{"id":26275,"date":"2022-08-30T13:26:43","date_gmt":"2022-08-30T20:26:43","guid":{"rendered":"https:\/\/www.joico.lat\/?p=26275"},"modified":"2022-08-30T13:26:43","modified_gmt":"2022-08-30T20:26:43","slug":"curl-care-hair-tips","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/curl-care-hair-tips\/","title":{"rendered":"Do You Have Curl Confidence?"},"content":{"rendered":"

[vc_row css=”.vc_custom_1646784939424{margin-bottom: 25px !important;}”][vc_column][vc_custom_heading text=”THE CARE AND KEEPING OF CURLS” font_container=”tag:h2|font_size:25px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1656961828463{margin-bottom: 8px !important;}”][vc_custom_heading text=”Featuring Joico Global Brand Artistic Director, Richard Mannah” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1656959389841{margin-top: 15px !important;margin-bottom: 25px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column width=”1\/2″][vc_single_image image=”26276″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_empty_space][vc_column_text css=”.vc_custom_1661813829344{margin-top: 20px !important;}”]\u201cSoft and controlled curls are always the goal,\u201d says Joico Global Brand Artistic Director, Richard Mannah. And today, he\u2019s showing you how to get there with a quick-and-easy routine that unleashes shine, hydration, and movement\u2026minus frizz! It\u2019s a two-pronged approach that starts with an exciting, new Joico product called Curl Confidence Defining Cr\u00e8me<\/a><\/strong>. \u201cI LOVE Curl Confidence, as it really helps to control and promote the curl without making it feel crunchy,\u201d says Richard, who says it\u2019s perfect for anyone with curly or wavy hair\u2026someone who wants that one magic product to control frizz and create a truly touchable \u2018do.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1656978043141{margin-top: 40px !important;margin-bottom: 25px !important;}”][vc_column][cesis_line_divider][vc_custom_heading text=”Let\u2019s get to know Curl Confidence\u2026” font_container=”tag:p|font_size:25px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1657172579520{margin-top: 50px !important;margin-bottom: 30px !important;}”][vc_column_text]This game-changing styling product celebrates your natural texture with a soft touch and stunning definition \u2013 and it\u2019s refreshingly different than curl products you\u2019ve likely played with in the past.<\/p>\n

Here\u2019s what you\u2019ll experience:[\/vc_column_text][cesis_icon_list icon_color=”#48c1e1″ h_icon_color=”#48c1e1″ values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Enhanced%20natural%20curl%2Ftexture%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Reduced%20frizz%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Hydration%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Shine%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22No%20sticky%2C%20crunchy%2C%20or%20stiff%20after-feel%20%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22And%20no%20unwanted%20ingredients%2C%20because%20it%E2%80%99s%20both%20Gluten-Free%20and%20Paraben-Free%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1657172214022{margin-top: 40px !important;margin-bottom: 25px !important;}”][vc_column][vc_custom_heading text=”How do I use it?” font_container=”tag:p|font_size:23px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1657172591087{margin-top: 50px !important;margin-bottom: 30px !important;}”][vc_column_text]\u201cIt\u2019s very important you apply Curl Confidence Defining Cr\u00e8me<\/a><\/strong> to damp hair. How much you apply depends on your hair\u2019s density and length,\u201d explains Richard, who follows up with Heat Hero and a diffuser. Heat Hero Glossing Thermal Protector<\/a><\/strong> is stocked with nourishing Moringa Seed Oil, and delivers a shield that not only puts a barrier between each strand and any heat-styling tool or blow-dryer, but also infuses and fortifies hair with a healthy, glossy sheen that locks out dulling pollutants. \u201cAfter applying it to your curly hair, it\u2019s essential to fully dry the hair by using a diffuser, and then wait until hair is completely dry before touching with your hands,\u201d advises Richard. \u201cI love the way Heat Hero protects the hair from thermal damage and seals the curl. It can even be used to add a little shine and finish at the end.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065722335{margin-top: 60px !important;margin-bottom: 30px !important;}”][vc_column][cesis_line_divider][vc_custom_heading text=”Want to see Curl Confidence and Heat Hero in action?” font_container=”tag:p|font_size:25px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1657172233523{margin-top: 40px !important;margin-bottom: 25px !important;}”][vc_column_text]<\/p>\n

Watch Joico Global Brand Artistic Director, Richard Mannah, show you how he quickly transforms a head of gorgeous natural curls\u2026.<\/p>\n

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A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n