{"id":29492,"date":"2024-06-19T10:06:05","date_gmt":"2024-06-19T17:06:05","guid":{"rendered":"https:\/\/www.joico.lat\/?p=29492"},"modified":"2024-06-19T10:06:05","modified_gmt":"2024-06-19T17:06:05","slug":"blonde-blonde-technique","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/blonde-blonde-technique\/","title":{"rendered":"\u201cI Wish I Were Blonde-Blonde!\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;Featuring Joico Artistic Educator, Mai Hernandez&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23666666|line_height:2rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;2rem&#8221; css=&#8221;.vc_custom_1708019487912{margin-bottom: 0px !important;}&#8221;]When Joico Artistic Educator, Mai Hernandez\u2019s client asked for a super-blonde, almost platinum look, she immediately took inspo from classic Hollywood starlets \u2013 and knew that damage control would be key to healthy, beautiful results. With the help of new KBOND20, Mai pulled off the luxury look. Here\u2019s how\u2026.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1708572274684{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;2rem&#8221; css=&#8221;.vc_custom_1708572252574{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C3oHukgPWay\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C3oHukgPWay\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1706049190933{margin-top: 3rem !important;margin-bottom: 10px !important;padding-top: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;The backstory\u2026&#8221; font_container=&#8221;tag:p|font_size:22px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221;][vc_row_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;29493&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.5rem&#8221; css=&#8221;.vc_custom_1708019528042{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote><p>\u201cMy client wanted to be blonde with no dimension,\u201d explains Mai. \u201cShe had grown-out highlights and some of her hair had been compromised previously. I knew she was the perfect candidate for a bleach-and-tone. And I also knew I would be able to accomplish it with minimal-to-no damage to her hair.\u201d<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1706049190933{margin-top: 3rem !important;margin-bottom: 10px !important;padding-top: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Mai explains the beauty of blonde\u2026&#8221; font_container=&#8221;tag:p|font_size:22px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221;][vc_row_inner el_class=&#8221;swap-on-mobile&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.5rem&#8221; css=&#8221;.vc_custom_1708019558656{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote><p>\u201cEverything about a proper bleach-and-tone screams luxury. Clients look and feel like a million bucks! This particular technique works because it\u2019s so meticulous and precise &#8212; everything has to align perfectly to have a beautiful outcome without stressing out the hair to the point of damage.\u201d<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;29495&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1706049198924{margin-top: 3rem !important;margin-bottom: 10px !important;padding-top: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Her tips and tricks\u2026&#8221; font_container=&#8221;tag:p|font_size:22px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;29497&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;10px&#8221;][cesis_icon_paragraph i_size=&#8221;20&#8243; i_space=&#8221;10&#8243; heading=&#8221;Consultation is key:&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; heading_color=&#8221;#505050&#8243; heading_f_size=&#8221;20px&#8221; heading_f_weight=&#8221;500&#8243; heading_l_height=&#8221;1.8rem&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;16px&#8221; text_l_height=&#8221;1.5&#8243; icon=&#8221;fa-check&#8221;]\u201cYou have to assess the integrity of the hair and have an in-depth discussion with your client.\u201d[\/cesis_icon_paragraph][vc_empty_space height=&#8221;10px&#8221;][cesis_icon_paragraph i_size=&#8221;20&#8243; i_space=&#8221;10&#8243; heading=&#8221;Don\u2019t cut corners:&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; heading_color=&#8221;#505050&#8243; heading_f_size=&#8221;20px&#8221; heading_f_weight=&#8221;500&#8243; heading_l_height=&#8221;1.8rem&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;16px&#8221; text_l_height=&#8221;1.5&#8243; icon=&#8221;fa-check&#8221;]\u201cNever skip a step. As you\u2019re moving through the hair, take the thinnest subsections possible.\u201d[\/cesis_icon_paragraph][vc_empty_space height=&#8221;10px&#8221;][cesis_icon_paragraph i_size=&#8221;20&#8243; i_space=&#8221;10&#8243; heading=&#8221;Go low:&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; heading_color=&#8221;#505050&#8243; heading_f_size=&#8221;20px&#8221; heading_f_weight=&#8221;500&#8243; heading_l_height=&#8221;1.8rem&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;16px&#8221; text_l_height=&#8221;1.5&#8243; icon=&#8221;fa-check&#8221;]\u201cStart with a low developer and do not use external heat. When toning, trust the process and take your time.