{"id":25957,"date":"2022-08-24T15:41:06","date_gmt":"2022-08-24T22:41:06","guid":{"rendered":"https:\/\/www.joico.lat\/?p=25957"},"modified":"2022-08-24T15:41:06","modified_gmt":"2022-08-24T22:41:06","slug":"mid-length-sweep-layered-cut","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/mid-length-sweep-layered-cut\/","title":{"rendered":"This \u201cMid-Length Sweep\u201d Is Making Headlines"},"content":{"rendered":"

[vc_row css=”.vc_custom_1646784939424{margin-bottom: 25px !important;}”][vc_column][vc_custom_heading text=”CLEAN SWEEP” font_container=”tag:h2|font_size:25px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1651524801075{margin-bottom: 8px !important;}”][vc_custom_heading text=”WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1651524819156{margin-bottom: 25px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column width=”1\/2″][vc_single_image image=”25959″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1651524848206{margin-top: 20px !important;}”]Have a client looking for a fresh cut for Spring, but not eager to lose all their length? The new \u201cMid-Length Sweep\u201d from Joico Global Artistic Director, Richard Mannah, solves the problem: This gorgeous, wearable look morphs volume, layers, and length for the perfect, trend-forward compromise. \u201cThis look is a mid-length, layered shape with a long fringe to accentuate the face shape, but it still maintains an element of volume around the layers and perimeter,\u201d explains Richard, who was inspired by the supermodel icon, Kate Moss. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065541854{margin-top: 50px !important;margin-bottom: 25px !important;}”][vc_column css=”.vc_custom_1638473328932{margin-bottom: 18px !important;}”][vc_custom_heading text=”Richard\u2019s styling moves\u2026” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1651524951761{margin-bottom: 25px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”12800″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Before cutting, prep hair with K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray:<\/strong><\/a> This \u201cwonder spray for healthy-looking hair every day\u201d is a silky, leave-in treatment that that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure \u2013 all of which can fade your hair color. The results are remarkable and visible\u2026smooth-as-silk hair that shines like nobody\u2019s business. Richard loves to use it as a multi-tasking cutting agent.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1652850920327{margin-top: 40px !important;margin-bottom: 25px !important;}”][vc_column width=”1\/2″][vc_single_image image=”17983″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Before the blow-dry, apply JoiFULL Volumizing Styler<\/strong><\/a>: This unique hybrid styler delivers the glide power and slip of a silky cr\u00e8me, along with the molding\/shaping power typically found in gel products; working in tandem, these two features transform fine hair, creating full, airy volume for 24 hours, while protecting your strands against the ravages of humidity and frizz. Bolstered by hair-thickening ingredients, JoiFULL is an amplifier that creates luxurious volume, body, and fullness without any trace of a stiff or crunchy residue.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1652850932575{margin-top: 40px !important;margin-bottom: 25px !important;}”][vc_column width=”1\/2″][vc_single_image image=”24029″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Before you curl, apply Heat Hero Glossing Thermal Protector<\/strong><\/a>: Richard uses a curling iron to flip up ends and deliver an off-the-face sweep. But he won\u2019t touch a strand before applying our next-generation hair guardian, which springs into action to protect each strand from the assault of thermal styling.<\/p>\n

Here\u2019s what it does for you:[\/vc_column_text][cesis_icon_list space=”15″ icon_color=”#48c1e1″ h_icon_color=”#48c1e1″ values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22While%20protecting%20hair%20from%20the%20damaging%20effect%20of%20heat%20stylers%2C%20Heat%20Hero%20imparts%20a%20luxurious%2C%20glossy%20sheen.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22It%20also%20locks%20out%20hair-dulling%20pollutants.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22It%20even%20has%20a%20heat-activated%20split-end%20mender%20that%20gets%20to%20work%20the%20minute%20you%20touch%20hair%20with%20a%20blow-dryer%20or%20thermal-styling%20tool.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Heat%20Hero%20dials%20up%20the%20protection%20to%20450%20degrees!%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22The%20easy-spray%20formula%20contains%20nourishing%20Moringa%20Seed%20Oil%2C%20to%20help%20create%20healthy%2C%20strong%2C%20damage-resistant%20hair.%20%22%7D%5D”][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1652850939907{margin-top: 40px !important;margin-bottom: 25px !important;}”][vc_column width=”1\/2″][vc_single_image image=”23997″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Before the final ta-da, apply Body Shake Texturizing Finisher<\/strong><\/a>: This gives you the plush, airy, bombshell volume in a buildable texturizing spray that’s never stiff or sticky. Formulated with a high-performance combination of Rice Starch and unique Copolymers, you get malleable fullness that\u2019s super natural-looking without a of powdery residue. After spraying it into hair layers, Richard hits strands again with a blow-dryer to amp up the volume and movement.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1652850971019{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”Watch Richard create the Mid-Length Sweep with step-by-steps, here:” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1651802265804{margin-bottom: 25px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

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A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n