{"id":26789,"date":"2022-11-15T16:30:58","date_gmt":"2022-11-16T00:30:58","guid":{"rendered":"https:\/\/www.joico.lat\/?p=26789"},"modified":"2022-11-18T15:14:42","modified_gmt":"2022-11-18T23:14:42","slug":"two-pros-bonded-by-blonde-life","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/two-pros-bonded-by-blonde-life\/","title":{"rendered":"These Two Pros Bonded with Blonde Life!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1647065520902{margin-bottom: 25px !important;}&#8221;][vc_column][vc_single_image image=&#8221;26791&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_custom_heading text=&#8221;THEY BONDED BY BLONDE&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1665003784288{margin-bottom: 25px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1665003919943{margin-top: 20px !important;}&#8221;]Want to know what happens when one MAJOR hairdresser (Joico Global Brand Ambassador, Larisa Love) takes another MAJOR hairdresser (Joico Global Brand Storyteller, Olivia Smalley) into the blonde zone with our newly enhanced, bond-building Blonde Life Lightening Collection? Pure magic! Watch it happen\u2026and get all the step-by-steps so you can recreate this ultimate blonde look on your own clients.[\/vc_column_text][cesis_line_divider][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1647065541854{margin-top: 50px !important;margin-bottom: 25px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1638473328932{margin-bottom: 18px !important;}&#8221;][vc_custom_heading text=&#8221;But first, let\u2019s look at the science behind this blonde\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1665003925577{margin-bottom: 25px !important;}&#8221;][vc_column_text]In order to understand why our bond-building Blonde Life products are so beautifully protective, let\u2019s give you some (brief!) science behind the technology: Essentially, your hair is made up of miniscule chemical bonds, which exist to stabilize the protein chain that creates healthy, elastic, hydrated hair. Put those strands through the ringer \u2013 by, say, exposing them to lightening chemicals that lift color \u2013 and these bonds can break, causing damage, like split ends, frizz, dullness, and dryness. [\/vc_column_text][vc_single_image image=&#8221;26793&#8243; img_size=&#8221;large&#8221;][vc_custom_heading text=&#8221;How Blonde Life builds bonds for strong blondes\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1665010859488{margin-top: 50px !important;margin-bottom: 25px !important;}&#8221;][vc_column_text]We include our signature ingredient, bond-building Arginine, in all our Blonde Life Lighteners and Toners. Which means that the bond-building technology works to shore up every single strand BEFORE damage is done, lifting hair to new heights without sacrificing shine or condition. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1664343346393{margin-top: 40px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;How Larisa created Olivia\u2019s blonde look\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1665011123049{margin-bottom: 35px !important;}&#8221;][vc_single_image image=&#8221;26795&#8243; img_size=&#8221;large&#8221;][cesis_icon_box box_top=&#8221;30px&#8221; box_bottom=&#8221;30px&#8221; position=&#8221;i_left&#8221; i_space=&#8221;30&#8243; heading=&#8221;Larisa\u2019s formula:&#8221; heading_space=&#8221;22&#8243; use_editor=&#8221;yes&#8221; box_border_color=&#8221;#48c1e1&#8243; h_box_border_color=&#8221;#48c1e1&#8243; icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; icon=&#8221;fa-lab&#8221; g_box_separator=&#8221;&#8221; g_icon_separator=&#8221;&#8221; g_heading_separator=&#8221;&#8221; g_text_separator=&#8221;&#8221; g_button_separator=&#8221;&#8221; g_module_separator=&#8221;&#8221; c_box_separator=&#8221;&#8221; c_icon_separator=&#8221;&#8221; c_heading_separator=&#8221;&#8221; c_text_separator=&#8221;&#8221; t_heading_separator=&#8221;&#8221; t_text_separator=&#8221;&#8221;]<strong>Formula 1 (Regrowth Touch-up):<\/strong><a href=\"https:\/\/www.joico.lat\/en\/pro-color\/lighteners\/\"> BlondeLife Powder Lightener<\/a> with 5 Volume NEW Blonde Life Coconut Developer moving up to 20 Volume<\/p>\n<p><strong>Formula 2 (Root Shadow):<\/strong><a href=\"https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/demi-gloss\/\"> BlondeLife Demi Gloss<\/a> 8N with 5 Volume NEW Blonde Life Coconut Developer<\/p>\n<p><strong>Formula 3 (Gloss):<\/strong><a href=\"https:\/\/www.joico.lat\/en\/pro-color\/blonde-life\/demi-gloss\/\"> BlondeLife Demi Gloss<\/a> 10N + 10V with 5 Volume NEW BlondeLife Coconut Developer[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1647065632865{margin-top: 50px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;The step-by-steps&#8230;&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1665077641074{margin-top: 30px !important;margin-bottom: 35px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;26797&#8243; img_size=&#8221;large&#8221; css=&#8221;.vc_custom_1668558217989{margin-bottom: 15px !important;}&#8221;][vc_column_text]<strong>Step 1<\/strong><br \/>\nStart at the front hairline for a high-impact hero piece, using a combination of baby lights, highlights, and bold lights with Formula 1.