\u201d[\/cesis_icon_paragraph][vc_empty_space height=&#8221;10px&#8221;][cesis_icon_paragraph i_size=&#8221;20&#8243; i_space=&#8221;10&#8243; heading=&#8221;Be honest about maintenance:&#8221; heading_space=&#8221;5&#8243; use_editor=&#8221;yes&#8221; heading_color=&#8221;#505050&#8243; heading_f_size=&#8221;20px&#8221; heading_f_weight=&#8221;500&#8243; heading_l_height=&#8221;1.8rem&#8221; heading_t_transform=&#8221;none&#8221; text_f_size=&#8221;16px&#8221; text_l_height=&#8221;1.5&#8243; icon=&#8221;fa-check&#8221;]\u201cThis look works for clients who are okay with a high-maintenance color; and who are willing to make sacrifices to maintain the color. Like:[\/cesis_icon_paragraph][vc_column_text css=&#8221;.vc_custom_1708020315579{margin-top: -20px !important;margin-bottom: 0px !important;padding-left: 6% !important;}&#8221;]<\/p>\n<ul>\n<li>They\u2019re okay with not going into the pool or ocean unless they have hair protection.<\/li>\n<li>They\u2019re willing to avoid excessive heat styling.<\/li>\n<li>They\u2019re on board with coming into the salon at least every five weeks for a touch-up.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1706049190933{margin-top: 3rem !important;margin-bottom: 10px !important;padding-top: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;NEW KBOND20 is Mai\u2019s path to damage-control&#8221; font_container=&#8221;tag:p|font_size:22px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221;][vc_row_inner el_class=&#8221;swap-on-mobile&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.8rem&#8221; css=&#8221;.vc_custom_1708025294371{margin-bottom: 0px !important;}&#8221;]Joico\u2019s brand-new supercharged Power Masque infuses hair with hydration, builds bonds, AND delivers 5X stronger* hair in a single treatment. KBOND20 merges K-PAK\u2019s deep reparative strength with the bond-building power and hydration of Defy Damage: Together, they deliver a soft, healthy look and feel that brings professional color to life; helps build trust between you and your clients; and forges a bond for the future.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;29499&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1706049190933{margin-top: 3rem !important;margin-bottom: 10px !important;padding-top: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;KBOND20 features Keratin Protein, plus 20 superpower ingredients \u2013 like deeply hydrating Moringa Seed Oil, so you get bond building without dryness. What it does that you\u2019ll love\u2026&#8221; font_container=&#8221;tag:p|font_size:22px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;29501&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.5rem&#8221; css=&#8221;.vc_custom_1708028962526{margin-bottom: 0px !important;padding-left: 5% !important;}&#8221;]\u2022 Delivers 5X stronger* hair in one use<br \/>\n\u2022 Rebuilds, strengthens, and protects bonds<br \/>\n\u2022 Replaces lost lipids<br \/>\n\u2022 Rich hydration<br \/>\n\u2022 Instantly detangles<br \/>\n\u2022 Normalizes pH<br \/>\n\u2022 Color safe<br \/>\n\u2022 Animal test-free<br \/>\n\u2022 Paraben-free[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;1.5rem&#8221; css=&#8221;.vc_custom_1708028981196{margin-bottom: 0px !important;padding-left: 5% !important;}&#8221;]*Against combing breakage on damaged hair during heat styling[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1708024208660{margin-top: 3rem !important;}&#8221;][vc_column][cesis_icon_box box_border_radius=&#8221;4&#8243; heading=&#8221;Mai\u2019s blonde-blonde formula\u2026&#8221; use_editor=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Formula 1 (Lightener):<\/strong> Blonde Life Creme Lightener with 20 Volume Blonde Life Coconut Oil Developer<\/p>\n<p style=\"text-align: left;\"><strong>Formula 2 (Gloss):<\/strong> LumiShine Demi-Permanent Liquid 10PV + 10SB with 5 Volume LumiShine Developer<\/p>\n<p style=\"text-align: left;\"><strong>Post-Treatment:<\/strong> Defy Damage KBOND20 Power Masque<\/p>\n<p>[\/cesis_icon_box][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;29503&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1718659973596{margin-bottom: 10px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; css=&#8221;.vc_custom_1718816715526{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 3px !important;border-color: #9a2617 !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Perm Liquid \u279c<\/a><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;29505&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1718660027326{margin-bottom: 10px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; css=&#8221;.vc_custom_1718816727165{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 3px !important;border-color: #9a2617 !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"\/en\/pro-care\/defy-damage\/#kbond20\">Defy Damage KBOND20 \u279c<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684532661690{margin-top: 4rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Posts You Might Like:&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;Featuring Joico Artistic Educator, Mai Hernandez&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23666666|line_height:2rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;2rem&#8221; css=&#8221;.vc_custom_1708019487912{margin-bottom: 0px !important;}&#8221;]When Joico Artistic Educator, Mai Hernandez\u2019s client asked for a super-blonde, almost platinum look, she immediately took inspo from classic Hollywood starlets \u2013 and knew that damage control would be key to healthy, beautiful results. 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