{"id":26564,"date":"2022-10-12T11:43:22","date_gmt":"2022-10-12T18:43:22","guid":{"rendered":"https:\/\/www.joico.lat\/?p=26564"},"modified":"2022-10-12T14:58:00","modified_gmt":"2022-10-12T21:58:00","slug":"defy-damage-in-the-shower","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/defy-damage-in-the-shower\/","title":{"rendered":"Show Some Shower Power With Defy Damage"},"content":{"rendered":"

[vc_row css=”.vc_custom_1646784939424{margin-bottom: 25px !important;}”][vc_column][vc_custom_heading text=”SHOWER POWER” font_container=”tag:h2|font_size:25px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1663684449126{margin-bottom: 15px !important;}”][vc_custom_heading text=”Featuring Richard Mannah, Joico Global Artistic Director” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1663684460694{margin-bottom: 25px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column][vc_single_image image=”26566″ img_size=”large” alignment=”center”][vc_column_text css=”.vc_custom_1663684476043{margin-top: 20px !important;}”]Celebrity hairdressers don\u2019t just grab any old shampoo when they wash clients\u2019 hair. They choose one that\u2019s going to protect and defend the very cut\/style\/color they\u2019ve worked so hard to create. Today, Joico Global Brand Artistic Director, Richard Mannah, will be taking you through a tried-and-true 3-step wash routine that builds bonds and literally transforms hair on contact. Come meet him\u2026 AND his secret weapon: Defy Damage. [\/vc_column_text][cesis_line_divider][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1663685131756{margin-top: 50px !important;margin-bottom: 25px !important;}”][vc_column css=”.vc_custom_1638473328932{margin-bottom: 18px !important;}”][vc_custom_heading text=”Why is Defy Damage such a big deal? (And really is!)” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1663684514193{margin-bottom: 25px !important;}”][vc_column_text]This is no ordinary hair-care collection. The secret to bond-building Defy Damage lies in key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid \u2013 that team up with Joico’s SmartRelease\u00ae Technology, a one-of-a-kind liposome delivery system designed to continuously release powerful Rose Hip Oil, Arginine, and Keratin. It’s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. Defy Damage is a must-have if you\u2019re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.[\/vc_column_text][vc_column_text]Defy Damage delivers…<\/strong>[\/vc_column_text][cesis_icon_list space=”10″ icon_color=”#9b3055″ h_icon_color=”#9b3055″ values=”%5B%7B%22icon%22%3A%22fa-heart3%22%2C%22text%22%3A%2280%25%20Less%20Breakage%22%7D%2C%7B%22icon%22%3A%22fa-heart3%22%2C%22text%22%3A%225X%20Stronger%20Hair%22%7D%2C%7B%22icon%22%3A%22fa-heart3%22%2C%22text%22%3A%2290%25%20of%20Color%20Vibrancy%22%7D%2C%7B%22icon%22%3A%22fa-heart3%22%2C%22text%22%3A%22Stronger%2C%20Rebuilt%20Bonds%22%7D%2C%7B%22icon%22%3A%22fa-heart3%22%2C%22text%22%3A%22Visible%20results%20after%20just%201%20use%22%7D%2C%7B%22icon%22%3A%22fa-heart3%22%2C%22text%22%3A%22Immediate%20Soft%20Feel%22%7D%2C%7B%22icon%22%3A%22fa-heart3%22%2C%22text%22%3A%22Increased%20Shine%22%7D%5D”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1663687791886{margin-top: 50px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”Wash your hair with Richard: 3 steps to stronger, healthier hair” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1663685299304{margin-bottom: 25px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1663685614484{margin-bottom: 30px !important;}”][vc_column][vc_single_image image=”14325″ img_size=”full” alignment=”center”][cesis_icon_list icon_color=”#48c1e1″ h_icon_color=”#48c1e1″ 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css=”.vc_custom_1663686424910{margin-top: 50px !important;margin-bottom: 30px !important;}”][vc_column][vc_single_image image=”14328″ img_size=”full” alignment=”center”][cesis_icon_list icon_color=”#48c1e1″ h_icon_color=”#48c1e1″ values=”%5B%7B%22icon%22%3A%22fa-rightarrow-tail%22%2C%22heading%22%3A%22Step%202%3A%20Defy%20Damage%20Conditioner%22%2C%22text%22%3A%22The%20perfect%20partner%20to%20Defy%20Damage%20Shampoo%2C%20this%20daily%2C%20color-preserving%20formula%20will%20give%20you%20a%20welcome%20pause%20from%20all%20that%20wrestling%20with%20dragging%20a%20brush%20or%20comb%20through%20wet%20tangles.