{"id":27962,"date":"2023-11-07T16:34:43","date_gmt":"2023-11-08T00:34:43","guid":{"rendered":"https:\/\/www.joico.lat\/?p=27962"},"modified":"2024-04-23T12:18:52","modified_gmt":"2024-04-23T19:18:52","slug":"fight-hair-color-fade-routine","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/fight-hair-color-fade-routine\/","title":{"rendered":"The Routine Series\u2026 How To Fight Fading Hair Color"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”27963″ img_size=”full” alignment=”center” style=”vc_box_border”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text font_size=”26px” line_height=”2rem”]Beautiful, professional hair color is an investment \u2013 one that\u2019s worth hanging onto as long as possible; and nothing\u2019s more disappointing than paying for a look you love, only to watch hair color fade away within a week or two of your appointment. This easy, 4-step routine is specifically designed to counteract the big fade. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1693510822661{margin-top: 3rem !important;margin-bottom: 3rem !important;}”][vc_column][vc_custom_heading text=”Reasons your hair color might be fading fast\u2026” font_container=”tag:p|font_size:28px|text_align:center|line_height:2.2rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1693503154710{margin-bottom: 10px !important;}”][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][cesis_icon_list style=”cesis_il_3″ icon_color=”#9a2616″ h_f_size=”16px” h_f_weight=”600″ h_t_transform=”none” values=”%5B%7B%22icon%22%3A%22fa-check2%22%2C%22heading%22%3A%22You%E2%80%99re%20shampooing%20too%20often%20%E2%80%93%20and%20with%20a%20color-stripping%20product.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22heading%22%3A%22You%E2%80%99re%20using%20overly%20hot%20water.%20(Think%20about%20laundry%3A%20Always%20wash%20colors%20in%20cold.)%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22heading%22%3A%22You%E2%80%99re%20using%20heat%20tools%20without%20protection.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22heading%22%3A%22Your%20hair%20is%20dry.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22heading%22%3A%22You%E2%80%99re%20washing%20hair%20within%2024%20hours%20of%20having%20your%20color%20done.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22heading%22%3A%22Your%20hair%20is%20damaged%20and%20porous%2C%20so%20color%20escapes%20through%20the%20openings.%22%7D%2C%7B%22icon%22%3A%22fa-check2%22%2C%22heading%22%3A%22Your%20hair%20is%20getting%20too%20much%20sun%20exposure.%22%7D%5D”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1693511229814{margin-top: 2rem !important;margin-bottom: 0px !important;border-radius: 3px !important;}”][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1693508147654{margin-top: 3rem !important;margin-bottom: 3rem !important;background-color: #7b0031 !important;border-radius: 3px !important;}”][vc_column][vc_custom_heading text=”This simple, 4-step routine safeguards investment hair color and prevents fading\u2026” font_container=”tag:p|font_size:28px|text_align:center|color:%23ffffff|line_height:2.2rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1693503430461{margin-bottom: 10px !important;padding-top: 2rem !important;padding-bottom: 2rem !important;border-radius: 4px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1693503614777{margin-top: 3rem !important;}”][vc_column][vc_single_image image=”27965″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.com\/hair-care\/k-pak-color-therapy-shampoo\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1685987220254{margin-top: 2rem !important;}”][vc_column][cesis_icon_paragraph i_size=”26″ i_space=”10″ heading=”Step 1\u2026” heading_space=”5″ use_editor=”yes” heading_color=”#505050″ text_color=”#505050″ heading_f_size=”24px” heading_l_height=”1.5rem” text_f_size=”22px” icon=”fa-checkmark”][\/cesis_icon_paragraph][vc_row_inner css=”.vc_custom_1693504662344{margin-top: 5px !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”27967″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/hair-care\/k-pak-color-therapy-shampoo\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”Cleanse with K-PAK Color Therapy Color Protecting Shampoo” font_container=”tag:p|font_size:22px|text_align:left|line_height:1.8rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1693506887244{margin-bottom: 10px !important;}” link=”url:https%3A%2F%2Fwww.joico.com%2Fhair-care%2Fk-pak-color-therapy-shampoo%2F”][vc_column_text font_size=”18px” line_height=”1.5rem” font_color=”#505050″]The luxurious lather of this gentle cleanser whisks away dirt and debris, while fighting the fade of any vibrant shade. Joico Brand Storyteller, Olivia Thompson, likes to go two rounds \u2013 especially if it\u2019s been a few days since your last wash. The first round releases dirt and build-up; and after you\u2019ve cleansed off the grime, you can go back in for a good, sudsy wash.