{"id":26559,"date":"2022-10-11T17:15:36","date_gmt":"2022-10-12T00:15:36","guid":{"rendered":"https:\/\/www.joico.lat\/?p=26559"},"modified":"2022-10-12T14:57:37","modified_gmt":"2022-10-12T21:57:37","slug":"fall-hair-color-formulas-burgundy-splendor","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/fall-hair-color-formulas-burgundy-splendor\/","title":{"rendered":"The Red-Hot Fall Series"},"content":{"rendered":"

[vc_row css=”.vc_custom_1646784939424{margin-bottom: 25px !important;}”][vc_column][vc_custom_heading text=”PART 1: \u201cBURGUNDY SPLENDOR\u201d” font_container=”tag:p|font_size:23px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662923264634{margin-bottom: 25px !important;}”][vc_custom_heading text=”Featuring Joico Master Colorist, Sherry Ratay” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662923271918{margin-bottom: 25px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column][vc_single_image image=”26561″ img_size=”large” alignment=”center”][vc_column_text css=”.vc_custom_1662922516549{margin-top: 20px !important;}”]What started the obsession this year? Maybe it\u2019s all the celebs who\u2019ve been dying their hair every imaginable shade of red. Or perhaps we\u2019re seeing a collective fever for bold change. Whatever the incentive\u2026ruby, coppery, cinnamon shades of splendor have become the IT color for fall. And in this first installment of our three-part red series, Joico Master Colorist and Salon Owner, Sherry Ratay, brings you a cool burgundy look that\u2019s gloriously on trend. [\/vc_column_text][cesis_line_divider][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065541854{margin-top: 50px !important;margin-bottom: 25px !important;}”][vc_column css=”.vc_custom_1638473328932{margin-bottom: 18px !important;}”][vc_custom_heading text=”First up, meet Sherry\u2026” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662923517453{margin-bottom: 25px !important;}”][vc_column_text]Sherry Ratay is an internationally acclaimed, award-winning and Florida-based salon owner, who travels all over the country to train and educate other professionals. Not surprisingly (once you see this exciting red series she\u2019s prepared for us!), you\u2019ll understand why Sherry\u2019s savvy, science-based artistic advice has been featured in Vogue, Salon Today, American Salon, Modern Salon Magazine, and Central Florida Lifestyle Publications.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1662923915772{margin-top: 30px !important;margin-bottom: 30px !important;}”][vc_column width=”1\/2″][vc_custom_heading text=”Love a glorious Burgundy shade? It\u2019s a walk in the park\u2026” font_container=”tag:p|font_size:20px|text_align:center|line_height:1.3″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662926845469{margin-bottom: 30px !important;}”][cesis_icon_list space=”15″ icon_color=”#bc3c3c” h_icon_color=”#bc3c3c” values=”%5B%7B%22icon%22%3A%22fa-star4%22%2C%22heading%22%3A%22How%20it%20can%20work%20for%20almost%20anyone%3A%20%22%2C%22text%22%3A%22%E2%80%9CNot%20everyone%20can%20pull-off%20a%20red%20shade%20for%20the%20fall%2C%20but%20everyone%20can%20pull%20off%20a%20tone%20woven%20within%20the%20fiber%20of%20their%20hair%20–%20or%20even%20a%20slight%20adjustment%20of%20their%20glaze%2C%20as%20long%20as%20it%20compliments%20their%20skin%20tone%20and%20eye%20color%2C%E2%80%9D%20says%20Sherry.%22%7D%2C%7B%22icon%22%3A%22fa-star4%22%2C%22heading%22%3A%22Tailor%20this%20trend%20to%20your%20client%3A%20%22%2C%22text%22%3A%22%E2%80%9CThere%20are%20a%20few%20things%20to%20look%20for%20within%20your%20client%E2%80%99s%20skin%20and%20eye%20color%20when%20deciding%20to%20implement%20this%20tone%20within%20their%20hair%20color%2C%E2%80%9D%20says%20Sherry.%20%E2%80%9CI%20first%20analyze%20the%20skin%20on%20their%20face%20and%20d%C3%A9collet%C3%A9%2C%20where%20I%20look%20for%20yellow%2C%20green%2C%20and%20tan%20undertones.