{"id":26542,"date":"2022-10-11T17:16:27","date_gmt":"2022-10-12T00:16:27","guid":{"rendered":"https:\/\/www.joico.lat\/?p=26542"},"modified":"2023-01-09T21:53:12","modified_gmt":"2023-01-10T05:53:12","slug":"blonde-hair-rescue-plan","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/blonde-hair-rescue-plan\/","title":{"rendered":"The Big Blonde Life Rescue"},"content":{"rendered":"

[vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column][vc_single_image image=”26544″ img_size=”large” alignment=”center”][vc_column_text css=”.vc_custom_1662616355669{margin-top: 20px !important;}”]Life can do a number on any hair color. But blondes can be especially susceptible to dryness, brassy tones, breakage, and other sun\/blowdryer\/heat-styling disasters. Today, it\u2019s Blonde Life to the rescue, with a plan for every problem![\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661453790122{margin-bottom: 50px !important;}”][vc_column][cesis_line_divider][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Dear Joico,
\nPlease help! My blonde hair has become\u2026” font_container=”tag:p|font_size:25px|text_align:center|line_height:1.2″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662717799302{margin-bottom: 30px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”CRAZY DRY” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662616395601{margin-bottom: 40px !important;}”][vc_single_image image=”26546″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.joico.com\/hair-care\/color-balance-purple-shampoo\/”][vc_column_text]We hear you. It\u2019s not uncommon for delicate blonde strands to get thirsty for, well, a lot of reasons. Like: They can become more porous and vulnerable from exposure to bleach\u2026or parched by the heat of the sun and frequent flat-ironing\/curling sessions. [\/vc_column_text][cesis_icon_list space=”15″ icon_color=”#d3c243″ h_icon_color=”#bcb63a” values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22heading%22%3A%22The%20Save%3A%22%2C%22text%22%3A%22%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-conditioner%2F%5C%22%3EBlonde%20Life%20Brightening%20Conditioner%3C%2Fa%3E%3C%2Fstrong%3E%3Cbr%3E%20Experience%20the%20lightness%20of%20a%20lotion%20and%20science%20of%20a%20serum%20with%20this%20deeply-nourishing%2C%20daily%20Conditioner%20that%20hydrates%20highlighted%20blonde%20hair%20without%20weighing%20strands%20down.%20Thanks%20to%20an%20exotic%20blend%20of%20rich%20Tamanu%20and%20Manoi%20oils%2C%20your%20delicate%20strands%20will%20be%20treated%20to%20maximum%20shine%2C%20frizz-fighting%20power%2C%20and%20gleaming%2C%20on-tone%20blonde%20that%20combs%20through%20like%20a%20dream.%20%20%3Cbr%3E%3Cbr%3E%3Cstrong%3EDirections%3A%3C%2Fstrong%3E%20Distribute%20a%20small%20amount%20evenly%20to%20freshly-washed%20hair%3B%20leave%20in%20for%20one%20minute%2C%20then%20rinse.%20%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1662616955820{margin-top: 40px !important;}”][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”YELLOWISH” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662616722148{margin-bottom: 40px !important;}”][vc_single_image image=”26548″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.joico.com\/hair-care\/color-balance-purple-shampoo\/”][vc_column_text]Such a bummer when your hairstylist has toned your blonde to perfection\u2026but a few weeks later, things look brassy and unflatteringly warm.[\/vc_column_text][cesis_icon_list space=”15″ icon_color=”#d3c243″ h_icon_color=”#bcb63a” values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22heading%22%3A%22The%20save%3A%22%2C%22text%22%3A%22%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-violet-shampoo%2F%5C%22%3EBlonde%20Life%20Violet%20Shampoo%3C%2Fa%3E%20and%20%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-violet-conditioner%2F%5C%22%3EConditioner%3C%2Fa%3E%3C%2Fstrong%3E%3Cbr%3E%20This%20sulfate-free%20combo%20is%20stocked%20with%20powerful%20ingredients%20–%20like%20an%20exotic%20blend%20of%20rich%20Tamanu%20and%20Manoi%20oils%20%E2%80%93%20to%20fight%20frizz%2C%20banish%20brass%2C%20and%20rehydrate%20hair%2C%20while%20strategically%20counter-balancing%20yellow%20tones%20that%20can%20creep%20into%20highlighted%20blondes.%20The%20Conditioner%20offers%20luxurious%20slip%20and%20detangling%20power%2C%20plus%20hydration%2C%20protection%20from%20the%20elements%2C%20and%20even%20frizz.%20%3Cbr%3E%3Cbr%3E%3Cstrong%3EDirections%3A%3C%2Fstrong%3E%20Saturate%20hair%20thoroughly%20with%20warm%20water%2C%20then%20work%20in%20a%20good%20dollop%20of%20Shampoo%2C%20gently%20massaging%20into%20a%20lather.%20Apply%20Conditioner%20to%20damp%2C%20towel-dried%20hair%3B%20leave%20on%20for%201%20%E2%80%93%202%20minutes%2C%20and%20rinse.%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1662616955820{margin-top: 40px !important;}”][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”DULL AS DISHWATER” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662617022013{margin-bottom: 40px !important;}”][vc_single_image image=”26550″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.joico.com\/hair-care\/color-balance-purple-shampoo\/”][vc_column_text]Blondes are at their most gorgeous when hair is gleaming and shiny \u2013 and when it\u2019s not, strands instantly take on a dry, unruly appearance.