{"id":26395,"date":"2022-09-13T15:41:49","date_gmt":"2022-09-13T22:41:49","guid":{"rendered":"https:\/\/www.joico.lat\/?p=26395"},"modified":"2022-10-05T11:50:36","modified_gmt":"2022-10-05T18:50:36","slug":"blonde-life-collection-new-products","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/blonde-life-collection-new-products\/","title":{"rendered":"HOT! We Have Blonde Life News For You!"},"content":{"rendered":"

[vc_row css=”.vc_custom_1661474509134{margin-bottom: 10px !important;}”][vc_column][vc_custom_heading text=”BLONDE LIFE: HOT NEWS” font_container=”tag:h2|font_size:28px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1661553328972{margin-bottom: 15px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column][vc_single_image image=”26397″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1662744011752{margin-top: 20px !important;}”]If you already love Blonde Life, today\u2019s reveal is going to make you jump for joi. If you haven\u2019t tried it yet \u2013 we\u2019re pretty sure you\u2019re about to be a convert. Today, we\u2019re launching the newly enhanced Blonde Life collection<\/a> for all your salon needs; with new products, new packaging, AND\u2026a dramatic demo, as 8 great hairdressers put it to the test with THRILLING results.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661453790122{margin-bottom: 50px !important;}”][vc_column][cesis_line_divider][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Get ready to see how Blonde Life builds bonds for strong blondes” font_container=”tag:p|font_size:26px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662049048804{margin-bottom: 30px !important;}”][vc_column_text]<\/p>\n

Starring…<\/strong><\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][vc_column_text]<\/p>\n

Larisa Love<\/strong>
\nJoico Global Brand Ambassador<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text]<\/p>\n

Jessenia Robay<\/strong>
\nCurly Color Specialist<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text]<\/p>\n

Laura Gibson<\/strong>
\nJoico Artistic Director of Haircolor<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text]<\/p>\n

