{"id":29510,"date":"2024-10-21T13:30:27","date_gmt":"2024-10-21T20:30:27","guid":{"rendered":"https:\/\/www.joico.lat\/?p=29510"},"modified":"2024-10-21T13:30:27","modified_gmt":"2024-10-21T20:30:27","slug":"healthy-hair-breakthrough","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/healthy-hair-breakthrough\/","title":{"rendered":"Hair Innovation: 80% Less Breakage*\u2026in 7 Seconds"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1702870349023{margin-bottom: 10px !important;padding-top: 0px !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.5rem&#8221; css=&#8221;.vc_custom_1709248382395{margin-bottom: 0px !important;}&#8221;]There\u2019s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true protection\/prevention breakthrough: It not only delivers 80% less breakage*\u2026but it does that job (and more) in just 7 seconds.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1708631498624{margin-top: 3rem !important;margin-bottom: 1rem !important;border-radius: 3px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Healthy hair should be quick and easy\u2026&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1709067003380{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;29512&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1718661693155{margin-bottom: 10px !important;}&#8221;][vc_column_text font_size=&#8221;16px&#8221;]We may live in the era of multi-step skin rituals, designed to keep skin looking healthy while staving off future damage; but good haircare doesn\u2019t have to be that complicated. Allow us to introduce In A Flash, a true innovation from the celebrated Defy Damage collection that works just as hard as your skincare, while adding only 7 seconds to your total routine.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1709250395679{margin-top: 3rem !important;margin-bottom: 3rem !important;border-radius: 3px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Here\u2019s everything you need to know:&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1709067159453{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_single_image image=&#8221;29514&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1718661949591{margin-bottom: 10px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner el_class=&#8221;swap-on-mobile&#8221;][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;29516&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1718662012080{margin-bottom: 10px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_column_text font_size=&#8221;16px&#8221;]<strong>\u2022 It\u2019s a rinse-out, on-the-spot treatment designed to protect hair from the damage of chemical treatments, thermal styling, and more, while protecting each strand against future damage.<\/strong><\/p>\n<p><strong>\u2022 It works in literal seconds in place of your conditioning step, leaving hair smooth and silky with Advanced Bond-Building Technology and Liquid Keratin.<\/strong><\/p>\n<p><strong>\u2022 In A Flash boasts a unique liquid-to-cr\u00e8me formula, so you can see it transform as you work it in and transform your hair.<\/strong><\/p>\n<p><strong>\u2022 It bypasses time-consuming deep treatments. <\/strong><\/p>\n<p><strong>\u2022 Hair becomes 20X more resistant to breakage*.<\/strong><\/p>\n<p><strong>\u2022 It creates bonds and strengthens the hair structure, leaving hair silky-smooth without weighing it down.<\/strong><\/p>\n<p><strong>\u2022 The formula is silicone-free and PETA-approved, global animal test-free.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;12px&#8221;]* Against combing breakage on damaged hair vs. untreated [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1709250386090{margin-top: 3rem !important;margin-bottom: 1rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Here\u2019s how to integrate In A Flash into your haircare routine\u2026&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1709068301978{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;29518&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1718662064457{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1709250297809{margin-bottom: 10px !important;}&#8221;]<strong>Step 1:<\/strong> Cleanse hair 2 &#8211; 4 X a week with Defy Damage Protective Shampoo[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;underline-text&#8221;]<strong><a href=\"\/en\/hair-care\/defy-damage-shampoo\/\">Defy Damage Protective Shampoo<\/a><\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;29520&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1718662121735{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1709250324723{margin-bottom: 10px !important;}&#8221;]<strong>Step 2:<\/strong> Once a week, strengthen hair with Defy Damage In A Flash, 7-Second Bond Builder:<br \/>\nSimply apply it to damp hair from mid-lengths to ends (avoiding roots), working it into hair until the liquid formula turns creamy; leave in for 7 seconds, then rinse.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;underline-text&#8221;]<a href=\"\/en\/hair-care\/defy-damage-in-a-flash\/\"><strong>Defy Damage In A Flash<\/strong><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1695140498410{margin-top: 3rem !important;border-bottom-width: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Learn more and get your hands on this innovative treatment, here:&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; text_transform=&#8221;cesis_text_transform_uppercase&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1709248242264{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=gjF3MKfe9p4&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1718662216412{margin-top: 3rem !important;margin-bottom: 0px !important;padding-top: 30px !important;padding-bottom: 30px !important;background-color: #795368 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1697566968999{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Want to have some more fun? Joico\u2019s got a new AR filter, and you can try it out today!&#8221; font_container=&#8221;tag:p|font_size:22px|text_align:center|color:%23ffffff|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1708637645092{margin-bottom: 0px !important;padding-right: 5% !important;padding-left: 5% !important;}&#8221;][cesis_button button_text=&#8221;Launch on Instagram&#8221; link=&#8221;https:\/\/www.instagram.com\/ar\/392920029808511\/&#8221; target=&#8221;_blank&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_custom&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;3&#8243; use_icon=&#8221;yes&#8221; icon_pos=&#8221;cesis_button_icon_right&#8221; css_animation=&#8221;fadeIn&#8221; margin_top=&#8221;25&#8243; margin_bottom=&#8221;10&#8243; button_text_color=&#8221;#704853&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#ffffff&#8221; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#704853&#8243; h_button_border_color=&#8221;#704853&#8243; button_f_size=&#8221;18px&#8221; button_f_weight=&#8221;500&#8243; button_l_spacing=&#8221;1&#8243; icon=&#8221;fa-arrow-up-right2&#8243;][cesis_button button_text=&#8221;Launch on Facebook&#8221; link=&#8221;https:\/\/www.facebook.com\/fbcameraeffects\/tryit\/392920029808511\/&#8221; target=&#8221;_blank&#8221; button_pos=&#8221;center&#8221; button_size=&#8221;cesis_button_custom&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;3&#8243; use_icon=&#8221;yes&#8221; icon_pos=&#8221;cesis_button_icon_right&#8221; css_animation=&#8221;fadeIn&#8221; margin_top=&#8221;25&#8243; margin_bottom=&#8221;10&#8243; button_text_color=&#8221;#704853&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#ffffff&#8221; h_button_text_color=&#8221;#ffffff&#8221; h_button_bg_color=&#8221;#704853&#8243; h_button_border_color=&#8221;#704853&#8243; button_f_size=&#8221;18px&#8221; button_f_weight=&#8221;500&#8243; button_l_spacing=&#8221;1&#8243; icon=&#8221;fa-arrow-up-right2&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684532661690{margin-top: 4rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Posts You Might Like:&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1702870349023{margin-bottom: 10px !important;padding-top: 0px !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.5rem&#8221; css=&#8221;.vc_custom_1709248382395{margin-bottom: 0px !important;}&#8221;]There\u2019s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true protection\/prevention breakthrough: It not only delivers 80% less breakage*\u2026but it does that job (and more) in just 7 seconds.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1708631498624{margin-top: 3rem !important;margin-bottom: 1rem !important;border-radius: [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":29523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,100],"tags":[],"class_list":["post-29510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everyday-joi","category-hair-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/29510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=29510"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/29510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/29523"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=29510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=29510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=29510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}