{"id":27825,"date":"2023-11-06T12:15:39","date_gmt":"2023-11-06T20:15:39","guid":{"rendered":"https:\/\/www.joico.lat\/?p=27825"},"modified":"2023-11-06T12:15:39","modified_gmt":"2023-11-06T20:15:39","slug":"damaged-hair-transformed","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/damaged-hair-transformed\/","title":{"rendered":"Damage To Delight\u2026"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”The Healthy-Hair Transformation” font_container=”tag:p|font_size:34px|text_align:center|color:%23666666|line_height:2.3rem” text_resize=”yes” text_minimum=”32″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love” font_container=”tag:p|font_size:24px|text_align:center|color:%23666666|line_height:2rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css_animation=”none”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1686159579340{margin-top: 2em !important;margin-bottom: 25px !important;padding-top: 0px !important;}”][vc_column][vc_single_image image=”27826″ img_size=”full” alignment=”center” style=”vc_box_border”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1684967417242{margin-top: 0px !important;margin-bottom: 25px !important;padding-top: 0px !important;}”][vc_column][vc_column_text font_size=”26px” line_height=”2.2rem” css=”.vc_custom_1686160418381{margin-top: 2rem !important;padding-right: 2% !important;padding-left: 2% !important;}”]<\/p>\n

One look at the damaged hair in her chair and Joico Global Brand Ambassador and Artistic Director, Larisa Love, knew she had to swoop in with a rescue. And rescue she did: Check out her stunning, dimensional, brunette\/blonde blend, created with the unwavering bond-building power of Defy Damage.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1686170799719{margin-top: 0px !important;margin-bottom: 25px !important;padding-top: 0px !important;}”][vc_column][vc_column_text line_height=”2.2rem” css=”.vc_custom_1686157688122{margin-top: 2rem !important;}”]<\/p>\n

\u201cMy client\u2019s hair was strong but seemed very dry and lacked shine. By adding LumiShine\u2019s Argiplex Technology and Defy Damage, I quickly added life and shine back into the hair \u2013 making it look and feel stronger and much healthier,\u201d says Larisa.<\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″]

\"Before\"After<\/div><\/div>[\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1686168298189{margin-top: 3rem !important;margin-bottom: 3rem !important;}”][vc_column][vc_custom_heading text=”The Goals\u2026” font_container=”tag:p|font_size:30px|text_align:center|line_height:1.8rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1686168237305{margin-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”10\/12″][cesis_icon_list style=”cesis_il_4″ shadow=”cesis_list_shadow” space=”22″ icon_color=”#9a2616″ t_f_size=”20px” values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Repair%20damage%20and%20create%20a%20healthy%20base.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Create%20bold%2C%20bright%20pieces%20to%20enhance%20the%20client%E2%80%99s%20skin-tone.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Full%20transformation%20with%20a%20perfect%2C%20dimensional%20blend.%20%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22text%22%3A%22Low-maintenance%2C%20by%20strategically%20blending%20color%20from%20roots%20to%20mids%20to%20ends.%22%7D%5D”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][cesis_icon_box box_top=”30px” box_bottom=”30px” position=”i_left” i_space=”30″ heading=”The Formula…” heading_space=”22″ use_editor=”yes” text_f_size=”16px” icon=”fa-flask”]Formula 1:<\/strong> Blonde Life Lightening Powder + 5 Volume LumiShine Developer working up to 40 Volume<\/p>\n

Formula 2 (Shadow Root): <\/strong>LumiShine Demi Liquid 7BV Blue Violet + 6NA Natural Ash + 5 Volume LumiShine Developer<\/p>\n

Formula 3(Gloss): <\/strong>LumiShine 9N Natural + 10V Violet + 10NWB + 5 Volume LumiShine Developer[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][cesis_icon_box box_top=”30px” box_bottom=”30px” position=”i_left” i_space=”30″ heading=”The Formula…” heading_space=”22″ use_editor=”yes” text_f_size=”16px” icon=”fa-flask”]Formula 1:<\/strong> Blonde Life Lightening Powder + 5 Volume LumiShine Developer working up to 40 Volume<\/p>\n

Formula 2 (Shadow Root): <\/strong>LumiShine Demi Liquid 7BV Blue Violet + 6NA Natural Ash + 5 Volume LumiShine Developer<\/p>\n

