{"id":25906,"date":"2022-08-24T11:56:53","date_gmt":"2022-08-24T18:56:53","guid":{"rendered":"https:\/\/www.joico.lat\/?p=25906"},"modified":"2022-08-24T11:56:53","modified_gmt":"2022-08-24T18:56:53","slug":"when-to-blow-dry-when-to-air-dry-hair","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/when-to-blow-dry-when-to-air-dry-hair\/","title":{"rendered":"This or That? The Air-Dry\/Blow-Dry Challenge"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1649094032510{margin-bottom: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;AIR DRY VS BLOW DRY&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1649997548105{margin-bottom: 15px !important;}&#8221;][vc_single_image image=&#8221;25907&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Do you know when to blow? And when to go heat free? We\u2019re putting Dream Blowout Protection Cr\u00e8me and Zero Heat Air Dry Cr\u00e8me in the ring today \u2013 and giving YOU the ultimate task: Take the This-or-That challenge and see if you reach for the right product exactly when you need it.<\/p>\n<p>[\/vc_column_text][cesis_line_divider width=&#8221;500&#8243; color=&#8221;#f4f4f4&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1649094013292{margin-top: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;<strong>First up: Meet the contenders\u2026<\/strong>&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1649094108455{margin-bottom: 40px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Dream Blowout Protection Cr\u00e8me&#8221; font_container=&#8221;tag:p|font_size:18px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_single_image image=&#8221;25048&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.joico.com\/hair-care\/dream-blowout-thermal-protection-creme\/&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Cut drying time in half and make your blowout dreams come true with this one-and-done styler that gives you luxurious, salon hair without ever leaving the house. Safeguarding strands against the damage of thermal styling, frizz, and pollution, <a href=\"https:\/\/www.joico.lat\/en\/hair-care\/dream-blowout\/\">Dream Blowout Protection Cr\u00e8me<\/a> keeps you protected for a full 24 hours, with hydrating ingredients that transform hair into full, shiny, smoothness. Directions: Apply throughout towel-dried hair and blow-dry; or rub a small amount into dry hair to calm flyaways.)<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Zero Heat Air-Dry Cr\u00e8me&#8221; font_container=&#8221;tag:p|font_size:18px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_single_image image=&#8221;21591&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.joico.com\/zero-heat\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Introducing the no-frizz wonder for thick or fine hair that allows you to wash your hair and walk out the door with perfectly air-dried style. Formulated in two versions (one specifically for thick-textured hair, one for fine), <a href=\"https:\/\/www.joico.lat\/en\/zero-heat\/\">Zero Heat Air-Dry Cr\u00e8me<\/a> celebrates natural waves with 24-hour humidity protection and major shine \u2013 no stiffness or crunchiness. Developed with hydrating Rosehip Oil and ingredients that deliver flexible, long-lasting hold. Directions: Work a small amount through towel-dried hair. Scrunch and twist to enhance texture. Allow to air-dry.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1621983190160{padding-top: 30px !important;padding-bottom: 50px !important;}&#8221;][vc_column][cesis_line_divider width=&#8221;500&#8243; color=&#8221;#f4f4f4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;<strong>Now, let\u2019s take the challenge\u2026<\/strong>&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1649094189390{margin-bottom: 40px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1650045812807{margin-top: 25px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1621983088870{margin-bottom: 35px !important;}&#8221;][cesis_icon_list h_f_size=&#8221;16px&#8221; h_f_weight=&#8221;500&#8243; values=&#8221;%5B%7B%22heading%22%3A%22You%20want%20to%20cut%20your%20drying%20time%20in%20half%E2%80%A6%22%2C%22text%22%3A%22Dream%20Blowout%20or%20Zero%20Heat%3F%22%7D%2C%7B%22heading%22%3A%22Answer%3A%20Dream%20Blowout%20%22%2C%22text%22%3A%22The%20next%20best%20thing%20to%20having%20a%20full-on%20professional%20blowout%20with%20long-lasting%20results%2C%20Dream%20Blowout%20speeds%20up%20your%20blow-dry%20by%2050%20percent%2C%20elevating%20that%20daily%20drying%20drudge%20into%20something%20extraordinarily%20fast%20and%20easy%22%7D%5D&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][cesis_button button_text=&#8221;SHOP DREAM BLOWOUT&#8221; 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link=&#8221;https:\/\/www.joico.lat\/en\/hair-care\/dream-blowout\/&#8221; button_size=&#8221;cesis_button_medium&#8221; button_border=&#8221;1&#8243; button_text_color=&#8221;#333333&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#333333&#8243; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#333333&#8243; h_button_border_color=&#8221;#333333&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1649094032510{margin-bottom: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;AIR DRY VS BLOW DRY&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; letter_spacing=&#8221;1&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1649997548105{margin-bottom: 15px !important;}&#8221;][vc_single_image image=&#8221;25907&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text] Do you know when to blow? And when to go heat free? We\u2019re putting Dream Blowout Protection Cr\u00e8me and Zero Heat Air Dry Cr\u00e8me in the ring today \u2013 and giving YOU the ultimate task: Take [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":25909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-25906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/25906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=25906"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/25906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/25909"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=25906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=25906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=25906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}