{"id":25899,"date":"2022-08-24T11:17:10","date_gmt":"2022-08-24T18:17:10","guid":{"rendered":"https:\/\/www.joico.lat\/?p=25899"},"modified":"2022-08-24T11:17:10","modified_gmt":"2022-08-24T18:17:10","slug":"joico-viral-videos","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/joico-viral-videos\/","title":{"rendered":"Your Viral Videos Blew Us Away\u2026"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;WE SEE YOU!&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1648754676466{margin-bottom: 12px !important;}&#8221;][vc_single_image image=&#8221;25901&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1651881227525{margin-bottom: 40px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1648841905251{margin-top: 25px !important;margin-bottom: 25px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Every time you post a reel, story, or video on social and tag us <strong>@Joico<\/strong>, we see it; and we just had to share some of our recent faves! Keep up the amazing work. Keep tagging us. And let us help you shine!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1648137471272{margin-bottom: 30px !important;}&#8221;][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1646776293157{margin-top: 25px !important;margin-bottom: 25px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Video #1: 10-Minute Gray Coverage&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1648826141351{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CY4zGi1loqh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CY4zGi1loqh\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Artist: <a href=\"https:\/\/www.instagram.com\/brittanyjameshair\/\"><strong>@brittanyjameshair<\/strong><\/a><\/strong><\/p>\n<p><strong>Why we love it:<\/strong> There\u2019s nothing more gratifying than seeing the speed of our game-changing express service, Lumi10, put unwanted gray in hiding![\/vc_column_text][cesis_icon_box box_top=&#8221;20px&#8221; box_bottom=&#8221;20px&#8221; box_left=&#8221;20px&#8221; position=&#8221;i_left&#8221; i_size=&#8221;30&#8243; heading=&#8221;The Deets:&#8221; use_editor=&#8221;yes&#8221; box_bg_color=&#8221;#ffffff&#8221; box_border_color=&#8221;#000000&#8243; icon_color=&#8221;#000000&#8243; icon=&#8221;fa-lab&#8221; g_box_separator=&#8221;&#8221; g_icon_separator=&#8221;&#8221; g_heading_separator=&#8221;&#8221; g_text_separator=&#8221;&#8221; g_button_separator=&#8221;&#8221; g_module_separator=&#8221;&#8221; c_box_separator=&#8221;&#8221; c_icon_separator=&#8221;&#8221; c_heading_separator=&#8221;&#8221; c_text_separator=&#8221;&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;]<strong>Just Use:<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-lumi10\/\">Lumi10 Permanent Cr\u00e8me Color<\/a> 7N with Lumi10 Accelerator[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1648137478921{margin-bottom: 30px !important;}&#8221;][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1646776293157{margin-top: 25px !important;margin-bottom: 25px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Video #2: Dark-to-Light Luxe&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1648826199667{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CYzrQ3gFlKC\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CYzrQ3gFlKC\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Artist: <a href=\"https:\/\/www.instagram.com\/juliiana_dias\/\"><strong>@juliiana_dias<\/strong><\/a><\/strong><\/p>\n<p><strong>Why we love it:<\/strong> A deep, dark \u2018do gets a golden ray of sunshine and money piece with this transformative LumiShine makeover.[\/vc_column_text][cesis_icon_box box_top=&#8221;20px&#8221; box_bottom=&#8221;20px&#8221; box_left=&#8221;20px&#8221; position=&#8221;i_left&#8221; i_size=&#8221;30&#8243; heading=&#8221;The Deets:&#8221; use_editor=&#8221;yes&#8221; box_bg_color=&#8221;#ffffff&#8221; box_border_color=&#8221;#000000&#8243; icon_color=&#8221;#000000&#8243; icon=&#8221;fa-lab&#8221; g_box_separator=&#8221;&#8221; g_icon_separator=&#8221;&#8221; g_heading_separator=&#8221;&#8221; g_text_separator=&#8221;&#8221; g_button_separator=&#8221;&#8221; g_module_separator=&#8221;&#8221; c_box_separator=&#8221;&#8221; c_icon_separator=&#8221;&#8221; c_heading_separator=&#8221;&#8221; c_text_separator=&#8221;&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;]<strong>Pre Treatment:<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/defy-damage-pro-series\/\">Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray<\/a><\/p>\n<p><strong>Formula 1 (Lightener):<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lighteners\/\">Blonde Life Lightening Powder<\/a> with 20 Volume LumiShine Developer<\/p>\n<p><strong>Formula 2:<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 7NWB + 7NC + *INCG (1\/2 Part) with 20 Volume LumiShine Developer<\/p>\n<p><strong>Formula 3 (Shadow Root Toner):<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 5NA + 4N with 5 Volume LumiShine Developer<\/p>\n<p><strong>Post Treatment:<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/defy-damage-pro-series\/\">Defy Damage ProSeries 2: Bond-Strengthening Color Treatment<\/a>[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1648137486407{margin-bottom: 30px !important;}&#8221;][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1646776293157{margin-top: 25px !important;margin-bottom: 25px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Video #3: The Ultimate Natural-Hair Cleansing Routine&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1648826468067{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CYcVNheF7QU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CYcVNheF7QU\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Artist: <a href=\"https:\/\/www.instagram.com\/sonia_essel\/\"><strong>@sonia_essel<\/strong><\/a><\/strong><\/p>\n<p><strong>Why we love it:<\/strong> We\u2019re all about giving textured hair the TLC craves; and this hair star NAILS it![\/vc_column_text][cesis_icon_box box_top=&#8221;20px&#8221; box_bottom=&#8221;20px&#8221; box_left=&#8221;20px&#8221; position=&#8221;i_left&#8221; i_size=&#8221;30&#8243; heading=&#8221;The Deets:&#8221; use_editor=&#8221;yes&#8221; box_bg_color=&#8221;#ffffff&#8221; box_border_color=&#8221;#000000&#8243; icon_color=&#8221;#000000&#8243; icon=&#8221;fa-lab&#8221; g_box_separator=&#8221;&#8221; g_icon_separator=&#8221;&#8221; g_heading_separator=&#8221;&#8221; g_text_separator=&#8221;&#8221; g_button_separator=&#8221;&#8221; g_module_separator=&#8221;&#8221; c_box_separator=&#8221;&#8221; c_icon_separator=&#8221;&#8221; c_heading_separator=&#8221;&#8221; c_text_separator=&#8221;&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;]<strong>Just