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;26799&#8243; img_size=&#8221;large&#8221; css=&#8221;.vc_custom_1668558268892{margin-bottom: 15px !important;}&#8221;][vc_column_text]<strong>Step 2<\/strong><br \/>\nContinue highlighting toward the occipital bone on top of the head until you reach the curve of the occipital bone.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1665011143037{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Step 3<\/strong><br \/>\nOnce you\u2019ve reached level 10, rinse, shampoo, and prepare your Shadow and Gloss formulas.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Step 4<\/strong><br \/>\nAt the shampoo bowl, apply your Shadow Formula in a teardrop application to the regrowth to mid lengths.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1647065632865{margin-top: 50px !important;margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;26801&#8243; img_size=&#8221;large&#8221; css=&#8221;.vc_custom_1668558348825{margin-bottom: 15px !important;}&#8221;][vc_column_text]<strong>Step 5<\/strong><br \/>\nApply your Gloss Formula from mids to ends.<br \/>\nProcess for 10 minutes, rinse, shampoo, and condition with <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/blonde-life\/#brighteningshampoo\">BlondeLife Brightening Shampoo<\/a> and <a href=\"https:\/\/www.joico.lat\/en\/pro-care\/blonde-life\/#brighteningconditioner\">Conditioner<\/a>.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1647065722335{margin-top: 60px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Larisa\u2019s pro tips\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1665004450537{margin-top: 30px !important;margin-bottom: 35px !important;}&#8221;][cesis_icon_list icon_color=&#8221;#48c1e1&#8243; h_icon_color=&#8221;#48c1e1&#8243; values=&#8221;%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Use%20the%20client%E2%80%99s%20temple%20as%20a%20%E2%80%9Cboard%E2%80%9D%20when%20foiling%20around%20the%20hairline%20for%20control%20and%20accuracy%20so%20the%20foils%20don%E2%80%99t%20slip.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22For%20client%20comfort%20while%20processing%2C%20braid%20the%20hair%20outside%20of%20the%20foils%20away%20from%20the%20clients%20face.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22When%20creating%20a%20bright%20hero%20piece%20in%20the%20front%2C%20use%20back-to-back%20%E2%80%9Cweave%E2%80%9D%20partings.%20%22%7D%5D&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1665078267370{margin-top: 75px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_column_text]If you already love Blonde Life, the newly-enhanced collection will make you jump for joi. If you haven\u2019t tried it yet \u2013 we\u2019re pretty sure you\u2019re about to be a convert. Get ready for new products, new packaging, AND\u2026this dramatic demo video <em>coming soon<\/em>.[\/vc_column_text][vc_btn title=&#8221;Discover Blonde Life Color&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.joico.lat%2Fen%2Fpro-color%2Fblonde-life%2F&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1647065520902{margin-bottom: 25px !important;}&#8221;][vc_column][vc_single_image image=&#8221;26791&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_custom_heading text=&#8221;THEY BONDED BY BLONDE&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1665003784288{margin-bottom: 25px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1665003919943{margin-top: 20px !important;}&#8221;]Want to know what happens when one MAJOR hairdresser (Joico Global Brand Ambassador, Larisa Love) takes another MAJOR hairdresser (Joico Global Brand Storyteller, Olivia Smalley) into the blonde zone with our newly enhanced, bond-building Blonde Life [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,106,112],"tags":[],"class_list":["post-26789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-tips","category-formulas","category-pro-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=26789"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/26791"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=26789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=26789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=26789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}