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1685987220254{margin-top: 2rem !important;}”][vc_column][cesis_icon_paragraph i_size=”26″ i_space=”10″ heading=”Step 2\u2026” heading_space=”5″ use_editor=”yes” heading_color=”#505050″ text_color=”#505050″ heading_f_size=”24px” heading_l_height=”1.5rem” text_f_size=”22px” icon=”fa-checkmark”][\/cesis_icon_paragraph][vc_row_inner css=”.vc_custom_1693507152826{margin-top: 5px !important;}” el_class=”swap-on-mobile”][vc_column_inner width=”1\/2″][vc_custom_heading text=”Moisturize with K-PAK Color Therapy Color-Protecting Conditioner” font_container=”tag:p|font_size:22px|text_align:left|line_height:1.8rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1693506899038{margin-bottom: 10px !important;}” link=”url:https%3A%2F%2Fwww.joico.com%2Fhair-care%2Fk-pak-color-therapy-conditioner%2F”][vc_column_text font_size=”18px” line_height=”1.5rem” font_color=”#505050″]This daily-use Conditioner not only extends the vibrancy and life of an investment shade, it simultaneously hydrates, strengthens strands, reduces breakage, and bumps up shine to a whole new gleam.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”27998″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/hair-care\/k-pak-color-therapy-conditioner\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1685987220254{margin-top: 2rem !important;}”][vc_column][cesis_icon_paragraph i_size=”26″ i_space=”10″ heading=”Step 3\u2026” heading_space=”5″ use_editor=”yes” heading_color=”#505050″ text_color=”#505050″ heading_f_size=”24px” heading_l_height=”1.5rem” text_f_size=”22px” icon=”fa-checkmark”][\/cesis_icon_paragraph][vc_row_inner css=”.vc_custom_1693504662344{margin-top: 5px !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”26825″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/hair-care\/luster-lock-treatment\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”Treat hair with K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment” font_container=”tag:p|font_size:22px|text_align:left|line_height:1.8rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1693506914488{margin-bottom: 10px !important;}” link=”url:https%3A%2F%2Fwww.joico.com%2Fhair-care%2Fluster-lock-treatment%2F”][vc_column_text font_size=”18px” line_height=”1.5rem” font_color=”#505050″]Known as the \u201csecret to lust-worthy locks,\u201d this deep-repairing miracle hair treatment unlocks out-of-this-world color vibrancy and a dazzling, mirror-like shine that will have you touching your hair in amazement. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1685987220254{margin-top: 2rem !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][cesis_icon_paragraph i_size=”26″ i_space=”10″ heading=”Step 4\u2026” heading_space=”5″ use_editor=”yes” heading_color=”#505050″ text_color=”#505050″ heading_f_size=”24px” heading_l_height=”1.5rem” text_f_size=”22px” icon=”fa-checkmark”][\/cesis_icon_paragraph][vc_custom_heading text=”Protect and style hair with K-PAK Color Therapy Luster Lock Multi-Perfector Shine & Protect Spray AND K-PAK Color Therapy Luster Lock Glossing Oil” font_container=”tag:p|font_size:22px|text_align:left|line_height:1.8rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1693508235625{margin-bottom: 10px !important;}” link=”url:https%3A%2F%2Fwww.joico.com%2Fk-pak-color-therapy%2F”][vc_row_inner css=”.vc_custom_1693507160431{margin-top: 5px !important;}” el_class=”swap-on-mobile”][vc_column_inner width=”1\/2″][vc_column_text font_size=”18px” line_height=”1.5rem” font_color=”#505050″]Now\u2019s the time to detangle strands and put down a color-saving barrier before heat styling.<\/p>\n

\u201cHair needs protection when you\u2019re using a thermal tool,\u201d says Olivia Thompson.<\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”25829″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/hair-care\/luster-lock-spray\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1693507160431{margin-top: 5px !important;}” el_class=”swap-on-mobile”][vc_column_inner width=”1\/2″][vc_single_image image=”24916″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/hair-care\/luster-lock-glossing-oil\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text font_size=”18px” line_height=”1.5rem” font_color=”#505050″ css=”.vc_custom_1693507757226{margin-top: 10px !important;}”]\u201cWould you hold fire without gloves?