{"id":29389,"date":"2024-04-26T11:37:46","date_gmt":"2024-04-26T18:37:46","guid":{"rendered":"https:\/\/www.joico.lat\/?p=29389"},"modified":"2024-04-26T11:37:46","modified_gmt":"2024-04-26T18:37:46","slug":"90s-bob-formula","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/90s-bob-formula\/","title":{"rendered":"The Trending 90\u2019s Bob"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;Featuring Joico Celebrity Stylist, Jill Buck, of LA\u2019s Salon Nine Zero One&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23666666|line_height:2rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css_animation=&#8221;none&#8221;][vc_row_inner][vc_column_inner][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;2rem&#8221; css=&#8221;.vc_custom_1703107935168{margin-bottom: 0px !important;}&#8221;]\u201cWho wants to chop their hair? The trending 90s bob is so tempting!\u201d says Joico Celebrity Stylist, Jill Buck, of LA\u2019s Salon Nine Zero One, of this super-chic shorter cut that\u2019s showing a big resurgence in popularity. Check out Jill\u2019s version \u2013 and her gorgeous face-frame color formula, here:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1703109076056{margin-top: 3rem !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;29391&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;2rem&#8221; css=&#8221;.vc_custom_1703107963227{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote><p>\u201cTrending hair is so fun to create with your own spin on it. I\u2019m obsessed with this bob!\u201d \u2013 Jill Buck<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1703109390806{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Jill\u2019s trend notes and tips\u2026&#8221; font_container=&#8221;tag:p|font_size:22px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_row_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;29393&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_empty_space height=&#8221;30px&#8221;][cesis_icon_paragraph i_size=&#8221;20&#8243; i_space=&#8221;10&#8243; heading=&#8221;Keep the cut clean:&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; heading_color=&#8221;#505050&#8243; heading_f_size=&#8221;18px&#8221; heading_f_weight=&#8221;500&#8243; heading_l_height=&#8221;1.8rem&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;16px&#8221; text_l_height=&#8221;1.5&#8243; icon=&#8221;fa-check&#8221;]\u201cMy client has SO much hair, so I took the time to remove a lot of weight from the back. It allows the client to style it more easily at home.\u201d[\/cesis_icon_paragraph][vc_empty_space height=&#8221;10px&#8221;][cesis_icon_paragraph i_size=&#8221;20&#8243; i_space=&#8221;10&#8243; heading=&#8221;This look will suit almost everyone:&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; heading_color=&#8221;#505050&#8243; heading_f_size=&#8221;18px&#8221; heading_f_weight=&#8221;500&#8243; heading_l_height=&#8221;1.8rem&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;16px&#8221; text_l_height=&#8221;1.5&#8243; icon=&#8221;fa-check&#8221;]\u201cMost hair types and textures can wear this look,\u201d says Jill.[\/cesis_icon_paragraph][vc_empty_space height=&#8221;10px&#8221;][cesis_icon_paragraph i_size=&#8221;20&#8243; i_space=&#8221;10&#8243; heading=&#8221;Make sure it\u2019s what your client WANTS:&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; heading_color=&#8221;#505050&#8243; heading_f_size=&#8221;18px&#8221; heading_f_weight=&#8221;500&#8243; heading_l_height=&#8221;1.8rem&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;16px&#8221; text_l_height=&#8221;1.5&#8243; icon=&#8221;fa-check&#8221;]\u201cIt takes confidence and a lot of desire to wear hair short, so make sure you have a good consultation with your client before you just chop it off for a trend.\u201d[\/cesis_icon_paragraph][vc_empty_space height=&#8221;30px&#8221;][cesis_button button_text=&#8221;Discover KBOND20&#8243; link=&#8221;\/en\/pro-care\/defy-damage\/#kbond20&#8243; button_size=&#8221;cesis_button_custom&#8221; button_width=&#8221;220px&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;3&#8243; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#704853&#8243; button_border_color=&#8221;#704853&#8243; h_button_text_color=&#8221;#704853&#8243; h_button_bg_color=&#8221;#ffffff&#8221; h_button_border_color=&#8221;#704853&#8243; button_f_size=&#8221;16px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1703109382261{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;The formula\u2026&#8221; font_container=&#8221;tag:p|font_size:20px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][cesis_icon_box box_border_radius=&#8221;4&#8243; heading=&#8221;\u201cWhen I work on levels 1 to 4, I prefer to let my toners sit,\u201d says Jill.&#8221; use_editor=&#8221;yes&#8221; heading_color=&#8221;#505050&#8243; text_color=&#8221;#505050&#8243; heading_f_size=&#8221;20px&#8221; heading_f_weight=&#8221;400&#8243; heading_l_height=&#8221;30px&#8221; heading_t_transform=&#8221;none&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Prep treatment:<\/strong> Defy Damage ProSeries1 Bond-Protecting Color Optimizing Spray<\/p>\n<p style=\"text-align: left;\"><strong>Formula 1 (Lightener):<\/strong> Blonde Life Lightening Powder with 20 Volume LumiShine Developer<\/p>\n<p style=\"text-align: left;\"><strong>Formula 2 (Root Tap):<\/strong> LumiShine Demi-Permanent Liquid Color 6NB with 5 Volume LumiShine Developer<\/p>\n<p style=\"text-align: left;\"><strong>Formula 3 (Toner):<\/strong> LumiShine Demi-Permanent Liquid Color 9NB with 5 Volume LumiShine Developer<\/p>\n<p style=\"text-align: left;\"><strong>Recommended post treatment:<\/strong> Defy Damage KBOND20 Power Masque<\/p>\n<p>[\/cesis_icon_box][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_single_image image=&#8221;29395&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1702515158363{margin-top: 3rem !important;margin-bottom: 10px !important;padding-top: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Watch Jill\u2019s IG video for more details\u2026.&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:center|line_height:2rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CyuDPH6vpJA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CyuDPH6vpJA\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684532661690{margin-top: 4rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Posts You Might Like:&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;Featuring Joico Celebrity Stylist, Jill Buck, of LA\u2019s Salon Nine Zero One&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23666666|line_height:2rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css_animation=&#8221;none&#8221;][vc_row_inner][vc_column_inner][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;2rem&#8221; css=&#8221;.vc_custom_1703107935168{margin-bottom: 0px !important;}&#8221;]\u201cWho wants to chop their hair? The trending 90s bob is so tempting!\u201d says Joico Celebrity Stylist, Jill Buck, of LA\u2019s Salon Nine Zero One, of this super-chic shorter cut that\u2019s showing a big resurgence [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":29397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,112],"tags":[],"class_list":["post-29389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formulas","category-pro-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/29389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=29389"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/29389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/29397"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=29389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=29389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=29389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}