{"id":29602,"date":"2024-10-21T13:31:46","date_gmt":"2024-10-21T20:31:46","guid":{"rendered":"https:\/\/www.joico.lat\/?p=29602"},"modified":"2024-10-21T13:31:46","modified_gmt":"2024-10-21T20:31:46","slug":"dull-to-dazzling-in-a-flash","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/dull-to-dazzling-in-a-flash\/","title":{"rendered":"Dull to Dazzling in a Flash"},"content":{"rendered":"

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\"model\"model<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Featuring Joico Brand Storyteller & Blonde Specialist, Olivia Thompson” font_container=”tag:p|font_size:24px|text_align:center|color:%23666666|line_height:2rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css_animation=”none”][vc_column_text font_size=”18px” line_height=”2rem” css=”.vc_custom_1713820336329{margin-bottom: 0px !important;}”]\u201cHer hair felt so dry and looked very damaged,\u201d said Joico Brand Storyteller, Olivia Thompson, as she evaluated the client sitting in her chair. Olivia needed a super-quick fix \u2013 one that her client could actually take home and keep using to maintain healthy hair between appointments. And the answer \u2013 drumroll, please \u2013 was In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage that offers both prevention and protection in just 7 seconds. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1713822361595{margin-top: 3rem !important;margin-bottom: 1rem !important;border-radius: 3px !important;}” el_class=”swap-col-on-mobile”][vc_column width=”1\/2″][vc_column_text font_size=”16px”]<\/p>\n

\u201cThe 7-second In A Flash Masque is perfect for people who don\u2019t want to spend an 3 – 5 extra minutes in the shower \u2013 which is how long it takes for a regular masque to fully work.\u201d \u2013 Olivia Thompson<\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”29607″ img_size=”full” alignment=”center” style=”vc_box_border” css=”.vc_custom_1718735115456{margin-bottom: 10px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1713821015079{margin-top: 3rem !important;margin-bottom: 1rem !important;border-radius: 3px !important;}”][vc_column][vc_custom_heading text=”Here\u2019s everything you need to know\u2026” font_container=”tag:p|font_size:24px|text_align:left|line_height:1.8rem” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1713820685440{margin-top: 0px !important;margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1713820971768{margin-bottom: 1rem !important;border-radius: 3px !important;}”][vc_column width=”1\/2″][vc_single_image image=”29609″ img_size=”full” alignment=”center” style=”vc_box_border” css=”.vc_custom_1718735177405{margin-bottom: 10px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_column_text font_size=”16px”]\u2022 It\u2019s a rinse-out, on-the-spot treatment designed to protect hair from the damage of chemical treatments, thermal styling, and more, while protecting each strand against future damage.<\/strong><\/p>\n

\u2022 It works in literal seconds in place of your conditioning step, leaving hair smooth and silky with Advanced Bond-Building Technology and Liquid Keratin.<\/strong><\/p>\n

\u2022 In A Flash boasts a unique liquid-to-cr\u00e8me formula, so you can see it transform as you work it in and transform your hair.<\/strong><\/p>\n

\u2022 It bypasses time-consuming deep treatments. <\/strong><\/p>\n

\u2022 Hair becomes 20X more resistant to breakage*.<\/strong><\/p>\n

\u2022 It creates bonds and strengthens the hair structure, leaving hair silky-smooth without weighing it down.<\/strong><\/p>\n

\u2022 The formula is silicone-free and PETA-approved, global animal test-free.<\/strong>[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text font_size=”12px”]* Against combing breakage on damaged hair vs. untreated [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1709250395679{margin-top: 3rem !important;margin-bottom: 3rem !important;border-radius: 3px !important;}”][vc_column][vc_custom_heading text=”Quickie science lesson:” font_container=”tag:p|font_size:30px|text_align:left|line_height:2rem” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1713821291127{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_custom_heading text=”Olivia explains why In A Flash works so fast\u2026” font_container=”tag:p|font_size:24px|text_align:left|line_height:1.8rem” text_transform=”cesis_text_transform_uppercase” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1713821261373{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_row_inner el_class=”swap-on-mobile”][vc_column_inner width=”5\/12″][vc_single_image image=”29516″ img_size=”full” alignment=”center” style=”vc_box_border” css=”.vc_custom_1718735250737{margin-bottom: 10px !important;}”][\/vc_column_inner][vc_column_inner width=”7\/12″][vc_column_text font_size=”16px”]<\/p>\n

\u201cThis masque uses exothermic technology to activate and accelerate the hair-treatment process. Exothermic reactions generate heat as they occur. When you apply In A Flash to the hair, the heat generated by the exothermic reaction can open up the hair cuticle, allowing nourishing ingredients to penetrate more deeply into the hair shaft; resulting in effective conditioning and hydration that leaves hair looking\/feeling healthier and more vibrant.\u201d<\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1695140498410{margin-top: 3rem !important;border-bottom-width: 3rem !important;}”][vc_column][vc_custom_heading text=”Watch Olivia transform her client\u2019s hair\u2026” font_container=”tag:p|font_size:30px|text_align:center|line_height:2rem” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][\/vc_column][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

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A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n