%20In%20the%20eyes%2C%20I%E2%80%99m%20looking%20for%20dark%20brown%20and%20deep%20green.%20For%20this%20shade%2C%20make%20sure%20there%20are%20no%20amber%20reflections%20within%20the%20eye%20color.%E2%80%9D%22%7D%5D”][vc_empty_space height=”35px”][\/vc_column][vc_column width=”1\/2″][cesis_icon_box box_top=”30px” box_bottom=”30px” position=”i_left” i_space=”30″ heading=”The Formula…” heading_space=”22″ use_editor=”yes” box_border_color=”#bc3c3c” h_box_border_color=”#bc3c3c” icon_color=”#bc3c3c” h_icon_color=”#bc3c3c” icon=”fa-lab” g_box_separator=”” g_icon_separator=”” g_heading_separator=”” g_text_separator=”” g_button_separator=”” g_module_separator=”” c_box_separator=”” c_icon_separator=”” c_heading_separator=”” c_text_separator=”” t_heading_separator=”” t_text_separator=””]Formula:<\/strong> LumiShine Permanent Color<\/a> 1 oz 6RRC + 1 oz 4RRV with 2 oz 20 Volume LumiShine Developer[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065722335{margin-top: 60px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”The after-care rec\u2026” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662923066183{margin-bottom: 30px !important;}”][cesis_icon_list icon_color=”#bc3c3c” h_icon_color=”#bc3c3c” values=”%5B%7B%22icon%22%3A%22fa-rightarrow-tail%22%2C%22text%22%3A%22Send%20your%20client%20home%20with%20Joico%E2%80%99s%20brilliant%20%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fcolorfull%2F%23shampoo%5C%22%3EColorful%20Anti-Fade%20Shampoo%3C%2Fa%3E%2C%20%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fcolorfull%2F%23conditioner%5C%22%3EConditioner%3C%2Fa%3E%2C%20and%20%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-care%2Fcolorfull%2F%23serum%5C%22%3EGlow%20Beyond%20Serum%3C%2Fa%3E%20%E2%80%93%20a%20trio%20that%20keeps%20red%20hair%20true%20to%20hue%20with%20the%20power%20of%20nourishing%20Camellia%20Oil%20and%20Pomegranate%20Fruit%20Extract.%20Have%20them%20alternate%20with%20%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fcolor-infuse-red-shampoo%2F%5C%22%3EColor%20Infuse%20Red%20Shampoo%3C%2Fa%3E%20and%20%3Ca%20href%3D%5C%22https%3A%2F%2Fwww.joico.lat%2Fen%2Fhair-care%2Fcolor-infuse-red-conditioner%2F%5C%22%3EConditioner%3C%2Fa%3E.%22%7D%5D” t_heading_separator=”” t_text_separator=””][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065722335{margin-top: 60px !important;margin-bottom: 30px !important;}”][vc_column][vc_video link=”https:\/\/youtu.be\/8mNAlhQ-emI” align=”center”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1646784939424{margin-bottom: 25px !important;}”][vc_column][vc_custom_heading text=”PART 1: \u201cBURGUNDY SPLENDOR\u201d” font_container=”tag:p|font_size:23px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662923264634{margin-bottom: 25px !important;}”][vc_custom_heading text=”Featuring Joico Master Colorist, Sherry Ratay” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1662923271918{margin-bottom: 25px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column][vc_single_image image=”26561″ img_size=”large” alignment=”center”][vc_column_text css=”.vc_custom_1662922516549{margin-top: 20px !important;}”]What started the obsession this year? Maybe it\u2019s all the celebs who\u2019ve been dying their hair every imaginable shade of red. […]<\/p>\n","protected":false},"author":8,"featured_media":26561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,106],"tags":[],"class_list":["post-26559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-tips","category-formulas"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=26559"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/26561"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=26559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=26559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=26559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}