{"id":26873,"date":"2022-12-20T11:46:20","date_gmt":"2022-12-20T19:46:20","guid":{"rendered":"https:\/\/www.joico.lat\/?p=26873"},"modified":"2022-12-20T13:29:41","modified_gmt":"2022-12-20T21:29:41","slug":"diy-for-damaged-hair-olivia-thompson","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/diy-for-damaged-hair-olivia-thompson\/","title":{"rendered":"Damage Control: One Hairdresser\u2019s Confessional"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1647065520902{margin-bottom: 25px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Featuring Global Brand Storyteller, Olivia Thompson&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1668111709078{margin-bottom: 25px !important;}&#8221;][vc_single_image image=&#8221;26875&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text css=&#8221;.vc_custom_1668111734145{margin-top: 40px !important;}&#8221;]Joico Global Brand Storyteller, Olivia Thompson, is known for her juicy hair confessionals and DIY demos \u2013 in fact, they often go viral. And today\u2019s she\u2019s getting real and honest about how she bypasses damaged hair. \u201cI\u2019ve been using the Defy Damage collection for two years; and it\u2019s the answer for my clients who are habitually coloring their hair,\u201d she explains. \u201cIt does what it says it\u2019s going to do; is great for daily heat styling; rebuilds bonds; and even works well for clients who have extensions. The entire line is awesome!\u201d[\/vc_column_text][cesis_line_divider margin_top=&#8221;50&#8243; margin_bottom=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1663685614484{margin-bottom: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Why Defy Damage solves a whole lot of problems\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1668448401478{margin-bottom: 30px !important;}&#8221;][vc_column_text]The Defy Damage collection actually strengthens hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients &#8212; Arginine, Moringa Seed Oil, and a Protective Lipid &#8212; team up with Joico&#8217;s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It&#8217;s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. [\/vc_column_text][vc_custom_heading text=&#8221;Defy Damage delivers\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1668448485990{margin-top: 50px !important;margin-bottom: 30px !important;}&#8221;][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: center;\">80% Less Breakage<\/li>\n<li style=\"text-align: center;\">5X Stronger Hair<\/li>\n<li style=\"text-align: center;\">90% of Color Vibrancy<\/li>\n<li style=\"text-align: center;\">Stronger, Rebuilt Bonds<\/li>\n<li style=\"text-align: center;\">Visible results after just 1 use<\/li>\n<li style=\"text-align: center;\">Immediate Soft Feel<\/li>\n<li style=\"text-align: center;\">Increased Shine<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator el_width=&#8221;80&#8243; css=&#8221;.vc_custom_1668448528773{margin-bottom: 60px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1663685614484{margin-bottom: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;The step-by-steps\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1667874495996{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;26877&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text]<strong>Step 1: <a href=\"https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-shampoo\/\">Defy Damage Protective Shampoo<\/a><\/strong><\/p>\n<p><strong>Olivia spills the tea:<\/strong> \u201cThis cleanser creates a beautiful, creamy lather that provides moisture for lackluster hair. It\u2019s the next generation of bond-building and I tell my clients to wash TWICE with it at every shampoo.\u201d<br \/>\n<strong>Why it hits different:<\/strong> With a rich, luxurious lather, this gentle cleanser protects hair with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color. The results are shiny, smooth, clean strands &#8212; wonderfully resilient and healthy looking.<br \/>\n<strong>Use it:<\/strong> No more than 3X a week (and give your hair a break the other days). Simply lather up and rinse thoroughly.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 2: <a href=\"https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-conditioner\/\">Defy Damage Conditioner<\/a><\/strong><\/p>\n<p><strong>Olivia spills the tea:<\/strong> \u201cThis instantly detangles hair and you can use it every time you wash without weighing hair down.\u201d<br \/>\nWhy it hits different: No more wrestling with dragging a brush or comb through wet tangles. Defy Damage Conditioner is a daily, color-preserving, bond-strengthening formula that replenishes moisture and builds resilience in your hair; and delivers amazing glide power, even on wet, snarly strands.<br \/>\n<strong>Use it:<\/strong> After every shampoo. Leave in one minute then rinse.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 3: <a href=\"https:\/\/www.joico.lat\/en\/hair-care\/defy-damage-masque\/\">Defy Damage Protective Masque<\/a><\/strong><\/p>\n<p><strong>Olivia spills the tea:<\/strong> \u201cIt\u2019s all about the bond-building technology. Over time, the Masque will actually build hair\u2019s resistance to damage.\u201d<br \/>\n<strong>Why it hits different:<\/strong> This is the treatment that goes deep, infusing hair with a brilliant, bond-strengthening defense. The result? Less breakage, and illuminated, healthy hair that\u2018s actually visible after the very first use. Hair has instant softness and shine\u2026.<br \/>\nUse it: Once a week after cleansing your hair as an intensively and nourishing treatment. Apply to towel-dried hair; leave in 5 minutes, and rinse.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator el_width=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1668413212290{margin-top: 40px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Want to see Olivia put each product to the test? Watch here:&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1668112110733{margin-bottom: 40px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Ck62UJPDlE9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/Ck62UJPDlE9\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1647065520902{margin-bottom: 25px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Featuring Global Brand Storyteller, Olivia Thompson&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:center|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1668111709078{margin-bottom: 25px !important;}&#8221;][vc_single_image image=&#8221;26875&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text css=&#8221;.vc_custom_1668111734145{margin-top: 40px !important;}&#8221;]Joico Global Brand Storyteller, Olivia Thompson, is known for her juicy hair confessionals and DIY demos \u2013 in fact, they often go viral. And today\u2019s she\u2019s getting real and honest about how she bypasses [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-26873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=26873"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/26873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/26875"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=26873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=26873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=26873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}