Use:<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/k-pak\/#reconstructingshampoo\">K-PAK Reconstructing Shampoo<\/a> and <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/hydrasplash\/#conditioner\">HydraSplash Hydrating Conditioner<\/a>[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1648137494173{margin-bottom: 30px !important;}&#8221;][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1648844099165{margin-top: 25px !important;margin-bottom: 40px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Video #4: Out-Of-This-World Color Correction&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1648826941336{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CY-QKUUFvqP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/tv\/CY-QKUUFvqP\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Artist: <a href=\"https:\/\/www.instagram.com\/larissadoll\/\"><strong>@larissadoll<\/strong><\/a><\/strong><\/p>\n<p><strong>Why we love it:<\/strong> Three years of colored box dye was transformed into the most luxurious, glam, dimensional brunette mane. It took 7 brilliant formulas\u2026but the results are goosebump-worthy! [\/vc_column_text][cesis_icon_box box_top=&#8221;20px&#8221; box_bottom=&#8221;20px&#8221; box_left=&#8221;20px&#8221; position=&#8221;i_left&#8221; i_size=&#8221;30&#8243; heading=&#8221;The Formula&#8221; use_editor=&#8221;yes&#8221; box_bg_color=&#8221;#ffffff&#8221; box_border_color=&#8221;#000000&#8243; icon_color=&#8221;#000000&#8243; icon=&#8221;fa-lab&#8221; g_box_separator=&#8221;&#8221; g_icon_separator=&#8221;&#8221; g_heading_separator=&#8221;&#8221; g_text_separator=&#8221;&#8221; g_button_separator=&#8221;&#8221; g_module_separator=&#8221;&#8221; c_box_separator=&#8221;&#8221; c_icon_separator=&#8221;&#8221; c_heading_separator=&#8221;&#8221; c_text_separator=&#8221;&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;]<strong>Formula 1 (Lightener):<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/creme-lightener\/\">Blonde Life Cr\u00e8me Lightener<\/a> starting with 10 Volume LumiShine Developer and ending with 30 Volume LumiShine Developer<\/p>\n<p><strong>Formula 2 (Pre-Toner):<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 6AA with 5 Volume LumiShine Developer<\/p>\n<p><strong>Formula 3 (Lightener Arrowhead Technique):<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/creme-lightener\/\">Blonde Life Cr\u00e8me Lightener<\/a> starting with 10 Volume LumiShine Developer and ending with 40 Volume LumiShine Developer<\/p>\n<p><strong>Formula 4 (In Between):<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 6SB + 6AA with 5 Volume LumiShine Developer<\/p>\n<p><strong>Formula 5 (Toner 1):<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/creme-lightener\/\">Blonde Life Quick Tone Liqui-Cr\u00e9me Toner<\/a> with 5 Volume LumiShine Developer<\/p>\n<p><strong>Formula 6 (Toner 2):<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-creme\/\">LumiShine Demi-Permanent DD Cr\u00e8me Color<\/a> 10N + 10SB with 5 Volume LumiShine Developer<\/p>\n<p><strong>Formula 7 (Toner 3):<\/strong> <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 6AA + 6NA with 5 Volume LumiShine Developer[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1648137519690{margin-bottom: 30px !important;}&#8221;][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1639772004679{margin-top: 55px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;PRODUCTS USED&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:center&#8221; letter_spacing=&#8221;&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1646806233193{margin-bottom: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;16033&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1651881894791{margin-bottom: 8px !important;}&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/pro-care\/defy-damage-pro-series\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.joico.lat\/en\/pro-care\/defy-damage-pro-series\/\"><strong>Defy Damage Pro Series<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;12973&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1651881923423{margin-bottom: 8px !important;}&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-liquid\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-liquid\/\"><strong>Lumishine Demi-Permanent Liquid<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;25903&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1651882007140{margin-bottom: 8px !important;}&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/pro-color\/lumishine-permanent\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-permanent\/\"><strong>Lumishine Permanent Cr\u00e9me Color<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;25875&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1651882311941{margin-bottom: 8px !important;}&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/creme-lightener\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/creme-lightener\/\"><strong>Blonde Life Creme Lightener<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;22323&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1651882152084{margin-bottom: 8px !important;}&#8221; link=&#8221;https:\/\/www.joico.lat\/en\/pro-care\/k-pak\/#reconstructingshampoo&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.joico.lat\/en\/pro-care\/k-pak\/#reconstructingshampoo\"><strong>K-Pak Reconstructing Shampoo<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;WE SEE YOU!&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1648754676466{margin-bottom: 12px !important;}&#8221;][vc_single_image image=&#8221;25901&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1651881227525{margin-bottom: 40px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1648841905251{margin-top: 25px !important;margin-bottom: 25px !important;}&#8221;] Every time you post a reel, story, or video on social and tag us @Joico, we see it; and we just had to share some of our recent faves! Keep up the amazing [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":25901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,106,112],"tags":[],"class_list":["post-25899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-tips","category-formulas","category-pro-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/25899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=25899"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/25899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/25901"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=25899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=25899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=25899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}