{"id":24840,"date":"2021-11-12T16:13:59","date_gmt":"2021-11-13T00:13:59","guid":{"rendered":"https:\/\/www.joico.lat\/?p=24840"},"modified":"2022-03-29T15:17:19","modified_gmt":"2022-03-29T22:17:19","slug":"avoid-hair-color-fading-joico-colorful","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/avoid-hair-color-fading-joico-colorful\/","title":{"rendered":"How To Make Your Hair Color Last (And Last, And Last)"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”THE NEW \u201cCOLORFUL\u201d SECRET” font_container=”tag:h2|text_align:center|color:%23de1b83″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1628014995203{margin-bottom: 8px !important;}”][vc_custom_heading text=”With Joico Global Brand Storyteller, Olivia Smalley” font_container=”tag:p|font_size:22px|text_align:center|color:%23de1b83″ use_theme_fonts=”yes”][vc_single_image image=”24841″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

Hair superstar, Joico Global Brand Storyteller, Olivia Smalley, knows the value of investment hair color; and has a brand-new routine that keeps her own bomb blonde from fading away: Her secret is Joico\u2019s super-charged Colorful Collection \u2013 a trio of products specifically formulated to preserve fierce, fabulous, vibrant color, long after you leave the hair salon. Stocked with nourishing, sulfate-free ingredients like Camellia Oil and Pomegranate extract, it boasts our exclusive Smart Release Technology that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from the cumulative effects of daily styling. Let\u2019s introduce you\u2026<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1628014681872{margin-top: 35px !important;}”][vc_column][vc_custom_heading text=”Step 1: Colorful Anti-Fade Shampoo” font_container=”tag:p|font_size:30px|text_align:center|color:%23de1b83″ use_theme_fonts=”yes”][vc_video link=”https:\/\/youtu.be\/eBysxLHBZqg”][vc_column_text]This brilliant, sulfate-free formula preserves the vibrancy of gorgeous, investment hair color while nourishing each strand; gently cleansing out what you don\u2019t want, and leaving behind everything you do. The result is maximum shine, vibrancy, 3X more strength, less breakage\u2026and color vibrancy that lasts up to eight weeks! (Bonus: It smells DELISH.)[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1628014681872{margin-top: 35px !important;}”][vc_column][vc_custom_heading text=”Step 2: Colorful Anti-Fade Conditioner” font_container=”tag:p|font_size:30px|text_align:center|color:%23de1b83″ use_theme_fonts=”yes”][vc_video link=”https:\/\/youtu.be\/Oqc24KmALxk”][vc_column_text]Here\u2019s your key to infusing hair with moisture — via powerful, sulfate-free ingredients that prevent color from slipping away for the long haul. With big-bang color and pollution protection, plus shine, softness, and tangle-free hydration, this lightweight \u201cguardian of gorgeous\u201d can be used every single day without weighing hair down.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1628014681872{margin-top: 35px !important;}”][vc_column][vc_custom_heading text=”Step 3: Colorful Glow Beyond Anti-Fade Serum” font_container=”tag:p|font_size:30px|text_align:center|color:%23de1b83″ use_theme_fonts=”yes”][vc_video link=”https:\/\/youtu.be\/eBysxLHBZqg”][vc_column_text]The ultimate out-the-door shine strategy, Glow Beyond gives you an instant spotlight of radiance that intensely magnifies the richness of hair color, amps up big-time shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays. Apply just a few drops, and color-treated hair comes roaring back to life with a transformative, noticeable glow. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1628015143027{margin-top: 35px !important;}”][vc_column][cesis_button button_text=”DISCOVER THE NEW COLORFUL COLLECTION” link=”https:\/\/www.joico.lat\/en\/colorful\/” button_pos=”center” button_size=”cesis_button_large” button_border=”1″ button_text_color=”#de1b83″ button_bg_color=”#ffffff” button_border_color=”#de1b83″ h_button_text_color=”#ffffff” h_button_bg_color=”#de1b83″ h_button_border_color=”#de1b83″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”THE NEW \u201cCOLORFUL\u201d SECRET” font_container=”tag:h2|text_align:center|color:%23de1b83″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1628014995203{margin-bottom: 8px !important;}”][vc_custom_heading text=”With Joico Global Brand Storyteller, Olivia Smalley” font_container=”tag:p|font_size:22px|text_align:center|color:%23de1b83″ use_theme_fonts=”yes”][vc_single_image image=”24841″ img_size=”full” alignment=”center”][vc_column_text] Hair superstar, Joico Global Brand Storyteller, Olivia Smalley, knows the value of investment hair color; and has a brand-new routine that keeps her own bomb blonde from fading away: Her secret is […]<\/p>\n","protected":false},"author":8,"featured_media":24473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-24840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/24840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=24840"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/24840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/24473"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=24840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=24840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=24840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}