[\/vc_column_text][cesis_icon_list space=”15″ icon_color=”#d3c243″ h_icon_color=”#bcb63a” values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22heading%22%3A%22The%20save%3A%22%2C%22text%22%3A%22%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-shampoo%2F%5C%22%3EBlonde%20Life%20Brightening%20Shampoo%3C%2Fa%3E%3C%2Fstrong%3E%3Cbr%3E%20Whether%20you%E2%80%99re%20the%20palest%20platinum%20or%20honeyed%20blonde%2C%20this%20is%20the%20combo%20to%20reach%20for%20when%20you%20want%20to%20bring%20blonde%20hair%20back%20to%20life%20with%20a%20brass-neutralizing%2C%20sulfate-free%20formula.%20The%20Shampoo%20features%20powerful%20ingredients%20that%20fight%20frizz%2C%20add%20hydration%2C%20and%20take%20a%20gentle%20hand%20with%20fragile%2C%20highlighted%20strands%2C%20so%20blonde%20hair%20becomes%20bright%2C%20brilliant%2C%20and%20gleamingly%20gorgeous.%20%3Cbr%3E%3Cbr%3E%3Cstrong%3EDirections%3A%3C%2Fstrong%3E%20Saturate%20hair%20thoroughly%20with%20warm%20water%2C%20then%20work%20in%20a%20good%20dollop%20of%20Shampoo%2C%20gently%20massaging%20into%20a%20lather.%20Rinse%20and%20repeat%20if%20necessary.%20%22%7D%5D”][vc_empty_space height=”22px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column width=”1\/2″][vc_single_image image=”12455″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.joico.com\/hair-care\/color-balance-purple-shampoo\/”][\/vc_column][vc_column width=”1\/2″][cesis_icon_list space=”15″ icon_color=”#d3c243″ h_icon_color=”#bcb63a” values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22text%22%3A%22%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-brilliant-glow-oil%2F%5C%22%3EBrilliant%20Glow%20Brightening%20Oil%3C%2Fa%3E%3C%2Fstrong%3E%3Cbr%3E%20Get%20ready%20for%20a%20radiance%20that%20shines%20an%20instant%20mega-spotlight%20on%20highlighted%20blonde%20hair!%20Just%20a%20drop%20or%20two%20of%20this%20glistening%20formula%20–%20stocked%20with%20exotic%20Monoi%20and%20Tamanu%20Oils%20to%20nourish%20and%20protect%20each%20delicate%20strand%2C%20banish%20frizz%2C%20and%20create%207X%20more%20strength%20%E2%80%93%20and%20hair%20is%20transformed.%20Watch%20as%20your%20blonde%20becomes%20instantly%20silky%2C%20smooth%2C%20and%20gorgeously%20gleaming.%3Cbr%3E%3Cbr%3E%3Cstrong%3EDirections%3A%3C%2Fstrong%3E%20Apply%201%20%E2%80%93%202%20pumps%20to%20dry%20or%20damp%20hair%2C%20work%20through%2C%20and%20style%20as%20usual.%20%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1662616955820{margin-top: 40px !important;}”][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661201933221{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”KINDA FRIZZY” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662617713021{margin-bottom: 40px !important;}”][vc_single_image image=”26552″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.joico.com\/hair-care\/color-balance-purple-shampoo\/”][vc_column_text]Smooth blonde curls and waves are one thing\u2026but frizzy blonde hair goes against the grain, often appearing dry and disobedient.[\/vc_column_text][cesis_icon_list space=”15″ icon_color=”#d3c243″ h_icon_color=”#bcb63a” values=”%5B%7B%22icon%22%3A%22fa-star2%22%2C%22heading%22%3A%22The%20save%3A%22%2C%22text%22%3A%22%3Cstrong%3E%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fblonde-life-masque%2F%5C%22%3EBlonde%20Life%20Brightening%20Masque%3C%2Fa%3E%3C%2Fstrong%3E%3Cbr%3E%20This%20illuminating%20treatment%20hydrates%20highlighted%20blondes%2C%20softens%20each%20strand%2C%20and%20amps%20up%20the%20gleam%20factor%20by%20banishing%20frizz%2C%20along%20with%20unwanted%20trace%20minerals%20that%20can%20lead%20to%20dullness%20and%20yellow%20tones.%20Thanks%20to%20exotic%20ingredients%2C%20like%20rich%20Tamanu%20and%20Manoi%20oils%2C%20you%E2%80%99ll%20get%20a%20crystal-clear%20finish%20in%20just%20one%20easy%2C%205-minute%20treatment.%20%3Cbr%3E%3Cbr%3E%3Cstrong%3EDirections%3A%3C%2Fstrong%3E%20Apply%20to%20freshly-cleansed%2C%20damp%20hair.%20Leave%20on%203%20-%205%20minutes%3B%20rinse.%20Use%20one%20or%20more%20times%20per%20week%20as%20needed.%20%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1662616955820{margin-top: 40px !important;}”][vc_column][vc_separator][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column][vc_single_image image=”26544″ img_size=”large” alignment=”center”][vc_column_text css=”.vc_custom_1662616355669{margin-top: 20px !important;}”]Life can do a number on any hair color. But blondes can be especially susceptible to dryness, brassy tones, breakage, and other sun\/blowdryer\/heat-styling disasters. Today, it\u2019s Blonde Life to the rescue, with a plan for every problem![\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1661453790122{margin-bottom: 50px !important;}”][vc_column][cesis_line_divider][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Dear Joico, Please help! My blonde […]<\/p>\n","protected":false},"author":8,"featured_media":26544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,100],"tags":[],"class_list":["post-26542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hairjoi-blog","category-hair-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=26542"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/26544"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=26542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=26542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=26542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}