{"id":27810,"date":"2023-11-02T13:05:47","date_gmt":"2023-11-02T20:05:47","guid":{"rendered":"https:\/\/www.joico.lat\/?p=27810"},"modified":"2023-11-02T13:05:47","modified_gmt":"2023-11-02T20:05:47","slug":"meet-mai-hernandez","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/meet-mai-hernandez\/","title":{"rendered":"It\u2019s Mai Day"},"content":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1686250063681{margin-top: 0px !important;margin-bottom: 25px !important;padding-top: 0px !important;}”][vc_column][vc_column_text font_size=”26px” line_height=”2rem” css=”.vc_custom_1686600026405{margin-top: 2rem !important;padding-right: 2% !important;padding-left: 2% !important;}”]It wasn\u2019t May 1st when our extraordinary Joico Brand Artistic Artist and Content Creator, Mai Hernandez, made a special podcast appearance on Latina Life with Jen and Milena recently. But it was a day worth celebrating, as this talented artist opened up about her heritage as a proud LatinX; and the journey she\u2019s traveled to become a rising star in our industry.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1686243209180{padding-top: 0px !important;}”][vc_column][vc_single_image image=”27811″ img_size=”full” alignment=”center” style=”vc_box_border”][\/vc_column][\/vc_row][vc_row css_animation=”fadeIn” css=”.vc_custom_1686599499790{margin-top: 4rem !important;margin-bottom: 25px !important;padding-top: 0px !important;}”][vc_column][vc_custom_heading text=”Let\u2019s Meet Mai\u2026” font_container=”tag:p|font_size:34px|text_align:left|line_height:1.8rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1686600124747{margin-bottom: 10px !important;}”][cesis_line_divider pos=”cesis_line_d_left”][vc_empty_space height=”2rem”][vc_row_inner el_class=”swap-on-mobile”][vc_column_inner width=”1\/2″][vc_column_text font_size=”23px” line_height=”2rem”]Venezuelan-born talent and Joico Artistic Educator and Brand Content Creator, Mai Hernandez, infuses her culture and passion in all that she does. At just 15, this tenacious teen relocated to the United States with her sisters, and her mother, who was going through a self-described \u201crough divorce.\u201d<\/p>\n

Hair became the savior. But in the chair\u2026not behind it.\u201cWe would get our hair done, and it made me realize how important it was to feel beautiful and empowered,\u201d recalls Mai, who had dreams of becoming a hairstylist since childhood. Eleven years later, she and her now-husband moved to SoCal, where Mai enrolled at the Vidal Sassoon Academy.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”27813″ img_size=”full” alignment=”center” style=”vc_box_border”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”fadeIn” css=”.vc_custom_1686590979854{margin-top: 2rem !important;margin-bottom: 25px !important;padding-top: 0px !important;}”][vc_column width=”1\/2″][vc_single_image image=”27815″ img_size=”full” alignment=”center” style=”vc_box_border”][\/vc_column][vc_column width=”1\/2″][vc_column_text font_size=”23px” line_height=”2rem”]\u201cWith no time to play or a Plan B to fall back on, I hustled day in and day out, always giving 110%,\u201d declares Mai, who believes that going the extra mile is what makes her shine. That and hard work. In just a single year, she \u201cinvested and took about 28 independent classes, diving head-first into a world of knowledge and growth that I never imagined.\u201d<\/p>\n

Starting as an assistant (during which time she honed her craft and soaked it all in), Mai began embarking upon her newest passion \u2013 education. It\u2019s a foundation she has continued to build upon with gusto.<\/p>\n

Today, as co-owner of her own salon \u2013 A\/M in West Hollywood — she continues to steer her meteoric rise as a true star at Joico.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1686592582908{margin-top: 4rem !important;}”][vc_column css=”.vc_custom_1686249933097{margin-bottom: 10px !important;}”][vc_column_text font_size=”28px” line_height=”2rem”]Catch the full episode of Mai\u2019s appearance on Latina Life<\/em> with Jen and Milena<\/strong>[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1684532661690{margin-top: 4rem !important;}”][vc_column][vc_custom_heading text=”Posts You Might Like:” font_container=”tag:p|font_size:25px|text_align:left|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left”][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1686250063681{margin-top: 0px !important;margin-bottom: 25px !important;padding-top: 0px !important;}”][vc_column][vc_column_text font_size=”26px” line_height=”2rem” css=”.vc_custom_1686600026405{margin-top: 2rem !important;padding-right: 2% !important;padding-left: 2% !important;}”]It wasn\u2019t May 1st when our extraordinary Joico Brand Artistic Artist and Content Creator, Mai Hernandez, made a special podcast appearance on Latina Life with Jen and Milena recently. But it was a day worth celebrating, as this […]<\/p>\n","protected":false},"author":8,"featured_media":27813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"class_list":["post-27810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everyday-joi"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/27810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=27810"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/27810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/27813"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=27810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=27810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=27810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}