverage, reflective results.\u201d And how do you achieve that? With the pioneering technology and development of LumiShine YouthLock,<\/a> Joico\u2019s first collagen-infused permanent cr\u00e8me color: It\u2019s specifically designed to harness the fountain of youth with shiny, strengthened, restored hair. This innovative formula offers 100% gray coverage and bond-building ArgiPlex Technology, delivering shine, color longevity, and healthy-looking hair.<\/p>\n


\nWHAT ABOUT MEN?<\/strong>
\n\u201cIn my experience, men tend to embrace their gray more than most women,\u201d says Nikole. \u201cThey see it as a sign of a coming of age and maturity; while women tend to see it as the beginning of the end.\u201d And for that reason, Nikole claims her male clients will often embrace \u201cblending\u201d the gray, while women want to completely cover it — until they eventually give in and succumb to a gray look.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”24450″ img_size=”full”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1621528969098{margin-top: 50px !important;}”][vc_column][vc_custom_heading text=”Tackling the gray: techniques and tricks for every level” font_container=”tag:h3|text_align:center” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes”][vc_row_inner gap=”20″][vc_column_inner width=”1\/2″ css=”.vc_custom_1621529163965{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;border-left-color: #f4f4f4 !important;border-left-style: solid !important;border-right-color: #f4f4f4 !important;border-right-style: solid !important;border-top-color: #f4f4f4 !important;border-top-style: solid !important;border-bottom-color: #f4f4f4 !important;border-bottom-style: solid !important;border-radius: 1px !important;}”][vc_column_text]<\/p>\n

\n
HOW CHERRY DOES IT<\/strong>
\n<\/span><\/div>\n<\/div>\n
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\nStart slowly:<\/strong> \u201cTrying to abruptly go natural after years of coloring can be a painful process, with strong bands and a definitive line of demarcation.\u201d<\/span><\/div>\n<\/div>\n
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Use glosses and glazes:<\/strong> These enhance natural gray color, while adding shine, moisture, and refined tone.<\/span><\/div>\n<\/div>\n
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Switch up your methods:<\/strong> \u201cLiquid or Cr\u00e8me Demi Permanent Color<\/a> offer blending and natural coverage for men and women who have a high percentage of grey \u2013 these fade on-tone, revealing natural grey hair. Alternately, try this great transition: Heavily highlight hair to a light blonde, and tone with an ash shade. This process will camouflage and blend better with the grey growing in; you can eventually lighten up on the amount of highlights, as more and more gray appears.\u201d<\/span><\/div>\n<\/div>\n
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Transition to permanent color:<\/strong> When the gray hits 35 \u2013 50 percent, opt for LumiShine YouthLock,<\/a> which not only covers the gray, but infuses hair with a restored manageability, shine, look, and feel.<\/span><\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1621529156714{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;border-left-color: #f4f4f4 !important;border-left-style: solid !important;border-right-color: #f4f4f4 !important;border-right-style: solid !important;border-top-color: #f4f4f4 !important;border-top-style: solid !important;border-bottom-color: #f4f4f4 !important;border-bottom-style: solid !important;border-radius: 1px !important;}”][vc_column_text]HOW NIKOLE DOES IT<\/strong><\/p>\n

Start tweaking the formula:<\/strong> \u201cWhen a client\u2019s hair is changing, I explain that we can keep the beautiful color she currently has, with some minor adjustments. We may have to formulate a little differently, using products meant to help hold onto resistant pigments, as well as possibly transition from highlights to an all-over color with highlights.\u201d<\/p>\n

Use Defy Damage: <\/strong>ProSeries 1: Bond-Protecting Color Optimizer Spray and ProSeries 2: Bond-Strengthening Color Treatment<\/a> to help close the cuticle, build bonds, and make hair softer and easier to manage.<\/p>\n

Help the client embrace gray:<\/strong> Transition to a Demi Color first, continuing with a root touch-up; then, over time, progress to lowlights of the base color in a Demi. This avoids the obvious line of regrowth.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1621529515671{margin-top: 75px !important;margin-bottom: 45px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #f4f4f4 !important;}”][vc_column][cesis_button button_text=”LEARN MORE ABOUT LUMISHINE YOUTHLOCK” link=”https:\/\/www.joico.lat\/en\/pro-color\/lumishine-youthlock\/” button_pos=”center” button_size=”cesis_button_large” button_border=”1″ button_text_color=”#333333″ button_bg_color=”#ffffff” button_border_color=”#333333″ h_button_text_color=”#333333″ h_button_bg_color=”#f4f4f4″ h_button_border_color=”#333333″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”WE\u2019RE TALKING GRAY TODAY” font_container=”tag:h2|text_align:center” text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1621527812871{margin-bottom: 8px !important;}”][vc_custom_heading text=”Joico Guest Artist and Master Educator, Cherry Petenbrink And Joico Guest Artist, Nikole Wood” font_container=”tag:p|font_size:18px|text_align:center” use_theme_fonts=”yes”][vc_column_text] Gray hair isn\u2019t one of those overnight sensations. Those silver strands stealthily make their appearance bit by bit, year by year \u2013 which means an emotional rollercoaster for […]<\/p>\n","protected":false},"author":3,"featured_media":24452,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[],"class_list":["post-24449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/24449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=24449"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/24449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/24452"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=24449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=24449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=24449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}