{"id":24723,"date":"2021-09-17T13:36:49","date_gmt":"2021-09-17T20:36:49","guid":{"rendered":"https:\/\/www.joico.lat\/?p=24723"},"modified":"2021-09-17T13:36:49","modified_gmt":"2021-09-17T20:36:49","slug":"protect-your-hair-at-home-new-joico-defy-damage-products","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/protect-your-hair-at-home-new-joico-defy-damage-products\/","title":{"rendered":"Watch This Hollywood Hair Pro Test-Drive 2 Hot Products"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;TRESS DRIVE!&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1624380017489{margin-bottom: 8px !important;}&#8221;][vc_custom_heading text=&#8221;With Joico Celebrity Artist, Jill Buck Of Salon 901&#8243; font_container=&#8221;tag:p|font_size:18px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1624383503894{margin-bottom: 35px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">From her Hollywood vantage point, Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One, sees plenty of hair-care products hit the market. So when she uses something new on her own \u2018do \u2013 and loves it enough to post a video \u2013 you can bet there\u2019s good stuff to talk about. Today, it\u2019s two stylers that are transforming her hair on contact, including tackling her split ends, and the pollution from LA: Brand-new Defy Damage Sleepover and Invincible. Come watch Jill try them\u2026and hear why they\u2019re on her hot list right now:<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1624383453809{margin-top: 35px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text font_size=&#8221;22px&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>DEFY DAMAGE SLEEPOVER<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]Get ready for the overnight healthy-hair treatment that gives all-new meaning to the phrase, \u201cGet your beauty sleep!\u201d With Defy Damage Sleepover Overnight Nourishing Treatment, you\u2019ll experience the thrill of visibly softer, smoother, shinier hair without lifting a finger. This bedtime bond-strengthener actually protects each strand from daily damage and pollution, reducing breakage and the appearance of split ends \u2013 all in a no-rinse, one-step formula that can be applied to damp or dry hair. Smooth it on before you slumber, and you\u2019ll rise and shine \u2013 literally![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;24725&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1624382999019{margin-bottom: 35px !important;}&#8221;]<strong> HERE&#8217;S HOW JILL USES IT ON DRY HAIR<\/strong><\/p>\n<ul>\n<li>She applies a dollop into her hands and works into the mid-lengths and ends.<\/li>\n<li>She brushes hair to work the product in, then smoothes ends with her fingers.<\/li>\n<li>Night-night time! Jill sleeps with the product in her hair; and wakes up with truly transformed, healthy tresses.<\/li>\n<\/ul>\n<p><strong><br \/>\nHERE&#8217;S HOW JILL USES IT ON DAMP HAIR<\/strong><\/p>\n<ul>\n<li>After washing and conditioning her hair, Jill applies product to still-damp strands.<\/li>\n<li>She scrunches as she goes, so Sleepover infuses the natural texture with bond-strengthening protection.<\/li>\n<li>Then dries her hair with a diffuser until 90% dry&#8211;allowing her natural wave to do its thing.<\/li>\n<\/ul>\n<p><strong><br \/>\nVerdict:<\/strong> Jill loves how Sleepover tackles her split ends, boosts shine, works while she\u2019s NOT working, and even preserves her hair color. (And for a haircolorist, that\u2019s everything.)<\/p>\n<p>[\/vc_column_text][cesis_button button_text=&#8221;SHOP SLEEPOVER&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-sleepover\/&#8221; button_size=&#8221;cesis_button_medium&#8221; button_border=&#8221;1&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#333333&#8243; h_button_bg_color=&#8221;#f4f4f4&#8243; h_button_border_color=&#8221;#333333&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1624383428968{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221; width=&#8221;350&#8243; color=&#8221;#f4f4f4&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1624383422866{margin-top: px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text font_size=&#8221;22px&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>DEFY DAMAGE INVINCIBLE<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]What does Invincible mean? \u201cThat which cannot be conquered\u201d\u2026in this case, conquered by dreaded frizz! With Defy Damage Invincible Frizz-Fighting Bond Protector, hair is treated to a nourishing, invisible cloak of protection against humidity and damaging pollution for a full 24 hours. Lightweight but seriously powerful, Invincible keeps frizzy strands at bay, delivering fine-mist protection, a soft, silky glow, and light hold \u2013 the perfect combo before you walk out the door. Stocked with ingredients that guard against thermal damage, this bond-protecting phenomenon will quickly become your one-and-done styling friend.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;24727&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1624383170870{margin-bottom: 35px !important;}&#8221;]<strong>HERE&#8217;S HOW JILL USES IT ON DAMP HAIR<br \/>\n<\/strong><\/p>\n<ul>\n<li>She sprays it all over her hair in seconds.<\/li>\n<li>And walks out the door. How simple is that?<\/li>\n<\/ul>\n<p><strong><br \/>\nVerdict:<\/strong> Jill raves about how Invincible adds immediate shine and frizz control \u2013 especially important on those days she lets her waves go free. The fact that it protects hair bonds for strength and breakage protection is icing on the cake.[\/vc_column_text][cesis_button button_text=&#8221;SHOP INVINCIBLE&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-invincible\/&#8221; button_size=&#8221;cesis_button_medium&#8221; button_border=&#8221;1&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#333333&#8243; h_button_bg_color=&#8221;#f4f4f4&#8243; h_button_border_color=&#8221;#333333&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1624383627638{margin-top: 75px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Watch Jill use Defy Damage Sleepover and Invincible&#8221; font_container=&#8221;tag:h3|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CQYppQVjrwk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/tv\/CQYppQVjrwk\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;TRESS DRIVE!&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1624380017489{margin-bottom: 8px !important;}&#8221;][vc_custom_heading text=&#8221;With Joico Celebrity Artist, Jill Buck Of Salon 901&#8243; font_container=&#8221;tag:p|font_size:18px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1624383503894{margin-bottom: 35px !important;}&#8221;][vc_column_text] From her Hollywood vantage point, Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One, sees plenty of hair-care products hit the market. So when she uses something new on her own [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,103],"tags":[],"class_list":["post-24723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-tips","category-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/24723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=24723"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/24723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/24729"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=24723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=24723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=24723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}