{"id":26194,"date":"2022-08-25T12:26:06","date_gmt":"2022-08-25T19:26:06","guid":{"rendered":"https:\/\/www.joico.lat\/?p=26194"},"modified":"2022-08-25T12:26:06","modified_gmt":"2022-08-25T19:26:06","slug":"blonde-hair-purple-shampoo-hacks","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/blonde-hair-purple-shampoo-hacks\/","title":{"rendered":"Three Blonde Hair Hacks That Change The Game"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;HOW TO HANDLE PURPLE&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1654111647148{margin-bottom: 13px !important;}&#8221;][vc_custom_heading text=&#8221;With Joico Global Brand Storyteller, Olivia Smalley&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1654586090531{margin-bottom: 25px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;26196&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1654111677432{margin-top: 20px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Want your blonde hair to be the very best it can be? Just follow the lead of Joico Global Brand Storyteller, Olivia Smalley, whose long, trademark mane is gorgeous, light, and brilliantly bright. Her secret lies in using purple shampoo\u2026but using it the right way. \u201cFirst, in order for purple shampoo to work for you, you must have truly blonde hair,\u201d explains Olivia. \u201cThink about the inside of a banana \u2013 that\u2019s the perfect shade of blonde for purple shampoo.\u201d After that, it\u2019s about knowing how to integrate the purple tone into your cleansing routine. Here, three hacks that come in handy\u2026.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1654113330166{margin-top: 35px !important;}&#8221;][vc_column][cesis_line_divider color=&#8221;#8224e3&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1653427948600{margin-top: 50px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][cesis_icon_list icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-star4%22%2C%22heading%22%3A%22Blonde%20hack%20%231%3A%20Use%20purple%20shampoo%20only%20once%20a%20week%22%2C%22text%22%3A%22You%20know%20the%20old%20saying%2C%20too%20much%20of%20a%20good%20thing%3F%20It%E2%80%99s%20true%20even%20with%20the%20best%2C%20game-changing%20products%2C%20like%20purple%20shampoo.%20Olivia%20explains%20it%20this%20way%3A%20%E2%80%9CA%20tint%20on%20top%20of%20a%20tint%20creates%20too%20much%20pigment%20and%20starts%20to%20make%20your%20gorgeous%20blonde%20hair%20look%20dull.%20When%20you%E2%80%99re%20putting%20purple%20shampoo%20on%20your%20hair%20day%20after%20day%2C%20think%20of%20it%20as%20a%20tint%20on%20a%20car%3A%20You%20put%20layer%20after%20layer%20of%20tint%2C%20and%20now%20the%20tint%20becomes%20so%20dark%20that%20you%20can%E2%80%99t%20see%20through%20it.%20This%20is%20what%20happens%20to%20your%20blonde.%20It%20gets%20darker%20and%20duller%2C%20so%20light%20can%E2%80%99t%20pass%20through%20it%20%E2%80%93%20and%20you%20no%20longer%20see%20the%20shine.%E2%80%9D%20%3Cbr%3E%3Cbr%3E%3Cb%3EOlivia%E2%80%99s%20Recommendation%3A%3C%2Fb%3E%3Cbr%3E%20Use%20%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-violet-shampoo%2F%5C%22%3EBlonde%20Life%20Violet%20Shampoo%3C%2Fa%3E%3C%2Fstrong%3E%20and%20%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-violet-conditioner%2F%5C%22%3EConditioner%3C%2Fa%3E%3C%2Fstrong%3E%20once%20a%20week%20max%20to%20neutralize%20yellow%20and%20cancel%20brassy%20tones.%22%7D%5D&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;26198&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.joico.com\/hair-care\/blonde-life-violet-shampoo\/&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1654113377292{margin-top: 42px !important;}&#8221;][vc_column][cesis_line_divider color=&#8221;#8224e3&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1653427948600{margin-top: 50px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][cesis_icon_list icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-star4%22%2C%22heading%22%3A%22Blonde%20hack%20%232%3A%20Use%20a%20brightening%20shampoo%20in%20between%22%2C%22text%22%3A%22Like%20wearing%20white%20gloves%20every%20day%2C%20blonde%20hair%20tends%20to%20pick%20up%20every%20bit%20of%20pollution%20in%20the%20air%20%E2%80%93%20which%20can%20cause%20dullness%2C%20and%20even%20change%20of%20tone.%20By%20using%20a%20brightening%20formula%20in%20between%20the%20purple%20cleanses%2C%20you%E2%80%99re%20detoxifying%20strands%20and%20elevating%20your%20blonde%20every%20time%20you%20use%20it%E2%80%A6and%20that%20maintains%20your%20investment%2C%20Olivia%20says.%20%3Cbr%3E%3Cbr%3E%3Cb%3EOlivia%E2%80%99s%20Recommendation%3A%3C%2Fb%3E%3Cbr%3E%20%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-shampoo%2F%5C%22%3EBlonde%20Life%20Brightening%20Shampoo%3C%2Fa%3E%3C%2Fstrong%3E%20and%20%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-conditioner%2F%5C%22%3EConditioner%3C%2Fa%3E%3C%2Fstrong%3E%22%7D%5D&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;26200&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.joico.com\/hair-care\/blonde-life-shampoo\/&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1654113343575{margin-top: 35px !important;}&#8221;][vc_column][cesis_line_divider color=&#8221;#8224e3&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1653427948600{margin-top: 50px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][cesis_icon_list icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-star4%22%2C%22heading%22%3A%22Blonde%20hack%20%233%3A%20Following%20up%20with%20the%20wrong%20styling%20oil%22%2C%22text%22%3A%22%E2%80%9CIf%20your%20oil%20is%20tinted%2C%20you%20could%20actually%20be%20undoing%20all%20your%20work%20from%20the%20purple%20shampoo%2C%20and%20leading%20yourself%20right%20back%20to%20brassy%20hair%2C%E2%80%9D%20says%20Olivia.%20She%20advises%20using%20a%20completely%20clear%20oil%2C%20so%20it%20%E2%80%9Cwon%E2%80%99t%20transfer%20to%20even%20the%20palest%20of%20blondes.%E2%80%9D%20%3Cbr%3E%3Cbr%3E%3Cb%3EOlivia%E2%80%99s%20Recommendation%3A%3C%2Fb%3E%3Cbr%3E%20%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-brilliant-glow-oil%2F%5C%22%3EBlonde%20Life%20Brilliant%20Glow%20Brightening%20Oil%3C%2Fa%3E%3C%2Fstrong%3E%22%7D%5D&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;26202&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.joico.com\/hair-care\/blonde-life-brilliant-glow-oil\/&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1654587084244{margin-top: 70px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Watch Olivia explain the purple puzzle, here\u2026.&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1654586851035{margin-bottom: 28px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Ceclc7AFD2K\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/Ceclc7AFD2K\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;HOW TO HANDLE PURPLE&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1654111647148{margin-bottom: 13px !important;}&#8221;][vc_custom_heading text=&#8221;With Joico Global Brand Storyteller, Olivia Smalley&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1654586090531{margin-bottom: 25px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;26196&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1654111677432{margin-top: 20px !important;}&#8221;] Want your blonde hair to be the very best it can be? Just follow the lead of Joico Global Brand Storyteller, Olivia Smalley, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-26194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=26194"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/26196"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=26194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=26194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=26194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}