{"id":30044,"date":"2024-10-21T13:33:12","date_gmt":"2024-10-21T20:33:12","guid":{"rendered":"https:\/\/www.joico.lat\/?p=30044"},"modified":"2024-10-21T13:33:12","modified_gmt":"2024-10-21T20:33:12","slug":"tiktok-viral-hair-bond-builder","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/tiktok-viral-hair-bond-builder\/","title":{"rendered":"7-Second Bond Builder Takes Tiktok by Storm!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1717524965399{margin-top: 3rem !important;margin-bottom: 3rem !important;border-radius: 3px !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column][vc_custom_heading text=&#8221;Watch the video that\u2019s blowing up on TikTok\u2026&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1717706940268{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717709752023{margin-bottom: 3rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text font_size=&#8221;22px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1717707214850{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote><p>Almost 900K viewers watched beauty influencer, Cici Michele (@_cicimichele), cut her time-consuming healthy-hair routine down to mere seconds with In A Flash \u2013 the 7-Second Bond Builder that\u2019s going viral on TikTok. Celebrated for its super speedy results (20X less breakage*!), this treatment is unbelievably easy to slip into the usual once-a-week hair masque slot.<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@_cicimichele\/video\/7353362650539101470\" data-video-id=\"7353362650539101470\">\n<section><a title=\"@_cicimichele\" href=\"https:\/\/www.tiktok.com\/@_cicimichele?refer=embed\" target=\"_blank\" rel=\"noopener\">@_cicimichele<\/a> Cutting my wash day in half with @Joico In a Flash 7 min Bond Builder! I love that I can get stronger, healthier hair in less steps and less time \u2728 Shop now at joico.com *Against combing breakage on damaged hair vs. untreated hair <a title=\"healthyhair\" href=\"https:\/\/www.tiktok.com\/tag\/healthyhair?refer=embed\" target=\"_blank\" rel=\"noopener\">#healthyhair<\/a> <a title=\"stronghair\" href=\"https:\/\/www.tiktok.com\/tag\/stronghair?refer=embed\" target=\"_blank\" rel=\"noopener\">#stronghair<\/a> <a title=\"damagerepair\" href=\"https:\/\/www.tiktok.com\/tag\/damagerepair?refer=embed\" target=\"_blank\" rel=\"noopener\">#damagerepair<\/a> <a title=\"joicopartner\" href=\"https:\/\/www.tiktok.com\/tag\/joicopartner?refer=embed\" target=\"_blank\" rel=\"noopener\">#joicopartner<\/a> <a title=\"joico\" href=\"https:\/\/www.tiktok.com\/tag\/joico?refer=embed\" target=\"_blank\" rel=\"noopener\">#joico<\/a> <a title=\"joicodefydamage\" href=\"https:\/\/www.tiktok.com\/tag\/joicodefydamage?refer=embed\" target=\"_blank\" rel=\"noopener\">#joicodefydamage<\/a> <a title=\"joicoinaflash\" href=\"https:\/\/www.tiktok.com\/tag\/joicoinaflash?refer=embed\" target=\"_blank\" rel=\"noopener\">#joicoInAFlash<\/a> <a title=\"\u266c original sound - Cici Michele\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7353362706466147102?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; Cici Michele<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717524965399{margin-top: 3rem !important;margin-bottom: 3rem !important;border-radius: 3px !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;30047&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1725902135359{margin-bottom: 10px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717524965399{margin-top: 3rem !important;margin-bottom: 3rem !important;border-radius: 3px !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;30049&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1725902245924{margin-bottom: 10px !important;}&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1717709736678{margin-top: 3rem !important;margin-bottom: 3rem !important;border-radius: 3px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Here\u2019s everything you need to know about In A Flash\u2026&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1717707311178{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][cesis_icon_list t_f_size=&#8221;20px&#8221; t_l_height=&#8221;26px&#8221; values=&#8221;%5B%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22It%E2%80%99s%20a%20rinse-out%2C%20on-the-spot%20treatment%20designed%20to%20protect%20hair%20from%20the%20damage%20of%20chemical%20treatments%2C%20thermal%20styling%2C%20and%20more%2C%20while%20protecting%20each%20strand%20against%20future%20damage.%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22It%20works%20in%20literal%20seconds%20in%20place%20of%20your%20conditioning%20step%2C%20leaving%20hair%20smooth%20and%20silky%20with%20Advanced%20Bond-Building%20Technology%20and%20Liquid%20Keratin.%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22In%20A%20Flash%20boasts%20a%20unique%20liquid-to-cr%C3%A8me%20formula%2C%20so%20you%20can%20see%20it%20transform%20as%20you%20work%20it%20in%20and%20transform%20your%20hair.%20%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22It%20bypasses%20time-consuming%20deep%20treatments.%20%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22Hair%20becomes%20up%20to%2020X%20more%20resistant%20to%20breakage*.%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22It%20creates%20bonds%20and%20strengthens*%20the%20hair%20structure%2C%20leaving%20hair%20silky-smooth%20without%20weighing%20it%20down.