{"id":26188,"date":"2022-08-25T11:54:34","date_gmt":"2022-08-25T18:54:34","guid":{"rendered":"https:\/\/www.joico.lat\/?p=26188"},"modified":"2022-08-25T11:54:34","modified_gmt":"2022-08-25T18:54:34","slug":"brunette-to-blonde-pro-tips","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/brunette-to-blonde-pro-tips\/","title":{"rendered":"Brunette to Blonde \u2013 One Step at a Time"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1646784939424{margin-bottom: 25px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;BACK TO BLONDE WE GO\u2026&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1652914884572{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Featuring Joico Celebrity Artist, Jill Buck, of Salon 901&#8243; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1652914898923{margin-bottom: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1647065520902{margin-bottom: 25px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;26190&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1652914915056{margin-top: 20px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">\u201cMy client decided to try brunette for about four months; and then she was ready to go back to blonde,\u201d explains Joico Celebrity Artist, Jill Buck, of Salon 901, who approached the reverse transformation with plenty of smart safeguards in place (Defy Damage included!). \u201cI chose to take this brunette client blonder one step at a time. This is great approach, because it still delivers beautiful hair, while you test to see if the strength is great enough to get the hair there.\u201d<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column][cesis_line_divider][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1647065541854{margin-top: 50px !important;margin-bottom: 25px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1638473328932{margin-bottom: 18px !important;}&#8221;][vc_custom_heading text=&#8221;Jill\u2019s \u201cprotect-the-hair\u201d rules\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1652914928723{margin-bottom: 25px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Take a history lesson: \u201cKnowing she had previously lightened hair, I reached for <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/defy-damage-pro-series\/\"> Defy Damage Pro Series1 <\/a> \u2013 a bond-building formula that gives me comfort, knowing it will protect hair as I lift the old toners out. Her strands have been through a lot, and it\u2019s important to make sure you know your client\u2019s full hair history before coloring.\u201d<\/p>\n<p>[\/vc_column_text][cesis_icon_list icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; values=&#8221;%5B%7B%22heading%22%3A%22Build%20those%20bonds%3A%20%22%2C%22text%22%3A%22%20%E2%80%9CAlways%2C%20always%20use%20a%20bond-building%20agent%20when%20lifting%20previously%20colored%20hair%2C%20and%20drop%20your%20volume%20down%20by%2010.%E2%80%9D%22%7D%2C%7B%22heading%22%3A%22Time%20heals%3A%20%22%2C%22text%22%3A%22%20%E2%80%9CBook%20a%20little%20extra%20time%20with%20clients%20who%20want%20a%20lot%20of%20change%20&#8211;%20and%20charge%20accordingly%20&#8211;%20so%20you%20can%20ensure%20their%20hair%20remains%20healthy.%E2%80%9D%22%7D%2C%7B%22heading%22%3A%22Make%20hair%20health%20the%20%231%20goal%3A%20%22%2C%22text%22%3A%22%E2%80%9CIt%E2%80%99s%20a%20must%20in%20our%20industry%20now%20to%20take%20these%20extra%20steps.%20We%20have%20so%20many%20amazing%20tools%20at%20our%20disposal%2C%20so%20keeping%20our%20clients%E2%80%99%20hair%20healthy%20is%20a%20top%20priority%20that%20everyone%20can%20do.%E2%80%9D%22%7D%2C%7B%22heading%22%3A%22Don%E2%80%99t%20rush%20the%20journey%3A%20%22%2C%22text%22%3A%22%20%E2%80%9CI%20chose%20to%20take%20this%20brunette%20blonder%20one%20step%20at%20a%20time.%20This%20is%20great%20approach%20as%20a%20way%20to%20still%20give%20them%20beautiful%20hair%2C%20but%20test%20to%20see%20if%20the%20strength%20is%20great%20enough%20to%20get%20them%20there.