Nathi Vega<\/strong>
\nDimensional Color Specialist<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661554515523{margin-top: 40px !important;}”][vc_column][vc_custom_heading text=”Drumroll, please…
\nMeet the NEW Blonde Life all-stars:” font_container=”tag:p|font_size:26px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662049273595{margin-bottom: 30px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”NEW Balayage Lightener” font_container=”tag:p|font_size:22px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1661554558747{margin-bottom: 40px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”26399″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_column_text]No more having to choose between lift and creative freedom. We\u2019ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. [\/vc_column_text][cesis_icon_list space=”15″ icon_color=”#c6b75f” h_icon_color=”#d1c600″ values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Soft%20clay%20formula%20that%20stays%20put%20when%20lifting%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Stays%20moist%20and%20does%20not%20transfer%20when%20processing%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Balayage%20and%20freehand%20painting%20techniques%20become%20stunningly%20simple%20and%20speedy%20%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661474444207{margin-top: 50px !important;}”][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”NEW Blonde Life Demi Gloss” font_container=”tag:p|font_size:22px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1661554976716{margin-bottom: 40px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”26417″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/demi-gloss\/”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_column_text]Blonde Life Demi Gloss<\/a> shades are the most versatile tool in the entire Blonde Life system\u2014allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients\u2019 needs.[\/vc_column_text][cesis_icon_list space=”15″ icon_color=”#c6b75f” h_icon_color=”#d1c600″ values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22One%20formula%20tones%2C%20glazes%20%26%20glosses.%20Helps%20refresh%20dull%2C%20brassy%20blondes%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Ideal%20viscosity%20for%20drip-free%20bottle%20application%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Leaves%20hair%20looking%20luminous%20and%20shiny%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Intermixable%20shades%20for%20customizable%20results%20in%20one%20step%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Available%20in%20popular%208N%2C%2010N%2C%209SB%2C%2010SB%2C%209V%2C%2010V%20%26%20CLEAR%22%7D%5D”][vc_column_text css=”.vc_custom_1662744187939{margin-top: 20px !important;}”]Learn more…<\/a><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661474444207{margin-top: 50px !important;}”][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”NEW Coconut Oil Developers” font_container=”tag:p|font_size:22px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1661560176809{margin-bottom: 40px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”26403″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_column_text]Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated.[\/vc_column_text][cesis_icon_list space=”15″ icon_color=”#c6b75f” h_icon_color=”#d1c600″ values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Formulated%20with%20Coconut%20Oil%20to%20help%20hair%20feel%20hydrated%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Helps%20hair%20look%20smooth%20and%20feel%20soft%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Easy-to-mix%2C%20creamy%20and%20spreadable%20consistency%22%7D%2C%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22Our%20powerhouse%20formula%2C%20including%20Tamanu%20and%20Monoi%20Oil%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661474444207{margin-top: 50px !important;}”][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”NEW Blonde Life Packaging\u2026” font_container=”tag:p|font_size:22px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1661883309807{margin-bottom: 40px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”26405″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.joico.com\/pro-color\/blonde-life\/”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_column_text]We\u2019ve moved the current 1lb and 2lb Powder Lighteners from pouches into easy-open, easy-to-stack cannisters, with a more sustainable profile. You\u2019ll have the same high-lift formula you know and love \u2013 but now, they\u2019re sustainably packaged in 100% recycled fiber paperboard. Our Cr\u00e8me Lightener is segueing from the current 8.5 oz tube to a handy 10.5 oz size. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661474444207{margin-top: 50px !important;}”][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”Let\u2019s look inside\u2026” font_container=”tag:p|font_size:22px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1661883546575{margin-bottom: 40px !important;}”][vc_empty_space height=”10px”][vc_column_text]Going blonde (or blonder) doesn\u2019t have to mean giving up healthy-looking hair. With Blonde Life\u2019s innovative formulas \u2013 developed with bond-building Arginine, Tamanu and Monoi Oils and Coconut Oil \u2013 hairstylists can confidently and quick lift hair with strong, shiny-looking results.[\/vc_column_text][cesis_icon_list space=”15″ icon_color=”#c6b75f” h_icon_color=”#d1c600″ values=”%5B%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22To%20give%20blonde%20hair%20the%20VIP%20treatment%20it%20deserves%20and%20demands%2C%20all%20Blonde%20Life%20products%20contain%20a%20signature%20blend%20of%20essential%20fatty%20acids%2C%20including%20Monoi%20and%20Tamanu%20Oils.%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Bond-Building%20Arginine%3A%20You%20can%20find%20this%20signature%20ingredient%20in%20all%20Blonde%20Life%20Lighteners%20and%20Toners%20including%3A%20Blonde%20Life%20Lightening%20Powder%2C%20Cr%C3%A8me%20Lightener%2C%20Balayage%20Lightener%2C%20Demi%20Gloss%2C%20and%20Quick%20Tone%20Liqui-Cr%C3%A8me%20Toner%22%7D%2C%7B%22icon%22%3A%22fa-heart2%22%2C%22text%22%3A%22Coconut%20Oil%3A%20Our%20new%20Blonde%20Life%20Developers%20are%20formulated%20with%20Coconut%20Oil%20to%20help%20hair%20look%20smooth%20and%20feel%20soft%20and%20hydrated.%20%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661474444207{margin-top: 50px !important;}”][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”Blonde Life Builds Bonds\u2026here\u2019s the proof!” font_container=”tag:p|font_size:25px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1661981023892{margin-bottom: 40px !important;}”][vc_empty_space height=”10px”][vc_column_text]Excitement was in the air (and hair!) as we brought together some of the best and brightest stars in the industry to experience the joi of this newly-enhanced lightening collection \u2013 a collection that covers all your blonding needs, from light to dark and everything in between.<\/p>\n

We put 4 hairdressers behind the chair… and 4 hairdressers in the chair. The kicker? They weren\u2019t just doing a test-run on clients; they were creating gorgeous blonde looks on their very own colleagues \u2013 from the fairest blonde (on Joico\u2019s Global Brand Storyteller, Olivia Smalley!), to amazing copper Balayage highlights. Not surprisingly, the results were stunning… the feedback was off-the-charts\u2026and you don\u2019t have to take our word for it \u2013 you can watch it unfold yourself, right here:[\/vc_column_text][vc_row_inner][vc_column_inner][vc_video link=”https:\/\/www.youtube.com\/embed\/vdrxvhHV2oU” align=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=”DISCOVER THE NEW BLONDE LIFE COLLECTION” shape=”square” color=”inverse” align=”center” link=”url:https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-color%2Fblonde-life”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1661474509134{margin-bottom: 10px !important;}”][vc_column][vc_custom_heading text=”BLONDE LIFE: HOT NEWS” font_container=”tag:h2|font_size:28px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1661553328972{margin-bottom: 15px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column][vc_single_image image=”26397″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1662744011752{margin-top: 20px !important;}”]If you already love Blonde Life, today\u2019s reveal is going to make you jump for joi. If you haven\u2019t tried it yet \u2013 we\u2019re pretty sure you\u2019re about to be a convert. Today, […]<\/p>\n","protected":false},"author":8,"featured_media":26397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,108],"tags":[],"class_list":["post-26395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-building","category-color-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=26395"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/26397"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=26395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=26395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=26395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}