%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22The%20formula%20is%20silicone-free%20and%20PETA-approved%2C%20global%20animal%20test-free.%22%7D%5D&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;14px&#8221; css=&#8221;&#8221;]* Against combing breakage on damaged hair vs. untreated[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717524965399{margin-top: 3rem !important;margin-bottom: 3rem !important;border-radius: 3px !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column][vc_custom_heading text=&#8221;Here\u2019s everything you need to know about In A Flash\u2026&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1717707311178{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;30051&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1725902339470{margin-bottom: 10px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;30053&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1725902394708{margin-bottom: 10px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;30055&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1725902464871{margin-bottom: 10px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;30057&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1725902518276{margin-bottom: 10px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30059&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1725902616925{margin-bottom: 10px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][cesis_icon_list t_f_size=&#8221;18px&#8221; t_l_height=&#8221;22px&#8221; values=&#8221;%5B%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22It%E2%80%99s%20a%20rinse-out%2C%20on-the-spot%20treatment%20designed%20to%20protect%20hair%20from%20the%20damage%20of%20chemical%20treatments%2C%20thermal%20styling%2C%20and%20more%2C%20while%20protecting%20each%20strand%20against%20future%20damage.%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22It%20works%20in%20literal%20seconds%20in%20place%20of%20your%20conditioning%20step%2C%20leaving%20hair%20smooth%20and%20silky%20with%20Advanced%20Bond-Building%20Technology%20and%20Liquid%20Keratin.%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22In%20A%20Flash%20boasts%20a%20unique%20liquid-to-cr%C3%A8me%20formula%2C%20so%20you%20can%20see%20it%20transform%20as%20you%20work%20it%20in%20and%20transform%20your%20hair.%20%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22It%20bypasses%20time-consuming%20deep%20treatments.%20%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22Hair%20becomes%20up%20to%2020X%20more%20resistant%20to%20breakage*.%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22It%20creates%20bonds%20and%20strengthens*%20the%20hair%20structure%2C%20leaving%20hair%20silky-smooth%20without%20weighing%20it%20down.%22%7D%2C%7B%22icon%22%3A%22fa-circle%22%2C%22text%22%3A%22The%20formula%20is%20silicone-free%20and%20PETA-approved%2C%20global%20animal%20test-free.%22%7D%5D&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;14px&#8221; css=&#8221;&#8221;]* Against combing breakage on damaged hair vs. untreated[\/vc_column_text][cesis_button button_text=&#8221;Shop In A Flash Now&#8221; link=&#8221;\/en\/hair-care\/defy-damage-in-a-flash\/&#8221; button_size=&#8221;cesis_button_custom&#8221; button_width=&#8221;220px&#8221; button_border=&#8221;1&#8243; button_radius=&#8221;3&#8243; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#704853&#8243; button_border_color=&#8221;#704853&#8243; h_button_text_color=&#8221;#704853&#8243; h_button_bg_color=&#8221;#ffffff&#8221; h_button_border_color=&#8221;#704853&#8243; button_f_size=&#8221;16px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684532661690{margin-top: 4rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Posts You Might Like:&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1717524965399{margin-top: 3rem !important;margin-bottom: 3rem !important;border-radius: 3px !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column][vc_custom_heading text=&#8221;Watch the video that\u2019s blowing up on TikTok\u2026&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1717706940268{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1717709752023{margin-bottom: 3rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text font_size=&#8221;22px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1717707214850{margin-bottom: 0px !important;}&#8221;] Almost 900K viewers watched beauty influencer, Cici Michele (@_cicimichele), cut her time-consuming healthy-hair routine down to mere seconds with In [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":30045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,100],"tags":[],"class_list":["post-30044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everyday-joi","category-hair-tips"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/30044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=30044"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/30044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/30045"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=30044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=30044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=30044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}