\u201d Luster Lock, a silky, leave-in treatment, does the job by delivering a powerful shield of protection against styling stress, thermal damage, and UV exposure. Add a final dab of Glossing Oil to the mix, and you\u2019ll also tame flyaways, bump up shine, and help lock in color without weighing hair down.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1685987220254{margin-top: 2rem !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md”][cesis_icon_paragraph i_size=”26″ i_space=”10″ heading=”Step 4\u2026” heading_space=”5″ use_editor=”yes” heading_color=”#505050″ text_color=”#505050″ heading_f_size=”24px” heading_l_height=”1.5rem” text_f_size=”22px” icon=”fa-checkmark”][\/cesis_icon_paragraph][vc_single_image image=”46710″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.com\/hair-care\/luster-lock-spray\/”][vc_custom_heading text=”Protect and style hair with K-PAK Color Therapy Luster Lock Multi-Perfector Shine & Protect Spray AND K-PAK Color Therapy Luster Lock Glossing Oil” font_container=”tag:p|font_size:22px|text_align:left|line_height:1.8rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1693508225992{margin-bottom: 10px !important;}” link=”url:https%3A%2F%2Fwww.joico.com%2Fk-pak-color-therapy%2F”][vc_column_text font_size=”18px” line_height=”1.5rem” font_color=”#505050″]Now\u2019s the time to detangle strands and put down a color-saving barrier before heat styling.<\/p>\n

\u201cHair needs protection when you\u2019re using a thermal tool,\u201d says Olivia Thompson.<\/p><\/blockquote>\n

[\/vc_column_text][vc_single_image image=”23704″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.com\/hair-care\/color-therapy-glossing-oil\/”][vc_column_text font_size=”18px” line_height=”1.5rem” font_color=”#505050″ css=”.vc_custom_1693507757226{margin-top: 10px !important;}”]\u201cWould you hold fire without gloves?\u201d Luster Lock, a silky, leave-in treatment, does the job by delivering a powerful shield of protection against styling stress, thermal damage, and UV exposure. Add a final dab of Glossing Oil to the mix, and you\u2019ll also tame flyaways, bump up shine, and help lock in color without weighing hair down.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1693503614777{margin-top: 3rem !important;}”][vc_column][vc_column_text font_size=”24px” line_height=”2rem”]K-PAK Color Therapy Collection: strengthens hair & fights the fade<\/strong>
\nJust as the wrong products can strip your hair of salon color\u2026the right ones can actually lock it in, and \u2013 in the case of K-PAK Color Therapy \u2013 do a whole lot of repair work at the same time. This collection delivers reconstruction power, plus total shade and UVA\/UVB protection, maintaining 82% of hair color for up to 8 full weeks. [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”27971″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/hair-care\/k-pak-color-therapy-shampoo\/”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”27973″ img_size=”full” alignment=”center” style=”vc_box_border” onclick=”custom_link” link=”https:\/\/www.joico.lat\/en\/hair-care\/k-pak-color-therapy-conditioner\/”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”27975″ img_size=”full” alignment=”center” style=”vc_box_border”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1683921946208{margin-top: 4rem !important;}”][vc_column][vc_custom_heading text=”Posts You Might Like:” font_container=”tag:p|font_size:30px|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal”][cesis_line_divider pos=”cesis_line_d_left”][vc_column_text css=”.vc_custom_1699394624905{margin-top: 1rem !important;}”][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_single_image image=”27963″ img_size=”full” alignment=”center” style=”vc_box_border”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text font_size=”26px” line_height=”2rem”]Beautiful, professional hair color is an investment \u2013 one that\u2019s worth hanging onto as long as possible; and nothing\u2019s more disappointing than paying for a look you love, only to watch hair color fade away within a week or two of your appointment. This easy, 4-step routine is specifically […]<\/p>\n","protected":false},"author":8,"featured_media":27963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,103],"tags":[],"class_list":["post-27962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-tips","category-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/27962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=27962"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/27962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/27963"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=27962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=27962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=27962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}