%20%20Defy%20Damage%20Conditioner%20is%20a%20bond-strengthening%20formula%20that%20replenishes%20moisture%20and%20builds%20resilience%20in%20your%20hair%20without%20weighing%20it%20down%3B%20and%20–%20drumroll%2C%20please%20–%20it%20instantly%20detangles%20hair%20so%20you%E2%80%99ve%20got%20amazing%20glide%20power%20with%20that%20brush%20or%20comb.%20%22%7D%2C%7B%22icon%22%3A%22fa-rightarrow-tail%22%2C%22heading%22%3A%22How%20Richard%20uses%20it%3A%20%22%2C%22text%22%3A%22%E2%80%9CThis%20Masque%20is%20my%20insider%20secret%20%E2%80%93%20a%20real%20game-changer%2C%E2%80%9D%20says%20Richard%2C%20who%20loves%20the%20way%20it%20works%20in%20only%20five%20minutes.%20%E2%80%9CThe%20treatment%20is%20so%20powerful%2C%20it%20literally%20protects%20each%20strands%20against%20splits%2C%20breakage%2C%20and%20color%20fading%2C%20and%20dives%20really%20deep%20to%20strengthen%20bonds.%E2%80%9D%20Focus%20on%20mid-lengths%20to%20ends%2C%20and%20apply%20a%20liberal%20amount%2C%20combing%20through%20the%20hair.%20Twist%20into%20a%20bun%20and%20allow%20to%20do%20its%20stuff%20for%20five%20minutes%2C%20then%20rinse%20thoroughly.%20(Have%20fine%20hair%3F%20No%20problem%2C%20says%20Richard%3A%20Even%20though%20this%20bond-strengthening%20defense%20system%20is%20super%20creamy%2C%20it%20never%20weighs%20down%20even%20the%20most%20delicate%20hair.)%22%7D%5D”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1663686433056{margin-top: 50px !important;margin-bottom: 30px !important;}”][vc_column][vc_single_image image=”14329″ img_size=”full” alignment=”center”][cesis_icon_list icon_color=”#48c1e1″ h_icon_color=”#48c1e1″ values=”%5B%7B%22icon%22%3A%22fa-rightarrow-tail%22%2C%22heading%22%3A%22Step%203%3A%20Defy%20Damage%20Protective%20Masque%22%2C%22text%22%3A%22This%20is%20the%20treatment%20that%20goes%20deep%2C%20infusing%20fragile%2C%20lightened%20hair%20with%20a%20brilliant%2C%20bond-strengthening%20defense%20to%20tackle%20those%20vulnerable%20cuticles.%20The%20result%3F%20Less%20breakage%2C%20and%20illuminated%2C%20healthy%20hair%20that%E2%80%98s%20actually%20visible%20after%20the%20very%20first%20use!%20You%E2%80%99ll%20experience%20instant%20softness%20and%20shine.%22%7D%2C%7B%22icon%22%3A%22fa-rightarrow-tail%22%2C%22heading%22%3A%22How%20Richard%20uses%20it%3A%20%22%2C%22text%22%3A%22%E2%80%9CThis%20Masque%20is%20my%20insider%20secret%20%E2%80%93%20a%20real%20game-changer%2C%E2%80%9D%20says%20Richard%2C%20who%20loves%20the%20way%20it%20works%20in%20only%20five%20minutes.%20%E2%80%9CThe%20treatment%20is%20so%20powerful%2C%20it%20literally%20protects%20each%20strands%20against%20splits%2C%20breakage%2C%20and%20color%20fading%2C%20and%20dives%20really%20deep%20to%20strengthen%20bonds.%E2%80%9D%20Focus%20on%20mid-lengths%20to%20ends%2C%20and%20apply%20a%20liberal%20amount%2C%20combing%20through%20the%20hair.%20Twist%20into%20a%20bun%20and%20allow%20to%20do%20its%20stuff%20for%20five%20minutes%2C%20then%20rinse%20thoroughly.%20(Have%20fine%20hair%3F%20No%20problem%2C%20says%20Richard%3A%20Even%20though%20this%20bond-strengthening%20defense%20system%20is%20super%20creamy%2C%20it%20never%20weighs%20down%20even%20the%20most%20delicate%20hair.)%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1663685614484{margin-bottom: 30px !important;}”][vc_column][cesis_icon_list icon_color=”#48c1e1″ h_icon_color=”#48c1e1″ values=”%5B%7B%22icon%22%3A%22fa-rightarrow-tail%22%2C%22heading%22%3A%22The%20big%20finish%E2%80%A6%22%2C%22text%22%3A%22From%20here%2C%20it%E2%80%99s%20on%20to%20heat%20styling%20–%20which%20won%E2%80%99t%20do%20a%20number%20on%20your%20hair%20(even%20those%20hot-as-blazes%20flat%20irons%20and%20curling%20wands)%2C%20now%20that%20everything%20is%20beautifully%20protected.%20%22%7D%5D”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1663697941537{margin-top: 50px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”Watch Richard take you through his bond-building Defy Damage routine, here\u2026” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1663686101933{margin-bottom: 30px !important;}”][\/vc_column][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

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A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n