Formula 3(Gloss): <\/strong>LumiShine 9N Natural + 10V Violet + 10NWB + 5 Volume LumiShine Developer[\/cesis_icon_box][vc_empty_space height=”3rem”][\/vc_column][vc_column width=”1\/2″][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjIzMTUlMjIlMjBoZWlnaHQlM0QlMjI1NjAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGWjg2eDczUHlyTG8lMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTNCJTIwd2ViLXNoYXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNFJTBB[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1686168074659{margin-top: 4rem !important;}”][vc_column][vc_custom_heading text=”Larisa\u2019s Defy Damage home-care rec \u2026” font_container=”tag:p|font_size:30px|text_align:left|line_height:1.8rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1686167739198{margin-bottom: 0px !important;}”][vc_custom_heading text=”\u201cI recommend my client take home the full Defy Damage system and follow these instructions:” font_container=”tag:p|font_size:24px|text_align:left|line_height:1.8rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1686168097045{margin-top: 20px !important;}”][vc_row_inner css=”.vc_custom_1686168103309{margin-top: 30px !important;}”][vc_column_inner][vc_column_text font_size=”20px” line_height=”1.5rem”]Wash hair twice a week, MAX<\/strong>: Use Defy Damage Protective Shampoo and Conditioner<\/a>.[\/vc_column_text][vc_column_text font_size=”20px” line_height=”1.5rem”]Snooze smartly<\/strong>: Apply Defy Damage Sleepover Overnight Nourishing Treatment<\/a> every night \u2013 it\u2019s a no-rinse, bedtime bond-strengthener that delivers softer, shinier, visibly healthier-looking hair by morning.[\/vc_column_text][vc_column_text font_size=”20px” line_height=”1.5rem”]Dive deep once a week<\/strong>: Use Defy Damage Protective Masque<\/a> and leave this treatment on for 20 minutes; will help repair broken bonds and build hair\u2019s resistance to damage.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/3″][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5qb2ljby5sYXQlMkZlbiUyRnByby1jYXJlJTJGZGVmeS1kYW1hZ2UlMkYlMjIlM0UlMEElMjAlMjAlMjAlMjAlM0NpbWclMjByb2xlJTNEJTIycHJlc2VudGF0aW9uJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuam9pY28ubGF0JTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDglMkZkZWZ5LWRhbWFnZS1tYXNxdWUtc3R5bGVkLmpwZyUyMiUyMGFsdCUzRCUyMmRlZnklMjBkYW1hZ2UlMjBwcm90ZWN0aXZlJTIwbWFzcXVlJTIwcHJvZHVjdCUyMiUzRSUwQSUyMCUyMCUyMCUyMCUzQ3AlMjBzdHlsZSUzRCUyMnRleHQtYWxpZ24lM0ElMjBjZW50ZXIlM0IlMjBmb250LXNpemUlM0ElMjAxOHB4JTNCJTIwcGFkZGluZy10b3AlM0ElMjA1cHglM0IlMjIlM0UlM0NzdHJvbmclM0VEZWZ5JTIwRGFtYWdlJTIwUHJvdGVjdGl2ZSUyME1hc3F1ZSUzQyUyRnN0cm9uZyUzRSUzQyUyRnAlM0UlMEElM0MlMkZhJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1684532661690{margin-top: 4rem !important;}”][vc_column][vc_custom_heading text=”Posts You Might Like:” font_container=”tag:p|font_size:25px|text_align:left|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes”][cesis_line_divider pos=”cesis_line_d_left”][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”The Healthy-Hair Transformation” font_container=”tag:p|font_size:34px|text_align:center|color:%23666666|line_height:2.3rem” text_resize=”yes” text_minimum=”32″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love” font_container=”tag:p|font_size:24px|text_align:center|color:%23666666|line_height:2rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css_animation=”none”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1686159579340{margin-top: 2em !important;margin-bottom: 25px !important;padding-top: 0px !important;}”][vc_column][vc_single_image image=”27826″ img_size=”full” alignment=”center” style=”vc_box_border”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1684967417242{margin-top: 0px !important;margin-bottom: 25px !important;padding-top: 0px !important;}”][vc_column][vc_column_text font_size=”26px” line_height=”2.2rem” css=”.vc_custom_1686160418381{margin-top: 2rem !important;padding-right: 2% !important;padding-left: 2% !important;}”] One look at the damaged hair […]<\/p>\n","protected":false},"author":8,"featured_media":27826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[],"class_list":["post-27825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/27825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=27825"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/27825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/27826"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=27825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=27825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=27825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}