%E2%80%9D%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1654117646541{margin-top: 50px !important;margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][cesis_icon_box box_top=&#8221;30px&#8221; box_bottom=&#8221;30px&#8221; position=&#8221;i_left&#8221; i_space=&#8221;30&#8243; heading=&#8221;Jill&#8217;s Back to Blonde Formula&#8230;&#8221; heading_space=&#8221;22&#8243; use_editor=&#8221;yes&#8221; box_border_color=&#8221;#48c1e1&#8243; h_box_border_color=&#8221;#48c1e1&#8243; icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; icon=&#8221;fa-lab&#8221; g_box_separator=&#8221;&#8221; g_icon_separator=&#8221;&#8221; g_heading_separator=&#8221;&#8221; g_text_separator=&#8221;&#8221; g_button_separator=&#8221;&#8221; g_module_separator=&#8221;&#8221; c_box_separator=&#8221;&#8221; c_icon_separator=&#8221;&#8221; c_heading_separator=&#8221;&#8221; c_text_separator=&#8221;&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;]<strong>Formula 1:<\/strong><a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lighteners\/\"> BlondeLife Powder Lightener <\/a>with 10 Volume LumiShine Developer, working your way up to 20 Volume LumiShine Developer<\/p>\n<p><strong>Formula 2 (Root Melt):<\/strong> (Pre-Tone) <a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid<\/a> 6SB + 6N with 5 Volume LumiShine Developer<\/p>\n<p><strong>Formula 3: (Gloss) <\/strong><a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid<\/a> 10NW + 9V with 5 Volume[\/cesis_icon_box][vc_empty_space height=&#8221;38px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div id=\"twenty20-1\" class=\"twenty20\" style=\"width: 100% !important; clear: both;\"><div class=\"twentytwenty-container twenty20-1 \"><img decoding=\"async\" src=\"\" alt=\"Before image\" \/><img decoding=\"async\" src=\"\" alt=\"After image\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1647065722335{margin-top: 60px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Jill\u2019s start-and-finish trick\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1652985806764{margin-bottom: 25px !important;}&#8221;][vc_column_text]The key to bringing out vibrancy and shine before every color service \u2013 including this toner technique? Starting and ending with <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/defy-damage-pro-series\/\"> Defy Damage Pro Series<\/a>:[\/vc_column_text][cesis_icon_list icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fdefy-damage-pro-series%2F%5C%22%3E%20Pro%20Series%201%20%3C%2Fa%3E%20is%20a%20dry%20aerosol%20spray%20that%20is%20applied%20in%20short%20bursts%20to%20dry%20hair%20prior%20to%20any%20chemical%20service.%20It%E2%80%99s%20designed%20to%20protect%20bonds%20in%20the%20hair%20from%20degradation%20that%20occurs%20during%20color%2C%20lightening%2C%20perming%2C%20and%20straightening%20services.%20Big%20bonus%3F%20There%E2%80%99s%20no%20need%20to%20reformulate%20your%20color%2C%20adjust%20your%20developer%2C%20or%20change%20your%20process%20timing&#8211;just%20shake%20the%20can%20vigorously%2C%20apply%20to%20clean%20dry%20hair%20before%20toning.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22When%20processing%20is%20complete%2C%20rinse%20and%20apply%20%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fdefy-damage%2F%23shampoo%5C%22%3E%20Defy%20Damage%20Shampoo%20%3C%2Fa%3E%2C%20followed%20by%20%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fdefy-damage-pro-series%2F%5C%22%3EPro%20Series%202%20%3C%2Fa%3E%20for%20five%20minutes.%20This%20game-changing%20product%20will%20restore%20and%20regenerate%20bonds%20while%20locking%20in%20color%3A%20the%20perfect%20way%20to%20bring%20out%20the%20best%20of%20Jill%E2%80%99s%20blondes.%22%7D%5D&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1647065722335{margin-top: 60px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Watch Jill demo the power of Defy Damage\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1652985939694{margin-bottom: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cd1ptbeJ2SV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/Cd1ptbeJ2SV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1646784939424{margin-bottom: 25px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;BACK TO BLONDE WE GO\u2026&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1652914884572{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Featuring Joico Celebrity Artist, Jill Buck, of Salon 901&#8243; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1652914898923{margin-bottom: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1647065520902{margin-bottom: 25px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;26190&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1652914915056{margin-top: 20px !important;}&#8221;] \u201cMy client decided to try brunette for about four months; and then she was [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,112],"tags":[],"class_list":["post-26188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-tips","category-pro-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=26188"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/26190"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=26188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=26188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=26188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}