{"id":24733,"date":"2021-09-17T13:43:45","date_gmt":"2021-09-17T20:43:45","guid":{"rendered":"https:\/\/www.joico.lat\/?p=24733"},"modified":"2021-09-17T13:43:45","modified_gmt":"2021-09-17T20:43:45","slug":"hair-tips-for-volume-and-texture","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/hair-tips-for-volume-and-texture\/","title":{"rendered":"Texture: The Most Important Tweak In Your Hair Routine"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;IT\u2019S ALL ABOUT TEXTURE&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">These days, adding texture is everything: It\u2019s literally the difference between hair \u2013 and hair STYLE. And it\u2019s the all-important tweak that boujees things up and makes your look totally your own. We\u2019ve got three ways to get you there \u2013 for glam days, dirty-hair days, and everything in between. Here, with the help of Global Brand Storyteller, Olivia Smalley, we explain how \u2013 and when \u2013 to use our fav texturizers!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1624992212515{margin-top: 25px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;YOUR GO-TO, EVERYDAY, \u201cAMP UP MY HAIR\u201d TEXTURE&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;24736&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Look in the mirror:<\/strong> You washed, dried, styled, and curled your hair today or yesterday.<\/p>\n<p><strong>You want to see:<\/strong> Some big, bomb, lift-and-bounce in your hair.<\/p>\n<p><strong>Here\u2019s the product to grab<\/strong>: <a href=\"https:\/\/www.joico.lat\/en\/hair-care\/body-shake\/\">Body Shake Texturizing Finisher<\/a><br \/>\nSpray the dry-mist product liberally throughout your hair and you will literally see and feel instant thickness and volume, with waves\/curls springing back to life. Olivia scrunches hair as she goes along to maximize lift.<\/p>\n<p><strong>Why it works:<\/strong> To get the plush, airy, bombshell volume you\u2019ve always wanted, reach for our buildable texturizing spray that&#8217;s never stiff or sticky. One hit of the button and the power of Body Shake becomes \u201cabundantly\u201d clear &#8212; delivering a bouncy fullness, pollution protection, instant lift and volume in seconds. Formulated with a high-performance combination of Rice Starch and unique Copolymers, you get malleable fullness that\u2019s super natural-looking without a of powdery residue. The ideal foundation for any updo, this quick-drying, last-all-day formula safeguards hair against everything from heat styling to the ravages of the environment.[\/vc_column_text][cesis_button button_text=&#8221;Shop Body Shake&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/hair-care\/body-shake\/&#8221; button_size=&#8221;cesis_button_medium&#8221; button_border=&#8221;1&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#333333&#8243; h_button_bg_color=&#8221;#f4f4f4&#8243; h_button_border_color=&#8221;#333333&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1624993344685{margin-top: 65px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;YOUR \u201cI HAVEN\u2019T WASHED MY HAIR IN FOREVER\u201d TEXTURE&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1624993335754{margin-bottom: 35px !important;}&#8221;][vc_column_text]<strong>Look in the mirror:<\/strong> You washed, dried, styled, and curled your hair three days ago or longer.<\/p>\n<p><strong>You want to see:<\/strong> Hair come back to life, some lift at the crown, and polished ends.<\/p>\n<p><strong>Here\u2019s the product to grab:<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/hair-care\/hair-shake\/\">Hair Shake Liquid To Powder Texturizing Finisher<\/a><br \/>\nBecause this product starts as a liquid, Olivia shakes the bottle and then spritzes it over her hair, smoothing and pulling on strands as she goes. Why? This helps \u201cpush the product into the hair\u201d and also helps her tidy the ends. As it instantly dries to a powder, she begins scrunching hair upwards to refresh strands and build lift. Finally, to pump up extra volume at the crown, she sprays additional Hair Shake at her roots.<\/p>\n<p><strong>Why it works:<\/strong> Shake the unique, flash-dry formula and you\u2019ll instantly know this extraordinary texturizer is like nothing you\u2019ve tried before: Created with Bentonite Clay and Silica for oil absorption and a glam grip, Hair Shake protects strands from pollution and the elements, while delivering a touchable, velvety-soft mega finish that you can spray, layer, and play with to your heart\u2019s content. It\u2019s the perfect foundation for those all-day updos, and drama-filled styles.[\/vc_column_text][cesis_button button_text=&#8221;Shop Hair Shake&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/hair-care\/hair-shake\/&#8221; button_size=&#8221;cesis_button_medium&#8221; button_border=&#8221;1&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#333333&#8243; h_button_bg_color=&#8221;#f4f4f4&#8243; h_button_border_color=&#8221;#333333&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CM2k6YJje4T\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CM2k6YJje4T\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Olivia Smalley Hair Hacks (@omgartistry)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1624993358987{margin-top: 55px !important;margin-bottom: 75px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;YOUR GLAM, BEACHY, \u201cTRYING-NOT-TRYING\u201d TEXTURE&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;24734&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Look in the mirror:<\/strong> You\u2019ve just curled your hair and it\u2019s too perfect\/too \u201cdone.\u201d<\/p>\n<p><strong>You want to see:<\/strong> Beachy texture and the kind of casual look that takes the intentional element out of your styling. Something that gives your newly-finished curls a looser, more natural vibe.<\/p>\n<p><strong>Here\u2019s the product to grab:<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/hair-care\/beach-shake\/\">Beach Shake Texturizing Finisher<\/a><br \/>\nAfter curling her hair, Olivia lets her \u2018do cool down. (This preserves the longevity of the curls, and creates the perfect foundation for Beach Shake.) Next, she shakes the can and begins spraying texture throughout the hair \u2013 lifting and dropping sections as she goes. For extra height and volume, Olivia will flip all of her hair to one side and spray from underneath; she\u2019ll also flip hair upside-down and go at it from that angle as well.<\/p>\n<p><strong>Why it works:<\/strong> This seaside styling spray delivers all the feels without the salty, crunchy experience you get with most beachy texturizing products. Delivering protective separation in a single, transformative spray, Beach Shake creates perfectly \u201cimperfect\u201d separation with a silky plush formula that you can play with, touch, and retouch to your heart\u2019s content. Formulated with exotic Coconut Oil, this transformative spray allow you hydrate and carve out a beachy texture without a typical frizzy finish. The benefits \u2013 including protection from pollution &#8212; are immediately visible; and perfect for medium-to-thick hair types looking for a quick-dry texturizer with a satin finish.[\/vc_column_text][cesis_button button_text=&#8221;Shop Beach Shake&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/hair-care\/beach-shake\/&#8221; button_size=&#8221;cesis_button_medium&#8221; button_border=&#8221;1&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#333333&#8243; h_button_bg_color=&#8221;#f4f4f4&#8243; h_button_border_color=&#8221;#333333&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;IT\u2019S ALL ABOUT TEXTURE&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text] These days, adding texture is everything: It\u2019s literally the difference between hair \u2013 and hair STYLE. And it\u2019s the all-important tweak that boujees things up and makes your look totally your own. We\u2019ve got three ways to get you there \u2013 for glam days, dirty-hair days, and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,103],"tags":[],"class_list":["post-24733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-tips","category-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/24733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=24733"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/24733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/24738"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=24733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=24733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=24733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}