{"id":25765,"date":"2022-05-02T15:36:59","date_gmt":"2022-05-02T22:36:59","guid":{"rendered":"https:\/\/www.joico.lat\/?p=25765"},"modified":"2022-05-02T15:36:59","modified_gmt":"2022-05-02T22:36:59","slug":"help-guy-client-hide-gray-fast","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/help-guy-client-hide-gray-fast\/","title":{"rendered":"Help Your Guy Client Hide Gray FAST! ?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;24552&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1631124040887{margin-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;GUYS: A GRAY AREA&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1645054455220{margin-bottom: 8px !important;}&#8221;][vc_custom_heading text=&#8221;With Joico Celebrity Artist, Jill Buck, of Salon 901&#8243; font_container=&#8221;tag:p|font_size:18px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1645054459259{margin-bottom: 25px !important;}&#8221;][vc_column_text]\u201cI&#8217;m one of the lucky ones because my hair doesn\u2019t have a speck of gray, said no one ever.\u201d And when that denial-ridden dude needs a discreet and speedy color sesh to get him in and out faster than you can say, See you later, Silver Fox, it\u2019s Joico Celebrity Artist, Jill Buck, of Salon 901, to the rescue. How does she handle these appearance conscious \u201cModern Miguels?\u201d With the power of new Lumi10\u2026.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1638473328932{margin-bottom: 18px !important;}&#8221;][vc_column_text]<strong>LUMI10: LET&#8217;S LOOK BEHIND THE CURTAIN<\/strong><\/p>\n<p>If you haven\u2019t met our 10-minute, express-service innovation \u2013 Lumi10 Permanent Cr\u00e8me Color \u2013 allow us to introduce you! Our new baby is a professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It\u2019s a get-rich-quick opportunity for you\u2026and your clients! Just some of what Lumi10 will do for you\u2026[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1638473439641{margin-bottom: 35px !important;}&#8221;][cesis_icon_list icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-lightning%22%2C%22text%22%3A%22Let%20you%20fit%20in%20lots%20more%20clients%22%7D%2C%7B%22icon%22%3A%22fa-lightning%22%2C%22text%22%3A%22%20Nail%20100%25%20gray%20coverage%22%7D%2C%7B%22icon%22%3A%22fa-lightning%22%2C%22text%22%3A%22Rev%20up%20revenue%22%7D%2C%7B%22icon%22%3A%22fa-lightning%22%2C%22text%22%3A%22Double%20the%20shine%20of%20your%20gorgeous%20creations%22%7D%2C%7B%22icon%22%3A%22fa-lightning%22%2C%22text%22%3A%22Add%20express%20services%20%E2%80%93%20especially%20for%20those%20last-minute%20clients!%20&#8211;%20with%20ease%22%7D%5D&#8221;][vc_column_text css=&#8221;.vc_custom_1645055857832{margin-top: 40px !important;}&#8221;]<strong>Why Lumi10 is a game-changer for Jill and her guy clients\u2026<\/strong><br \/>\n\u201cIt\u2019s SO easy and SO fast! If I told my male clients that we\u2019d need an additional 40 minutes to cover their gray, they would laugh! With Lumi10, I\u2019m on it and done before they even realize what\u2019s happening,\u201d says Jill, who explains that some of her male clients are just not ready to feel mature. \u201cThis is the most subtle, express service, and they\u2019re so grateful for it!\u201d[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;25767&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>A COUPLE OF JILL&#8217;S FAV PRO TIPS:<\/strong><\/p>\n<ul>\n<li>Remember that some male clients won\u2019t feel comfortable asking about gray coverage, so gently offer Lumi10 and frame it as a quick and painless add-on service that can \u201cperfect their look.\u201d<\/li>\n<li>Formulate a level higher than needed because most of the time you\u2019ll be working on the hairline. Comb through so the look stays natural and doesn\u2019t create a line.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633315729609{margin-top: 45px !important;}&#8221;][vc_column][cesis_icon_box box_top=&#8221;30px&#8221; box_bottom=&#8221;30px&#8221; position=&#8221;i_left&#8221; i_space=&#8221;30&#8243; heading=&#8221;FORMULAS&#8221; heading_space=&#8221;22&#8243; use_editor=&#8221;yes&#8221; box_border_color=&#8221;#48c1e1&#8243; h_box_border_color=&#8221;#48c1e1&#8243; icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; icon=&#8221;fa-lab&#8221;]<strong>Prep Treatment<\/strong>: <a href=\"https:\/\/www.joico.com\/pro-care\/defy-damage-pro-series\/\">Defy Damage ProSeries1<\/a> Bond-Protecting Color Optimizer<\/p>\n<p><strong>Formula:<\/strong> <a href=\"https:\/\/www.joico.com\/pro-color\/lumishine-lumi10\/\">LumiShine LUMI10 10 Minute Permanent<\/a> Color 7NA with LUMI10 Accelerator<\/p>\n<p><strong>Post Treatment:<\/strong> Defy Damage ProSeries2 Bond-Strengthening Color Treatment[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1645056343760{margin-top: 65px !important;}&#8221;][vc_column][vc_video link=&#8221;https:\/\/youtu.be\/rEPs_wOsuQw&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1645055880614{margin-top: 45px !important;}&#8221;][vc_column][cesis_button button_text=&#8221;LEARN MORE ABOUT LUMI10&#8243; link=&#8221;https:\/\/www.joico.lat\/en\/pro-color\/lumishine-lumi10\/&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_large&#8221; button_border=&#8221;1&#8243; button_text_color=&#8221;#48c1e1&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#48c1e1&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#48c1e1&#8243; h_button_border_color=&#8221;#48c1e1&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;24552&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1631124040887{margin-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;GUYS: A GRAY AREA&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1645054455220{margin-bottom: 8px !important;}&#8221;][vc_custom_heading text=&#8221;With Joico Celebrity Artist, Jill Buck, of Salon 901&#8243; font_container=&#8221;tag:p|font_size:18px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1645054459259{margin-bottom: 25px !important;}&#8221;][vc_column_text]\u201cI&#8217;m one of the lucky ones because my hair doesn\u2019t have a speck of gray, said no one ever.\u201d And when that [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":25767,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-25765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formulas"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/25765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=25765"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/25765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/25767"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=25765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=25765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=25765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}